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Police investigation puts fighter pilot call sign meetings under microscope

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OTTAWA — A police investigation into comments made at a social gathering of fighter pilots in June has cast a spotlight on a well-known but little-understood military tradition that some worry is another example of entrenched cultural problems in Canada’s Armed Forces: the assignment of call signs.

Earlier this week, Royal Canadian Air Force commander Lt.-Gen. Eric Kenny announced that he was delaying a ceremony to install a new commander at one of Canada’s two fighter-jet bases, 3 Wing in Bagotville, Que.

Kenny attributed the decision to an ongoing military police investigation into statements made during what he described as a “call sign review board” held on June 22 at Canada’s other CF-18 base, 4 Wing in Cold Lake, Alta.

Many people would know call signs from the blockbuster “Top Gun” movies, in which Tom Cruise’s character is nicknamed “Maverick.” That call sign is a reference to the character’s refusal to follow orders and play by the military’s rules.

Canadian fighter pilots also use call signs. Anyone who has been to an air show in Canada and got a close look at a Snowbird or CF-18 might have seen the pilot’s call sign written with their real name near the cockpit.

While call signs aren’t the exclusive domain of pilots, and such nicknames are also often assigned to the weapons officers who also fly on two-man CF-18s, they aren’t widely used in other parts of the Royal Canadian Air Force.

The air force says call signs help build a sense of team and identity among fighter pilots and break down barriers between different rank levels. They also benefit communications in the air.

Assigning call signs “is meant to foster esprit de corps,” said RCAF spokesman Col. Adam Thomson. “The call sign has a practical purpose and is used for brevity and quick identification while removing some flight leadership barriers that may arise by rank or position.”

While call signs can spring up organically like any other nickname, call sign review boards like the one under investigation are a key way that they are assigned.

Despite their official-sounding name, such gatherings are social events where pilots tell stories about each other.

“Call signs are typically assigned at a unit social gathering in a location like a mess or unit social area,” Thomson said in an email.

“Often these stories recount a challenge, instance or success particular to a member. These stories inspire an individual’s call sign. Possible call signs are suggested by peers and are voted on by the group.”

Former fighter pilots say such events often involve tossing back drinks while throwing around stories about new aviators – the funnier or more embarrassing the better.

“And after one, two or three beers, if there was a funny story or a good one, the call sign would be adopted,” said former air force commander and retired lieutenant-general Yvan Blondin, whose call sign is Bad.

Former chief of the defence staff and retired general Tom Lawson, call sign Shadow, put it another way: “It’s a mini-roast is what it is.”

Such events are typically held at the end of significant training courses or exercises with senior officers on hand, which Blondin said gives the process a “semi-formal twist.” As for the other details, both former pilots said they can often vary from unit to unit.

“When we talk about a process, there’s nothing formal, there’s nothing in the books, there’s nothing in our procedures, that says this is the process as a requirement for call signs,” Blondin said. “It doesn’t exist.”

The results of such gatherings aren’t always positive. While many call signs refer to mistakes in training or personality quirks, Blondin gave one extreme example of a pilot years ago whose call sign involved a crude description of a sexual encounter.

Thomson said the air force recently conducted a review of existing call signs to determine their appropriateness “while directing that future call signs aligned with our commitment to be an inclusive organization.”

Yet it’s unclear the degree to which that review touched on the process for assigning call signs, including the conduct of review boards – which appears to lie at the heart of the ongoing military police investigation in Cold Lake.

“There’s probably a lot less alcohol than in the ‘70s and ‘80s, which makes it easier for everybody to stay on this side of the line,” Lawson said. “But it appears someone at one of these reviews was made ill at ease by a comment, or a comment was made well across the line.”

Lori Buchart, co-chair of It’s Not Just 20K, a support and advocacy group created by victims of military sexual misconduct, said it is important for the Canadian Armed Forces have rituals and traditions to build a sense of identity and boost spirits.

“The important thing for the CAF and its members is to root out the ones that cause harm or are questionable, and keep those ones that actually build morale in a healthy way,” she added.

Charlotte Duval-Lantoine of the Canadian Global Affairs Institute, who recently released a book on military sexual misconduct, said the current situation should start a discussion on how call signs are assigned to Canadian fighter pilots – and how it can be done better.

“Call signs and the way they are assigned can reveal a lot about the culture of a unit,” she said. “And like with any culture, it can go too far and take the form of bullying and berating, especially if the person receiving the call sign does not fit in the group as well as others.”

At the same time, Duval-Lantoine said the issue highlights some of the difficulties the military faces in eliminating inappropriate conduct given the various traditions that exist among different units and positions within the Armed Forces.

While both Lawson and Blondin hope call signs remain a fixture among Canadian fighter pilots, Blondin acknowledged there may be a need to impose some type of structure or control over review boards.

“I wouldn’t want to get rid of them,” he said. “But I think we need some formalization. In the days we’re living in now, some of the stuff is certainly not acceptable the way it is.”

This report by The Canadian Press was first published Sept. 3, 2022.

 

Lee Berthiaume, The Canadian Press

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Looking for the next mystery bestseller? This crime bookstore can solve the case

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WINNIPEG – Some 250 coloured tacks pepper a large-scale world map among bookshelves at Whodunit Mystery Bookstore.

Estonia, Finland, Japan and even Fenwick, Ont., have pins representing places outside Winnipeg where someone has ordered a page-turner from the independent bookstore that specializes in mystery and crime fiction novels.

For 30 years, the store has been offering fans of Agatha Christie’s Hercule Poirot or Arthur Conan Doyle’s Sherlock Holmes a place to get lost in whodunits both old and new.

Jack and Wendy Bumsted bought the shop in the Crescentwood neighbourhood in 2007 from another pair of mystery lovers.

The married couple had been longtime customers of the store. Wendy Bumsted grew up reading Perry Mason novels while her husband was a historian with vast knowledge of the crime fiction genre.

At the time, Jack Bumsted was retiring from teaching at the University of Manitoba when he was looking for his next venture.

“The bookstore came up and we bought it, I think, within a week,” Wendy Bumsted said in an interview.

“It never didn’t seem like a good idea.”

In the years since the Bumsteds took ownership, the family has witnessed the decline in mail-order books, the introduction of online retailers, a relocation to a new space next to the original, a pandemic and the death of beloved co-owner Jack Bumsted in 2020.

But with all the changes that come with owning a small business, customers continue to trust their next mystery fix will come from one of the shelves at Whodunit.

Many still request to be called about books from specific authors, or want to be notified if a new book follows their favourite format. Some arrive at the shop like clockwork each week hoping to get suggestions from Wendy Bumsted or her son on the next big hit.

“She has really excellent instincts on what we should be getting and what we should be promoting,” Micheal Bumsted said of his mother.

Wendy Bumsted suggested the store stock “Thursday Murder Club,” the debut novel from British television host Richard Osman, before it became a bestseller. They ordered more copies than other bookstores in Canada knowing it had the potential to be a hit, said Michael Bumsted.

The store houses more than 18,000 new and used novels. That’s not including the boxes of books that sit in Wendy Bumsted’s tiny office, or the packages that take up space on some of the only available seating there, waiting to be added to the inventory.

Just as the genre has evolved, so has the Bumsteds’ willingness to welcome other subjects on their shelves — despite some pushback from loyal customers and initially the Bumsted patriarch.

For years, Jack Bumsted refused to sell anything outside the crime fiction genre, including his own published books. Instead, he would send potential buyers to another store, but would offer to sign the books if they came back with them.

Wendy Bumsted said that eventually changed in his later years.

Now, about 15 per cent of the store’s stock is of other genres, such as romance or children’s books.

The COVID-19 pandemic forced them to look at expanding their selection, as some customers turned to buying books through the store’s website, which is set up to allow purchasers to get anything from the publishers the Bumsteds have contracts with.

In 2019, the store sold fewer than 100 books online. That number jumped to more than 3,000 in 2020, as retailers had to deal with pandemic lockdowns.

After years of running a successful mail-order business, the store was able to quickly adapt when it had to temporarily shut its doors, said Michael Bumsted.

“We were not a store…that had to figure out how to get books to people when they weren’t here.”

He added being a community bookstore with a niche has helped the family stay in business when other retailers have struggled. Part of that has included building lasting relationships.

“Some people have put it in their wills that their books will come to us,” said Wendy Bumsted.

Some of those collections have included tips on traveling through Asia in the early 2000s or the history of Australian cricket.

Micheal Bumsted said they’ve had to learn to be patient with selling some of these more obscure titles, but eventually the time comes for them to find a new home.

“One of the great things about physical books is that they can be there for you when you are ready for them.”

This report by The Canadian Press was first published on Sept. 15, 2024.



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Labour Minister praises Air Canada, pilots union for avoiding disruptive strike

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MONTREAL – Canada’s labour minister is praising both Air Canada and the union representing about 5,200 of its pilots for averting a work stoppage that would have disrupted travel for hundreds of thousands of passengers.

Steven MacKinnon’s comments came in a statement shared to social media shortly after Canada’s largest air carrier announced it had reached a tentative labour deal with the Air Line Pilots Association.

MacKinnon thanked both sides and federal mediators, saying the airline and its pilots approached negotiations with “seriousness and a resolve to get a deal.”

The tentative agreement averts a strike or lockout that could have begun as early as Wednesday for Air Canada and Air Canada Rouge, with flight cancellations expected before then.

The airline now says flights will continue as normal while union members vote on the tentative four-year contract.

Air Canada had called on the federal government to intervene in the dispute, but Prime Minister Justin Trudeau said Friday that would only happen if it became clear no negotiated agreement was possible.

This report from The Canadian Press was first published Sept. 15, 2024.

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As plant-based milk becomes more popular, brands look for new ways to compete

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When it comes to plant-based alternatives, Canadians have never had so many options — and nowhere is that choice more abundantly clear than in the milk section of the dairy aisle.

To meet growing demand, companies are investing in new products and technology to keep up with consumer tastes and differentiate themselves from all the other players on the shelf.

“The product mix has just expanded so fast,” said Liza Amlani, co-founder of the Retail Strategy Group.

She said younger generations in particular are driving growth in the plant-based market as they are consuming less dairy and meat.

Commercial sales of dairy milk have been weakening for years, according to research firm Mintel, likely in part because of the rise of plant-based alternatives — even though many Canadians still drink dairy.

The No. 1 reason people opt for plant-based milk is because they see it as healthier than dairy, said Joel Gregoire, Mintel’s associate director for food and drink.

“Plant-based milk, the one thing about it — it’s not new. It’s been around for quite some time. It’s pretty established,” said Gregoire.

Because of that, it serves as an “entry point” for many consumers interested in plant-based alternatives to animal products, he said.

Plant-based milk consumption is expected to continue growing in the coming years, according to Mintel research, with more options available than ever and more consumers opting for a diet that includes both dairy and non-dairy milk.

A 2023 report by Ernst & Young for Protein Industries Canada projected that the plant-based dairy market will reach US$51.3 billion in 2035, at a compound annual growth rate of 9.5 per cent.

Because of this growth opportunity, even well-established dairy or plant-based companies are stepping up their game.

It’s been more than three decades since Saint-Hyacinthe, Que.-based Natura first launched a line of soy beverages. Over the years, the company has rolled out new products to meet rising demand, and earlier this year launched a line of oat beverages that it says are the only ones with a stamp of approval from Celiac Canada.

Competition is tough, said owner and founder Nick Feldman — especially from large American brands, which have the money to ensure their products hit shelves across the country.

Natura has kept growing, though, with a focus on using organic ingredients and localized production from raw materials.

“We’re maybe not appealing to the mass market, but we’re appealing to the natural consumer, to the organic consumer,” Feldman said.

Amlani said brands are increasingly advertising the simplicity of their ingredient lists. She’s also noticing more companies offering different kinds of products, such as coffee creamers.

Companies are also looking to stand out through eye-catching packaging and marketing, added Amlani, and by competing on price.

Besides all the companies competing for shelf space, there are many different kinds of plant-based milk consumers can choose from, such as almond, soy, oat, rice, hazelnut, macadamia, pea, coconut and hemp.

However, one alternative in particular has enjoyed a recent, rapid ascendance in popularity.

“I would say oat is the big up-and-coming product,” said Feldman.

Mintel’s report found the share of Canadians who say they buy oat milk has quadrupled between 2019 and 2023 (though almond is still the most popular).

“There seems to be a very nice marriage of coffee and oat milk,” said Feldman. “The flavour combination is excellent, better than any other non-dairy alternative.”

The beverage’s surge in popularity in cafés is a big part of why it’s ascending so quickly, said Gregoire — its texture and ability to froth makes it a good alternative for lattes and cappuccinos.

It’s also a good example of companies making a strong “use case” for yet another new entrant in a competitive market, he said.

Amid the long-standing brands and new entrants, there’s another — perhaps unexpected — group of players that has been increasingly investing in plant-based milk alternatives: dairy companies.

For example, Danone has owned the Silk and So Delicious brands since an acquisition in 2014, and long-standing U.S. dairy company HP Hood LLC launched Planet Oat in 2018.

Lactalis Canada also recently converted its facility in Sudbury, Ont., to manufacture its new plant-based Enjoy! brand, with beverages made from oats, almonds and hazelnuts.

“As an organization, we obviously follow consumer trends, and have seen the amount of interest in plant-based products, particularly fluid beverages,” said Mark Taylor, president and CEO of Lactalis Canada, whose parent company Lactalis is the largest dairy products company in the world.

The facility was a milk processing plant for six decades, until Lactalis Canada began renovating it in 2022. It now manufactures not only the new brand, but also the company’s existing Sensational Soy brand, and is the company’s first dedicated plant-based facility.

“We’re predominantly a dairy company, and we’ll always predominantly be a dairy company, but we see these products as complementary,” said Taylor.

It makes sense that major dairy companies want to get in on plant-based milk, said Gregoire. The dairy business is large — a “cash cow,” if you will — but not really growing, while plant-based products are seeing a boom.

“If I’m looking for avenues of growth, I don’t want to be left behind,” he said.

Gregoire said there’s a potential for consumers to get confused with so many options, which is why it’s so important for brands to find a way to differentiate themselves, whether it’s with taste, health, or how well the drink froths for a latte.

Competition in a more crowded market is challenging, but Taylor believes it results in better products for consumers.

“It keeps you sharp, and it forces you to be really good at what you’re doing. It drives innovation,” he said.

This report by The Canadian Press was first published Sept. 15, 2024.



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