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A British retailer is turning their unused real estate into homes—could it catch on across the pond? – Business of Home

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It’s been a fraught time for retail, to say the absolute least. As retailers in every sector of the business grapple with post-pandemic (or second wave) projections—and an era of ever fewer brick-and-mortar stores and ever more e-commerce—one chain has figured out a fascinating solution for their unused real estate.

Flashy brands, from Missoni to Aston Martin to RH, have dipped a toe into the residential business but now, British retail giant John Lewis is joining their ranks.The company is in the initial stages of creating 10,000 residential units, 70 percent of which will be built into their existing real-estate portfolio, such as in their parking lots and above their grocery stores. And here’s the kicker: Tenants will be able to furnish their new apartments and houses with products from John Lewis itself.

For all retail companies—particularly those in the home products sector—this strategy represents a new take on how to deal with the changing store landscape. And unlike some of the other brands, John Lewis plans to handle the process in-house instead of hiring third-party developers. (Missoni’s Baia Tower in Miami, which recently topped off construction, is a partnership with OKO Group and Cain International, while Aston Martin teamed up with global property developer G&G Business Developments for another Miami tower that will open in 2022; RH, meanwhile, invested $105 million in local real estate to become a long-term tenant and part-owner of the first RH Residences in Aspen, Colorado.)

In its announcement, John Lewis touted the boost it expects from the long-term, somewhat-guaranteed income, as well as the jobs the development will create. The retailer currently operates 35 department stores under its namesake brand, as well as 330-plus supermarkets under the Waitrose nameplate, all of which are located abroad. The company has suffered recently, recording losses in early 2021; its move into real estate is both innovative and a matter of self-preservation.

For its part, the company has framed the push into residential as an altruistic one to support the U.K.’s housing shortage. “As a business driven by social purpose, we have big ambitions for moving into property rental,” said Nina Bhatia, executive director of strategy and commercial development for the John Lewis Partnership, per the BBC.

Once offered to the public, renters can choose to take the space unfurnished or completely done up with John Lewis merchandise. It’s not the retailer’s first foray into the furniture rental business. The company had been testing a freestanding program in London, which is now expanding it elsewhere in England. The rent-to-own program allows consumers to buy the furniture after a year, as well as to apply their rental payments to the cost of buying the products outright.

The merger of residences with the companies that furnish them is turning up more and more, but the John Lewis approach is an exciting new twist on the theme—and something retailers in the home business on this side of the Atlantic may want to watch closely.

Homepage image: © Martin Lee | Adobe Stock

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Warren Shoulberg is the former editor in chief for several leading B2B publications. He has been a guest lecturer at the Columbia University Graduate School of Business; received honors from the International Furnishings and Design Association and the Fashion Institute of Technology; and been cited by The Wall Street Journal, The New York Times, The Washington Post, CNN and other media as a leading industry expert. His Retail Watch columns offer deep industry insights on major markets and product categories.

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Greater Toronto home sales jump in October after Bank of Canada rate cuts: board

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TORONTO – The Toronto Regional Real Estate Board says home sales in October surged as buyers continued moving off the sidelines amid lower interest rates.

The board said 6,658 homes changed hands last month in the Greater Toronto Area, up 44.4 per cent compared with 4,611 in the same month last year. Sales were up 14 per cent from September on a seasonally adjusted basis.

The average selling price was up 1.1 per cent compared with a year earlier at $1,135,215. The composite benchmark price, meant to represent the typical home, was down 3.3 per cent year-over-year.

“While we are still early in the Bank of Canada’s rate cutting cycle, it definitely does appear that an increasing number of buyers moved off the sidelines and back into the marketplace in October,” said TRREB president Jennifer Pearce in a news release.

“The positive affordability picture brought about by lower borrowing costs and relatively flat home prices prompted this improvement in market activity.”

The Bank of Canada has slashed its key interest rate four times since June, including a half-percentage point cut on Oct. 23. The rate now stands at 3.75 per cent, down from the high of five per cent that deterred many would-be buyers from the housing market.

New listings last month totalled 15,328, up 4.3 per cent from a year earlier.

In the City of Toronto, there were 2,509 sales last month, a 37.6 per cent jump from October 2023. Throughout the rest of the GTA, home sales rose 48.9 per cent to 4,149.

The sales uptick is encouraging, said Cameron Forbes, general manager and broker for Re/Max Realtron Realty Inc., who added the figures for October were stronger than he anticipated.

“I thought they’d be up for sure, but not necessarily that much,” said Forbes.

“Obviously, the 50 basis points was certainly a great move in the right direction. I just thought it would take more to get things going.”

He said it shows confidence in the market is returning faster than expected, especially among existing homeowners looking for a new property.

“The average consumer who’s employed and may have been able to get some increases in their wages over the last little bit to make up some ground with inflation, I think they’re confident, so they’re looking in the market.

“The conditions are nice because you’ve got a little more time, you’ve got more choice, you’ve got fewer other buyers to compete against.”

All property types saw more sales in October compared with a year ago throughout the GTA.

Townhouses led the surge with 56.8 per cent more sales, followed by detached homes at 46.6 per cent and semi-detached homes at 44 per cent. There were 33.4 per cent more condos that changed hands year-over-year.

“Market conditions did tighten in October, but there is still a lot of inventory and therefore choice for homebuyers,” said TRREB chief market analyst Jason Mercer.

“This choice will keep home price growth moderate over the next few months. However, as inventory is absorbed and home construction continues to lag population growth, selling price growth will accelerate, likely as we move through the spring of 2025.”

This report by The Canadian Press was first published Nov. 6, 2024.

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Homelessness: Tiny home village to open next week in Halifax suburb

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HALIFAX – A village of tiny homes is set to open next month in a Halifax suburb, the latest project by the provincial government to address homelessness.

Located in Lower Sackville, N.S., the tiny home community will house up to 34 people when the first 26 units open Nov. 4.

Another 35 people are scheduled to move in when construction on another 29 units should be complete in December, under a partnership between the province, the Halifax Regional Municipality, United Way Halifax, The Shaw Group and Dexter Construction.

The province invested $9.4 million to build the village and will contribute $935,000 annually for operating costs.

Residents have been chosen from a list of people experiencing homelessness maintained by the Affordable Housing Association of Nova Scotia.

They will pay rent that is tied to their income for a unit that is fully furnished with a private bathroom, shower and a kitchen equipped with a cooktop, small fridge and microwave.

The Atlantic Community Shelters Society will also provide support to residents, ranging from counselling and mental health supports to employment and educational services.

This report by The Canadian Press was first published Oct. 24, 2024.

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Here are some facts about British Columbia’s housing market

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Housing affordability is a key issue in the provincial election campaign in British Columbia, particularly in major centres.

Here are some statistics about housing in B.C. from the Canada Mortgage and Housing Corporation’s 2024 Rental Market Report, issued in January, and the B.C. Real Estate Association’s August 2024 report.

Average residential home price in B.C.: $938,500

Average price in greater Vancouver (2024 year to date): $1,304,438

Average price in greater Victoria (2024 year to date): $979,103

Average price in the Okanagan (2024 year to date): $748,015

Average two-bedroom purpose-built rental in Vancouver: $2,181

Average two-bedroom purpose-built rental in Victoria: $1,839

Average two-bedroom purpose-built rental in Canada: $1,359

Rental vacancy rate in Vancouver: 0.9 per cent

How much more do new renters in Vancouver pay compared with renters who have occupied their home for at least a year: 27 per cent

This report by The Canadian Press was first published Oct. 17, 2024.

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