“There is so much choice out there that has never existed (before),” said Keith Pelley, a longtime Canadian sports media executive who’s now CEO of golf’s European Tour. “That’s the reason why (1970s variety show) Donny & Marie had a 60 share. It was because there was very limited choice.”
Many sports consumers still pay for traditional cable while others pick and choose online packages — direct-to-consumer, or over-the-top (OTT) — and subscribe by the year, month, week, or even the day, depending on the event and the outlet. Broadcasts are available on laptops, digital media players, desktops, smartphones, and of course, old-school television.
The game has changed over the last few years and more developments can be expected as the domestic sports broadcasting scene evolves.
“I always say A, B, C: Always be changing. If you’re not, then you definitely run the risk of falling behind,” Pelley said from Surrey, England. “But there’s no question that you know what (viewers) want, they want unlimited choice. But also you have to understand that different demographics want different things.”
Former Sportsnet president Scott Moore, the CEO of media company Uninterrupted Canada, predicts that direct-to-consumer options and sports betting will be the two biggest developments that will impact sports broadcasts over the next five years.
Moore, speaking at the recent PrimeTime sports management conference in Toronto, said direct-to-consumer is a game-changer with its “ultimate bandwidth.”
“Every sport, every game, every contest can be broadcast and broadcast in multiple ways to multiple different end points,” he said. “So if you’re a consumer, you can watch on your big-screen TV, you can watch on your tablet, you can watch on your phone. You can watch the English broadcast, you can watch the Punjabi broadcast, you can watch the Japanese broadcast.
“Soon you’ll be able to watch a broadcast that is brought to you by regular commentators, you’ll be able to watch a broadcast that’s all about sports betting, you may be able to watch a broadcast that is specifically targeted to high-end stats geeks.”
Moore added that in traditional prime time there can be limited shelf space, but an unlimited schedule really opens things up.
“So that’s the one area that I think is just going to have an explosion effect on sports media,” he said. “The other is sports betting. Sports betting, as it becomes legal in Canada — and I believe it will be legal in Canada in the next two years — will impact every part of the sports ecosystem.”
Moore’s successor at Sportsnet, Bart Yabsley, said the live nature of sports is tough for other forms of entertainment to match.
“It has the ability to draw millions and millions and millions,” Yabsley said in a recent interview. “We all saw what happened during the Blue Jays’ run (in ’15 and ’16). We all saw what happened during the Raptors’ run (last spring). There’s almost nothing else like it.”
Sportsnet landed the national hockey rights in 2013 with a monster $5.23-billion, 12-year deal with the NHL. The network also has rights to the Toronto Blue Jays, Grand Slam curling, Rogers Cup tennis, IndyCar and the Canadian Hockey League.
The Toronto Raptors’ rights are split between Sportsnet and TSN, which also boasts a solid lineup with regional NHL rights, the world juniors, CFL, Season of Champions curling, golf and tennis majors along with Formula One and NASCAR.
Moore, who like Pelley has worked at both Sportsnet/Rogers and TSN, said when it comes to evolution, smart legacy players with strong brands have the best chance to succeed.
“They’re the ones who not only have the brand, who have the audience, who have the following, but if they’re on top of the evolutionary technological changes, they can still win. It’s not going to be just the upstarts,” he said. “And I think if you look at some of the upstarts that have come out in the business as it relates to sports — Twitter, Facebook, Amazon — have been abject failures at revolutionizing the way traditional sports are broadcast.
“They’ve all tried to do traditional broadcasts and they’ve all failed at them. And the legacy players are back doing most of the broadcasts and using those other platforms as additions to their broadcasts.”
This report by The Canadian Press was first published Dec. 20, 2019.
Follow @GregoryStrongCP on Twitter.
Gregory Strong, The Canadian Press
Anaconda Mining fires employee for racist, homophobic social media posts – CBC.ca
A St. John’s man says he’s happy with the actions taken by a mining company with operations in Newfoundland and Labrador after he reported an employee’s racist and homophobic posts.
Earlier this month, Devon Bryan noticed anti-Black Lives Matter posts on Facebook that a former classmate had responded to by commenting, “White Lives Matter.”
The posts read “BLM is now known as Burn, Loot & Murder (pass it on)” and “F**k BLM bullshit.” Bryan decided to call out his former classmate’s comments, he told CBC News, and received an aggressive response.
“It turned into body shaming and it turned into homophobic slurs, racial slurs. And he really ticked off all of the boxes for discrimination,” said Bryan.
The classmate did not respond to CBC’s requests for comment. CBC News is not identifying him.
Bryan, a member of the LGBT community, noticed his former classmate listed his employer as Anaconda Mining, which operates in Baie Verte, N.L., so he tagged the company in a response to his classmate’s posts, and followed up with a phone call.
“You can’t expect to represent your professional life and hold these extreme opinions and express them freely without repercussion, because once you represent your place of work on social media, it’s no longer a completely private page anymore,” said Bryan.
Satisfied with company’s response
Bryan said the company was prompt and courteous in its response. And while, due to privacy regulations, the company would not tell him what happened, Bryan said he learned later his former classmate was no longer with the company.
Anaconda Mining declined to confirm to CBC News the employee had been let go, saying the company would not comment on matters “regarding private employment relationships.
In a statement, Lynn Hammond, the company’s vice-president of corporate affairs, said the company has a comprehensive respectful workplace policy and harassment prevention plan and that their employees are required to participate in training specifically related to the policy.
Employees are also required to sign a document to acknowledge that they understand and will adhere to the policy and failure to comply with any part of this policy may result in disciplinary action, up to and including termination of employment.
In the aftermath of Bryan’s interactions with him, members of the former employee’s family posted on Facebook that the situation had caused financial and emotional stress.
Bryan said his former classmate should have thought of the consequences before making the comments he made.
“I do feel terribly that, you know, I’m causing a whole family stress,” said Bryan. “But at the bottom line, that’s completely on him.”
Social media deal earns advertisers' 'likes', but not yet all their dollars – TheChronicleHerald.ca
By Martinne Geller
LONDON (Reuters) – Advertisers who boycotted social media are not all rushing back, despite an agreement by Facebook, YouTube and Twitter on how to curb harmful content online.
Unilever, one of the world’s biggest advertisers, told Reuters the move this week was “a good step in the right direction,” but would not say whether it would resume paid advertising on Facebook in the United States next year after stopping over the summer.
Coca-Cola also remains paused on Facebook and Instagram and declined to say if this changed its view. Beam Suntory, maker of Jim Beam bourbon and Courvoisier Cognac, plans to stay away from paid advertising for the rest of 2020 and reassess in 2021 based on how Facebook adjusts its approach.
Over 1,000 advertisers joined a Facebook boycott over concerns it wasn’t doing enough to combat hate speech. U.S. civil rights groups enlisted multinationals to help pressure the social media giant after the June death of George Floyd, an American Black man, in police custody in Minneapolis.
“Brands are very concerned about having any affiliation with the disinformation that runs through the big tech platforms,” said Michael Priem, CEO of advertising technology firm Modern Impact.
Deciding whether to pull ads from social media can be tough. Larger brands can afford to take a stance, but for smaller businesses that have already been hurt by the coronavirus pandemic, “it’s either make it or die,” Priem said.
On Wednesday, the World Federation of Advertisers announced that social media platforms and advertisers had committed to create common definitions of harmful content such as hate speech and harmonized reporting standards.
A Facebook spokeswoman said on Friday that advertisers were returning to the platform.
“For the most part advertisers are coming back because they recognize the efforts we’re making,” the spokeswoman said. “We’re never satisfied. We’ll continue to work with industry and with our clients.”
She said that 95% of the hate speech removed by Facebook is detected before being reported, up from 23% in 2017.
“Digital media is now more than half of all media spending yet is still operating with very few boundaries other than those that are self-imposed or that marketers try to enforce. It’s time for digital platforms to apply content standards properly,” Procter & Gamble’s chief brand officer, Marc Pritchard, said on Wednesday.
The maker of Gillette razors and Pampers diapers said it will “continue to advocate for greater transparency, reporting, and enforcement” directly with platforms and through industry forums.
Many companies, such as drinks giant Pernod Ricard, returned to Facebook in August after a one-month pause aimed at sending a message.
“I feel very happy … with the outcome. I think it worked,” said Eric Benoist, global marketing director for the maker of Absolut vodka and Martell Cognac. “It was a wake-up call. They heard it loud and clear.”
Some advertisers, like spirits group Diageo, came back following direct engagement with the platform and evidence of action.
“Some progress has been made, but more needs to be done and we think we’re better able to bring about change by working together,” a Diageo spokeswoman said. “We are in the process of resuming paid media and will continue to drive accountability on these pressing issues.”
Campaign organizers remain skeptical and pledged to keep up the heat.
“We cannot assume progress from yet another commitment to change until we see the impact and breadth of policy enforcement by these companies,” said Rashad Robinson, president of Color Of Change, a backer of the Stop Hate for Profit campaign, which organized the boycott.
“As long as these companies continue to abdicate their responsibility to their most vulnerable users, we will continue to call on Congress and regulatory agencies to intervene.”
(Reporting by Martinne Geller in London; Additional reporting by Sheila Dang in New York and Siddharth Cavale in Bengaluru; Editing by Carmel Crimmins)
Social & sensible: Due to the lockdown, time spent on social media grew exponentially for everyone. So is a break the need of the hour? – The Tribune India
The lockdown left us to the mercy of social media to ensure physical distancing even while keeping one emotionally connected. But the over-dependence, lack of other channels to keep engaged to routines going haywire, led to excessive time being spent on social media. Is it time for a digital detox? Celebs share their take.
Use it right
In order to ensure that you are giving yourself and your loved ones time and energy, you have to not only switch off from social media but also put your devices away. Right now, I am not on a digital detox, but, yes, I am actively putting my phone away throughout the day. Social media can be a positive space, only if you do not get bogged down by the negativity. – Asis Sethi, filmmaker-director
I am not dependent on social media, but, yes, I am hooked onto it! That is true because checking your social media handles every few minutes has become a habit with everybody. I have never taken a break from it because my work is related to it and I need to spread the word about it. But if I am not working for a few days, I might just take a break.
– Tarun Khanna, Raja Krishnadevaraya in Tenali Rama
During the lockdown, I was never totally dependent on social media. I rather gave time to my family and to my own self. I started playing the casio; I was doing workouts at home and started cooking with my mother. I am still not dependent, but I love being on social media; I love interacting with my fans. I learn a lot from them; but no dependence, either during or after the lockdown. – Ansh Sinha, Rishabh Bansal in Tera Yaar Hoon Main
Set your limits
One should know how much time to invest in social media; you must set your own boundaries. The best way to detox is to keep your phone away from your reach and engage in an activity that you love. I like being connected to my close ones; it gives me positive energy. – Paritosh Tripathi, actor
I love interacting with people, but not completely on social media. If you focus on negative things you will have negative vibes, but if you see the talent on social media you will be happy and positive. Whenever I use social media too much, I detox by picking books.
– Jyoti Sharma, Dulari in Ram Pyaare Sirf Humare
The lockdown made me dependent on social media, but, thankfully, I realised that and also eventually got bored of it. It is depressive at times with the fake news doing the rounds. I went for a 15-day social media detox during this time. It was great, as I could give more time to reading, painting and yoga. Also my sleep pattern improved. It was like mental cleansing for me. – Shamin Mannan, Koel in Ram Pyaare Sirf Humare
Taking a detox during the lockdown didn’t occur to me. However, right now I am on a break from social media and not planning to make a comeback anytime soon. We all live in a world where we have this constant urge to keep ourselves updated. And this urge is both a blessing and a curse at the same time. Little do we realise that most times it grows to a certain level of toxicity. The idea is to cut-off when you require to or at least limit yourself. – Karan Jotwani, Neel in Qurbaan Hua
Social media was the only platform on which we were connected. I am a social being and would have died without it! So yes, it was a saviour, but anything in excess is always harmful. So, I did give it a break. The detox experience has been like meditation. There was no competition, no updates. – Liza Malik, actor-singer
– As told to Mona
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