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'Let's Go Brandon' and the linguistic jiujitsu of American politics – The Conversation US

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During an interview with NASCAR driver Brandon Brown on Oct. 2, 2021, NBC sportscaster Kelli Stavast made a curious observation. She reported that Talladega Superspeedway spectators were chanting “Let’s go Brandon” to celebrate the racing driver’s first Xfinity Series win.

In reality, however, the crowd was shouting a very different phrase: “F–k Joe Biden,” a taunt that had become popular at college football games earlier in the fall.

The deliberate misinterpretation of the crowd’s chant was a deft bit of verbal legerdemain on Stavast’s part. Although she hasn’t publicly explained herself, it seems likely that she was defusing the obscene, politically charged epithet so as not to offend her network’s sponsors and viewers.

The phrase, however, quickly took on a life of its own. It provides an interesting example of how language and politics make strange bedfellows – for conservatives and liberals alike.

Making the unacceptable acceptable

Judging from recordings of the interview available online, it is unlikely that Stavast misheard the crowd’s chant. If she had, her error would be classified as a mondegreen, which is a slip of the ear. Examples include mishearing Elton John’s “Tiny Dancer” as “Hold me closer, Tony Danza.”

The enthusiastic adoption of the phrase by President Joe Biden’s detractors suggests that “Let’s go Brandon” is best described as a minced oath. These are euphemisms used in place of a taboo or blasphemous expression.

Such oaths have a long history in English; an early example is “Zounds,” a euphemism for “God’s wounds” that started being used around 1600. “Darn” in place of “damn” emerged by 1800, while “heck” and “shoot” became popularized by the 1870s and the 1930s, respectively.

Minced oaths have also been used extensively on television. In these cases, the goal is to circumvent constraints imposed by a network’s standards and practices, with certain terms used by characters in place of profane language, whether it’s “frack” in “Battlestar Galactica, ”fork“ in “The Good Place” or “fudge” in “South Park.” Even Homer Simpson’s oft-repeated cry of dismay – “D’oh!” – is a minced oath for “damn.”

Taking language back

The “Let’s go Brandon” phenomenon also illustrates the process of linguistic reappropriation or reclamation.

Some Biden supporters are turning the phrase into one of support for him. And as a variant, some of the president’s supporters have begun to employ, “Thank you Brandon.”

This is itself a callback to the earlier “Thanks, Obama.” Republicans often used the phrase to sarcastically criticize the 44th president, but it was later reappropriated by Democrats who used the phrase literally. The dizzying linguistic arms race eventually rendered the phrase meaningless.

Comedian Bill Maher jokes about President Biden taking linguistic appropriation to the extreme.
Real Time with Bill Maher/YouTube

As with minced oaths, there’s an equally long history of insults being adopted by the groups being disparaged.

During the English Civil Wars, for example, Parliament supporters mockingly referred to the backers of Charles I as “Cavaliers.” In a feat of verbal judo, the royalists adopted the moniker to refer to themselves. By doing so, they drained away the epithet’s negative connotation.

A similar process has occurred for the use of the word “queer.” Once a highly offensive slur directed at gay people, the LGBTQ+ community adopted and rehabilitated it.

Several other cases of linguistic appropriation have recently occurred in U.S. politics. A good example is “Nevertheless, she persisted.” Republican senator Mitch McConnell first used it to rebuke Democratic senator Elizabeth Warren, who read from a letter by Coretta Scott King during a confirmation hearing after McConnell had warned her not to.

Warren’s supporters quickly seized upon the slogan, proudly using it to celebrate women who resist being silenced. Chelsea Clinton went on to publish a series of books honoring women entitled “She Persisted.”

Republicans have proved just as adept at this as Democrats. In 2016, when presidential candidate Hillary Clinton said that half of Donald Trump’s supporters could be put in a “basket of deplorables,” the Trump campaign released commercials using it. Clinton’s words were played over clips of Trump’s admiring supporters.

A universal phenomenon

These phenomena aren’t limited to U.S. politics. Citizens in repressive societies employ coded criticism as a way to challenge authority.

Following the crackdown on dissent after the Tiananmen Square protests in 1989, demonstrators in China smashed glass bottles in public places to protest the policies of leader Deng Xiaoping. Although the connection is lost on those who don’t know Chinese, “Xiaoping” and “little bottle” are pronounced the same way in Mandarin.

NASCAR’s concern with its family-friendly image has caused its president, Steve Phelps, to distance the organization from the ongoing “Let’s Go Brandon” imbroglio. And a Southwest Airlines pilot is under investigation for using the phrase while airborne.

Others, however, have been happy to make use of the association. On Nov. 18, Florida Governor Ron DeSantis, a Republican, made a point of signing bills outlawing COVID-19 vaccine mandates in an unincorporated community nearly 300 miles from the state capital.

Its name?

Brandon, Florida.

Man stands at podium surrounded by supporters.
Florida governor Ron DeSantis’ decision to hold a bill signing ceremony in Brandon, Fla., was no coincidence.
AP Photo/Chris O’Meara

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‘Disgraceful:’ N.S. Tory leader slams school’s request that military remove uniform

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HALIFAX – Nova Scotia Premier Tim Houston says it’s “disgraceful and demeaning” that a Halifax-area school would request that service members not wear military uniforms to its Remembrance Day ceremony.

Houston’s comments were part of a chorus of criticism levelled at the school — Sackville Heights Elementary — whose administration decided to back away from the plan after the outcry.

A November newsletter from the school in Middle Sackville, N.S., invited Armed Forces members to attend its ceremony but asked that all attendees arrive in civilian attire to “maintain a welcoming environment for all.”

Houston, who is currently running for re-election, accused the school’s leaders of “disgracing themselves while demeaning the people who protect our country” in a post on the social media platform X Thursday night.

“If the people behind this decision had a shred of the courage that our veterans have, this cowardly and insulting idea would have been rejected immediately,” Houston’s post read. There were also several calls for resignations within the school’s administration attached to Houston’s post.

In an email to families Thursday night, the school’s principal, Rachael Webster, apologized and welcomed military family members to attend “in the attire that makes them most comfortable.”

“I recognize this request has caused harm and I am deeply sorry,” Webster’s email read, adding later that the school has the “utmost respect for what the uniform represents.”

Webster said the initial request was out of concern for some students who come from countries experiencing conflict and who she said expressed discomfort with images of war, including military uniforms.

Her email said any students who have concerns about seeing Armed Forces members in uniform can be accommodated in a way that makes them feel safe, but she provided no further details in the message.

Webster did not immediately respond to a request for comment.

At a news conference Friday, Houston said he’s glad the initial request was reversed but said he is still concerned.

“I can’t actually fathom how a decision like that was made,” Houston told reporters Friday, adding that he grew up moving between military bases around the country while his father was in the Armed Forces.

“My story of growing up in a military family is not unique in our province. The tradition of service is something so many of us share,” he said.

“Saying ‘lest we forget’ is a solemn promise to the fallen. It’s our commitment to those that continue to serve and our commitment that we will pass on our respects to the next generation.”

Liberal Leader Zach Churchill also said he’s happy with the school’s decision to allow uniformed Armed Forces members to attend the ceremony, but he said he didn’t think it was fair to question the intentions of those behind the original decision.

“We need to have them (uniforms) on display at Remembrance Day,” he said. “Not only are we celebrating (veterans) … we’re also commemorating our dead who gave the greatest sacrifice for our country and for the freedoms we have.”

NDP Leader Claudia Chender said that while Remembrance Day is an important occasion to honour veterans and current service members’ sacrifices, she said she hopes Houston wasn’t taking advantage of the decision to “play politics with this solemn occasion for his own political gain.”

“I hope Tim Houston reached out to the principal of the school before making a public statement,” she said in a statement.

This report by The Canadian Press was first published Nov. 8, 2024.

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Saskatchewan NDP’s Beck holds first caucus meeting after election, outlines plans

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REGINA – Saskatchewan Opposition NDP Leader Carla Beck says she wants to prove to residents her party is the government in waiting as she heads into the incoming legislative session.

Beck held her first caucus meeting with 27 members, nearly double than what she had before the Oct. 28 election but short of the 31 required to form a majority in the 61-seat legislature.

She says her priorities will be health care and cost-of-living issues.

Beck says people need affordability help right now and will press Premier Scott Moe’s Saskatchewan Party government to cut the gas tax and the provincial sales tax on children’s clothing and some grocery items.

Beck’s NDP is Saskatchewan’s largest Opposition in nearly two decades after sweeping Regina and winning all but one seat in Saskatoon.

The Saskatchewan Party won 34 seats, retaining its hold on all of the rural ridings and smaller cities.

This report by The Canadian Press was first published Nov. 8, 2024.

The Canadian Press. All rights reserved.

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Nova Scotia election: Liberals say province’s immigration levels are too high

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HALIFAX – Nova Scotia‘s growing population was the subject of debate on Day 12 of the provincial election campaign, with Liberal Leader Zach Churchill arguing immigration levels must be reduced until the province can provide enough housing and health-care services.

Churchill said Thursday a plan by the incumbent Progressive Conservatives to double the province’s population to two million people by the year 2060 is unrealistic and unsustainable.

“That’s a big leap and it’s making life harder for people who live here, (including ) young people looking for a place to live and seniors looking to downsize,” he told a news conference at his campaign headquarters in Halifax.

Anticipating that his call for less immigration might provoke protests from the immigrant community, Churchill was careful to note that he is among the third generation of a family that moved to Nova Scotia from Lebanon.

“I know the value of immigration, the importance of it to our province. We have been built on the backs of an immigrant population. But we just need to do it in a responsible way.”

The Liberal leader said Tim Houston’s Tories, who are seeking a second term in office, have made a mistake by exceeding immigration targets set by the province’s Department of Labour and Immigration. Churchill said a Liberal government would abide by the department’s targets.

In the most recent fiscal year, the government welcomed almost 12,000 immigrants through its nominee program, exceeding the department’s limit by more than 4,000, he said. The numbers aren’t huge, but the increase won’t help ease the province’s shortages in housing and doctors, and the increased strain on its infrastructure, including roads, schools and cellphone networks, Churchill said.

“(The Immigration Department) has done the hard work on this,” he said. “They know where the labour gaps are, and they know what growth is sustainable.”

In response, Houston said his commitment to double the population was a “stretch goal.” And he said the province had long struggled with a declining population before that trend was recently reversed.

“The only immigration that can come into this province at this time is if they are a skilled trade worker or a health-care worker,” Houston said. “The population has grown by two per cent a year, actually quite similar growth to what we experienced under the Liberal government before us.”

Still, Houston said he’s heard Nova Scotians’ concerns about population growth, and he then pivoted to criticize Prime Minister Justin Trudeau for trying to send 6,000 asylum seekers to Nova Scotia, an assertion the federal government has denied.

Churchill said Houston’s claim about asylum seekers was shameful.

“It’s smoke and mirrors,” the Liberal leader said. “He is overshooting his own department’s numbers for sustainable population growth and yet he is trying to blame this on asylum seekers … who aren’t even here.”

In September, federal Immigration Minister Marc Miller said there is no plan to send any asylum seekers to the province without compensation or the consent of the premier. He said the 6,000 number was an “aspirational” figure based on models that reflect each province’s population.

In Halifax, NDP Leader Claudia Chender said it’s clear Nova Scotia needs more doctors, nurses and skilled trades people.

“Immigration has been and always will be a part of the Nova Scotia story, but we need to build as we grow,” Chender said. “This is why we have been pushing the Houston government to build more affordable housing.”

Chender was in a Halifax cafe on Thursday when she promised her party would remove the province’s portion of the harmonized sales tax from all grocery, cellphone and internet bills if elected to govern on Nov. 26. The tax would also be removed from the sale and installation of heat pumps.

“Our focus is on helping people to afford their lives,” Chender told reporters. “We know there are certain things that you can’t live without: food, internet and a phone …. So we know this will have the single biggest impact.”

The party estimates the measure would save the average Nova Scotia family about $1,300 a year.

“That’s a lot more than a one or two per cent HST cut,” Chender said, referring to the Progressive Conservative pledge to reduce the tax by one percentage point and the Liberal promise to trim it by two percentage points.

Elsewhere on the campaign trail, Houston announced that a Progressive Conservative government would make parking free at all Nova Scotia hospitals and health-care centres. The promise was also made by the Liberals in their election platform released Monday.

“Free parking may not seem like a big deal to some, but … the parking, especially for people working at the facilities, can add up to hundreds of dollars,” the premier told a news conference at his campaign headquarters in Halifax.

This report by The Canadian Press was first published Nov. 7, 2024.

— With files from Keith Doucette in Halifax

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