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25 Things You Should Never Do on Social Media – Search Engine Journal

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Social media has the power to grow your brand into a massive empire.

But if you aren’t careful, it can do just the opposite.

Take Snapchat, for example.

In 2018, Snapchat ran an ad game called “Would You Rather?”

One of the questions asked was if users would rather “Slap Rihanna” or “Punch Chris Brown.”

The result?

Worldwide outrage and an $800 million loss for Snapchat.

Sure, the ad’s bad taste is pretty obvious. No one wants to play a game based on domestic violence.

But did you know there are other less-noticeable social media blunders that lead to a bad reputation and failure to grow your brand?

Here are some you should never do.

25 Social Media Blunders You Should Stay Away From

Stay away from these 25 mistakes, and your social media campaign will flourish.

1. Not Being Up-to-Date with Current Trends

In 2016, Wendy’s posted a meme of Pepe the Frog dressed up as their mascot.

What they didn’t know was that the cute cartoon frog had recently become an image of racism and white supremacy.

It’s not hard to imagine the response.

25 Things You Should Never Do on Social Media

To avoid a mistake like Wendy’s, do a little research before posting anything on social media.

2. Posting Insensitive Content

Be humorous, but stay away from insensitive jokes.

We all remember the Yanny vs. Laurel audio clip that tore the web apart.

To jump into this trend, the U.S. Air Force’s Twitter manager posted this social media gaffe.

25 Things You Should Never Do on Social Media25 Things You Should Never Do on Social Media

Just. No.

3. Confusing Your Business Account with Your Personal Account

It’s important to be entertaining and engaging, but don’t forget to distinguish between business posts and personal posts.

For instance, don’t post a photo of what you had for lunch on your business account (unless you run an organic diet-in-a-box food service).

4. Getting Angry When You Get Negative Comments

As your brand grows, you’ll get both positive and negative comments.

Remember, negative comments are there to help you improve.

Deal with them open-mindedly and try to solve the problem instead of lashing back.

Here’s an example from a buyer who complained at Toblerone’s Facebook Page.

25 Things You Should Never Do on Social Media25 Things You Should Never Do on Social Media

Toblerone’s response?

25 Things You Should Never Do on Social Media25 Things You Should Never Do on Social Media

When you put genuine effort into helping customers with their problems, you both appease customers and gain input for your brand’s improvement.

5. Skipping the Editing Process

Before posting anything on social media, edit it viciously.

Typos and grammar mistakes will be noticed, and they won’t do your brand any good.

6. Failing to Address Mistakes

No matter how strict you are with your rules and guidelines, mistakes will pop up now and then (because we’re all human, right?).

When they do, address them tactfully. You can even be a little humorous.

Take this example from The Red Cross addressing their social media specialist Gloria Huang’s mistake as inspiration.

7. Posting Only When Inspiration Strikes

On your personal social media account, you can post any time the mood strikes you. Or not at all.

Not so with your business account. In fact, the more you post, the more exposure you’ll gain.

Here’s a quick guideline from Volusion on how often to post on different social media platforms.

  • Facebook and Instagram: Once or twice daily.
  • Twitter: 5-10 tweets daily.
  • Pinterest: 5-30 pins daily.
  • Linkedin: 20 posts a month.

8. Forgetting Your Mission to Enrich Your Followers’ Lives

Starting a business isn’t all about boosting your earning potential. It’s about developing a product or service that’ll enrich people’s lives.

So when you take to social media, make it your goal to reflect that mission.

Share content that’s useful, relevant, and helpful to people. Enrich their lives.

Look how Great Escape Publishing does it on their Facebook page.

25 Things You Should Never Do on Social Media25 Things You Should Never Do on Social Media

9. Sounding Too Salesy

While it’s a good practice to promote new products on social media, don’t overdo it.

No one will keep following a brand that constantly pushes them to buy something.

10. Ignoring Comments on Your Posts

Engagement is of top priority on social media. So when your followers comment on your posts, comment back.

Here are some tips on responding to comments:

  • Be friendly but professional.
  • Absorb what people are saying and write an appropriate response. Don’t simply reply with “Thanks for your comment!”
  • Be helpful. Your goal should be to leave users feeling satisfied.

11. Limiting Yourself to One Social Media Platform

Facebook is today’s largest social network, with more than 2 billion users.

While you should be active on Facebook, don’t leave out other popular social networks that cater to audiences beyond Facebook.

Some of these include Linkedin (660 million members) for business users and Pinterest (322 million users) for creatives.

12. Being Active on All Social Networks

Don’t limit yourself to Facebook, but don’t go overboard with activity across all social networks.

The key is to find which networks your potential customers are most active in.

For instance, if you’re marketing to business people, focus on LinkedIn.

If your customers are mostly Gen Z, pour your efforts into Snapchat.

13. Buying Followers

Although it’s tempting to grow your followers list fast, buying followers is a bad idea.

Numbers aren’t everything.

A single person who engages with your brand is better than a hundred who ignore it.

14. Leaving Out Photos & Video

Photos and videos, done right, are attention-grabbers.

For instance, this beautiful photo from the Emirates Facebook Page got more than 7,000 reacts.

25 Things You Should Never Do on Social Media25 Things You Should Never Do on Social Media

15. Forgetting Your Target Audience

If your target market is the business world, leave out sharing Kylie Jenner’s latest tweet, or Taylor Swift on Jimmy Fallon laughing about her embarrassing post-laser-surgery video.

16.  Being Satisfied with the Generic

Find a way to make everything you post unique.

Here are some ideas that work:

  • Interview a satisfied customer.
  • Share a personal story.
  • Answer a question customers in your niche usually ask.

17. Not Making Use of Hashtags

Hashtags give social media users a roadmap to finding what’s relevant to them online.

Using the right ones will leverage your brand and get you more attention.

Look at this example of smart hashtag usage from Foyles Bookshop’s Twitter page.

25 Things You Should Never Do on Social Media25 Things You Should Never Do on Social Media

18. Putting Up an Impersonal Front

Social media is all about connections.

Users want to talk to humans, not robots.

So make your posts relatable, friendly, and fun.

For instance, check out this engaging and humorous post from Taco Bell on Twitter.

25 Things You Should Never Do on Social Media25 Things You Should Never Do on Social Media

19. Leaving Out Healthy Competition

Run contests on social media whenever you can!

You don’t have to offer a trip to Italy or a million dollars.

Sometimes, an Xbox Game Pass is enough to boost brand engagement.

25 Things You Should Never Do on Social Media25 Things You Should Never Do on Social Media

20. Doing Everything Yourself

How do you manage 2 Facebook posts, 1 Instagram story, 30 pins, and 10 tweets in one day?

If you do everything yourself, your quality will deteriorate.

The answer?

Hire a tech-savvy, witty, experienced social media manager.

21. Not Using Influencers

Influencer marketing is a powerful strategy that promises a huge ROI.

For instance, how many of us have heard of Proactiv because of Kendall Jenner’s ambassadorship?

25 Things You Should Never Do on Social Media25 Things You Should Never Do on Social Media

When choosing an influencer, don’t go for any random celebrity or expert who’ll pose with your product for money.

Jenner was a good choice for Proactiv because of her well-known acne issues.

22. Being too Casual

Leave out the slang, acronyms, and shortcuts.

“You are beautiful” works better than “U R GORG” every single time.

23. Not Getting Help from Ads

Posts from users’ family, friends, and favorite pages can easily drown your brand’s content on social media.

In this case, it’s a good idea to boost your marketing with paid ads.

24. Always Posting Your Own Content

Sharing content from other users related to your niche is helpful to your followers.

Also, it allows you to leverage your brand by identifying with well-known personalities and businesses.

25. Forgetting to Listen

The bigger your brand grows, the more it’ll be talked about.

Be sure you listen. Use tools like Hootsuite and Google Alerts to help you.

How to Avoid Social Media Blunders That Will Cost Your Marketing Campaign

You want your social media campaign to bring you up instead of down.

What it boils down to is knowing where to draw the line between good and bad marketing practices.

  • Be friendly but not unprofessional.
  • Be outspoken but not insensitive.
  • Be personal but not too casual.
  • Post your own content, but not too much of it.
  • Promote your products, but don’t be salesy.

Once you find the right balance for every aspect of your campaign, you’ll be on your way to success!

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Image Credits

All screenshots taken by author, November 2019

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What to stream this weekend: ‘Civil War,’ Snow Patrol, ‘How to Die Alone,’ ‘Tulsa King’ and ‘Uglies’

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Hallmark launching a streaming service with two new original series, and Bill Skarsgård out for revenge in “Boy Kills World” are some of the new television, films, music and games headed to a device near you.

Also among the streaming offerings worth your time as selected by The Associated Press’ entertainment journalists: Alex Garland’s “Civil War” starring Kirsten Dunst, Natasha Rothwell’s heartfelt comedy for Hulu called “How to Die Alone” and Sylvester Stallone’s second season of “Tulsa King” debuts.

NEW MOVIES TO STREAM SEPT. 9-15

Alex Garland’s “Civil War” is finally making its debut on MAX on Friday. The film stars Kirsten Dunst as a veteran photojournalist covering a violent war that’s divided America; She reluctantly allows an aspiring photographer, played by Cailee Spaeny, to tag along as she, an editor (Stephen McKinley Henderson) and a reporter (Wagner Moura) make the dangerous journey to Washington, D.C., to interview the president (Nick Offerman), a blustery, rising despot who has given himself a third term, taken to attacking his citizens and shut himself off from the press. In my review, I called it a bellowing and haunting experience; Smart and thought-provoking with great performances. It’s well worth a watch.

— Joey King stars in Netflix’s adaptation of Scott Westerfeld’s “Uglies,” about a future society in which everyone is required to have beautifying cosmetic surgery at age 16. Streaming on Friday, McG directed the film, in which King’s character inadvertently finds herself in the midst of an uprising against the status quo. “Outer Banks” star Chase Stokes plays King’s best friend.

— Bill Skarsgård is out for revenge against the woman (Famke Janssen) who killed his family in “Boy Kills World,” coming to Hulu on Friday. Moritz Mohr directed the ultra-violent film, of which Variety critic Owen Gleiberman wrote: “It’s a depraved vision, yet I got caught up in its kick-ass revenge-horror pizzazz, its disreputable commitment to what it was doing.”

AP Film Writer Lindsey Bahr

NEW MUSIC TO STREAM SEPT. 9-15

— The year was 2006. Snow Patrol, the Northern Irish-Scottish alternative rock band, released an album, “Eyes Open,” producing the biggest hit of their career: “Chasing Cars.” A lot has happened in the time since — three, soon to be four quality full-length albums, to be exact. On Friday, the band will release “The Forest Is the Path,” their first new album in seven years. Anthemic pop-rock is the name of the game across songs of love and loss, like “All,”“The Beginning” and “This Is the Sound Of Your Voice.”

— For fans of raucous guitar music, Jordan Peele’s 2022 sci-fi thriller, “NOPE,” provided a surprising, if tiny, thrill. One of the leads, Emerald “Em” Haywood portrayed by Keke Palmer, rocks a Jesus Lizard shirt. (Also featured through the film: Rage Against the Machine, Wipers, Mr Bungle, Butthole Surfers and Earth band shirts.) The Austin noise rock band are a less than obvious pick, having been signed to the legendary Touch and Go Records and having stopped releasing new albums in 1998. That changes on Friday the 13th, when “Rack” arrives. And for those curious: The Jesus Lizard’s intensity never went away.

AP Music Writer Maria Sherman

NEW SHOWS TO STREAM SEPT. 9-15

— Hallmark launched a streaming service called Hallmark+ on Tuesday with two new original series, the scripted drama “The Chicken Sisters” and unscripted series “Celebrations with Lacey Chabert.” If you’re a Hallmark holiday movies fan, you know Chabert. She’s starred in more than 30 of their films and many are holiday themed. Off camera, Chabert has a passion for throwing parties and entertaining. In “Celebrations,” deserving people are surprised with a bash in their honor — planned with Chabert’s help. “The Chicken Sisters” stars Schuyler Fisk, Wendie Malick and Lea Thompson in a show about employees at rival chicken restaurants in a small town. The eight-episode series is based on a novel of the same name.

Natasha Rothwell of “Insecure” and “The White Lotus” fame created and stars in a new heartfelt comedy for Hulu called “How to Die Alone.” She plays Mel, a broke, go-along-to-get-along, single, airport employee who, after a near-death experience, makes the conscious decision to take risks and pursue her dreams. Rothwell has been working on the series for the past eight years and described it to The AP as “the most vulnerable piece of art I’ve ever put into the world.” Like Mel, Rothwell had to learn to bet on herself to make the show she wanted to make. “In the Venn diagram of me and Mel, there’s significant overlap,” said Rothwell. It premieres Friday on Hulu.

— Shailene Woodley, DeWanda Wise and Betty Gilpin star in a new drama for Starz called “Three Women,” about entrepreneur Sloane, homemaker Lina and student Maggie who are each stepping into their power and making life-changing decisions. They’re interviewed by a writer named Gia (Woodley.) The series is based on a 2019 best-selling book of the same name by Lisa Taddeo. “Three Women” premieres Friday on Starz.

— Sylvester Stallone’s second season of “Tulsa King” debuts Sunday on Paramount+. Stallone plays Dwight Manfredi, a mafia boss who was recently released from prison after serving 25 years. He’s sent to Tulsa to set up a new crime syndicate. The series is created by Taylor Sheridan of “Yellowstone” fame.

Alicia Rancilio

NEW VIDEO GAMES TO PLAY

— One thing about the title of Focus Entertainment’s Warhammer 40,000: Space Marine 2 — you know exactly what you’re in for. You are Demetrian Titus, a genetically enhanced brute sent into battle against the Tyranids, an insectoid species with an insatiable craving for human flesh. You have a rocket-powered suit of armor and an arsenal of ridiculous weapons like the “Chainsword,” the “Thunderhammer” and the “Melta Rifle,” so what could go wrong? Besides the squishy single-player mode, there are cooperative missions and six-vs.-six free-for-alls. You can suit up now on PlayStation 5, Xbox X/S or PC.

— Likewise, Wild Bastards isn’t exactly the kind of title that’s going to attract fans of, say, Animal Crossing. It’s another sci-fi shooter, but the protagonists are a gang of 13 varmints — aliens and androids included — who are on the run from the law. Each outlaw has a distinctive set of weapons and special powers: Sarge, for example, is a robot with horse genes, while Billy the Squid is … well, you get the idea. Australian studio Blue Manchu developed the 2019 cult hit Void Bastards, and this Wild-West-in-space spinoff has the same snarky humor and vibrant, neon-drenched cartoon look. Saddle up on PlayStation 5, Xbox X/S, Nintendo Switch or PC.

Lou Kesten

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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