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'Quiet quitting' isn't really quitting, but it is forcing employers to adapt – CBC News

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Clocking out at 5 p.m. on the dot, only doing your assigned daily tasks, limiting chats with colleagues and no working overtime.

These are the distinctive features of “quiet quitting,” a term coined to describe how people are approaching their jobs and professional lives differently to manage burnout.

The phrase — which isn’t actually intended to lead to a resignation — exploded into the popular lexicon last week when a TikTok video went viral

“I recently learned about this term ‘quiet quitting,’ where you’re not outright quitting your job, but you’re quitting the idea of going above and beyond,” creator Zaid Khan said in the video, which has since amassed 3.4 million views.

The phrase is resonating, too. While the words “quiet quitting” are loaded, evoking images of a slacker or ne’er-do-well for some, others say that the approach frees up time to spend with family and friends, or to take care of oneself. 

In short, it’s a renewed commitment to life beyond the workplace. But behind the trend is a starker reality.

Employees want to be fairly compensated for additional time and work, especially as the COVID-19 pandemic exacerbates occupational burnout and mental health issues. The ball is squarely in the court of employers, managers and executives, experts say.

New buzzword, same gist

While the term “quiet quitting” may be a new invention, the mentality behind it is not. The phrase “work to rule,” for example, describes a labour action in which employees strictly perform the work laid out in their contract, without taking on additional work.

Meanwhile, the pejorative “retired in place” — or RIP — suggests that a worker is mailing it in, doing just the bare minimum to keep from getting fired as they wait out retirement benefits. 

“I’m sort of chuckling over it because, to me, it’s common sense,” said Sarahrose Werner, a retired tax preparer in Saint John, who “quietly quit” herself roughly 30 years ago. 

Sarahrose Werner, a retired tax preparer from Saint John, chose to scale back from work in her 30s, after a 50-to-60 hour work week left her mentally exhausted. (Sarahrose Werner)

“I’ve learned from my own experience that … constantly going above and beyond may get you a few extra dollars if you’re being paid hourly, but it does not necessarily win you the loyalty of your employer,” Werner said. 

In 2020, the COVID-19 pandemic triggered a major economic movement, The Great Resignation, which saw people leaving their jobs or switching professions in droves, as they re-evaluated their relationship to work during a life-changing health crisis.

A May 2022 survey by RBC Insurance suggested that more than one-third of recently retired Canadians aged 55-75 had retired sooner than they planned. Another third decided to retire sooner because of the pandemic.

While Statistics Canada reported in March that a Great Resignation hadn’t really taken off in this country, the agency said that the third quarter of 2021 saw a 60 per cent increase in job vacancies compared to pre-pandemic levels.

Both quiet quitting and The Great Resignation indicate a marked cultural shift from the early- and mid-2010s, when “hustle culture” paved the way to “grinding” and “girl-bossing” — ideas that prioritized work over everything else, with the belief that such effort made employees more desirable to managers, therefore helping them climb up the corporate ladder faster and generating more income.

WATCH | Canadians are switching professions because of the pandemic:

Pandemic burnout spurs workers to reconsider careers

4 months ago

Duration 4:28

From working long hours to battling Zoom fatigue, there have been plenty of people who have experienced burnout over the course of the pandemic. Many of them are reconsidering their careers as a result — prioritizing their mental health above everything else.

As the pandemic shuffles along into its third year, experts say remote and hybrid models are here to stay, and employees are re-evaluating how much time they spend commuting, working overtime and generally investing in low-pay, low-reward jobs.

“I think what’s happening a lot is people — a lot of younger people in particular — are taking jobs that are more transactional,” said Tim Magwood, the CEO of 1-DEGREE/Shift, a human resources consulting firm in Toronto. 

“So it’s just about a job and pay, and there’s no real learning,” he said. “There’s no real sense of purpose.”

Most employees have seen that they “work in systems” that do not reward constantly going above and beyond, said Karen K. Ho, a freelance business and culture reporter based in Richmond Hill, Ont.

“Hustle culture has been repeatedly shown to be only beneficial for corporations and their managers, through bonuses, through increased productivity, through increased revenue and profits and the like,” said Ho.

The employees driving increased productivity at the lower level are making the same amount of money, she said, all while being told that “the baseline for meeting expectations is exceeding expectations.”

Onus is on employers

Some companies are requiring that employees return to working in the office, which in itself has become a point of contention. Tesla CEO Elon Musk, for example, made headlines in June when he told company employees that they must return to the office or lose their jobs.

“We have seen that people can be productive at home,” said Ho. “We have seen that it is beneficial for a lot of people who are neurodivergent, or have disabilities, or even have caregiving responsibilities, whether it be elderly adults, like parents, or young children.”

While Statistics Canada reported in March that a Great Resignation hadn’t really taken off in this country, the agency said that the third quarter of 2021 saw a 60 per cent increase in job vacancies compared to pre-pandemic levels. (Ivanoh Demers/Radio-Canada)

Werner, who chose to scale back in her 30s after a 50-to-60 hour work week left her mentally taxed, said an employer once suggested she bike and not walk to work so that she could put in more hours.

“This was long before anybody talked about work [and] used the term work-life balance,” she said.

The term quiet quitting has also garnered criticism, even from those who generally favour the idea behind it, because it suggests that the employee is falling short, rather than the employer.

According to Ho, quiet quitting is a misnomer: It doesn’t account for the fact that people are watching their grocery bills, fuel costs and housing prices go up, often without so much as a salary increase, she said.

“You’re literally stagnating as a result of not earning more, not being promoted — and that’s why a lot of people are leaving jobs,” she said.

The term ‘quiet quitting’ has garnered criticism, even from those who generally favour the idea behind it, because it suggests that the employee is falling short, rather than the employer. (Submitted by the Lawson Health Research Institute)

Some employees are advocating for policies, benefits and working conditions that strengthen work-life balance. During the pandemic, advocates in Ontario lobbied for a “right to disconnect” bill. Now in effect, the legislation obligates most employers to have a written policy, outlining how workers can disengage after hours.

But critics say it doesn’t work as well as it should, with a glaring loophole that allows employers to take advantage by vaguely wording their policies.

Executives who expect employees to fit into rigid standards for work ethic after the pandemic-driven workplace shift are in for a rude awakening, according to Magwood. 

“We really need to adapt, and one-size-fits-all just does not work anymore,” he said.

Werner agrees that the pandemic has given people the space to rethink their lives.

“With the baby boomer generation retiring, there’s simply fewer workers to take their places,” she said. “I think young people are smart enough to realize that that puts their labour at a premium and that it gives them a bit more latitude in making choices.”

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Roots sees room for expansion in activewear, reports $5.2M Q2 loss and sales drop

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TORONTO – Roots Corp. may have built its brand on all things comfy and cosy, but its CEO says activewear is now “really becoming a core part” of the brand.

The category, which at Roots spans leggings, tracksuits, sports bras and bike shorts, has seen such sustained double-digit growth that Meghan Roach plans to make it a key part of the business’ future.

“It’s an area … you will see us continue to expand upon,” she told analysts on a Friday call.

The Toronto-based retailer’s push into activewear has taken shape over many years and included several turns as the official designer and supplier of Team Canada’s Olympic uniform.

But consumers have had plenty of choice when it comes to workout gear and other apparel suited to their sporting needs. On top of the slew of athletic brands like Nike and Adidas, shoppers have also gravitated toward Lululemon Athletica Inc., Alo and Vuori, ramping up competition in the activewear category.

Roach feels Roots’ toehold in the category stems from the fit, feel and following its merchandise has cultivated.

“Our product really resonates with (shoppers) because you can wear it through multiple different use cases and occasions,” she said.

“We’ve been seeing customers come back again and again for some of these core products in our activewear collection.”

Her remarks came the same day as Roots revealed it lost $5.2 million in its latest quarter compared with a loss of $5.3 million in the same quarter last year.

The company said the second-quarter loss amounted to 13 cents per diluted share for the quarter ended Aug. 3, the same as a year earlier.

In presenting the results, Roach reminded analysts that the first half of the year is usually “seasonally small,” representing just 30 per cent of the company’s annual sales.

Sales for the second quarter totalled $47.7 million, down from $49.4 million in the same quarter last year.

The move lower came as direct-to-consumer sales amounted to $36.4 million, down from $37.1 million a year earlier, as comparable sales edged down 0.2 per cent.

The numbers reflect the fact that Roots continued to grapple with inventory challenges in the company’s Cooper fleece line that first cropped up in its previous quarter.

Roots recently began to use artificial intelligence to assist with daily inventory replenishments and said more tools helping with allocation will go live in the next quarter.

Beyond that time period, the company intends to keep exploring AI and renovate more of its stores.

It will also re-evaluate its design ranks.

Roots announced Friday that chief product officer Karuna Scheinfeld has stepped down.

Rather than fill the role, the company plans to hire senior level design talent with international experience in the outdoor and activewear sectors who will take on tasks previously done by the chief product officer.

This report by The Canadian Press was first published Sept. 13, 2024.

Companies in this story: (TSX:ROOT)

The Canadian Press. All rights reserved.

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Talks on today over HandyDART strike affecting vulnerable people in Metro Vancouver

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VANCOUVER – Mediated talks between the union representing HandyDART workers in Metro Vancouver and its employer, Transdev, are set to resume today as a strike that has stopped most services drags into a second week.

No timeline has been set for the length of the negotiations, but Joe McCann, president of the Amalgamated Transit Union Local 1724, says they are willing to stay there as long as it takes, even if talks drag on all night.

About 600 employees of the door-to-door transit service for people unable to navigate the conventional transit system have been on strike since last Tuesday, pausing service for all but essential medical trips.

Hundreds of drivers rallied outside TransLink’s head office earlier this week, calling for the transportation provider to intervene in the dispute with Transdev, which was contracted to oversee HandyDART service.

Transdev said earlier this week that it will provide a reply to the union’s latest proposal on Thursday.

A statement from the company said it “strongly believes” that their employees deserve fair wages, and that a fair contract “must balance the needs of their employees, clients and taxpayers.”

This report by The Canadian Press was first published Sept. 12, 2024.

The Canadian Press. All rights reserved.

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Transat AT reports $39.9M Q3 loss compared with $57.3M profit a year earlier

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MONTREAL – Travel company Transat AT Inc. reported a loss in its latest quarter compared with a profit a year earlier as its revenue edged lower.

The parent company of Air Transat says it lost $39.9 million or $1.03 per diluted share in its quarter ended July 31.

The result compared with a profit of $57.3 million or $1.49 per diluted share a year earlier.

Revenue in what was the company’s third quarter totalled $736.2 million, down from $746.3 million in the same quarter last year.

On an adjusted basis, Transat says it lost $1.10 per share in its latest quarter compared with an adjusted profit of $1.10 per share a year earlier.

Transat chief executive Annick Guérard says demand for leisure travel remains healthy, as evidenced by higher traffic, but consumers are increasingly price conscious given the current economic uncertainty.

This report by The Canadian Press was first published Sept. 12, 2024.

Companies in this story: (TSX:TRZ)

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