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Meta’s plans to hire in Canada have the tech sector worried. Here’s why – Global News

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Meta’s announcement in late March that it was putting down roots in Toronto with plans to hire 2,500 new workers in the city and across Canada was largely met with fanfare from politicians.

Ontario Premier Doug Ford, who announced the jobs himself at a press conference, touted the move as a boon for homegrown Canadian tech talent.

“Our tech talent no longer has to look elsewhere to pursue their careers,” he said at Meta’s announcement.

Ford’s economic development minister, Vic Fedeli, said in a statement the move will “strengthen the province’s innovation sector.”

But for the heads of Canadian companies watching the news of another U.S. tech giant putting more “high-paying” jobs into the pipeline, dreams of scaling up their own firms just became that much dimmer.

Canada’s tight tech talent pool

Hiring and retaining talent in Canada’s highly competitive market is a regular pain for Erin Bury, CEO of Willful, a 15-person startup founded in Toronto that makes software to streamline estate law.

Though Willful has made strides with early venture capital funding and a deal on CBC’s Dragons’ Den, Bury tells Global News she’s already had staff poached from tech giants hunting for Canadian talent.

“I know that my team is getting approached every single day by recruiters who represent these big firms or by these firms directly,” she tells Global News.

Meta, which already has a modest shop in Toronto, Montreal and a few other markets in Canada, is just the latest major firm to eye the Canadian talent pool over the past few years.

Microsoft, Google, Twitter, Pinterest, Reddit and Netflix all announced some level of Canadian hiring plans, largely for engineering roles, over the course of the COVID-19 pandemic.

Toronto has emerged as a hotbed for engineering talent in the wake of a head-turning New York Times piece that positioned the city as a top-three tech hub in North America, behind only Miami and Austin, Texas. That story cited a 2021 report from commercial real estate firm CBRE, which tracks top tech talent.


Click to play video: 'Toronto ranked third largest tech hub in North America'



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Toronto ranked third largest tech hub in North America


Toronto ranked third largest tech hub in North America – Mar 22, 2022

Those companies are adding to the pressure on a historically tight national job market — Statistics Canada said the country’s unemployment rate fell to 5.3 per cent in March, the lowest level on record.

Employment growth in the tech sector has been undeterred over the course of the pandemic.

There were 855,000 people employed in the information and communications technology (ICT) sector last month, according to data provided to Global News from StatCan. That’s up from 780,000 jobs in the industry a year before that and 743,000 workers in March 2020.

Over that same time, hourly wages in ICT have risen to $40.98, up from $38.23 at the start of the pandemic.

“It’s become very competitive, and we’ve already seen Willful team members who have left to go to larger U.S. firms. We just cannot compete with the base salaries,” says Bury.

Read more:

Liberals ease rules for hiring foreign workers amid labour crunch

Though Willful still has a small office in Toronto, the company took the pandemic as an opportunity to go almost fully remote and expand its hiring pool outside Ontario to add employees everywhere from Vancouver to Halifax.

On the face of it, the move gave Bury access to a wider hiring pool. But on a relative basis, looking outside Toronto didn’t materially change the talent crunch.

“While we’ve widened our talent pool, so has everybody else. And you’ve seen a lot of companies who may have been more focused around the office in, say, San Francisco, open up their hiring to folks in Canada, folks all over.

“We’re now not only competing with other startups, we’re competing with the large companies we already were, like Shopify, and now we’re going to be competing with some of the new entrants, like Netflix and Pinterest and Meta.”

Will Meta create new jobs? Or reshuffle them?

Ben Bergen, the president of the Council of Canadian Innovators, says despite Toronto and other Canadian markets having strong tech talent, there was already a national labour shortage in the industry before Meta announced its hiring plans.

CCI estimates put the current number of open vacancies in Canadian tech at 200,000 positions.

“When you have a company like Meta or some of the other companies come to Ontario and say that they’re going to be creating jobs, that actually isn’t the case. It’s going to be actually a shuffling or a reshuffling of jobs,” Bergen tells Global News.

“All this does is apply additional pressure on the labour market, which is already extremely tight.”

Read more:

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While competition was previously tightest in Toronto and Vancouver, Bergen says companies in smaller markets such as Winnipeg and Saskatoon are now facing talent crunches in the remote-first era.

Meta, however, does not see its presence as a drag on Canada’s talent pool — the tech giant believes its presence will bolster Canadian talent.

Rachel Curran, Meta’s public policy manager in Canada, told Global News in an interview that the company’s hiring ambitions might put some “short-term pressures” on the labour market but disputed the framing that it will just end up as a talent siphon.

“I think that’s a pretty short-term and zero-sum view of things. We view this investment as helping build the ecosystem overall, we are expanding the total size of the sector,” she said.

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Healthy tech sectors include companies of all sizes, Curran said, where today’s engineers can learn to be tomorrow’s startup founders.

She also distinguishes Meta specifically from other tech giants that have announced hiring plans in Canada, arguing that the company’s grand ambitions for the Metaverse will create new economic opportunities for global tech firms.

“We have a long-term vision for this sector, which is really going to expand the size of it,” she said.

‘Purpose’ as a hiring pitch

Whether Canada’s overall tech talent pool grows or contracts in the wake of Meta’s expansion, startups are already waking up to the need to reinvent their hiring and retention strategies.

Shawn Hewat is the CEO of Vancouver-based Wavy, a 20-person startup that helps other companies track their workplace culture. Hewat says Wavy has tripled its headcount in the past year by shifting its hiring approach in the face of the COVID-19 pandemic and the talent crunch.

First, the company immediately went remote when the pandemic began, looking to the United Kingdom and India to fill positions.

Though Wavy has expanded rapidly, Hewat says it’s also scaled-down hiring plans to stretch the company’s payroll as far as it can go.

Companies often have to “do more with less,” Hewat says, by paying a core team of workers more to meet the surging market rates for talent.

But the biggest recruitment tool Wavy has is its own specialty: workplace culture.

Making sure employees feel valued and excited to come into work requires careful attention from managers from the get-go, both to attract and retain talent.

Read more:

Employers revamp hiring plans to meet talent crunch, demand for hybrid work

Hewat says she’s received messages from new hires that Wavy has given the “most warm welcome” any of her staff have received at a remote-first company.

“You can’t compete compensation-wise and perks-wise the same way you can with a Netflix or Meta or Shopify, even,” she says. “It really does come down to finding people who are vision and values aligned, who want to come in at an early stage and make that big impact.”

Meta, too, makes the value argument in their hiring pitch, calling on prospective employees to help them “build the metaverse.” Curran says the company’s virtual realm ambitions could see new hires play a hand in crafting a “whole new economy for internet creators.”

But Bury says startups can sell themselves as the anti-Big Tech to stand out from the crowd. Employees who care about “more than just the number on the paycheck” can be wooed into joining early-stage companies if they’re looking to get in on the ground level of something they believe in, she says.

“They don’t necessarily want to go work at the Fortune 500 brands because they feel like they can make more of a difference (at a startup),” Bury says.

“There’s more purpose.”


Click to play video: 'How are companies attracting workers in a tight labour market?'



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How are companies attracting workers in a tight labour market?


How are companies attracting workers in a tight labour market? – Mar 11, 2022

© 2022 Global News, a division of Corus Entertainment Inc.

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With grief lingering, Blue Jackets GM Waddell places focus on hockey in wake of Gaudreau’s death

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BUFFALO, N.Y. (AP) — Hearing the familiar sounds of clacking sticks and pucks banging off the boards and glass while watching Columbus Blue Jackets prospects from the stands of a cold rink on a warm late-summer afternoon was not enough to wash away the lingering residuals of grief for Don Waddell on Saturday.

That, the Blue Jackets’ general manager acknowledged, will take more time than anyone can guess — weeks, months, perhaps an entire season and beyond.

What mattered is how spending the weekend attending the Sabres Prospects Challenge represented a start to what Waddell called among the first steps in refocusing on hockey and the future in the aftermath of the deaths of Columbus star Johnny Gaudreau and his brother, Matthew, who were struck by a suspected drunken driver while riding bicycles on Aug 29.

“We got to play hockey,” Waddell said. “We’re not going to forget about Johnny and his family, the Gaudreau family.”

He then reflected on the speech Johnny Gaudreau’s wife, Meredith, made during the brothers’ funeral on Monday, by urging those in mourning to move forward as she will while focusing on raising their children.

“Everybody knows that Johnny wants them to play hockey,” Waddell said. “And everybody’s rallying around that.”

The resumption of hockey in Columbus began last week, when most Blue Jackets players returned to their facility to be together and lean on each other at the urging of Waddell and team captain Boone Jenner. And it will continue on Thursday, when the team opens training camp, exactly three weeks since the Gaudreaus were killed.

“Tragic. Senseless. But now we got to focus on trying to get our team ready to play hockey this year,” Waddell said. “We all mourn and heal differently, but I think as a team being together like that is going to be critical for them to get moving forward.”

Tragedy is no stranger to Waddell or the Blue Jackets.

Waddell was general manager of the then-Atlanta Thrashers in 2003 when Dany Heatley lost control of his car and struck a wall, with the crash killing passenger and teammate Dan Snyder. In 2021, Blue Jackets goalie Matiss Kivlenieks died during a July Fourth fireworks accident.

Waddell placed the emphasis on himself and coach Dean Evason — both newcomers to Columbus this offseason — to guide the team through what will be an emotional season.

“Now, do I think there’s going to be some dark days? I won’t be surprised,” Waddell said.

Reminders of the Gaudreaus’ deaths remain apparent, and reflected in Buffalo on Friday night. A moment of silence was held in tribute to the brothers before the opening faceoff of a game between the Blue Jackets and Sabres.

Afterward, Columbus prospect Gavin Brindley recalled the times he spent with Johnny Gaudreau in Columbus and as teammates representing the United States at the world hockey championships in the Czech Republic in May.

“He was one of the biggest mentors for me at the world championships,” Brindley said. “I couldn’t tell you how many times we hung out with Meredith, pictures on my phone. It’s just so hard to look back and see that kind of stuff.”

The NHL and NHL Players’ Association are providing the Blue Jackets help in the form of grief counseling, crowd security at vigils and addressing hockey issues, such as potentially altering the league’s salary cap rules to provide Columbus relief from having to reach the NHL minimum payroll because of the void left by Gaudreau’s contract.

“The Blue Jackets, I don’t think anybody’s focused from an organizational standpoint, from a hockey standpoint as to what comes next, because I think everybody’s still in shock,” NHL Commissioner Gary Bettman told The Associated Press last week. “I don’t think anybody’s focused right now other than on the grieving part, which is understandable.”

Much of the burden has fallen to Waddell, who has been in discussions with the NHL and the NHLPA and dealing with outreach programs with the Blue Jackets’ partner OhioHealth, while also overseeing preparations for training camp and gauging his prospects in Buffalo.

There’s also his roster to attend to, which he said has two openings at forward, one involving Justin Danforth, who may miss the start of the season because of a wrist injury. Waddell didn’t have to mention the second opening.

Tiring and emotional as it’s been, Waddell found comfort being in his element, a rink, and looking ahead to the start of training camp.

“The guys are in really good shape. We’ve done a lot of testing already and they’re eager to get going,” Waddell said. “We have a reason to play for. And we’ll make the best of it.”

The Blue Jackets later Sunday signed veteran winger James van Riemsdyk to a one-year contract worth $900,000.

“James van Riemsdyk has been a very consistent, productive player throughout his career,” Waddell said. “Bringing him to Columbus will not only provide depth to our group up front, but also valuable leadership and another veteran presence in our dressing room.”

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AP Hockey Writer Stephen Whyno in New York contributed to this report.

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PSG says defender Nuno Mendes target of racial abuse after a French league game

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PARIS (AP) — Paris Saint-Germain defender Nuno Mendes was the target of abusive and racist comments on social media after a French league game.

The club condemned the abuse and expressed its “full support” Sunday for the Portugal left back, who was targeted following PSG’s 3-1 win against Brest on Saturday.

Mendes, who is Black, shared on his Instagram account a racist message he received.

During the match, Mendes brought down Ludovic Ajorque in the box for a penalty that Romain Del Castillo converted to give Brest the lead.

“Paris Saint-Germain doesn’t tolerate racism, antisemitism or any other form of discrimination,” the club said. “The racial insults directed at Nuno Mendes are totally unacceptable … we are working with the relevant authorities and associations to ensure those responsible are held accountable for their actions.”

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Slovenia’s Tadej Pogacar wins Grand Prix Cycliste de Montreal

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MONTREAL – Tadej Pogacar was so dominant on Sunday, Canada’s Michael Woods called it a race for second.

Pogacar, a three-time Tour de France champion from Slovenia, pedalled to a resounding victory at the Grand Prix Cycliste de Montreal.

The UAE Team Emirates leader crossed the finish line 24 seconds ahead of Spain’s Pello Bilbao of Bahrain — Victorious to win the demanding 209.1-kilometre race on a sunny, 28 C day in Montreal. France’s Julian Alaphilippe of Soudal Quick-Step was third.

“He’s the greatest rider of all time, he’s a formidable opponent,” said Woods, who finished 45 seconds behind the leader in eighth. “If you’re not at your very, very best, then you can forget racing with him, and today was kind of representative of that.

“He’s at such a different level that if you follow him, it can be lights out.”

Pogacar slowed down before the last turn to celebrate with the crowd, high-five fans on Avenue du Parc and cruise past the finish line with his arms in the air after more than five hours on the bike.

The 25-year-old joined Belgium’s Greg Van Avermaet as the only multi-time winners in Montreal after claiming the race in 2022. He also redeemed a seventh-place finish at the Quebec City Grand Prix on Friday.

“I was disappointed, because I had such good legs that I didn’t do better than seventh,” Pogacar said. “To bounce back after seventh to victory here, it’s just an incredible feeling.”

It’s Pogacar’s latest win in a dominant year that includes victories at the Tour de France and Giro d’Italia.

Ottawa’s Woods (Israel Premier-Tech) tied a career-best in front of the home crowd in Montreal, but hoped for more after claiming a stage at the Spanish Vuelta two weeks ago.

“I wanted a better result,” the 37-year-old rider said. “My goal was a podium, but at the same time I’m happy with the performance. In bike racing, you can’t always get the result you want and I felt like I raced really well, I animated the race, I felt like I was up there.”

Pogacar completed the 17 climbs up and down Mount Royal near downtown in five hours 28 minutes 15 seconds.

He made his move with 23.3 kilometres to go, leaving the peloton in his dust as he pedalled into the lead — one he never relinquished.

Bilbao, Alaphilippe, Alex Aranburu (Movistar Team) and Bart Lemmen (Visma–Lease) chased in a group behind him, with Bilbao ultimately separating himself from the pack. But he never came close to catching Pogacar, who built a 35-second lead with one lap left to go.

“It was still a really hard race today, but the team was on point,” Pogacar said. “We did really how we planned, and the race situation was good for us. We make it hard in the last final laps, and they set me up for a (takeover) two laps to go, and it was all perfect.”

Ottawa’s Derek Gee, who placed ninth in this year’s Tour de France, finished 48th in Montreal, and called it a “hard day” in the heat.

“I think everyone knows when you see Tadej on the start line that it’s just going to be full gas,” Gee said.

Israel Premier-Tech teammate Hugo Houle of Sainte-Perpétue, Que., was 51st.

Houle said he heard Pogacar inform his teammates on the radio that he was ready to attack with two laps left in the race.

“I said then, well, clearly it’s over for me,” Houle said. “You see, cycling isn’t that complicated.”

Australia’s Michael Matthews won the Quebec City GP for a record third time on Friday, but did not finish in Montreal. The two races are the only North American events on the UCI World Tour.

Michael Leonard of Oakville, Ont., and Gil Gelders and Dries De Bondt of Belgium broke away from the peloton during the second lap. Leonard led the majority of the race before losing pace with 45 kilometres to go.

Only 89 of 169 riders from 24 teams — including the Canadian national team — completed the gruelling race that features 4,573 metres in total altitude.

Next up, the riders will head to the world championships in Zurich, Switzerland from Sept. 21 to 29.

Pogacar will try to join Eddy Merckx (1974) and Stephen Roche (1987) as the only men to win three major titles in a season — known as the Triple Crown.

“Today gave me a lot of confidence, motivation,” Pogacar said. “I think we are ready for world championships.”

This report by The Canadian Press was first published Sept. 15, 2024.



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