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Canadian company builds a better box of chocolates using braille – CBC News

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A move by a Canadian chocolate maker to produce packaging for blind and partially sighted people is one of several campaigns this year by companies trying to make their products more accessible to people with disabilities (PWD).

Purdys Chcolatier created a holiday box of chocolates this Christmas with both a braille label and a braille legend for the chocolates inside.

“When it first launched online and in select shops, it sold out within a matter of hours,” Julia Cho, the brand’s marketing manager, said from its Vancouver factory.

“I know the box is not perfect and we have so much to learn, but to me, it encourages me that this is a step in the right direction.”

The company, which has 80 stores across Canada, rushed to produce more braille boxes, and Cho says another run will come in the new year.

‘There is a lot of work to be done’

Some big-name companies put a spotlight on inclusive products and packages in 2021, says Christina Mallon, the head of inclusive design and accessibility at Wunderman Thompson, a creative agency in New York City.

“There is a trend towards inclusive product design, and I see that in 2022, it’s going to get even larger,” said Mallon, whose clients include the fashion label Tommy Hilfiger, tech giant Microsoft and consumer goods brand Unilever.

Still, Mallon, who is disabled, says the movement is painfully small, compared to the needs of the PWD community.

“There is a lot of work to be done,” she said.

According to Statistics Canada, 6.2 million people, or roughly one in five Canadians, have a disability. About 1.5 million of them identify as having sight loss.

Purdys designed its braille box and legend in consultation with members of the blind and partially sighted community. The National Federation of the Blind in the United States estimates that only one in 10 blind people can read braille.

WATCH | Companies use accessible packaging to promote inclusivity:

Companies pursue inclusivity with accessible packaging

2 days ago

Duration 2:03

Canadian chocolate maker Purdys is the latest company to use accessible packaging, with a new chocolate box that features braille lettering for people who are blind or have low vision. It’s a growing trend aimed at making products more inclusive and user-friendly. 2:03

“This is rare to find braille on a product,” said John Rae, a retired Toronto man who has been blind for most of his adult life. He says he was happy to be able to buy a braille box.

“Many products or services are not constructed or built with blind people in mind.”

An online video from the company features emotional reactions from members of the community to the box.

Companies adopting inclusive design

When it comes to packaging, creating more inclusive or accessible designs has several elements.

“It’s ensuring that you can easily open the packaging. And then it’s ensuring that you can easily manipulate the product to make it work,” Mallon explained. “And that’s ensuring that easy grip, easy tear, open, perforated edges; ensuring that someone with a visual impairment can actually identify the product.”

Mallon, who has paralysis in both arms, has struggled as a consumer with packaging and difficult-to-handle products, as well as with clothing.

Her personal experiences helped her guide Unilever through creating a more accessible design for its deodorant brand Degree.

Earlier this year, a new container for Degree was tested with 200 Americans who have disabilities.

Online videos from the company show athletic people with disabilities using the product. A more informational video shows the container’s hook-shaped cap, ergonomic bottom grip, braille labelling and large applicator.

A team of experts, including Mallon, and others with disabilities were part of the design process.

Unilever has not announced when the product will be launched, but Procter & Gamble is selling Oil of Olay face creams with an “easy open lid” online.

WATCH | Christina Mallon on the trend toward inclusive product design:

Christina Mallon on the trend toward inclusive product design

2 days ago

Duration 1:27

Christina Mallon, the head of inclusive design and accessibility at creative agency Wunderman Thompson, explains how packages and products can be made more inclusive. 1:27

The company also did not patent the design and published it on the internet so other manufacturers could use it.

Some beauty brands have been providing forms of accessible packaging for years.

L’Occitane started putting braille on its packages in 1997.

Canadian social media influencer Molly Burke, who is blind, has critiqued the packaging of a number of beauty products in online videos.

Much more work needed to create change

There are signs of progress in packaging design in other industries, too.

Kellogg’s tested a more accessible QR code design this year to help partially sighted customers identify products and get information about them.

Microsoft created easy-to-open packaging for its Xbox Adaptive Controller.

Mallon celebrates these high-profile efforts but says people with disabilities are still all too often low-priority customers.

“I’ve been doing this for about seven years,” she said. “And I can name all the accessible products and the mainstream brands on both of my hands.”

People with disabilities are a huge market

Mallon points out that people with disabilities are a huge market.

According to the World Health Organization, roughly 15 per cent of the world’s population, or about 1.1 billion people, identify as having some form of disability. WHO says this makes people with disabilities the world’s largest minority group.

Return on Disability, a Canadian research and advocacy firm, found that the number of people with disabilities around the world represents an emerging market the size of China plus the European Union, with $1.9 trillion in disposable income every year.

Add to that estimate an aging population in many counties, which will mean more consumers with disabilities in the future.

Yet Mallon says she still encounters company executives with doubts about the value of this market.

“I think some brands are still hesitant because they believe that it’s still a niche market that doesn’t have the money,” she said.

Peter Athanasopoulos​ says companies are not moving fast enough to make packaging and products more accessible for people with disabilities. It’s been estimated that people with disabilities have $1.9 trillion in disposable income every year. (Submitted by Peter Athanasopoulos)

Peter Athanasopoulos​ agrees that doubting the disabled shopper is a mistake.

He suffered a spinal cord injury in a diving accident as a teenager and has limited use of his fingers.

Today he’s the director of public policy for Spinal Cord Injury Ontario and lives independently in Bluewater, Ont.

He says people with disabilities are excellent customers for companies that make their products and packages easier for them to use.

“I become super loyal when I see a company doing that. When I find something that works, I stick to it,” Athanasopoulos said. “So there’s a value for that company.”

He also thinks that it’s time for companies to pick up the pace of change. “Are they getting better fast enough? I would say not.”  

Young designers being taught inclusivity   

At design schools across the country, the product and packaging designers of the future are being taught to bring the values of inclusivity and accessibility into their work, says Donna Saccutelli.

Saccutelli, a graphic design professor at Seneca College in Toronto, helped the school launch a targeted Inclusive Design for Business program just six months ago.

The 120 spots in it filled up quickly.

Donna Saccutelli, a graphic design professor at Seneca College in Toronto, helped the school launch a targeted Inclusive Design for Business program. She says inclusivity is just as important in design as environmental sustainability. (Paul Shecter)

Saccutelli said that “there’s been a lack of awareness in companies with decision-makers” about accessible design.

Now, she’s training designers to think about inclusivity as being just as important as environmental sustainability.

“Where the world is today, we need to be doing that.”

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The #1 Skill I Look For When Hiring

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File this column under “for what it’s worth.”

“Communication is one of the most important skills you require for a successful life.” — Catherine Pulsifer, author.

I’m one hundred percent in agreement with Pulsifer, which is why my evaluation of candidates begins with their writing skills. If a candidate’s writing skills and verbal communication skills, which I’ll assess when interviewing, aren’t well above average, I’ll pass on them regardless of their skills and experience.

 

Why?

 

Because business is fundamentally about getting other people to do things—getting employees to be productive, getting customers to buy your products or services, and getting vendors to agree to a counteroffer price. In business, as in life in general, you can’t make anything happen without effective communication; this is especially true when job searching when your writing is often an employer’s first impression of you.

 

Think of all the writing you engage in during a job search (resumes, cover letters, emails, texts) and all your other writing (LinkedIn profile, as well as posts and comments, blogs, articles, tweets, etc.) employers will read when they Google you to determine if you’re interview-worthy.

 

With so much of our communication today taking place via writing (email, text, collaboration platforms such as Microsoft Teams, Slack, ClickUp, WhatsApp and Rocket.Chat), the importance of proficient writing skills can’t be overstated.

 

When assessing a candidate’s writing skills, you probably think I’m looking for grammar and spelling errors. Although error-free writing is important—it shows professionalism and attention to detail—it’s not the primary reason I look at a candidate’s writing skills.

 

The way someone writes reveals how they think.

 

  • Clear writing = Clear thinking
  • Structured paragraphs = Structured mind
  • Impactful sentences = Impactful ideas

 

Effective writing isn’t about using sophisticated vocabulary. Hemingway demonstrated that deceptively simple, stripped-down prose can captivate readers. Effective writing takes intricate thoughts and presents them in a way that makes the reader think, “Damn! Why didn’t I see it that way?” A good writer is a dead giveaway for a good thinker. More than ever, the business world needs “good thinkers.”

 

Therefore, when I come across a candidate who’s a good writer, hence a good thinker, I know they’re likely to be able to write:

 

  • Emails that don’t get deleted immediately and are responded to
  • Simple, concise, and unambiguous instructions
  • Pitches that are likely to get read
  • Social media content that stops thumbs
  • Human-sounding website copy
  • Persuasively, while attuned to the reader’s possible sensitivities

 

Now, let’s talk about the elephant in the room: AI, which job seekers are using en masse. Earlier this year, I wrote that AI’s ability to hyper-increase an employee’s productivity—AI is still in its infancy; we’ve seen nothing yet—in certain professions, such as writing, sales and marketing, computer programming, office and admin, and customer service, makes it a “fewer employees needed” tool, which understandably greatly appeals to employers. In my opinion, the recent layoffs aren’t related to the economy; they’re due to employers adopting AI. Additionally, companies are trying to balance investing in AI with cost-cutting measures. CEOs who’ve previously said, “Our people are everything,” have arguably created today’s job market by obsessively focusing on AI to gain competitive advantages and reduce their largest expense, their payroll.

 

It wouldn’t be a stretch to assume that most AI usage involves generating written content, content that’s obvious to me, and likely to you as well, to have been written by AI. However, here’s the twist: I don’t particularly care.

 

Why?

 

Because the fundamental skill I’m looking for is the ability to organize thoughts and communicate effectively. What I care about is whether the candidate can take AI-generated content and transform it into something uniquely valuable. If they can, they’re demonstrating the skills of being a good thinker and communicator. It’s like being a great DJ; anyone can push play, but it takes skill to read a room and mix music that gets people pumped.

 

Using AI requires prompting effectively, which requires good writing skills to write clear and precise instructions that guide the AI to produce desired outcomes. Prompting AI effectively requires understanding structure, flow and impact. You need to know how to shape raw information, such as milestones throughout your career when you achieved quantitative results, into a compelling narrative.

So, what’s the best way to gain and enhance your writing skills? As with any skill, you’ve got to work at it.

Two rules guide my writing:

 

  • Use strong verbs and nouns instead of relying on adverbs, such as “She dashed to the store.” instead of “She ran quickly to the store.” or “He whispered to the child.” instead of “He spoke softly to the child.”
  • Avoid using long words when a shorter one will do, such as “use” instead of “utilize” or “ask” instead of “inquire.” As attention spans get shorter, I aim for clarity, simplicity and, most importantly, brevity in my writing.

 

Don’t just string words together; learn to organize your thoughts, think critically, and communicate clearly. Solid writing skills will significantly set you apart from your competition, giving you an advantage in your job search and career.

_____________________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers “unsweetened” job search advice. You can send Nick your questions to artoffindingwork@gmail.com.

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Politics likely pushed Air Canada toward deal with ‘unheard of’ gains for pilots

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MONTREAL – Politics, public opinion and salary hikes south of the border helped push Air Canada toward a deal that secures major pay gains for pilots, experts say.

Hammered out over the weekend, the would-be agreement includes a cumulative wage hike of nearly 42 per cent over four years — an enormous bump by historical standards — according to one source who was not authorized to speak publicly on the matter. The previous 10-year contract granted increases of just two per cent annually.

The federal government’s stated unwillingness to step in paved the way for a deal, noted John Gradek, after Prime Minister Justin Trudeau made it plain the two sides should hash one out themselves.

“Public opinion basically pressed the federal cabinet, including the prime minister, to keep their hands clear of negotiations and looking at imposing a settlement,” said Gradek, who teaches aviation management at McGill University.

After late-night talks at a hotel near Toronto’s Pearson airport, the country’s biggest airline and the union representing 5,200-plus aviators announced early Sunday morning they had reached a tentative agreement, averting a strike that would have grounded flights and affected some 110,000 passengers daily.

The relative precariousness of the Liberal minority government as well as a push to appear more pro-labour underlay the prime minister’s hands-off approach to the negotiations.

Trudeau said Friday the government would not step in to fix the impasse — unlike during a massive railway work stoppage last month and a strike by WestJet mechanics over the Canada Day long weekend that workers claimed road roughshod over their constitutional right to collective bargaining. Trudeau said the government respects the right to strike and would only intervene if it became apparent no negotiated deal was possible.

“They felt that they really didn’t want to try for a third attempt at intervention and basically said, ‘Let’s let the airline decide how they want to deal with this one,'” said Gradek.

“Air Canada ran out of support as the week wore on, and by the time they got to Friday night, Saturday morning, there was nothing left for them to do but to basically try to get a deal set up and accepted by ALPA (Air Line Pilots Association).”

Trudeau’s government was also unlikely to consider back-to-work legislation after the NDP tore up its agreement to support the Liberal minority in Parliament, Gradek said. Conservative Leader Pierre Poilievre, whose party has traditionally toed a more pro-business line, also said last week that Tories “stand with the pilots” and swore off “pre-empting” the negotiations.

Air Canada CEO Michael Rousseau had asked Ottawa on Thursday to impose binding arbitration pre-emptively — “before any travel disruption starts” — if talks failed. Backed by business leaders, he’d hoped for an effective repeat of the Conservatives’ move to head off a strike in 2012 by legislating Air Canada pilots and ground crew to stick to their posts before any work stoppage could start.

The request may have fallen flat, however. Gradek said he believes there was less anxiety over the fallout from an airline strike than from the countrywide railway shutdown.

He also speculated that public frustration over thousands of cancelled flights would have flowed toward Air Canada rather than Ottawa, prompting the carrier to concede to a deal yielding “unheard of” gains for employees.

“It really was a total collapse of the Air Canada bargaining position,” he said.

Pilots are slated to vote in the coming weeks on the four-year contract.

Last year, pilots at Delta Air Lines, United Airlines and American Airlines secured agreements that included four-year pay boosts ranging from 34 per cent to 40 per cent, ramping up pressure on other carriers to raise wages.

After more than a year of bargaining, Air Canada put forward an offer in August centred around a 30 per cent wage hike over four years.

But the final deal, should union members approve it, grants a 26 per cent increase in the first year alone, retroactive to September 2023, according to the source. Three wage bumps of four per cent would follow in 2024 through 2026.

Passengers may wind up shouldering some of that financial load, one expert noted.

“At the end of the day, it’s all us consumers who are paying,” said Barry Prentice, who heads the University of Manitoba’s transport institute.

Higher fares may be mitigated by the persistence of budget carrier Flair Airlines and the rapid expansion of Porter Airlines — a growing Air Canada rival — as well as waning demand for leisure trips. Corporate travel also remains below pre-COVID-19 levels.

Air Canada said Sunday the tentative contract “recognizes the contributions and professionalism of Air Canada’s pilot group, while providing a framework for the future growth of the airline.”

The union issued a statement saying that, if ratified, the agreement will generate about $1.9 billion of additional value for Air Canada pilots over the course of the deal.

Meanwhile, labour tension with cabin crew looms on the horizon. Air Canada is poised to kick off negotiations with the union representing more than 10,000 flight attendants this year before the contract expires on March 31.

This report by The Canadian Press was first published Sept. 16, 2024.

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Federal $500M bailout for Muskrat Falls power delays to keep N.S. rate hikes in check

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HALIFAX – Ottawa is negotiating a $500-million bailout for Nova Scotia’s privately owned electric utility, saying the money will be used to prevent a big spike in electricity rates.

Federal Natural Resources Minister Jonathan Wilkinson made the announcement today in Halifax, saying Nova Scotia Power Inc. needs the money to cover higher costs resulting from the delayed delivery of electricity from the Muskrat Falls hydroelectric plant in Labrador.

Wilkinson says that without the money, the subsidiary of Emera Inc. would have had to increase rates by 19 per cent over “the short term.”

Nova Scotia Power CEO Peter Gregg says the deal, once approved by the province’s energy regulator, will keep rate increases limited “to be around the rate of inflation,” as costs are spread over a number of years.

The utility helped pay for construction of an underwater transmission link between Newfoundland and Nova Scotia, but the Muskrat Falls project has not been consistent in delivering electricity over the past five years.

Those delays forced Nova Scotia Power to spend more on generating its own electricity.

This report by The Canadian Press was first published Sept. 16, 2024.

The Canadian Press. All rights reserved.

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