With ‘Cyberpunk 2077’ On Xbox One And PS4, CD Projekt Red Broke Player Trust, And It Will Cost Them - Forbes | Canada News Media
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With ‘Cyberpunk 2077’ On Xbox One And PS4, CD Projekt Red Broke Player Trust, And It Will Cost Them – Forbes

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I’ve written a fair amount on this in the past few days because it’s a sort of fascinating story: the biggest game of the year, after months of brutal crunch and multiple delays, still arriving half-baked and buggy, a disappointment for millions. Cyberpunk 2077 is a great game if you’ve got the hardware to run it, but it launched as a mess on Xbox One and PS4, and now the developers are beginning the long, hard road of bringing the last-gen versions up to speed even as it finishes up the PS5 and Xbox Series X versions, which aren’t technically even out yet.

From one point a view, the problem is obvious: the company is charging $60 for a thing that doesn’t work, never a great move. But as we’ve seen from the massive sales the game has already put up, the company isn’t exactly in crisis mode. It has still, however, felt a significant financial impact in the form of dropping stock. That’s because the publisher and developer broke player trust, and that could prove to be a very expensive thing to do.

“Trust”, in this case, is not a squishy, feel-good concept about doing the right thing. It was, up until last week, CD Projekt Red’s most valuable possession, the sort of unblemished reputation now arguably enjoyed only by Rockstar Games. Shortly after launch, the publisher and developer attempted to re-assure skittish investors by saying that sales for Cyberpunk 2077 had already recouped the game’s significant development costs, thanks in large part to a staggering 8 million pre-orders.

And how do you get 8 million pre-orders? You get it from consumer trust. Those 8 million people believed that CD Projekt Red would release the game they had been marketing for years and that the game would be live up to that considerable hype. At the very least, they certainly believed that the game would work on the platform they chose to buy it on. Some of those consumers—the ones with high-end PCs—got the experience they were looking for. But millions more did not.

Let’s look at the company’s breakdown of pre-orders:

It’s impossible to know from this chart exactly how many people got to play the “right” version of the game. On console, we can assume that a large percentage of the people playing the game are doing so on last-gen consoles due to the extremely limited PS5 and Xbox Series X supply on there. Those people have the worst version of the game, but even people with PS5 or Xbox Series X aren’t exactly sitting pretty, playing better-performing backwards-compatible versions of last-gen games.

And even on PC, we don’t know how many of these players are actually playing the game on a rig powerful enough to handle it. Suffice to say that a huge number of those 8 million pre-orders walked away disappointed. Some will likely seek refunds, and some probably already have.

That’s why CD Projekt Red’s statement about recouping development costs shouldn’t be as reassuring as it seems. Cyberpunk 2077 sold all those pre-orders not on its own merit but based on the trust the studio built with The Witcher 3. That trick won’t fly the next time around. The studio’s next game will likely be the multiplayer version of this one, and when it launches that it will do so to a skeptical public rather than a largely unquestioning one.

We saw this happen with the Assassin’s Creed series. Assassin’s Creed: Unity was widely derided for poor performance, tons of bugs and derivative gameplay at launch, but it actually sold fine, at least at launch. Ubisoft felt the sting the next year, when it launched Assassin’s Creed: Syndicate, having already broken consumer trust with Unity. After that, the company needed to take a year off and re-tool the series in order to regain the trust it needed to move forward.

It’s not the end: CD Projekt Red is still one of the best-known developers in the world, and that means it will still command plenty of attention when it comes time to sell the next game. Syndicate later improved its sales through word-of-mouth, according to Ubisoft. But the pressure will be on when that happens because the game will need to stand on its own rather than sell based on the company’s no-longer sterling reputation. If that game isn’t technically perfect—or at the least bit technically proficient—it will be a major blow to the ascendant gaming company.

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Ottawa orders TikTok’s Canadian arm to be dissolved

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The federal government is ordering the dissolution of TikTok’s Canadian business after a national security review of the Chinese company behind the social media platform, but stopped short of ordering people to stay off the app.

Industry Minister François-Philippe Champagne announced the government’s “wind up” demand Wednesday, saying it is meant to address “risks” related to ByteDance Ltd.’s establishment of TikTok Technology Canada Inc.

“The decision was based on the information and evidence collected over the course of the review and on the advice of Canada’s security and intelligence community and other government partners,” he said in a statement.

The announcement added that the government is not blocking Canadians’ access to the TikTok application or their ability to create content.

However, it urged people to “adopt good cybersecurity practices and assess the possible risks of using social media platforms and applications, including how their information is likely to be protected, managed, used and shared by foreign actors, as well as to be aware of which country’s laws apply.”

Champagne’s office did not immediately respond to a request for comment seeking details about what evidence led to the government’s dissolution demand, how long ByteDance has to comply and why the app is not being banned.

A TikTok spokesperson said in a statement that the shutdown of its Canadian offices will mean the loss of hundreds of well-paying local jobs.

“We will challenge this order in court,” the spokesperson said.

“The TikTok platform will remain available for creators to find an audience, explore new interests and for businesses to thrive.”

The federal Liberals ordered a national security review of TikTok in September 2023, but it was not public knowledge until The Canadian Press reported in March that it was investigating the company.

At the time, it said the review was based on the expansion of a business, which it said constituted the establishment of a new Canadian entity. It declined to provide any further details about what expansion it was reviewing.

A government database showed a notification of new business from TikTok in June 2023. It said Network Sense Ventures Ltd. in Toronto and Vancouver would engage in “marketing, advertising, and content/creator development activities in relation to the use of the TikTok app in Canada.”

Even before the review, ByteDance and TikTok were lightning rod for privacy and safety concerns because Chinese national security laws compel organizations in the country to assist with intelligence gathering.

Such concerns led the U.S. House of Representatives to pass a bill in March designed to ban TikTok unless its China-based owner sells its stake in the business.

Champagne’s office has maintained Canada’s review was not related to the U.S. bill, which has yet to pass.

Canada’s review was carried out through the Investment Canada Act, which allows the government to investigate any foreign investment with potential to might harm national security.

While cabinet can make investors sell parts of the business or shares, Champagne has said the act doesn’t allow him to disclose details of the review.

Wednesday’s dissolution order was made in accordance with the act.

The federal government banned TikTok from its mobile devices in February 2023 following the launch of an investigation into the company by federal and provincial privacy commissioners.

— With files from Anja Karadeglija in Ottawa

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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Here is how to prepare your online accounts for when you die

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LONDON (AP) — Most people have accumulated a pile of data — selfies, emails, videos and more — on their social media and digital accounts over their lifetimes. What happens to it when we die?

It’s wise to draft a will spelling out who inherits your physical assets after you’re gone, but don’t forget to take care of your digital estate too. Friends and family might treasure files and posts you’ve left behind, but they could get lost in digital purgatory after you pass away unless you take some simple steps.

Here’s how you can prepare your digital life for your survivors:

Apple

The iPhone maker lets you nominate a “ legacy contact ” who can access your Apple account’s data after you die. The company says it’s a secure way to give trusted people access to photos, files and messages. To set it up you’ll need an Apple device with a fairly recent operating system — iPhones and iPads need iOS or iPadOS 15.2 and MacBooks needs macOS Monterey 12.1.

For iPhones, go to settings, tap Sign-in & Security and then Legacy Contact. You can name one or more people, and they don’t need an Apple ID or device.

You’ll have to share an access key with your contact. It can be a digital version sent electronically, or you can print a copy or save it as a screenshot or PDF.

Take note that there are some types of files you won’t be able to pass on — including digital rights-protected music, movies and passwords stored in Apple’s password manager. Legacy contacts can only access a deceased user’s account for three years before Apple deletes the account.

Google

Google takes a different approach with its Inactive Account Manager, which allows you to share your data with someone if it notices that you’ve stopped using your account.

When setting it up, you need to decide how long Google should wait — from three to 18 months — before considering your account inactive. Once that time is up, Google can notify up to 10 people.

You can write a message informing them you’ve stopped using the account, and, optionally, include a link to download your data. You can choose what types of data they can access — including emails, photos, calendar entries and YouTube videos.

There’s also an option to automatically delete your account after three months of inactivity, so your contacts will have to download any data before that deadline.

Facebook and Instagram

Some social media platforms can preserve accounts for people who have died so that friends and family can honor their memories.

When users of Facebook or Instagram die, parent company Meta says it can memorialize the account if it gets a “valid request” from a friend or family member. Requests can be submitted through an online form.

The social media company strongly recommends Facebook users add a legacy contact to look after their memorial accounts. Legacy contacts can do things like respond to new friend requests and update pinned posts, but they can’t read private messages or remove or alter previous posts. You can only choose one person, who also has to have a Facebook account.

You can also ask Facebook or Instagram to delete a deceased user’s account if you’re a close family member or an executor. You’ll need to send in documents like a death certificate.

TikTok

The video-sharing platform says that if a user has died, people can submit a request to memorialize the account through the settings menu. Go to the Report a Problem section, then Account and profile, then Manage account, where you can report a deceased user.

Once an account has been memorialized, it will be labeled “Remembering.” No one will be able to log into the account, which prevents anyone from editing the profile or using the account to post new content or send messages.

X

It’s not possible to nominate a legacy contact on Elon Musk’s social media site. But family members or an authorized person can submit a request to deactivate a deceased user’s account.

Passwords

Besides the major online services, you’ll probably have dozens if not hundreds of other digital accounts that your survivors might need to access. You could just write all your login credentials down in a notebook and put it somewhere safe. But making a physical copy presents its own vulnerabilities. What if you lose track of it? What if someone finds it?

Instead, consider a password manager that has an emergency access feature. Password managers are digital vaults that you can use to store all your credentials. Some, like Keeper,Bitwarden and NordPass, allow users to nominate one or more trusted contacts who can access their keys in case of an emergency such as a death.

But there are a few catches: Those contacts also need to use the same password manager and you might have to pay for the service.

___

Is there a tech challenge you need help figuring out? Write to us at onetechtip@ap.org with your questions.

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Google’s partnership with AI startup Anthropic faces a UK competition investigation

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LONDON (AP) — Britain’s competition watchdog said Thursday it’s opening a formal investigation into Google’s partnership with artificial intelligence startup Anthropic.

The Competition and Markets Authority said it has “sufficient information” to launch an initial probe after it sought input earlier this year on whether the deal would stifle competition.

The CMA has until Dec. 19 to decide whether to approve the deal or escalate its investigation.

“Google is committed to building the most open and innovative AI ecosystem in the world,” the company said. “Anthropic is free to use multiple cloud providers and does, and we don’t demand exclusive tech rights.”

San Francisco-based Anthropic was founded in 2021 by siblings Dario and Daniela Amodei, who previously worked at ChatGPT maker OpenAI. The company has focused on increasing the safety and reliability of AI models. Google reportedly agreed last year to make a multibillion-dollar investment in Anthropic, which has a popular chatbot named Claude.

Anthropic said it’s cooperating with the regulator and will provide “the complete picture about Google’s investment and our commercial collaboration.”

“We are an independent company and none of our strategic partnerships or investor relationships diminish the independence of our corporate governance or our freedom to partner with others,” it said in a statement.

The U.K. regulator has been scrutinizing a raft of AI deals as investment money floods into the industry to capitalize on the artificial intelligence boom. Last month it cleared Anthropic’s $4 billion deal with Amazon and it has also signed off on Microsoft’s deals with two other AI startups, Inflection and Mistral.

The Canadian Press. All rights reserved.

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