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Do unions at Starbucks mean the labour movement is picking up steam? – CBC News

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With seven years of experience as a barista, Sarah Broad knows how to make all kinds of coffee. 

Now the Starbucks worker also knows what it feels like to be a union member and the face of a growing campaign by the United Steelworkers (USW) to unionize Starbucks stores in Canada.

“I never realized how passionate I would feel about the labour movement,” said Broad in an interview from her basement apartment in Victoria, B.C.

Broad, a shift supervisor at a Victoria location, helped organize her store in August 2020, the only one in Canada at the time. She’s one of a number of service industry and retail workers in North America joining the labour movement since the start of the pandemic. 

The surge in interest has some labour leaders and experts wondering if this moment could mark a turning point for unions who have seen declining numbers in the sector for years. 

In addition to efforts to unionize Amazon warehouses, in the U.S there are efforts to bring unions into Apple stores and Trader Joe’s. In Canada there’s been a successful campaign to organize a handful of Indigo locations and a PetSmart store

A recent poll in the U.S. showed 68 per cent of Americans approved of labour unions, the highest number since 1965.

“I think this could be a watershed movement for Canadian and U.S. unions,” said Nicole Denier, an assistant professor at the University of Alberta in Edmonton who studies unions. 

“We’ll see over the next year whether or not the momentum will continue to build.” 

WATCH | Workers trying to unionize hundreds of Starbucks stores:

Unionizing efforts come to Starbucks, food service workers

16 hours ago

Duration 2:00

Starbucks is the latest major food service company to see unionizing efforts spread across Canada recently.

Baristas battle iconic brand   

Starbucks is facing a wave of union drives.

An online tracker and map based on numbers from the U.S. National Labour Relations Board (NLRB) shows about 300 Starbucks shops in the U.S have filed to unionize in just six months,  including the flagship roastery in the company’s hometown of Seattle.  According to the tracker, run by a non-profit media organization that focuses on labour stories, more than half have been certified.

In Surrey, B.C., a second Canadian Starbucks just unionized and a half dozen stores in Alberta are trying to do the same, including five in Lethbridge

Broad says health and safety issues related to the pandemic, abusive customers and the high cost of living In Victoria made her and her coworkers seek union representation to make their working conditions better and improve their wages.

While the process was “a little intimidating,” she said that getting workers onboard in her store didn’t take long because most were “super gung-ho.” 

It took a little over a month to get the store’s union certified under B.C. law, but took almost a year to negotiate a collective agreement with Starbucks Canada. 

For USW it will be expensive to organize and support many small locations one at a time compared to organizing large factories, lumber mills or offices. But the small bargaining units are not the only challenge in organizing the service and retail sectors.

“The major issue is turnover in employees. It’s a younger, transient workforce,” said Mike Duhra, a USW representative for Western Canada.   

Another factor, says Duhra, is that unions are so rare in the sector that some workers just aren’t familiar with them or don’t recognize how they can help. 

Mike Duhra, a USW representative for Western Canada, says companies like Starbucks are hard to organize because of employee turnover is high and there are many locations, but the union is looking to expand in sectors like food service and retail. (James Dunne/CBC)

Starbucks pushback

Another factor is Starbucks’s opposition to unions. Acclaimed past CEO Howard Schultz recently returned to the company’s helm, and he’s been vocal about his opposition to unions for years. 

Company executives have visited stores to discourage workers from unionizing in the U.S., and workers claim one location was shut down earlier this month because it recently unionized.

Starbucks announced company-wide enhanced benefits and wage increases in May, but they’re not being offered to workers in unionized stores in the U.S. or Canada.   

A spokesperson for Starbucks Canada told CBC News the company believes it is better without a union, but it continues to “respect our partners’ right to organize.” 

In addition, wage increases are not being offered to the unionized location in Victoria because it has “its own collective agreement, including its own unique wage increase schedule.” 

Broad believes the unionized stores aren’t getting a raise because “they’re just trying to make us look bad and retaliate against us for unionizing.”

Economic conditions primed for union growth

Mikal Skuterud, an economist at the University of Waterloo, says the current tight labour market and high inflation both favour union growth.

“Unionization rates are procyclical,” says Skuterud, “so when the economy goes into a boom, unionization rates tend to go up.” 

According to the NLRB, applications to start unions in U.S. workplaces are up 57 per cent this year compared to the first six months of 2021. 

Equivalent data about union organizing in Canada is not available but Bea Bruske, the president of the Canadian Labour Congress said “we are seeing growing momentum in Canada towards unionization, especially amongst young workers.” 

While there’s movement at big companies, young workers also organized unions at a video game maker and a liquor store.

Workers from an Indigo location in Mississauga, Ont., rally in September 2020 before their successful vote to join the United Food and Commercial Workers. (UFCW Local 106A)

Even so, Skuterud says unions in the private sector in Canada could desperately use a boost. 

“Unionization rates, particularly in the private sector, are the lowest they’ve ever been.” 

USW’s Duhra says unions are indeed looking to move into new sectors for growth. 

“We have to find new members … and this is a perfect industry where people need a union,” he said, adding that workers at Starbucks came to USW for help.

Will the momentum last?

Lawyer and professor Kenneth Thornicroft from the University of Victoria is skeptical that Starbucks will become a highly unionized company.   

“Unless a union is able to get pretty deep penetration across the store network,” he said, Starbucks “can just wait them out,” and as members get tired of paying dues, stores will decertify.

Thornicroft points out that’s exactly how it played out when a handful of BC stores unionized in the 1990’s.

He believes unions might have a better opportunity for growth in the banking and financial services sector than in food service.

But Denier thinks the retail and food sectors are ripe for unionization because both industries have long been under-unionized. 

In her view, workers aren’t just committed to getting better wages “but to having a voice in the workplace.”

She adds that workers are also focused on making companies that market themselves as progressive accountable for their public image.

For her part, the new union activist Sarah Broad is eagerly serving up advice and support to  potential barista brothers and sisters trying to organize other stores.

“I’m so excited that they’re wanting to join and it’s going to be challenging,” she said, “but it’s so worth it.”

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The #1 Skill I Look For When Hiring

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File this column under “for what it’s worth.”

“Communication is one of the most important skills you require for a successful life.” — Catherine Pulsifer, author.

I’m one hundred percent in agreement with Pulsifer, which is why my evaluation of candidates begins with their writing skills. If a candidate’s writing skills and verbal communication skills, which I’ll assess when interviewing, aren’t well above average, I’ll pass on them regardless of their skills and experience.

 

Why?

 

Because business is fundamentally about getting other people to do things—getting employees to be productive, getting customers to buy your products or services, and getting vendors to agree to a counteroffer price. In business, as in life in general, you can’t make anything happen without effective communication; this is especially true when job searching when your writing is often an employer’s first impression of you.

 

Think of all the writing you engage in during a job search (resumes, cover letters, emails, texts) and all your other writing (LinkedIn profile, as well as posts and comments, blogs, articles, tweets, etc.) employers will read when they Google you to determine if you’re interview-worthy.

 

With so much of our communication today taking place via writing (email, text, collaboration platforms such as Microsoft Teams, Slack, ClickUp, WhatsApp and Rocket.Chat), the importance of proficient writing skills can’t be overstated.

 

When assessing a candidate’s writing skills, you probably think I’m looking for grammar and spelling errors. Although error-free writing is important—it shows professionalism and attention to detail—it’s not the primary reason I look at a candidate’s writing skills.

 

The way someone writes reveals how they think.

 

  • Clear writing = Clear thinking
  • Structured paragraphs = Structured mind
  • Impactful sentences = Impactful ideas

 

Effective writing isn’t about using sophisticated vocabulary. Hemingway demonstrated that deceptively simple, stripped-down prose can captivate readers. Effective writing takes intricate thoughts and presents them in a way that makes the reader think, “Damn! Why didn’t I see it that way?” A good writer is a dead giveaway for a good thinker. More than ever, the business world needs “good thinkers.”

 

Therefore, when I come across a candidate who’s a good writer, hence a good thinker, I know they’re likely to be able to write:

 

  • Emails that don’t get deleted immediately and are responded to
  • Simple, concise, and unambiguous instructions
  • Pitches that are likely to get read
  • Social media content that stops thumbs
  • Human-sounding website copy
  • Persuasively, while attuned to the reader’s possible sensitivities

 

Now, let’s talk about the elephant in the room: AI, which job seekers are using en masse. Earlier this year, I wrote that AI’s ability to hyper-increase an employee’s productivity—AI is still in its infancy; we’ve seen nothing yet—in certain professions, such as writing, sales and marketing, computer programming, office and admin, and customer service, makes it a “fewer employees needed” tool, which understandably greatly appeals to employers. In my opinion, the recent layoffs aren’t related to the economy; they’re due to employers adopting AI. Additionally, companies are trying to balance investing in AI with cost-cutting measures. CEOs who’ve previously said, “Our people are everything,” have arguably created today’s job market by obsessively focusing on AI to gain competitive advantages and reduce their largest expense, their payroll.

 

It wouldn’t be a stretch to assume that most AI usage involves generating written content, content that’s obvious to me, and likely to you as well, to have been written by AI. However, here’s the twist: I don’t particularly care.

 

Why?

 

Because the fundamental skill I’m looking for is the ability to organize thoughts and communicate effectively. What I care about is whether the candidate can take AI-generated content and transform it into something uniquely valuable. If they can, they’re demonstrating the skills of being a good thinker and communicator. It’s like being a great DJ; anyone can push play, but it takes skill to read a room and mix music that gets people pumped.

 

Using AI requires prompting effectively, which requires good writing skills to write clear and precise instructions that guide the AI to produce desired outcomes. Prompting AI effectively requires understanding structure, flow and impact. You need to know how to shape raw information, such as milestones throughout your career when you achieved quantitative results, into a compelling narrative.

So, what’s the best way to gain and enhance your writing skills? As with any skill, you’ve got to work at it.

Two rules guide my writing:

 

  • Use strong verbs and nouns instead of relying on adverbs, such as “She dashed to the store.” instead of “She ran quickly to the store.” or “He whispered to the child.” instead of “He spoke softly to the child.”
  • Avoid using long words when a shorter one will do, such as “use” instead of “utilize” or “ask” instead of “inquire.” As attention spans get shorter, I aim for clarity, simplicity and, most importantly, brevity in my writing.

 

Don’t just string words together; learn to organize your thoughts, think critically, and communicate clearly. Solid writing skills will significantly set you apart from your competition, giving you an advantage in your job search and career.

_____________________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers “unsweetened” job search advice. You can send Nick your questions to artoffindingwork@gmail.com.

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Politics likely pushed Air Canada toward deal with ‘unheard of’ gains for pilots

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MONTREAL – Politics, public opinion and salary hikes south of the border helped push Air Canada toward a deal that secures major pay gains for pilots, experts say.

Hammered out over the weekend, the would-be agreement includes a cumulative wage hike of nearly 42 per cent over four years — an enormous bump by historical standards — according to one source who was not authorized to speak publicly on the matter. The previous 10-year contract granted increases of just two per cent annually.

The federal government’s stated unwillingness to step in paved the way for a deal, noted John Gradek, after Prime Minister Justin Trudeau made it plain the two sides should hash one out themselves.

“Public opinion basically pressed the federal cabinet, including the prime minister, to keep their hands clear of negotiations and looking at imposing a settlement,” said Gradek, who teaches aviation management at McGill University.

After late-night talks at a hotel near Toronto’s Pearson airport, the country’s biggest airline and the union representing 5,200-plus aviators announced early Sunday morning they had reached a tentative agreement, averting a strike that would have grounded flights and affected some 110,000 passengers daily.

The relative precariousness of the Liberal minority government as well as a push to appear more pro-labour underlay the prime minister’s hands-off approach to the negotiations.

Trudeau said Friday the government would not step in to fix the impasse — unlike during a massive railway work stoppage last month and a strike by WestJet mechanics over the Canada Day long weekend that workers claimed road roughshod over their constitutional right to collective bargaining. Trudeau said the government respects the right to strike and would only intervene if it became apparent no negotiated deal was possible.

“They felt that they really didn’t want to try for a third attempt at intervention and basically said, ‘Let’s let the airline decide how they want to deal with this one,'” said Gradek.

“Air Canada ran out of support as the week wore on, and by the time they got to Friday night, Saturday morning, there was nothing left for them to do but to basically try to get a deal set up and accepted by ALPA (Air Line Pilots Association).”

Trudeau’s government was also unlikely to consider back-to-work legislation after the NDP tore up its agreement to support the Liberal minority in Parliament, Gradek said. Conservative Leader Pierre Poilievre, whose party has traditionally toed a more pro-business line, also said last week that Tories “stand with the pilots” and swore off “pre-empting” the negotiations.

Air Canada CEO Michael Rousseau had asked Ottawa on Thursday to impose binding arbitration pre-emptively — “before any travel disruption starts” — if talks failed. Backed by business leaders, he’d hoped for an effective repeat of the Conservatives’ move to head off a strike in 2012 by legislating Air Canada pilots and ground crew to stick to their posts before any work stoppage could start.

The request may have fallen flat, however. Gradek said he believes there was less anxiety over the fallout from an airline strike than from the countrywide railway shutdown.

He also speculated that public frustration over thousands of cancelled flights would have flowed toward Air Canada rather than Ottawa, prompting the carrier to concede to a deal yielding “unheard of” gains for employees.

“It really was a total collapse of the Air Canada bargaining position,” he said.

Pilots are slated to vote in the coming weeks on the four-year contract.

Last year, pilots at Delta Air Lines, United Airlines and American Airlines secured agreements that included four-year pay boosts ranging from 34 per cent to 40 per cent, ramping up pressure on other carriers to raise wages.

After more than a year of bargaining, Air Canada put forward an offer in August centred around a 30 per cent wage hike over four years.

But the final deal, should union members approve it, grants a 26 per cent increase in the first year alone, retroactive to September 2023, according to the source. Three wage bumps of four per cent would follow in 2024 through 2026.

Passengers may wind up shouldering some of that financial load, one expert noted.

“At the end of the day, it’s all us consumers who are paying,” said Barry Prentice, who heads the University of Manitoba’s transport institute.

Higher fares may be mitigated by the persistence of budget carrier Flair Airlines and the rapid expansion of Porter Airlines — a growing Air Canada rival — as well as waning demand for leisure trips. Corporate travel also remains below pre-COVID-19 levels.

Air Canada said Sunday the tentative contract “recognizes the contributions and professionalism of Air Canada’s pilot group, while providing a framework for the future growth of the airline.”

The union issued a statement saying that, if ratified, the agreement will generate about $1.9 billion of additional value for Air Canada pilots over the course of the deal.

Meanwhile, labour tension with cabin crew looms on the horizon. Air Canada is poised to kick off negotiations with the union representing more than 10,000 flight attendants this year before the contract expires on March 31.

This report by The Canadian Press was first published Sept. 16, 2024.

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Federal $500M bailout for Muskrat Falls power delays to keep N.S. rate hikes in check

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HALIFAX – Ottawa is negotiating a $500-million bailout for Nova Scotia’s privately owned electric utility, saying the money will be used to prevent a big spike in electricity rates.

Federal Natural Resources Minister Jonathan Wilkinson made the announcement today in Halifax, saying Nova Scotia Power Inc. needs the money to cover higher costs resulting from the delayed delivery of electricity from the Muskrat Falls hydroelectric plant in Labrador.

Wilkinson says that without the money, the subsidiary of Emera Inc. would have had to increase rates by 19 per cent over “the short term.”

Nova Scotia Power CEO Peter Gregg says the deal, once approved by the province’s energy regulator, will keep rate increases limited “to be around the rate of inflation,” as costs are spread over a number of years.

The utility helped pay for construction of an underwater transmission link between Newfoundland and Nova Scotia, but the Muskrat Falls project has not been consistent in delivering electricity over the past five years.

Those delays forced Nova Scotia Power to spend more on generating its own electricity.

This report by The Canadian Press was first published Sept. 16, 2024.

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