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How 2 kids used social media to raise thousands of dollars for the Brazilian rainforest – CBC.ca

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Hello, Earthlings! This is our weekly newsletter on all things environmental, where we highlight trends and solutions that are moving us to a more sustainable world. (Sign up here to get it in your inbox every Thursday.)

This week:

  • How 2 kids used social media to raise thousands of dollars for the Brazilian rainforest
  • Bi-directional charging allows electric vehicles to give back to the grid
  • How to outfit buildings to better handle hotter temperatures

How 2 kids used social media to raise thousands of dollars for the Brazilian rainforest

(Submitted by Christiana Marquez Gomes)

We’ve seen the power that young people can have in trying to get action on climate change. But not every campaign involves mobilizing large numbers of people. Sometimes, it just takes two motivated kids — with perhaps a little support from their parents — to make a meaningful contribution to the planet.

Marcello Marini Ferraz, 10, developed an interest in the environment a few years back when he read a book called SOS Planet Earth at his school in Toronto. Marcello’s mom, Paola Frumento Ferraz, said the next day, her son went to a friend’s classroom and told people what he had learned about the threats to forests and green spaces around the world. He pledged to do something about it and asked kids to contribute to the cause. 

The boy was only eight at the time, but his speech convinced enough of his peers to donate some money — $8 in total. When he came home to tell his mom about it, she said they could work on a project together. 

“Of course, I wasn’t this serious about it,” said Ferraz. “But he was.” 

Ferraz knew they were vacationing with friends in Brazil later in the year, so she promised Marcello they would visit a forest when they got there. The seed had been planted.

In January 2019, the Ferraz family travelled to Brazil’s southeastern countryside, where they gathered with Christiana Marquez Gomes’s family. There, Marcello met Gomes’s 13-year-old daughter Olivia (see photo above), who had been reading books about the rich biodiversity of rainforests. The two kids bonded over their shared interests, the importance of caring for the environment and their wish to act. 

Seeing their children making plans, Ferraz and Gomes decided to support them by contacting SOS Mata Atlântica, a Brazilian NGO that focuses on the preservation of the Atlantic Forest biome in different parts of that country. 

The Amazon is the largest and best-known rainforest in South America, but the Atlantic Rainforest (Mata Atlântica in Portuguese) is also home to incredible biodiversity — and like the Amazon, it’s under threat. The Atlantic Forest is home to 70 per cent of Brazil’s population, but a December 2020 study found that up to 85 per cent of the trees in the original Atlantic Forest have been lost to deforestation.

Kelly De Marchi, an environmental education co-ordinator at SOS Mata Atlântica, took Marcello and Olivia on an educational tour of one of their spaces in the Atlantic Forest, where she explained how the trees are planted. 

“They were asking so many questions, like, ‘What do I need to plant a seed? How much do I need to plant a whole forest?'” said De Marchi. When teaching the kids what one hectare of land would look like, De Marchi said it was the size of a soccer field. 

The kids wanted to make a video, and their focus was on writing a script asking people to donate to their cause — Olivia in Portuguese and Marcello in English. Their goal? To plant enough trees to fill an entire soccer field they would later call “Field of Dreams.” A friend of Marcello’s mom volunteered to make the visuals, which were then edited together into a YouTube video by the adults involved.

A year later, the video had helped the kids raise the equivalent of about $4,500 US (or roughly 23,000 Brazilian reals). “We only helped with editing the video and sharing it on our social media,” said Ferraz, to which Gomes added, “The idea was all theirs.” 

The kids donated the money to SOS Mata Atlântica. The 1,400 trees that Marcello and Olivia helped plant are from 89 species native to the Atlantic Forest’s biome, and fill an area equivalent to one hectare. In May, volunteers at SOS Mata Atlântica finished planting all the seedlings.

As a result of COVID-19, Marcello couldn’t physically reunite with Olivia to witness the tree-planting in Brazil. However, Marcello watched it on his mother’s phone. Olivia had asked her little brother to plant Marcello’s tree on his behalf. 

De Marchi said this is evidence that kids have the potential to do great things when they have support and guidance from those around them. 

“They financed not only the plantation of those seedlings, but also the formation of a forest,” said De Marchi.

Thaïs Grandisoli

Reader feedback

Efforts to inspire climate action are becoming more visible. In that spirit, we’d like to know: Are there any environmentally themed murals or other displays of art in your community? If so, we’d love to see them.

Send us a photo with a description and the location at whatonearth@cbc.ca.

Old issues of What on Earth? are right here.

There’s also a radio show and podcast! So far, the summer of 2021 has seen wildfires, extreme heat, drought and flooding. Not quite the summer of your childhood. This week, What On Earth hears how “normal” is changing, what challenges that poses and what actions you can take to help. What on Earth airs Sunday at 12:30 p.m., 1 p.m. in Newfoundland. Subscribe on your favourite podcast app or hear it on demand at CBC Listen.


The Big Picture: Bi-directional charging

To be able to drive for hundreds of kilometres on a single charge, electric vehicles need huge batteries. Until recently, those batteries could only be used for driving. But more of them are becoming capable of bi-directional charging — that is, feeding stored power back into buildings or even the electrical grid. The earliest adopter was the Nissan Leaf, which gained this superpower in 2013. But it’s becoming more common. Both Volkswagen and Ford recently announced this feature for upcoming electric models. Meanwhile, bi-directional charging stations are hitting the market, making it possible to actually harness this capability. Advocates say using cars as energy storage could help integrate more wind and solar into the grid and use it more efficiently — vehicles could be charged when it’s windy and sunny but electricity demand is low, then feed power back to the grid when there’s no wind or sun and demand is high. Nova Scotia Power is running an Electric Vehicle Grid Integration Pilot Project with federal funding to see how utility-controlled charging and bi-directional charging could help add more renewable energy and make the grid more resilient, preventing or mitigating power outages. You can read more about it here.

(Photo illustration by Scott Galley/CBC)

Hot and bothered: Provocative ideas from around the web

  • Every country is reckoning with what it’s willing to do to combat climate change. This week, the European Union threw down the gauntlet by setting out its Green New Deal, clarifying steps it will take to meet its ambitious aim of reducing emissions 55 per cent from 1990 levels by 2030. Among those steps is imposing tariffs on certain products from countries that aren’t as climate-conscious, a move some observers say could have huge implications for global trade.

  • For the first time in 400 years, a beaver has been born in Exmoor, in the southwest of England, after the critters were hunted to extinction in Britain in the 16th century. The wee kit, which lives in an enclosure on the Holnicote Estate in Somerset, was the product of Eurasian beavers introduced to the area a few years ago.

  • If you’ve been on social media at all this week, you’ve probably seen video of the state of Utah dropping fish from an airplane. It’s part of a longstanding practice of restocking lakes that have run out of fish, although it’s only more recently that they’ve done it from the sky. Each flight drops about 35,000 fish (not to mention the spray of hundreds of litres of water).

How to outfit buildings to better handle hotter temperatures

(CBC)

Brenda Perez thought B.C.’s recent heat wave would be nothing compared to summers in her native Mexico. However, as her highrise condo, which is framed with floor-to-ceiling windows, baked in temperatures above 40 C, the 25-year-old’s health began to suffer, as did her pets.

“I actually threw up. I woke up and I really felt like I was going to faint,” said the Coquitlam resident.

Perez said her priority was her dog, Lola. They took nearly 12 showers daily just to stay cool before she finally found a dog-sitter with air conditioning. But her two pet fish and frog died from the heat.

“It’s changed my way of seeing the world,” she said. 

As southern B.C. roasted under record-breaking, deadly temperatures for several days in late June, residents like Perez were left worrying about their living conditions — and whether these unprecedented events will become more common with climate change.

Many buildings in British Columbia lack cooling because of the province’s milder climate expectations, said Akua Schatz, a vice-president with the Canada Green Building Council. 

“So you end up with these … glass towers that are basically baking people because they aren’t designed to both have open airflow and really take in the heat.” 

During the heat wave, some B.C. residents resorted to buying AC units and new HVAC systems — but most were quickly sold out. Portable AC units are the least energy efficient models on the market, BC Hydro notes, typically using 10 times more energy than a central AC system or heat pump.

Instead of focusing on a quick fix, experts outlined several long-term and more efficient solutions.

Heat pumps

Installing a heat pump (see photo above) can both cool and heat a home, unlike an air conditioner, said Schatz. When cooling, a heat pump extracts the heat out of your home and moves it back outside.

Heat pumps are up to 50 per cent more energy efficient compared to a typical window AC unit, according to BC Hydro. On average, they cost between $4,000 and $10,000 to purchase and install. 

Radiant cooling

Radiant cooling uses special panels with chilled water to cool down walls and ceilings, said Adam Rysanek, an assistant professor of environmental systems at the University of British Columbia. 

A person’s body heat then radiates towards those cool panels when they stand beside or underneath them. 

Radiant cooling saves anywhere between 25 and 60 per cent of energy compared to typical central air-conditioning systems, Rysanek said.

More midrise buildings

As a bigger-picture option, experts say developers should reconsider the size and design of our buildings. While sky-high views are popular, it would be wise to prioritize midrise buildings, says urban design expert Patrick Condon.

“The buildings more easily shade each other, particularly on the west sides, and they’re not so tall that you can’t do simple things like growing trees,” said Condon, a professor in the school of architecture and landscape architecture at the University of British Columbia. 

Condon said trees are essential for cooling because the air within the canopy of a tree can be up to five degrees cooler. 

Perez said that when she finally felt a cooling breeze as the heat wave subsided somewhat, she actually started crying.

“Like, I was so happy.”

To prepare for future heat waves, she plans to purchase a portable AC unit when one is available. If her heat-related discomfort continues, she said her next step is to consider moving to a building with a better cooling system.

— Baneet Braich

Stay in touch!

Are there issues you’d like us to cover? Questions you want answered? Do you just want to share a kind word? We’d love to hear from you. Email us at whatonearth@cbc.ca.

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Editor: Andre Mayer | Logo design: Sködt McNalty

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Tech News in Canada

Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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