Last year this time, it was supposed to be all doom and gloom for Apple. There were reports about the iPhones XS, XS Max and XR not doing well and the Cupertino-based tech giant was ‘struggling’, according to most analysts. Now, an analyst says that the turnaround of Apple has been CEO Tim Cook’s “finest hour.” A report by CultofMac quotes Dan Ives, an analyst with Wedbush, who says that Apple had a “historic year” in 2019 and is set to have a great 2020 as well.
The CultofMac report cites an investor note by Ives, where he wrote, “A year ago Cupertino was facing major Herculean-like challenges around lagging China demand, tariff escalation on the horizon, increasing competition on smartphones, and trailing Samsung and others in the key 5G race,” Ives writes. He further said that investors thought that Apple’s growth story was over.
Ives says that Cook turned it around with critical decisions like settling long-standing dispute with Qualcomm, acquiring Intel’s modem business for a billion dollars, carefully managing to ‘sort’ the China problem, and of course, the launch of iPhone 11.
For 2020, Ives is overtly optimistic for Apple as he says that, “To this point, we believe 200 million units could be the starting point for 5G Apple smartphone demand as roughly 350 million iPhones within the 900 million installed base of Cupertino are currently in the window of an upgrade opportunity.”
Clearly, Ives believes that a 5G iPhone could be a definite game changer for Apple. He also says that Apple will continue to see more growth in China particularly with Huawei still struggling with its various issues in the smartphone industry.
Apple, as per several rumours and leaks, is set to launch as many as five iPhones in 2020. Reports have indicated that the first iPhone of the year will be a really affordable variant, which is being touted as the successor to the iPhone SE.
In with Galaxy S20, out with the Galaxy S11? This is Samsung's chance to shake up the brand – CNET
Samsung can credit the Galaxy S line with securing its place as the world’s top smartphone brand. But after more than a decade, rumors say the company is almost certainly shaking up the way it names its Galaxy S devices. The Galaxy S11 could become the Galaxy S20, with next year’s phone going by the name Galaxy S21 and so on, to match the calendar year.
Sure can’t wait for 2051.
As a writer, I think that names matter. No, not as much as the specs inside the phone, but enough that they can convey what a brand is about. It isn’t just me, either: companies spend millions of dollars on focus groups and marketing strategies when choosing a phone name.
A month away from, I’m not sure whether this proposed naming convention is good or bad. I’m not convinced that Samsung would stick with the plan to name its phone after the year, and if it does, it could be a missed opportunity for the brand to rededicate the phone as memorable and creative.
Let’s consider a few options. Say Samsung follows in the footsteps of Apple’s iPad (e.g. ) and most car manufacturers by matching each phone name with the corresponding year. There’s some logic to this strategy — you’ll always know where you are with a Samsung Galaxy S23, and I welcome bringing a little order to a portfolio brimming over with Galaxy phones.
I’m sure it’s also cheaper and easier for brands not to have to worry about finding a unique name that resonates with the public in multiple languages, and that also isn’t already earmarked by rivals.
On the other hand, the numbering game tends to feel unruly and meaningless, especially when you get into the higher digits. Would Samsung really commit to this plan long enough to reach the Galaxy S51, assuming we still use phones by then and not chips implanted into our arms?
The time to reinvent the brand is now
If Samsung thinks it hit a natural limit after the Galaxy S10 and wants to liven up the franchise, I’d be happy if it used the moment to reinvent the brand with a new name that stands for an updated set of values. (Of course, we don’t know what Samsung will actually do until its big reveal.)
For an example, look no further than the iPhone X. Apple seemed to have changed the name when it unveiled a new type of iPhone, one that overhauled the design, removed the fingerprint scanner and boldly adopted face unlock with an approach that had never before been used in a phone. Apple pronounced the model iPhone “Ten”, but many people referred to it as the iPhone “Ex”.
And then Apple ruined it by moving on to the iPhone 11 two years later. At some point, the iPhone’s name is going to have to change again, because in my mind anyway, the iPhone 18, 21 and 34 seem too ridiculous to exist. I’m reminded of every Mission: Impossible reboot, or that classic line from a fake newscast in Spaceballs (the movie, not the flame thrower), “Rocky V…thousand.”
I suppose the heart of my thinking is that part of me misses the more fanciful names of a decade ago and more, when a phone name stood for some intrinsic value or feature that the device possessed, like the powerful and mysterious Samsung Omnia, or the zesty, flippy Motorola Citrus. (I’ll probably never forgive the LG Chocolate music phone for having nothing to do with actual chocolate.)
There’s a benefit to giving a phone a meaningful name. Just look at Android OS. Google was able to gain a hugely invested Android following that avidly followed and excitedly guessed each year’s dessert-themed code name… until the fun ended this year with Android 10. While dry names haven’t hurt the iPhone’s success, Samsung has a chance to be more meaningful.
If the S20 does indeed mark a brand-new direction — 5G, a new camera philosophy, and bold design — then a new name makes sense. I just hope it’s more interesting than “S20.”
I concede to being in the minority here. Today, straightforward phone (and OS) naming seems to mostly be about maintaining order amidst the chaos — as much to keep models clear on the sales and distribution end, I suspect, as for keeping a sea of variants straight in customers’ minds.
Then again, there’s such a thing as too much simplicity. I cringe just thinking about the Motorola Moto G, which at one point had at least three different models going by the same name with different carriers. Even Motorola’s PR team didn’t immediately know which was which until we compared the specs.
Of course, when all is said and done, it’s these specs that matter most. The way that a phone works is far more important than how it rolls off the tongue, and that’s where companies should absolutely spend their time and attention.
Would a phone’s inner workings sound as tempting by any other name? Sure, but if it came down to the Samsung Galaxy Sonic and the Samsung Galaxy S28, I know which one I’d want more.
Published earlier this week.
Police issue warning about Google Play gift card scam
SOUTH SIMCOE POLICE
BRADFORD/INNISFIL – South Simcoe Police Service officers would like to remind the public to be aware of a recent scam involving Google Play Gift Cards.
Officers have recently received several reports of citizens being contacted through their personal computers or via home and/or cell phone by suspects claiming to act on behalf of a government agency or credit company. The suspects state that the victim owes money for taxes or outstanding credit card purchases that needs to be paid in order to avoid a significant penalty. The suspects will ask the victim to purchase Google Play gift cards typically in an amount totaling $500. The victim will then be instructed to scratch the back of the card in order to reveal the code which will then be provided to the suspect. Once this process has been completed, the value of the card is redeemed by the suspect who will then stop communicating with the victim or will sometimes ask the victim to repeat this process to gain further funds. Please be aware that once card code is provided to the suspects, Google Play will not provide a refund or any form of compensation to the victim.
In these circumstances the phone numbers and employee names provided by the suspects are fictitious.
To safeguard yourself from this crime avoid disclosing personal details or banking your particulars to anyone over the phone or internet. If you do fall victim to this scam contact police and report the incident.
Know this: government agencies and credit card companies will never ask for gift cards as payment. If you receive such a call, hang up immediately. If you receive a text or email of this nature, delete it.
Additional information can be found here.
Consider lower your expectations for the Samsung Galaxy Z Flip camera
The Samsung Galaxy Z Flip (SM-F700F) is expected to feature a 6.7-inch internal screen with an Ultra-Thin Glass display (UTG), which allows the screen to be crease-free and protected- but still flexible. Inside, it will have an Infinity-O punch-hole camera (like 10 megapixels); while outside it will offer two lenses capable of 8K recording and a small notification area next to the camera.
While early rumours speculated that the main camera will be 108MP, this would throw the affordability factor out the window- a defining feature of this particular foldable.
The Z Flip is expected to cost anywhere between 1 million won ($862) and 1.5 million won ($1,293)- so it’s unlikely that such a camera will fit into the equation. With this in mind, recent reports by SamMobile now suggest that we can expect a more humble 12MP main camera- likely similar to the Galaxy Note 10’s.
The device is expected to be powered by the Snapdragon 855 processor and run Android 10 with OneUi 2.0; likely allowing 2 apps to be run at the same time split between 2 halves of the screen. It is expected to have at least 1800 mAh battery power split between two batteries, and possibly more. The whole device will articulate on a Hide-Away hinge which allows near-flat closure, possibly held together with magnets or a clasp.
The device will be unveiled at the Samsung Galaxy Unpacked 2020 event in San Francisco, USA and will likely cost around $1500, with availability date uncertain.
See the device rendered in video by designer Giuseppe Spinelli – aka Snoreyn for LetsGoDigital below.
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