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Apple Mac Studio — who is this beast for? – Tom's Guide

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Any new product intro raises the usual questions about what kind of specs you’ll see and how much you can expect to pay. But when it’s an entirely new product like the Mac Studio that Apple took the wraps off this week, another question comes into play — just who is the target audience for this latest desktop?

The answer to that question is more complicated than it might seem at first, since the Mac Studio doesn’t really replace any existing product so much as it carves out a new space between desktop options Apple continues to offer. The way Apple sees it, the Mac Studio is the machine you turn to when the Mac mini and iMac don’t offer the kind of power you need for your daily tasks.

“With the transition to M1, we’ve provided these users with two great desktops — iMac and Mac mini, which have remarkable performance and entirely new capabilities,” said John Ternus, Apple’s senior vice president for hardware engineering during this week’s Peek Performance event. “Yet there are some users who want even more so they can push the limits of their creativity.”

Avi Greengart, lead analyst at Techsponential puts it another way. “The Mac Studio is aimed at professionals – people who compile large codebases, edit videos all day, or do other demanding computing tasks that require copious amounts of computing, graphics processing, or video rendering,” he said.

This isn’t a replacement for the Mac Pro. “Apple is still planning an even more powerful Mac Pro in the future; that will be aimed at this market, too, plus for use in things like CGI render farms,” Greengart added.

Users in a position to benefit from the Mac Studio’s M1 Max and M1 Ultra chips would know best if Apple’s pitch of more power in a more compact design appeals to their needs. But it also helps to know just what the Mac Studio delivers and how this new desktop compares to Apple’s existing models.

Mac Studio: What it offers

The Mac Studio looks a little bit like an elongated Mac mini. The new machine has the same 7.3 x 7.3-inch base, but the Studio’s height stretches to 3.7 inches, compared to the mini’s 1.4-inch height. The base of the Mac Studio pulls air into the desktop thermal system, to keep the internal components humming along.

(Image credit: Apple)

It’s those components that should help the Mac Studio establish itself as a powerful desktop option. You can equip the machine with either an M1 Max or M1 Ultra chipset. The former starts out with a 10-core CPU, 24-core GPU and 16-core Neural Engine. Max out the M1 Max, and you get a 20-core CPU, 64-core GPU, and 32-core Neural Engine.

As for the newly introduced M1 Ultra silicon, the base model for the Mac Studio features a 20-core CPU, 48-core GPU and 32-core Neural Engine. The Mac Studio can be packed with up to 128GB of memory (if you opt for the M1 Ultra) and storage tops out at 8TB.

“The M1 Ultra architecture puts an enormous amount of RAM directly available to the CPU and GPU. That, along with even more AI processing and dedicated encode/decode media resources make the Mac Studio exceptionally capable for modeling, rendering, transcoding, and more.”

— Avi Greengart, Techsponential

“The M1 Ultra architecture puts an enormous amount of RAM directly available to the CPU and GPU,” Greengart said. “That, along with even more AI processing and dedicated encode/decode media resources make the Mac Studio exceptionally capable for modeling, rendering, transcoding, and more.”

The blend of performance and design in the Mac Studio is what impresses Mikako Kitagawa, a director analyst at Gartner who focuses on PCs and tablets. “If Mac Studio performs as it was presented in the event, then it is very impressive to have low noise and temperature on the device,” she said. “Plus I am impressed by the small form factor with such a powerful configuration.”

Mac Studio vs. iMac

The Mac Studio arrives in Apple’s Mac lineup at the same time Apple dropped the 27-inch iMac from its offerings. (You can still get a 24-inch version of Apple’s all-in-one powered by an M1 chipset.) That may have created the impression that the Mac Studio is a direct replacement for the iMac, but it really isn’t, analysts caution.

“While there are undoubtedly some Mac fans who simply buy the best Mac available whether they need it or not, the iMac is an all-in-one computer aimed at regular consumer workloads — email, web browsing, and consumer video editing tasks,” Greengart said. “While I can easily see an argument for consumers investing in the Apple Studio Display, for most people the Mac Studio is overkill.”

Mac Studio reveal at Apple Event

(Image credit: Apple)

Apple made performance gains by the Mac Studio over the iMac a centerpiece of its launch event. The M1 Max inside the Mac Studio has a 2.5x faster CPU than the 27-inch iMac, while graphics are 3.4x faster. The M1 Ultra provides even beefier performance relative to that iMac — its CPU is 3.8x faster than the iMac, Apple says, while graphics are 4.5x faster.

The numbers paint a very convincing picture: The iMac will continue to be the all-in-one machine for consumers who want a desktop that comes with a monitor and has just enough processing oomph to handle basic tasks. The Mac Studio, in contrast, is a machine for people who see the Mac at the center of their professional lives.

One of the big tip-offs is the Mac Studio’s support for multiple monitors like the newly announced Apple Studio Display. Apple says its new desktop can drive up to four displays plus a 4K TV. That’s the sort of thing you tout when you’re hoping to reach people who prize productivity.

Mac Studio vs. Mac mini vs. Mac Pro

So if the Mac Studio attracts a different audience than the iMac, how does it measure up to Apple’s other desktops? In the case of the Mac mini, Apple can clearly present the Mac Studio as a big step up. Currently, you can get a Mac mini with an M1 chip with an 8-core CPU and 8-core CPU — there’s an Intel-based option as well — which the Mac Studio should be able to easily outperform. The Mac Studio offers more ports as well, chiefly in terms of Thunderbolt 4 ports.

The more interesting comparison is with the Mac Pro, the only remaining Mac in Apple’s lineup without an Apple silicon option. At a starting price of $5,999 — $4,000 more than the base model Mac Studio — the Mac Pro is also the most expensive Mac you can buy. And yet, Apple says that its new M1 chips can outperform its high-end desktop.

“I believe this release is targeting the Mac Pro users’ replacement of their existing Intel based Mac Pro to M1 based Mac Studio.”

— Mikako Kitagawa, Gartner

“I believe this release is targeting the Mac Pro users’ replacement of their existing Intel based Mac Pro to M1 based Mac Studio,” Gartner’s Kitagawa said.

To that end, Apple says the Mac Studio powered by the M1 Max is 50% faster than a Mac Pro with a 16-core Xeon chip. Upgrade to the M1 Ultra and the Mac Studio becomes 90% faster than that same Mac Pro.

That’s a pretty astounding claim, given how much less expensive the Mac Studio is to its Pro counterpart. That performance gap won’t always be the case — Apple is reportedly working on an Apple silicon-based version of the Mac Pro, which could appear as soon as this June’s Worldwide Developer Conference. But it seems like the Mac Studio is shaping up to be a desktop that can hold its own with the Mac Pro while appealing to professionals put off by the Pro’s lofty starting price.

Mac Studio outlook

We’ll find out just how well the Mac Studio performs once we have a chance to test and review the new machine. With Mac Studio, Apple’s Ternus says the company is aiming to create “something totally new that gives our users what they need to build the studio of their dreams.” Only thorough testing will determine whether the Mac Studio meets that goal, but on paper at least, the new desktop is off to a promising start.

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Here is how to prepare your online accounts for when you die

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LONDON (AP) — Most people have accumulated a pile of data — selfies, emails, videos and more — on their social media and digital accounts over their lifetimes. What happens to it when we die?

It’s wise to draft a will spelling out who inherits your physical assets after you’re gone, but don’t forget to take care of your digital estate too. Friends and family might treasure files and posts you’ve left behind, but they could get lost in digital purgatory after you pass away unless you take some simple steps.

Here’s how you can prepare your digital life for your survivors:

Apple

The iPhone maker lets you nominate a “ legacy contact ” who can access your Apple account’s data after you die. The company says it’s a secure way to give trusted people access to photos, files and messages. To set it up you’ll need an Apple device with a fairly recent operating system — iPhones and iPads need iOS or iPadOS 15.2 and MacBooks needs macOS Monterey 12.1.

For iPhones, go to settings, tap Sign-in & Security and then Legacy Contact. You can name one or more people, and they don’t need an Apple ID or device.

You’ll have to share an access key with your contact. It can be a digital version sent electronically, or you can print a copy or save it as a screenshot or PDF.

Take note that there are some types of files you won’t be able to pass on — including digital rights-protected music, movies and passwords stored in Apple’s password manager. Legacy contacts can only access a deceased user’s account for three years before Apple deletes the account.

Google

Google takes a different approach with its Inactive Account Manager, which allows you to share your data with someone if it notices that you’ve stopped using your account.

When setting it up, you need to decide how long Google should wait — from three to 18 months — before considering your account inactive. Once that time is up, Google can notify up to 10 people.

You can write a message informing them you’ve stopped using the account, and, optionally, include a link to download your data. You can choose what types of data they can access — including emails, photos, calendar entries and YouTube videos.

There’s also an option to automatically delete your account after three months of inactivity, so your contacts will have to download any data before that deadline.

Facebook and Instagram

Some social media platforms can preserve accounts for people who have died so that friends and family can honor their memories.

When users of Facebook or Instagram die, parent company Meta says it can memorialize the account if it gets a “valid request” from a friend or family member. Requests can be submitted through an online form.

The social media company strongly recommends Facebook users add a legacy contact to look after their memorial accounts. Legacy contacts can do things like respond to new friend requests and update pinned posts, but they can’t read private messages or remove or alter previous posts. You can only choose one person, who also has to have a Facebook account.

You can also ask Facebook or Instagram to delete a deceased user’s account if you’re a close family member or an executor. You’ll need to send in documents like a death certificate.

TikTok

The video-sharing platform says that if a user has died, people can submit a request to memorialize the account through the settings menu. Go to the Report a Problem section, then Account and profile, then Manage account, where you can report a deceased user.

Once an account has been memorialized, it will be labeled “Remembering.” No one will be able to log into the account, which prevents anyone from editing the profile or using the account to post new content or send messages.

X

It’s not possible to nominate a legacy contact on Elon Musk’s social media site. But family members or an authorized person can submit a request to deactivate a deceased user’s account.

Passwords

Besides the major online services, you’ll probably have dozens if not hundreds of other digital accounts that your survivors might need to access. You could just write all your login credentials down in a notebook and put it somewhere safe. But making a physical copy presents its own vulnerabilities. What if you lose track of it? What if someone finds it?

Instead, consider a password manager that has an emergency access feature. Password managers are digital vaults that you can use to store all your credentials. Some, like Keeper,Bitwarden and NordPass, allow users to nominate one or more trusted contacts who can access their keys in case of an emergency such as a death.

But there are a few catches: Those contacts also need to use the same password manager and you might have to pay for the service.

___

Is there a tech challenge you need help figuring out? Write to us at onetechtip@ap.org with your questions.

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Google’s partnership with AI startup Anthropic faces a UK competition investigation

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LONDON (AP) — Britain’s competition watchdog said Thursday it’s opening a formal investigation into Google’s partnership with artificial intelligence startup Anthropic.

The Competition and Markets Authority said it has “sufficient information” to launch an initial probe after it sought input earlier this year on whether the deal would stifle competition.

The CMA has until Dec. 19 to decide whether to approve the deal or escalate its investigation.

“Google is committed to building the most open and innovative AI ecosystem in the world,” the company said. “Anthropic is free to use multiple cloud providers and does, and we don’t demand exclusive tech rights.”

San Francisco-based Anthropic was founded in 2021 by siblings Dario and Daniela Amodei, who previously worked at ChatGPT maker OpenAI. The company has focused on increasing the safety and reliability of AI models. Google reportedly agreed last year to make a multibillion-dollar investment in Anthropic, which has a popular chatbot named Claude.

Anthropic said it’s cooperating with the regulator and will provide “the complete picture about Google’s investment and our commercial collaboration.”

“We are an independent company and none of our strategic partnerships or investor relationships diminish the independence of our corporate governance or our freedom to partner with others,” it said in a statement.

The U.K. regulator has been scrutinizing a raft of AI deals as investment money floods into the industry to capitalize on the artificial intelligence boom. Last month it cleared Anthropic’s $4 billion deal with Amazon and it has also signed off on Microsoft’s deals with two other AI startups, Inflection and Mistral.

The Canadian Press. All rights reserved.

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Kuwait bans ‘Call of Duty: Black Ops 6’ video game, likely over it featuring Saddam Hussein in 1990s

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DUBAI, United Arab Emirates (AP) — The tiny Mideast nation of Kuwait has banned the release of the video game “Call of Duty: Black Ops 6,” which features the late Iraqi dictator Saddam Hussein and is set in part in the 1990s Gulf War.

Kuwait has not publicly acknowledged banning the game, which is a tentpole product for the Microsoft-owned developer Activision and is set to be released on Friday worldwide. However, it comes as Kuwait still wrestles with the aftermath of the invasion and as video game makers more broadly deal with addressing historical and cultural issues in their work.

The video game, a first-person shooter, follows CIA operators fighting at times in the United States and also in the Middle East. Game-play trailers for the game show burning oilfields, a painful reminder for Kuwaitis who saw Iraqis set fire to the fields, causing vast ecological and economic damage. Iraqi troops damaged or set fire to over 700 wells.

There also are images of Saddam and Iraq’s old three-star flag in the footage released by developers ahead of the game’s launch. The game’s multiplayer section, a popular feature of the series, includes what appears to be a desert shootout in Kuwait called Scud after the Soviet missiles Saddam fired in the war. Another is called Babylon, after the ancient city in Iraq.

Activision acknowledged in a statement that the game “has not been approved for release in Kuwait,” but did not elaborate.

“All pre-orders in Kuwait will be cancelled and refunded to the original point of purchase,” the company said. “We remain hopeful that local authorities will reconsider, and allow players in Kuwait to enjoy this all-new experience in the Black Ops series.”

Kuwait’s Media Ministry did not respond to requests for comment from The Associated Press over the decision.

“Call of Duty,” which first began in 2003 as a first-person shooter set in World War II, has expanded into an empire worth billions of dollars now owned by Microsoft. But it also has been controversial as its gameplay entered the realm of geopolitics. China and Russia both banned chapters in the franchise. In 2009, an entry in the gaming franchise allowed players to take part in a militant attack at a Russian airport, killing civilians.

But there have been other games recently that won praise for their handling of the Mideast. Ubisoft’s “Assassin’s Creed: Mirage” published last year won praise for its portrayal of Baghdad during the Islamic Golden Age in the 9th century.

The Canadian Press. All rights reserved.

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