Connect with us

Media

X2O Media Introduces Two New Media Players to Their Full Solution Offering – Canada NewsWire

Published

on


The new media players address a market need for devices and performance requirements that combine carefully designed hardware, optimally configured system software, and X2O Media software to deliver high-quality 24×7 playback in a robust and security-hardened environment. Powered by Android Operating System, the X2O Media Player-R is an ideal entry-level unit that is an affordable, single-output digital media player in a compact design. The X2O Media Player-R also comes complete with the X2O Signage Android app that is ready for activation. The X2O Media Player-DX is a dual 4K output digital media player that operates on a Windows platform, designed to deliver enterprise performance and seamless playback of 4K content with powerful, stable performance and turnkey simplicity.

“Our customers need a solution that provides a convenient way to enhance their communications standards,” said Mansour Brek, President of X2O Media. “The expansion of our line of media players allows X2O Media to offer enterprise-grade reliability for applications such as enterprise corporate communications, customer experience centers and collaboration rooms.”

Learn more about the selection of X2O media players here: X2O Media Players 

About X2O Media
As part of the STRATACACHE family of marketing technology companies, X2O Media provides technology and services for the emerging visual communications and real-time data visualization market. The award-winning X2O Platform represents a new category of communication tools that improve the way enterprises engage with their employees and build brand awareness. By extending standard digital signage, X2O Media’s next generation corporate communications solutions reduce costs, drive safety and deliver corporate information and performance dashboards for intelligent targeting to audiences on the screens they use most — their desktop and mobile devices. X2O Media is part of the STRATACACHE family of digital media/marketing technology companies and is headquartered in Montreal. For more information, contact X2O Media at [email protected] and follow X2O Media updates on LinkedIn, Facebook and Twitter

About STRATACACHE
STRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3.3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at stratacache.com, follow us on LinkedIn, Facebook or  Twitter.

SOURCE X2O Media

For further information: Andrea Poley, Global Communications Manager, STRATACACHE [email protected], https://www.x2omedia.com

Related Links

https://www.x2omedia.com

Let’s block ads! (Why?)



Source link

Media

Social media deal earns advertisers' 'likes', but not yet all their dollars – Reuters Canada

Published

on


LONDON (Reuters) – Advertisers who boycotted social media are not all rushing back, despite an agreement by Facebook, YouTube and Twitter on how to curb harmful content online.

FILE PHOTO: 3D-printed Facebook and Twitter logos are seen in this picture illustration made in Zenica, Bosnia and Herzegovina on January 26, 2016. REUTERS/Dado Ruvic

Unilever, one of the world’s biggest advertisers, told Reuters the move this week was “a good step in the right direction,” but would not say whether it would resume paid advertising on Facebook in the United States next year after stopping over the summer.

Coca-Cola also remains paused on Facebook and Instagram and declined to say if this changed its view. Beam Suntory, maker of Jim Beam bourbon and Courvoisier Cognac, plans to stay away from paid advertising for the rest of 2020 and reassess in 2021 based on how Facebook adjusts its approach.

Over 1,000 advertisers joined a Facebook boycott over concerns it wasn’t doing enough to combat hate speech. U.S. civil rights groups enlisted multinationals to help pressure the social media giant after the June death of George Floyd, an American Black man, in police custody in Minneapolis.

“Brands are very concerned about having any affiliation with the disinformation that runs through the big tech platforms,” said Michael Priem, CEO of advertising technology firm Modern Impact.

Deciding whether to pull ads from social media can be tough. Larger brands can afford to take a stance, but for smaller businesses that have already been hurt by the coronavirus pandemic, “it’s either make it or die,” Priem said.

On Wednesday, the World Federation of Advertisers announced that social media platforms and advertisers had committed to create common definitions of harmful content such as hate speech and harmonized reporting standards.

A Facebook spokeswoman said on Friday that advertisers were returning to the platform.

“For the most part advertisers are coming back because they recognize the efforts we’re making,” the spokeswoman said. “We’re never satisfied. We’ll continue to work with industry and with our clients.”

She said that 95% of the hate speech removed by Facebook is detected before being reported, up from 23% in 2017.

“Digital media is now more than half of all media spending yet is still operating with very few boundaries other than those that are self-imposed or that marketers try to enforce. It’s time for digital platforms to apply content standards properly,” Procter & Gamble’s chief brand officer, Marc Pritchard, said on Wednesday.

The maker of Gillette razors and Pampers diapers said it will “continue to advocate for greater transparency, reporting, and enforcement” directly with platforms and through industry forums.

COMING BACK

Many companies, such as drinks giant Pernod Ricard, returned to Facebook in August after a one-month pause aimed at sending a message.

“I feel very happy … with the outcome. I think it worked,” said Eric Benoist, global marketing director for the maker of Absolut vodka and Martell Cognac. “It was a wake-up call. They heard it loud and clear.”

Some advertisers, like spirits group Diageo, came back following direct engagement with the platform and evidence of action.

“Some progress has been made, but more needs to be done and we think we’re better able to bring about change by working together,” a Diageo spokeswoman said. “We are in the process of resuming paid media and will continue to drive accountability on these pressing issues.”

Campaign organizers remain skeptical and pledged to keep up the heat.

“We cannot assume progress from yet another commitment to change until we see the impact and breadth of policy enforcement by these companies,” said Rashad Robinson, president of Color Of Change, a backer of the Stop Hate for Profit campaign, which organized the boycott.

“As long as these companies continue to abdicate their responsibility to their most vulnerable users, we will continue to call on Congress and regulatory agencies to intervene.”

Reporting by Martinne Geller in London; Additional reporting by Sheila Dang in New York and Siddharth Cavale in Bengaluru; Editing by Carmel Crimmins

Let’s block ads! (Why?)



Source link

Continue Reading

Media

Anaconda Mining fires employee for racist, homophobic social media posts – CBC.ca

Published

on


A former employee of Anaconda Mining made racist and homophobic posts on Facebook. (Kirill Kudryavtsev/AFP/Getty Images)

A St. John’s man says he’s happy with the actions taken by a mining company with operations in Newfoundland and Labrador after he reported an employee’s racist and homophobic posts.

Earlier this month, Devon Bryan noticed anti-Black Lives Matter posts on Facebook that a former classmate had responded to by commenting, “White Lives Matter.”

The posts read “BLM is now known as Burn, Loot & Murder (pass it on)” and “F**k BLM bullshit.” Bryan decided to call out his former classmate’s comments, he told CBC News, and received an aggressive response.

“It turned into body shaming and it turned into homophobic slurs, racial slurs. And he really ticked off all of the boxes for discrimination,” said Bryan.

The classmate did not respond to CBC’s requests for comment. CBC News is not identifying him. 

Bryan, a member of the LGBT community, noticed his former classmate listed his employer as Anaconda Mining, which operates in Baie Verte, N.L., so he tagged the company in a response to his classmate’s posts, and followed up with a phone call.

“You can’t expect to represent your professional life and hold these extreme opinions and express them freely without repercussion, because once you represent your place of work on social media, it’s no longer a completely private page anymore,” said Bryan. 

Satisfied with company’s response

Bryan said the company was prompt and courteous in its response. And while, due to privacy regulations, the company would not tell him what happened, Bryan said he learned later his former classmate was no longer with the company.

Anaconda Mining declined to confirm to CBC News the employee had been let go, saying the company would not comment on matters “regarding private employment relationships. 

The fired employee had publicly identified he worked at Anaconda Mining’s operation in Baie Verte. (Melissa Tobin/CBC)

In a statement, Lynn Hammond, the company’s vice-president of corporate affairs, said the company has a comprehensive respectful workplace policy and harassment prevention plan and that their employees are required to participate in training specifically related to the policy.

Employees are also required to sign a document to acknowledge that they understand and will adhere to the policy and failure to comply with any part of this policy may result in disciplinary action, up to and including termination of employment.

In the aftermath of Bryan’s interactions with him, members of the former employee’s family posted on Facebook that the situation had caused financial and emotional stress.

Bryan said his former classmate should have thought of the consequences before making the comments he made.

“I do feel terribly that, you know, I’m causing a whole family stress,” said Bryan. “But at the bottom line, that’s completely on him.” 

Read more from CBC Newfoundland and Labrador

Let’s block ads! (Why?)



Source link

Continue Reading

Media

Social media deal earns advertisers' 'likes', but not yet all their dollars – TheChronicleHerald.ca

Published

on


By Martinne Geller

LONDON (Reuters) – Advertisers who boycotted social media are not all rushing back, despite an agreement by Facebook, YouTube and Twitter on how to curb harmful content online.

Unilever, one of the world’s biggest advertisers, told Reuters the move this week was “a good step in the right direction,” but would not say whether it would resume paid advertising on Facebook in the United States next year after stopping over the summer.

Coca-Cola also remains paused on Facebook and Instagram and declined to say if this changed its view. Beam Suntory, maker of Jim Beam bourbon and Courvoisier Cognac, plans to stay away from paid advertising for the rest of 2020 and reassess in 2021 based on how Facebook adjusts its approach.

Over 1,000 advertisers joined a Facebook boycott over concerns it wasn’t doing enough to combat hate speech. U.S. civil rights groups enlisted multinationals to help pressure the social media giant after the June death of George Floyd, an American Black man, in police custody in Minneapolis.

“Brands are very concerned about having any affiliation with the disinformation that runs through the big tech platforms,” said Michael Priem, CEO of advertising technology firm Modern Impact.

Deciding whether to pull ads from social media can be tough. Larger brands can afford to take a stance, but for smaller businesses that have already been hurt by the coronavirus pandemic, “it’s either make it or die,” Priem said.

On Wednesday, the World Federation of Advertisers announced that social media platforms and advertisers had committed to create common definitions of harmful content such as hate speech and harmonized reporting standards.

A Facebook spokeswoman said on Friday that advertisers were returning to the platform.

“For the most part advertisers are coming back because they recognize the efforts we’re making,” the spokeswoman said. “We’re never satisfied. We’ll continue to work with industry and with our clients.”

She said that 95% of the hate speech removed by Facebook is detected before being reported, up from 23% in 2017.

“Digital media is now more than half of all media spending yet is still operating with very few boundaries other than those that are self-imposed or that marketers try to enforce. It’s time for digital platforms to apply content standards properly,” Procter & Gamble’s chief brand officer, Marc Pritchard, said on Wednesday.

The maker of Gillette razors and Pampers diapers said it will “continue to advocate for greater transparency, reporting, and enforcement” directly with platforms and through industry forums.

COMING BACK

Many companies, such as drinks giant Pernod Ricard, returned to Facebook in August after a one-month pause aimed at sending a message.

“I feel very happy … with the outcome. I think it worked,” said Eric Benoist, global marketing director for the maker of Absolut vodka and Martell Cognac. “It was a wake-up call. They heard it loud and clear.”

Some advertisers, like spirits group Diageo, came back following direct engagement with the platform and evidence of action.

“Some progress has been made, but more needs to be done and we think we’re better able to bring about change by working together,” a Diageo spokeswoman said. “We are in the process of resuming paid media and will continue to drive accountability on these pressing issues.”

Campaign organizers remain skeptical and pledged to keep up the heat.

“We cannot assume progress from yet another commitment to change until we see the impact and breadth of policy enforcement by these companies,” said Rashad Robinson, president of Color Of Change, a backer of the Stop Hate for Profit campaign, which organized the boycott.

“As long as these companies continue to abdicate their responsibility to their most vulnerable users, we will continue to call on Congress and regulatory agencies to intervene.” 

(Reporting by Martinne Geller in London; Additional reporting by Sheila Dang in New York and Siddharth Cavale in Bengaluru; Editing by Carmel Crimmins)

Let’s block ads! (Why?)



Source link

Continue Reading

Trending