Zoos turn to social media to delight, raise money amid virus - Times Colonist | Canada News Media
Connect with us

Media

Zoos turn to social media to delight, raise money amid virus – Times Colonist

Published

 on


PHOENIX — The Phoenix Zoo, struggling like others worldwide during coronavirus closures, has found an unlikely saviour in a sloth.

While Fernando may be a slow mover offline, the 4-year-old Linne’s two-toed sloth has risen rapidly on the internet. Since Fernando joined Cameo, a video-sharing platform where people pay for celebrity shoutouts, the zoo has received 150 requests for a personalized clip. His popularity let the zoo boost his fee from $25 to $50.

article continues below

“I think we’ve gotten more creative, kind of thinking a little bit outside the box. We’re trying things we never have before,” said Bert Castro, Phoenix Zoo’s president and CEO.

Social media is one way zoos worldwide are engaging with people who can no longer visit — their main source of income — and raise some much-needed cash. Zoos and aquariums have brought adorable distraction by posting photos and videos of animals, but the closures mean they’re still in jeopardy. While a smattering of zoos, from Utah to Germany, have started reopening with social distancing rules, there’s no telling when they will reach their usual levels of visitors and revenue.

Besides jobs, the well-being of the animals is at stake.

“They can’t just send their employees home and turn off the lights and lock the doors. They have to care for animals,” said Dan Ashe, president of the Association of Zoos and Aquariums.

The association’s 220 U.S. zoos and aquariums, which typically host a combined 200 million people annually, all closed, Ashe said. A recent survey showed more than 60% have laid off or furloughed employees.

About 60% of its members have applied for loans through the federal coronavirus relief package intended to limit layoffs at small businesses and nonprofits.

The Phoenix Zoo, a $1 million-a-month operation, has been losing $80,000 a day since shuttering March 18, Castro said. The facility in the nation’s fifth-largest city has been approved for $2.7 million in loans under the federal program and has raised hundreds of thousands online for its 3,000 animals.

Castro believes behind-the-scenes Facebook Live videos make people feel more connected to the zoo. In the past month, viewership has spiked 350%, and its Instagram following is growing. Fernando’s Cameo appearances may be a tiny boost, but “it’s so popular we’ll continue it for as long as we can,” Castro said.

The Oakland Zoo in the San Francisco Bay Area recently brought back more than 200 full-time employees — at least until June — after getting loans under the federal program. It also started an online subscription program offering daily behind-the-scenes videos with animals and zookeepers. It’s $14.95 a month; $9.95 for zoo members.

“Our objective is to just make it to the point where they allow us to reopen for business and the people can come and enjoy the animals,” zoo president Joel Parrott said.

The Toronto Zoo is live-streaming moments like weigh-ins of red pandas, drawing tens of thousands of new social media followers, spokeswoman Amanda Chambers said. The strategy also helps spotlight lesser known animals.

“It’s the opportunity to highlight species that often don’t get high-profiled,” CEO Dolf DeJong said. “For us, it’s being able to talk about Blanding’s turtles, an endangered species from our community that we’re breeding.”

California’s Monterey Bay Aquarium is captivating people by live-streaming African penguins and sharks. It also created YouTube “MeditOceans” videos for meditating to sights and sounds of ocean creatures. Divers jazzed up their kelp forest maintenance routine with a dance to the Sugarhill Gang’s “Jump On It” in a popular video.

The financial scramble is reverberating for zoos worldwide.

Bioparque Estrella, a safari theme park outside Mexico City, is hoping to get by with enough funding until a tentative reopening this month. It’s been using social media primarily to promote reduced-price advance tickets. More than 1,000 tickets have been sold — far below the 10,000 visitors seen at Easter last year.

In Germany, the government is letting zoos reopen with social distancing restrictions. Zoos were trying reduce costs during the closures — the biggest being staff salaries — and some sought public donations, said Volker Homes, head of Germany’s Association of Zoological Gardens.

Recent reports that a cash-strapped German zoo planned to feed some animals to others sparked outrage. But Homes said last month that there’s no reason to fear for any animal’s safety.

In Poland, where zoos have been closed since mid-March, the lack of income from tickets is threatening their future, and they’re asking people for financial support.

Private-owned zoos are in especially dire straits. The popular Zoo Safari in central Poland, known for breeding rare white lions and tigers, lost most of its income overnight. It’s offering advance ticket vouchers for the 2020 and 2021 seasons to help fund care for its 600 animals. It also launched a crowdfunding page.

The ZSL London Zoo has used social media to promote itself and front-line workers. It’s near several hospitals and has let medical employees use its parking lot, where many glimpse giraffes Maggie and Molly through the fence during lunch breaks, according to the zoo’s Facebook page. It’s shared photos and videos of the giraffes in front of a sign honouring medical workers. ___ Associated Press writers Terry Chea in Oakland, California, Frank Jordans in Berlin and Monika Scislowska in Warsaw, Poland contributed to this report. ___ Follow Tang on Twitter at https://twitter.com/ttangAP.

Let’s block ads! (Why?)



Source link

Media

Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

Published

 on

Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

Source link

Continue Reading

Media

Arizona man accused of social media threats to Trump is arrested

Published

 on

Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

Continue Reading

Media

Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

Published

 on

Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

Continue Reading

Trending

Exit mobile version