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10 Ways to Make Your LinkedIn Profile Stand Out in 2021

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In 2021 successful job hunting requires having a LinkedIn profile that’s current and optimized. It’s not enough to simply exist on LinkedIn. In this column and the next, I’ll provide ways to create a profile that’ll attract employers and hiring managers.

Your goal is to create a profile that attracts attention, says the right things, and is a catalyst to connecting you with people who can help you. LinkedIn can literally get your name in front of thousands of professionals in your industry. If you’re looking for a job, that’s huge!

Something to keep in mind: Employers will read through your profile before deciding to schedule an interview with you.

Here are the first 5 ways you can make your LinkedIn profile stand out:

1. Add a headshot

It’s mind-boggling how many LinkedIn profiles don’t have a headshot, which is the equivalent of wearing a paper bag on your head at an industry tradeshow. Put a face to your name and add a profile picture, a good one. Your profile picture is the first impression people will get of you.

2. Create an eye-catching headline

Your headline is right below your name and therefore the first thing your profile visitors will read. It’s your profile most valuable real estate. LinkedIn’s default settings will create your headline with your current position, but you can edit it to whatever you want. You have 120 characters to work with, so write something that will resonate. Envision the text of a billboard advertisement for you and what you do. Instead of just listing your job title, mention your specialty and how you benefited your company or customers. Write for your target audience. Are you speaking to industry peers, customers, or hiring managers?

Example:

Inside Sales Representative · SaaS · $68.8 M in Software Sales Generated Since 2016

This tells the reader your job, what you bring to the table, and enhances your credibility.

3. Craft an interesting summary

Your LinkedIn summary is your opportunity to tell your career story with up to 2,000 characters. Spend some time crafting your story in a way that makes the reader say to themselves, I got to meet this person! Keep in mind attention spans are short; I don’t recommend you use all 2,000 characters. Keep your summary in the 1,000 – 1,250 characters range.

Your summary shouldn’t be rehashing your experience. Mention what you do well, where you’re a Subject Matter Expert (SME) in and what you’re able to bring to an employer. Keywords here is crucial! Use words strongly connected to your industry, while painting a picture of who you are as a professional.

Example:

As an information security analyst at Rockyview General Hospital in Calgary, I manage the day-to-day flow of information into and out of the hospital. With a focus on database management, my job ensures critical computer systems, medical files, and patient history remain active and never fail. My team and I stay updated on the latest trends in information security to not only keep Rockyview General Hospital safe but also on the cutting edge.

4. Highlight your experience

You can do much better than merely cutting and pasting your resume onto your LinkedIn profile. Include past jobs you deem relevant to where you want your career to go and use three to five exciting and impressive bullet points for each job.

Use action words to show your responsibilities and what you accomplished (results) for your employer. Using numbers as much as possible, communicate the impact you’ve made, the initiatives you led, and the revenue influence you had (most important).

Example:

Directed launch of 12 new product lines, with total annual revenue of $1.3B.

5. Use visual media

Like on Twitter and Facebook, you can add a background banner photo on LinkedIn. Your LinkedIn background banner photo should reinforce who you are and visually support your profile’s written portions.

LinkedIn allows you to connect other media to your profile such as YouTube videos, infographics, PowerPoints. Don’t be shy to be creative with relevant media to make your page jump off the screen and demand attention.

Next week I’ll provide 5 more suggestions to make your LinkedIn profile job hunt ready.

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B.C. court allows police to apply to dispose of evidence from Robert Pickton’s farm

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VANCOUVER – A B.C. Supreme Court judge says it has jurisdiction to order the disposal of thousands of pieces of evidence seized from serial killer Robert Pickton’s pig farm decades ago, whether it was used in his murder trial or not.

A ruling issued online Wednesday said the RCMP can apply to dispose of some 15,000 pieces of evidence collected from the search of Pickton’s property in Port Coquitlam, including “items determined to belong to victims.”

Police asked the court for directions last year to be allowed to dispose of the mountain of evidence gathered in the case against Pickton, who was convicted of the second-degree murder of six women, although he was originally charged with first-degree murder of 27 women.

Pickton died in May after being attacked in a Quebec prison.

Some family members of victims disputed the disposal because they have a pending civil lawsuit against Pickton’s estate and his brother, David Pickton, Yand want to ensure that the evidence they need to prove their case is not dispersed or destroyed.

The court dismissed their bid to intervene in July this year, and the court has now ruled it has the authority to order the disposal of the evidence whether it was used at Pickton’s trial or not.

The ruling says police plan to “bring a series of applications” for court orders allowing them to get rid of the evidence because they are “legally obligated to dispose of the property” since it’s no longer needed in any investigation or criminal proceeding.

Justice Frits Verhoeven says in his ruling that there may be reason to doubt if the court has jurisdiction over items seized from the farm that had not be made exhibits.

But he said that will be a decision for later, noting “the question as to whether the court retains inherent jurisdiction to order disposal of seized items may remain to be considered, if necessary, in some other case.”

Jason Gratl, the lawyer representing family members of victims in the civil cases against the Pickton brothers, said in an interview Wednesday that the latest court decision doesn’t mean exhibits will be destroyed.

“Any concern about the destruction of the evidence is premature. Just because the court will hear the application to allow the RCMP to destroy the evidence does not mean that the court would grant the application,” he said.

Gratl said that if the RCMP brings an application to get rid of evidence that could be useful in proving the civil cases, he would ask the court for the evidence.

“We would be seeking to take possession of any evidence that the RCMP no longer wants in order to prove that civil claim,” he said.

Gratl said no date has been set for when the civil cases will be heard.

The court’s earlier ruling says the RCMP has agreed to allow some of the civil case plaintiffs “limited participation” in the disposal application process, agreeing to notify them if police identify an “ownership or property interest in the items” that they’re applying to destroy.

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.



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Democrats devastated by Vice-President Kamala Harris’ defeat |

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Supporters of Vice-President Kamala Harris say they are devastated the Democratic party leader lost the United States presidential election. Harris was set to address Democrats at her alma mater Howard University in Washington, D.C. after conceding the race in a phone call with Donald Trump. (Nov. 6, 2024)



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Democrat Elissa Slotkin wins Michigan’s open Senate seat, defeating the GOP’s Mike Rogers

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DETROIT (AP) — Democratic U.S. Rep. Elissa Slotkin has won Michigan’s open U.S. Senate seat, giving Democrats a bittersweet victory in a swing state that also backed Republican President-elect Donald Trump in his successful bid to return to the White House.

Slotkin, a third-term representative, defeated former Republican congressman Mike Rogers. Democrats have held both Senate seats in Michigan for decades, but this year were left without retiring incumbent Sen. Debbie Stabenow.

Michigan’s was among a handful of Senate races Democrats struggled to defend. They lost their U.S. Senate majority despite Slotkin’s narrow win.

The race was incredibly close. Just minutes before it was called for Slotkin, she addressed supporters in Detroit, acknowledging that many voters may have cast their ballots for her while also supporting Trump, who won the state’s electoral votes over Democrat Kamala Harris.

“It’s my responsibility to get things done for Michiganders. No matter who’s in office, just as I did in President Trump’s first term,” said Slotkin. “I’m a problem solver and I will work with anyone who is actually here to work.”

Slotkin’s win provides some solace for Democrats in the state, many of whom entered Election Day with high confidence following sweeping victories in the 2022 midterms. Democrat Gov. Gretchen Whitmer still controls the executive branch and Democrats held onto the Senate, but their state House majority was in peril.

And Republicans also captured a mid-Michigan seat vacated by Slotkin, considered one of the most competitive races in the country.

Slotkin, a former CIA analyst and third-term representative, launched her Senate campaign shortly after Democratic Sen. Debbie Stabenow announced her retirement in early 2023. With a largely uncontested primary, Slotkin built a significant fundraising advantage and poured it into advertising. Her high-profile supporters included former President Barack Obama and Stabenow, who helped her on the campaign trail.

On the Republican side, Rogers faced multiple challengers for the party’s nomination, including former Reps. Justin Amash and Peter Meijer, the latter of whom withdrew before the Aug. 6 primary. Rogers served in the U.S. House from 2001 to 2015 and chaired the House Intelligence Committee.

Trump won Michigan in 2016 by just over 10,000 votes, marking the first time a Republican presidential candidate had secured the state in nearly three decades. This time, he expanded that margin to about 80,000 votes.

Slotkin and other Michigan Democrats focused much of their campaigns on reproductive rights, arguing that Republican opponents would back a national abortion ban, although Rogers said he wouldn’t. How effectively the issue motivated voting in a state where reproductive rights were enshrined in the constitution by Michigan voters in 2022 remained to be seen on Election Day.

About 4 in 10 Michigan voters said the economy and jobs is the top issue facing the country, according to AP VoteCast, a sweeping survey of more than 110,000 voters nationally, including about 3,700 voters in Michigan. About 2 in 10 Michigan voters said immigration is the most pressing issue, and roughly 1 in 10 named abortion.

Slotkin used her funding advantage to establish her narrative early, aiming to connect both with her base and disillusioned Republicans.

“For the Republicans who feel like their party has left them over the last few years, you will always have an open door in my office,” Slotkin said during their only debate.

The Canadian Press. All rights reserved.



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