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In politics, it’s all about the image – especially in 2021 – The Globe and Mail

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Signs outside of an advance polling station in Burnaby, B.C., on Sept. 10.

JENNIFER GAUTHIER/Reuters

J.R. McConvey is a writer based in Toronto.

One thing is certain about elections: they bring out the signs. Lawns and roadsides across the country are cluttered with red, blue, orange and the occasional green. An already busy visual landscape is surrendered to the will of the politically solicitous.

One of politics’ more durable lies is that policy and governance take priority over image management. Contemporary politics is a visual medium. Conducted through signage, carefully orchestrated public appearances, television and social media, political narratives play out as screen content, designed to compete with – and borrow tactics from the creative and commercial content with which they jockey for clicks.

With the pandemic making it harder to court voters in person, screens must convey more of the candidates’ personalities. Hence, in campaign materials for the front-runners, we see a new taste for casual haberdashery. In August, the Conservative Party of Canada launched its platform with a GQ-style mock magazine cover featuring leader Erin O’Toole in a black T-shirt, arms crossed for maximum flex. It evoked a “thirst trap,” slang for a type of selfie intended to elicit praise or desire. Days later, a Liberal ad pictured Justin Trudeau in a similar black tee. In the age of remote work, it’s no longer enough to roll up your sleeves; to connect with the pyjama-clad masses, you must dress down.

The sartorial relaxation aligns with a general trend away from formality in political imagery. It’s telling that when the CPC had to pull an attack ad featuring Mr. Trudeau’s head superimposed on the body of Veruca Salt – the selfish, petulant child from the 1971 film Willy Wonka & the Chocolate Factory the terminal issue was copyright infringement, rather than the use of sloppy internet troll aesthetics to frame the Liberal Leader as a garish caricature.

Some images aren’t so easily expunged from record. The most recent politician haunted by a revenant from their virtual past is Lisa Robinson. The former CPC candidate in the Toronto riding of Beaches-East York suspended her campaign after Liberal incumbent Nate Erskine-Smith dug up screenshots of posts she allegedly made in 2017, telling Muslims to “go home.” Ms. Robinson claims the posts are fake. Either way, the image has spoken: Mr. O’Toole, striving to project positivity, cannot be associated with hateful tweets, no matter their veracity.

If the discourse is more about the candidates’ social content than their platforms, there’s good reason for that. This is Mr. Trudeau’s arena. With his staged photo-ops and rakish pandemic beard, he set the terms by which others must play. When sunny ways and feely optics are at odds with concrete policy, it doesn’t merely entrench cynicism; it pushes the political conversation deeper into the visual realm. A lesson we should learn from the Trudeau government is that it matters less how Canada’s cabinet looks than how its members represent the communities that voted for them. Keeping the Canadian flag at half-mast might remind us that the Trudeau government feels bad about residential schools, but symbolism without policy to support it is merely theatre.

At present, the tendency is to analyze political iconography in the context of colonialism, fascism and white supremacy. While these are animating factors, they’re all subservient to the only category that matters in today’s media landscape: attention. In his 2016 book, The Attention Merchants: The Epic Scramble to Get Inside Our Heads, media theorist Tim Wu analyzes what he calls “the attention industry.” In exchange for our attention, Mr. Wu argues, “we have accepted a life experience that is in all of its dimensions – economic, political, social, any way you can think of – mediated as never before in human history.” He locates the maturation of the attention industry in 20th-century war propaganda, but claims – writing before the presidency of Donald Trump – that propaganda’s use by tyrants made it unappealing to modern Western governments.

Those days are gone. The visual grammar of Western democracy is now shaped by strategists such as Brad Parscale and Nick Kouvalis, whose work straddles politics and marketing. To call it propaganda feels outdated. But a phenomenon such as Ford Nation, with its slogans and bespoke PR channels, has echoes of the 20th century’s outsized personality cults. Doug Ford is an enthusiastic practitioner of visual politics, filtering every communication through a would-be working-class aesthetic based on sensible conservative blue, with nods to the bold, brash style prevalent in American cable news. Mr. Ford’s brand is so strong that he didn’t need a platform to get elected premier. Meanwhile, many of his greatest misses in office are design gaffes: recall the blue licence plate, the gas-pump sticker, the fundraising flyer designed as an invoice. Whether or not they work – whether the stickers stick or the licence plate is visible at night – they’re pieces in a larger narrative that places attention capture through visual media at the centre of the political project.

The result of this rewiring plays out as we speak, in conflicts over the latest politicized fashion statement: wearing a mask. In a climate where everything is a symbol, a functional piece of equipment designed to protect people from disease has become a statement – of conformity, solidarity or repression, depending on who you ask.

Herein lies the danger of a predominantly visual politics: we are not fully conscious of the ways in which visual information works on our brain – or of how sophisticated the techniques being used to control those functions are. Much as we have done with the intentionally addictive mechanics of smartphones and social media, we proceed without alarm, as though seismic changes in technology and intent do not ripple through our political discourse, our very psychology.

If politics is to continue being waged on screens – and surely that is where most hearts and votes are now won – we must factor aesthetics and design into the discussion. Otherwise, we fail to see what’s right in front of us.

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Review finds no case for formal probe of Beijing’s activities under elections law

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OTTAWA – The federal agency that investigates election infractions found insufficient evidence to support suggestions Beijing wielded undue influence against the Conservatives in the Vancouver area during the 2021 general election.

The Commissioner of Canada Elections’ recently completed review of the lingering issue was tabled Tuesday at a federal inquiry into foreign interference.

The review focused on the unsuccessful campaign of Conservative candidate Kenny Chiu in the riding of Steveston-Richmond East and the party’s larger efforts in the Vancouver area.

It says the evidence uncovered did not trigger the threshold to initiate a formal investigation under the Canada Elections Act.

Investigators therefore recommended that the review be concluded.

A summary of the review results was shared with the Canadian Security Intelligence Service and the RCMP. The review says both agencies indicated the election commissioner’s findings were consistent with their own understanding of the situation.

During the exercise, the commissioner’s investigators met with Chinese Canadian residents of Chiu’s riding and surrounding ones.

They were told of an extensive network of Chinese Canadian associations, businesses and media organizations that offers the diaspora a lifestyle that mirrors that of China in many ways.

“Further, this diaspora has continuing and extensive commercial, social and familial relations with China,” the review says.

Some interviewees reported that this “has created aspects of a parallel society involving many Chinese Canadians in the Lower Mainland area, which includes concerted support, direction and control by individuals from or involved with China’s Vancouver consulate and the United Front Work Department (UFWD) in China.”

Investigators were also made aware of members of three Chinese Canadian associations, as well as others, who were alleged to have used their positions to influence the choice of Chinese Canadian voters during the 2021 election in a direction favourable to the interests of Beijing, the review says.

These efforts were sparked by elements of the Conservative party’s election platform and by actions and statements by Chiu “that were leveraged to bolster claims that both the platform and Chiu were anti-China and were encouraging anti-Chinese discrimination and racism.”

These messages were amplified through repetition in social media, chat groups and posts, as well as in Chinese in online, print and radio media throughout the Vancouver area.

Upon examination, the messages “were found to not be in contravention” of the Canada Elections Act, says the review, citing the Supreme Court of Canada’s position that the concept of uninhibited speech permeates all truly democratic societies and institutions.

The review says the effectiveness of the anti-Conservative, anti-Chiu campaigns was enhanced by circumstances “unique to the Chinese diaspora and the assertive nature of Chinese government interests.”

It notes the election was prefaced by statements from China’s ambassador to Canada and the Vancouver consul general as well as articles published or broadcast in Beijing-controlled Chinese Canadian media entities.

“According to Chinese Canadian interview subjects, this invoked a widespread fear amongst electors, described as a fear of retributive measures from Chinese authorities should a (Conservative) government be elected.”

This included the possibility that Chinese authorities could interfere with travel to and from China, as well as measures being taken against family members or business interests in China, the review says.

“Several Chinese Canadian interview subjects were of the view that Chinese authorities could exercise such retributive measures, and that this fear was most acute with Chinese Canadian electors from mainland China. One said ‘everybody understands’ the need to only say nice things about China.”

However, no interview subject was willing to name electors who were directly affected by the anti-Tory campaign, nor community leaders who claimed to speak on a voter’s behalf.

Several weeks of public inquiry hearings will focus on the capacity of federal agencies to detect, deter and counter foreign meddling.

In other testimony Tuesday, Conservative MP Garnett Genuis told the inquiry that parliamentarians who were targeted by Chinese hackers could have taken immediate protective steps if they had been informed sooner.

It emerged earlier this year that in 2021 some MPs and senators faced cyberattacks from the hackers because of their involvement with the Inter-Parliamentary Alliance on China, which pushes for accountability from Beijing.

In 2022, U.S. authorities apparently informed the Canadian government of the attacks, and it in turn advised parliamentary IT officials — but not individual MPs.

Genuis, a Canadian co-chair of the inter-parliamentary alliance, told the inquiry Tuesday that it remains mysterious to him why he wasn’t informed about the attacks sooner.

Liberal MP John McKay, also a Canadian co-chair of the alliance, said there should be a clear protocol for advising parliamentarians of cyberthreats.

This report by The Canadian Press was first published Sept. 17, 2024.

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NDP beat Conservatives in federal byelection in Winnipeg

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WINNIPEG – The federal New Democrats have kept a longtime stronghold in the Elmwood-Transcona riding in Winnipeg.

The NDP’s Leila Dance won a close battle over Conservative candidate Colin Reynolds, and says the community has spoken in favour of priorities such as health care and the cost of living.

Elmwood-Transcona has elected a New Democrat in every election except one since the riding was formed in 1988.

The seat became open after three-term member of Parliament Daniel Blaikie resigned in March to take a job with the Manitoba government.

A political analyst the NDP is likely relieved to have kept the seat in what has been one of their strongest urban areas.

Christopher Adams, an adjunct professor of political studies at the University of Manitoba, says NDP Leader Jagmeet Singh worked hard to keep the seat in a tight race.

“He made a number of visits to Winnipeg, so if they had lost this riding it would have been disastrous for the NDP,” Adams said.

The strong Conservative showing should put wind in that party’s sails, Adams added, as their percentage of the popular vote in Elmwood-Transcona jumped sharply from the 2021 election.

“Even though the Conservatives lost this (byelection), they should walk away from it feeling pretty good.”

Dance told reporters Monday night she wants to focus on issues such as the cost of living while working in Ottawa.

“We used to be able to buy a cart of groceries for a hundred dollars and now it’s two small bags. That is something that will affect everyone in this riding,” Dance said.

Liberal candidate Ian MacIntyre placed a distant third,

This report by The Canadian Press was first published Sept. 16, 2024

The Canadian Press. All rights reserved.

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Trudeau says ‘all sorts of reflections’ for Liberals after loss of second stronghold

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OTTAWA – Prime Minister Justin Trudeau say the Liberals have “all sorts of reflections” to make after losing a second stronghold in a byelection in Montreal Monday night.

His comments come as the Liberal cabinet gathers for its first regularly scheduled meeting of the fall sitting of Parliament, which began Monday.

Trudeau’s Liberals were hopeful they could retain the Montreal riding of LaSalle—Émard—Verdun, but those hopes were dashed after the Bloc Québécois won it in an extremely tight three-way race with the NDP.

Louis-Philippe Sauvé, an administrator at the Institute for Research in Contemporary Economics, beat Liberal candidate Laura Palestini by less than 250 votes. The NDP finished about 600 votes back of the winner.

It is the second time in three months that Trudeau’s party lost a stronghold in a byelection. In June, the Conservatives defeated the Liberals narrowly in Toronto-St. Paul’s.

The Liberals won every seat in Toronto and almost every seat on the Island of Montreal in the last election, and losing a seat in both places has laid bare just how low the party has fallen in the polls.

“Obviously, it would have been nicer to be able to win and hold (the Montreal riding), but there’s more work to do and we’re going to stay focused on doing it,” Trudeau told reporters ahead of this morning’s cabinet meeting.

When asked what went wrong for his party, Trudeau responded “I think there’s all sorts of reflections to take on that.”

In French, he would not say if this result puts his leadership in question, instead saying his team has lots of work to do.

Bloc leader Yves-François Blanchet will hold a press conference this morning, but has already said the results are significant for his party.

“The victory is historic and all of Quebec will speak with a stronger voice in Ottawa,” Blanchet wrote on X, shortly after the winner was declared.

NDP Leader Jagmeet Singh and his party had hoped to ride to a win in Montreal on the popularity of their candidate, city councillor Craig Sauvé, and use it to further their goal of replacing the Liberals as the chief alternative to the Conservatives.

The NDP did hold on to a seat in Winnipeg in a tight race with the Conservatives, but the results in Elmwood-Transcona Monday were far tighter than in the last several elections. NDP candidate Leila Dance defeated Conservative Colin Reynolds by about 1,200 votes.

Singh called it a “big victory.”

“Our movement is growing — and we’re going to keep working for Canadians and building that movement to stop Conservative cuts before they start,” he said on social media.

“Big corporations have had their governments. It’s the people’s time.”

New Democrats recently pulled out of their political pact with the government in a bid to distance themselves from the Liberals, making the prospects of a snap election far more likely.

Trudeau attempted to calm his caucus at their fall retreat in Nanaimo, B.C, last week, and brought former Bank of Canada governor Mark Carney on as an economic adviser in a bid to shore up some credibility with voters.

The latest byelection loss will put more pressure on him as leader, with many polls suggesting voter anger is more directed at Trudeau himself than at Liberal policies.

This report by The Canadian Press was first published Sept. 17, 2024.

The Canadian Press. All rights reserved.

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