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Big News: How U.S. media lost the trust of the public – CBC.ca

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A global pandemic, historic anti-racism protests and a turbulent U.S. presidential election had Americans glued to their screens in 2020 like never before. Cable news ratings soared, online news subscriptions increased and the amount of time we all spent online broke records.

But as people consumed more news, they also began to trust the media less, surveys showed. According to a recent Gallup survey, the percentage of Americans with no trust in the mass media hit a record high in 2020: only nine per cent of respondents said they trust the mass media “a great deal” and a full 60 per cent said they have little to “no trust at all” in it.

The American media landscape has become increasingly polarized over the last few decades. 

A Pew survey suggests 95 per cent of MSNBC’s audience are now Democrats while 93 per cent of the Fox News audience are Republicans. A similar trend is unfolding online. 

“There’s a constant selection process that’s going on, that Silicon Valley is encouraging and accelerating,” said U.S. journalist and author Matt Taibbi in the new CBC documentary Big News. “If you read the Daily Caller, you are not going to read the New York Times and vice versa.” 

Meanwhile, the media’s traditional sources of revenue have been uprooted. More than 16,000 news jobs were cut in the U.S. last year alone, the highest on record. 

“Profitability is disappearing. Losses are growing. And budgets are tighter and tighter,” said conservative commentator and author Andrew Sullivan. “And the truth is … polarization is profitable.” 

WATCH | Matt Taibbi and other media critic’s on the loss of trust in media:

Journalist Matt Taibbi and others reflect on the loss of trust in the U.S. news media and the parallel rise in ratings. 1:47

Online metrics also show that the best way to get people to engage and spread content is to inflame their emotions, said Taibbi, who wrote the book Hate Inc.: Why Today’s Media Makes Us Despise One Another

CBC’s Big News, which was released March 26 on CBC Gem, examines some of these issues in depth by interviewing media insiders and critics who dig into the ratings wars, public mistrust, the Trump effect, the politicization of the anti-racism protests and the pandemic, and the weaponization of social media. Coming off a record-breaking news year, the documentary asks, can the U.S. media be saved from itself?

Watch some highlights below:

Capitol Hill riots expose trust crisis in the U.S. 

Every year, the public affairs company Edelman releases a trust barometer that measures perceived trust in the information we consume and its sources. This year’s report paints a particularly bleak picture.

“This is the era of information bankruptcy,” said CEO Richard Edelman in a statement. “We’ve been lied to by those in charge, and media sources are seen as politicized and biased. The result is a lack of quality information and increased divisiveness.”

“Fifty-seven percent of Americans find the political and ideological polarization so extreme that they believe the U.S. is in the midst of a cold civil war.”

Some of the experts interviewed for the documentary said that polarization and the increasing alienation from mainstream media among parts of the American population contributed to the convictions that drove the deadly Jan. 6 riot on Capitol Hill.  

“Jan. 6 was the logical result of the profound disparity between the elites and a lot of people who had been profoundly misinformed,” Sullivan told the CBC.

WATCH | MSNBC host Ali Velshi and others on media polarization and the Capitol riot:

MSNBC host Ali Velshi and others analyze how the U.S. media landscape contributed to the events at the Capitol on Jan 6, 2021. 2:26

How cable news became polarized in the U.S.

Until the 1990s, American broadcast news was focused on gaining the largest possible audience with the least objectionable content, Taibbi says in the documentary. 

“It was oblivious in all sorts of ways to poverty, to race, to issues of sexual orientation, to America’s role in the world, but it knit together a common understanding. And that common understanding drove politics,” Lawrence Lessig, lawyer and author of They Don’t Represent Us, told CBC.

By the early 2000s, as competition increased and regulations softened, that profit model began to change and media outlets began targeting specific demographics.

WATCH | How did media become so polarized? Experts offer their take:

Lawrence Lessig, Sue Gardner and others explain how and why American broadcast news became increasingly polarized. 7:50

Journalists increasingly seen as ‘out of touch’

According to a 2019 Pew survey, 73 percent of Republicans say news media don’t understand people like them, and 40 percent of Democrats feel the same way.

Local news has been particularly hard-hit by recent job cuts, which means journalists are now increasingly congregated in big urban cities, such as New York, Washington and Los Angeles.  

“Those cities are expensive, and so you have to be wealthy to be a journalist, which didn’t used to be true,” said Sue Gardner, former director of the Wikimedia Foundation and CBC.ca. 

“People don’t know journalists anymore unless they themselves are also part of the wealthy elites, so all of that creates more distance.”

Former Fox & Friends host Gretchen Carlson grew up and worked in the Midwest for decades before becoming a Fox News host in the early 2000s. “There are a lot of people who feel like their voice isn’t being heard,” she told CBC.

WATCH | How journalists lost touch with their audiences:

Former Fox News host Gretchen Carlson and others dig into the divide between journalists and their audiences. 1:39

Global pandemic another test of media credibility

The coronavirus pandemic was another event that polarized Americans, and the media played a part in that, those who spoke with CBC for the Big News documentary said.

One example, says New York Times health reporter Apoorva Mandavill, was the shifting and increasingly politicized coverage of the mask debate.

“I think that as journalists, we were disoriented at the beginning, and we probably didn’t ask quite as many tough questions, like, ‘Why wouldn’t masks work?” Mandavilli said.  

“It really did feed into this idea that we cannot trust anybody.”

According to a University of Michigan analysis, COVID-19 stories in American newspapers and network news were highly politicized and polarized.

“It is likely that media coverage is contributing to the polarization of public attitudes [around COVID-19],” the study concluded.

WATCH | Why even coverage of the pandemic became polarized:

How the American news media’s coverage of the COVID-19 crisis put people’s faith in media and experts to the test. 5:14

Watch the full documentaryon CBC Gem

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Tech News in Canada

Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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