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10 Ways to Make Your LinkedIn Profile Stand Out in 2021

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In 2021 successful job hunting requires having a LinkedIn profile that’s current and optimized. It’s not enough to simply exist on LinkedIn. In this column and the next, I’ll provide ways to create a profile that’ll attract employers and hiring managers.

Your goal is to create a profile that attracts attention, says the right things, and is a catalyst to connecting you with people who can help you. LinkedIn can literally get your name in front of thousands of professionals in your industry. If you’re looking for a job, that’s huge!

Something to keep in mind: Employers will read through your profile before deciding to schedule an interview with you.

Here are the first 5 ways you can make your LinkedIn profile stand out:

1. Add a headshot

It’s mind-boggling how many LinkedIn profiles don’t have a headshot, which is the equivalent of wearing a paper bag on your head at an industry tradeshow. Put a face to your name and add a profile picture, a good one. Your profile picture is the first impression people will get of you.

2. Create an eye-catching headline

Your headline is right below your name and therefore the first thing your profile visitors will read. It’s your profile most valuable real estate. LinkedIn’s default settings will create your headline with your current position, but you can edit it to whatever you want. You have 120 characters to work with, so write something that will resonate. Envision the text of a billboard advertisement for you and what you do. Instead of just listing your job title, mention your specialty and how you benefited your company or customers. Write for your target audience. Are you speaking to industry peers, customers, or hiring managers?

Example:

Inside Sales Representative · SaaS · $68.8 M in Software Sales Generated Since 2016

This tells the reader your job, what you bring to the table, and enhances your credibility.

3. Craft an interesting summary

Your LinkedIn summary is your opportunity to tell your career story with up to 2,000 characters. Spend some time crafting your story in a way that makes the reader say to themselves, I got to meet this person! Keep in mind attention spans are short; I don’t recommend you use all 2,000 characters. Keep your summary in the 1,000 – 1,250 characters range.

Your summary shouldn’t be rehashing your experience. Mention what you do well, where you’re a Subject Matter Expert (SME) in and what you’re able to bring to an employer. Keywords here is crucial! Use words strongly connected to your industry, while painting a picture of who you are as a professional.

Example:

As an information security analyst at Rockyview General Hospital in Calgary, I manage the day-to-day flow of information into and out of the hospital. With a focus on database management, my job ensures critical computer systems, medical files, and patient history remain active and never fail. My team and I stay updated on the latest trends in information security to not only keep Rockyview General Hospital safe but also on the cutting edge.

4. Highlight your experience

You can do much better than merely cutting and pasting your resume onto your LinkedIn profile. Include past jobs you deem relevant to where you want your career to go and use three to five exciting and impressive bullet points for each job.

Use action words to show your responsibilities and what you accomplished (results) for your employer. Using numbers as much as possible, communicate the impact you’ve made, the initiatives you led, and the revenue influence you had (most important).

Example:

Directed launch of 12 new product lines, with total annual revenue of $1.3B.

5. Use visual media

Like on Twitter and Facebook, you can add a background banner photo on LinkedIn. Your LinkedIn background banner photo should reinforce who you are and visually support your profile’s written portions.

LinkedIn allows you to connect other media to your profile such as YouTube videos, infographics, PowerPoints. Don’t be shy to be creative with relevant media to make your page jump off the screen and demand attention.

Next week I’ll provide 5 more suggestions to make your LinkedIn profile job hunt ready.

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Netflix’s subscriber growth slows as gains from password-sharing crackdown subside

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Netflix on Thursday reported that its subscriber growth slowed dramatically during the summer, a sign the huge gains from the video-streaming service’s crackdown on freeloading viewers is tapering off.

The 5.1 million subscribers that Netflix added during the July-September period represented a 42% decline from the total gained during the same time last year. Even so, the company’s revenue and profit rose at a faster pace than analysts had projected, according to FactSet Research.

Netflix ended September with 282.7 million worldwide subscribers — far more than any other streaming service.

The Los Gatos, California, company earned $2.36 billion, or $5.40 per share, a 41% increase from the same time last year. Revenue climbed 15% from a year ago to $9.82 billion. Netflix management predicted the company’s revenue will rise at the same 15% year-over-year pace during the October-December period, slightly than better than analysts have been expecting.

The strong financial performance in the past quarter coupled with the upbeat forecast eclipsed any worries about slowing subscriber growth. Netflix’s stock price surged nearly 4% in extended trading after the numbers came out, building upon a more than 40% increase in the company’s shares so far this year.

The past quarter’s subscriber gains were the lowest posted in any three-month period since the beginning of last year. That drop-off indicates Netflix is shifting to a new phase after reaping the benefits from a ban on the once-rampant practice of sharing account passwords that enabled an estimated 100 million people watch its popular service without paying for it.

The crackdown, triggered by a rare loss of subscribers coming out of the pandemic in 2022, helped Netflix add 57 million subscribers from June 2022 through this June — an average of more than 7 million per quarter, while many of its industry rivals have been struggling as households curbed their discretionary spending.

Netflix’s gains also were propelled by a low-priced version of its service that included commercials for the first time in its history. The company still is only getting a small fraction of its revenue from the 2-year-old advertising push, but Netflix is intensifying its focus on that segment of its business to help boost its profits.

In a letter to shareholder, Netflix reiterated previous cautionary notes about its expansion into advertising, though the low-priced option including commercials has become its fastest growing segment.

“We have much more work to do improving our offering for advertisers, which will be a priority over the next few years,” Netflix management wrote in the letter.

As part of its evolution, Netflix has been increasingly supplementing its lineup of scripted TV series and movies with live programming, such as a Labor Day spectacle featuring renowned glutton Joey Chestnut setting a world record for gorging on hot dogs in a showdown with his longtime nemesis Takeru Kobayashi.

Netflix will be trying to attract more viewer during the current quarter with a Nov. 15 fight pitting former heavyweight champion Mike Tyson against Jake Paul, a YouTube sensation turned boxer, and two National Football League games on Christmas Day.

The Canadian Press. All rights reserved.



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Promise tracker: What the Saskatchewan Party and NDP pledge to do if they win Oct. 28

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REGINA – Saskatchewan’s provincial election is on Oct. 28. Here’s a look at some of the campaign promises made by the two major parties:

Saskatchewan Party

— Continue withholding federal carbon levy payments to Ottawa on natural gas until the end of 2025.

— Reduce personal income tax rates over four years; a family of four would save $3,400.

— Double the Active Families Benefit to $300 per child per year and the benefit for children with disabilities to $400 a year.

— Direct all school divisions to ban “biological boys” from girls’ change rooms in schools.

— Increase the First-Time Homebuyers Tax Credit to $15,000 from $10,000.

— Reintroduce the Home Renovation Tax Credit, allowing homeowners to claim up to $4,000 in renovation costs on their income taxes; seniors could claim up to $5,000.

— Extend coverage for insulin pumps and diabetes supplies to seniors and young adults

— Provide a 50 per cent refundable tax credit — up to $10,000 — to help cover the cost of a first fertility treatment.

— Hire 100 new municipal officers and 70 more officers with the Saskatchewan Marshals Service.

— Amend legislation to provide police with more authority to address intoxication, vandalism and disturbances on public property.

— Platform cost of $1.2 billion, with deficits in the first three years and a small surplus in 2027.

NDP

— Pause the 15-cent-a-litre gas tax for six months, saving an average family about $350.

— Remove the provincial sales tax from children’s clothes and ready-to-eat grocery items like rotisserie chickens and granola bars.

— Pass legislation to limit how often and how much landlords can raise rent.

— Repeal the law that requires parental consent when children under 16 want to change their names or pronouns at school.

— Launch a provincewide school nutrition program.

— Build more schools and reduce classroom sizes.

— Hire 800 front-line health-care workers in areas most in need.

— Launch an accountability commission to investigate cost overruns for government projects.

— Scrap the marshals service.

— Hire 100 Mounties and expand detox services.

— Platform cost of $3.5 billion, with small deficits in the first three years and a small surplus in the fourth year.

This report by The Canadian Press was first published Oct .17, 2024.

The Canadian Press. All rights reserved.



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Bad weather forecast for B.C. election day as record numbers vote in advance polls

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VANCOUVER – More than a million British Columbians have already cast their provincial election ballots, smashing the advance voting record ahead of what weather forecasters say will be a rain-drenched election day in much of B.C., with snow also predicted for the north.

Elections BC said Thursday that 1,001,331 people had cast ballots in six days of advance voting, easily breaking a record set during the pandemic election four years ago.

More than 28 per cent of all registered electors have voted, potentially putting the province on track for a big final turnout on Saturday.

“It reflects what I believe, which is this election is critically important for the future of our province,” New Democrat Leader David Eby said Thursday at a news conference in Vancouver. “I understand why British Columbians are out in numbers. We haven’t seen questions like this on the ballot in a generation.”

He said voters are faced with the choice of supporting his party’s plans to improve affordability, public health care and education, while the B.C. Conservatives, led by John Rustad, are proposing to cut services and are fielding candidates who support conspiracy theories about the COVID-19 pandemic and espouse racist views.

Rustad held no public availabilities on Thursday.

Elections BC said the record advance vote tally includes about 223,000 people who voted on the final day of advance voting Wednesday, the last day of advance polls, shattering the one-day record set on Tuesday by more than 40,000 votes.

The previous record for advance voting in a B.C. election was set in 2020 amid the COVID-19 pandemic, when about 670,000 people voted early, representing about 19 per cent of registered voters.

Some ridings have now seen turnout of more than 35 per cent, including in NDP Leader David Eby’s Vancouver-Point Grey riding where 36.5 per cent of all electors have voted.

There has also been big turnout in some Vancouver Island ridings, including Oak Bay-Gordon Head, where 39 per cent of electors have voted, and Victoria-Beacon Hill, where Green Party Leader Sonia Furstenau is running, with 37.2 per cent.

Advance voter turnout in Rustad’s riding of Nechako Lakes was 30.5 per cent.

Total turnout in 2020 was 54 per cent, down from about 61 per cent in 2017.

Stewart Prest, a political science lecturer at the University of British Columbia, said many factors are at play in the advance voter turnout.

“If you have an early option, if you have an option where there are fewer crowds, fewer lineups that you have to deal with, then that’s going to be a much more desirable option,” said Prest.

“So, having the possibility of voting across multiple advanced voting days is something that more people are looking to as a way to avoid last-minute lineups or heavy weather.”

Voters along the south coast of British Columbia who have not cast their ballots yet will have to contend with heavy rain and high winds from an incoming atmospheric river weather system on election day.

Environment Canada said the weather system will bring prolonged heavy rain to Metro Vancouver, the Sunshine Coast, Fraser Valley, Howe Sound, Whistler and Vancouver Island starting Friday.

Eby said the forecast of an atmospheric weather storm on election day will become a “ballot question” for some voters who are concerned about the approaches the parties have towards addressing climate change.

But he said he is confident people will not let the storm deter them from voting.

“I know British Columbians are tough and they’re not going to let even an atmospheric river stop them from voting,” said Eby.

In northern B.C., heavy snow is in the forecast starting Friday and through to Saturday for areas along the Yukon boundary.

Elections BC said it will focus on ensuring it is prepared for bad weather, said Andrew Watson, senior director of communications.

“We’ve also been working with BC Hydro to make sure that they’re aware of all of our voting place locations so that they can respond quickly if there are any power outages,” he said.

Elections BC also has paper backups for all of its systems in case there is a power outage, forcing them to go through manual procedures, Watson said.

Prest said the dramatic downfall of the Official Opposition BC United Party just before the start of the campaign and voter frustration could also be contributing to the record size of the advance vote.

It’s too early to say if the province is experiencing a “renewed enthusiasm for voting,” he said.

“As a political scientist, I think it would be a good thing to see, but I’m not ready to conclude that’s what we are seeing just yet,” he said, adding, “this is one of the storylines to watch come Saturday.”

Overall turnout in B.C. elections has generally been dwindling compared with the 71.5 per cent turnout for the 1996 vote.

Adam Olsen, Green Party campaign chair, said the advance voting turnout indicates people are much more engaged in the campaign than they were in the weeks leading up to the start of the campaign in September.

“All we know so far is that people are excited to go out and vote early,” he said. “The real question will be does that voter turnout stay up throughout election night?”

This report by The Canadian Press was first published Oct. 17, 2024.

Note to readers: This is a corrected story. An earlier version said more than 180,000 voters cast their votes on Wednesday.



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