Most think social media has made it easier to manipulate and divide people, but also say it informs and raises awareness
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How we did this
This Pew Research Center analysis focuses on technology use and views of internet and social media in the context of democracy and society. The survey was conducted in 19 advanced economies in North America, Europe, the Middle East and the Asia-Pacific region.
For non-U.S. data, this report draws on nationally representative surveys of 20,944 adults from Feb. 14 to June 3, 2022. All surveys were conducted over the phone with adults in Canada, Belgium, France, Germany, Greece, Italy, the Netherlands, Spain, Sweden, the United Kingdom, Japan, Malaysia, Singapore and South Korea. Surveys were conducted face to face in Hungary, Poland and Israel. In Australia, we used a probability-based online panel.
In the United States, we surveyed 3,581 U.S. adults from March 21 to 27, 2022. Everyone who took part in this survey is a member of the Center’s American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. This way nearly all U.S. adults have a chance of selection. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. Read more about the ATP’s methodology.
Technology use can be related to the way the survey is conducted. For example, our surveys in Malaysia, Singapore and South Korea are designed to only call mobile phone numbers and interview people on mobile phones because the prevalence of mobile phone ownership is so high. For instance, a 2021 study by the Korea Information Society Development Institute found that 97% of all people in Korea, not just adults, own a mobile phone.
In addition, people who take our survey over the phone may be more likely to use technology compared with those who take the survey in person. In 2019, we conducted simultaneous telephone and in-person surveys in Italy. Both samples were representative of the Italian population with respect to age, gender, education, and region. Respondents who took part in the telephone survey had somewhat higher rates of internet use, smartphone ownership and social media use. We moved from in-person interviews to telephone interviews in Italy in 2020 and Greece in 2021, and do not make direct comparisons to technology use prior to the mode change.
For purposes of comparison, data from Australia is not included in analyses of internet use or phone ownership. Internet use, smartphone and mobile phone ownership, and social media use data in the U.S. comes from a phone survey conducted Jan. 25 to Feb. 8, 2021.
As people across the globe have increasingly turned to Facebook, Twitter, WhatsApp and other platforms to get their news and express their opinions, the sphere of social media has become a new public space for discussing – and often arguing bitterly – about political and social issues. And in the mind of many analysts, social media is one of the major reasons for the declining health of democracy in nations around the world.
However, as a new Pew Research Center survey of 19 advanced economies shows, ordinary citizens see social media as both a constructive and destructive component of political life, and overall most believe it has actually had a positive impact on democracy. Across the countries polled, a median of 57% say social media has been more of a good thing for their democracy, with 35% saying it is has been a bad thing.
There are substantial cross-national differences on this question, however, and the United States is a clear outlier: Just 34% of U.S. adults think social media has been good for democracy, while 64% say it has had a bad impact. In fact, the U.S. is an outlier on a number of measures, with larger shares of Americans seeing social media as divisive.
Even in countries where assessments of social media’s impact are largely positive, most believe it has had some pernicious effects – in particular, it has led to manipulation and division within societies. A median of 84% across the 19 countries surveyed believe access to the internet and social media have made people easier to manipulate with false information and rumors. A recent analysis of the same survey shows that a median of 70% across the 19 nations consider the spread of false information online to be a major threat, second only to climate change on a list of global threats.
Additionally, a median of 65% think it has made people more divided in their political opinions. More than four-in-ten say it has made people less civil in how they talk about politics (only about a quarter say it has made people more civil).
So given the online world’s manipulation, divisiveness and lack of civility, what’s to like? How can this acrimonious sea of false information be good for democracy? Part of the answer may be that it gives people a sense of empowerment at a time when few feel empowered. Majorities in nearly every country surveyed say their political system does not allow people like them to have an influence in politics. In nine nations, including the U.S., seven-in-ten or more express that view.
Online platforms may help people feel less powerless in a few ways. First, social media informs them. As a recent Pew Research Center report highlighted, majorities in these countries believe that staying informed about domestic and international events is part of being a good citizen, and it is clear that people believe the internet and social media make it easier to stay informed. Nearly three-quarters say the internet and social media have made people more informed about current events in their own country as well as in other countries. Young adults are especially likely to hold these views.
Also, most of those surveyed see social media as an effective tool for accomplishing political goals. Majorities in most countries say it is at least somewhat effective at raising public awareness, changing people’s minds about issues, getting elected officials to pay attention to issues and influencing policy decisions.
For some, social media is also an outlet for expression. In South Korea, for example, roughly half of social media users say they sometimes or often post or share things online about political or social issues. However, in the other countries polled, posting about these issues is less common, and in 12 nations four-in-ten or more say they never post about political or social topics. These are among the major findings of a Pew Research Center survey, conducted from Feb. 14 to June 3, 2022, among 24,525 adults in 19 nations.
Americans most likely to say social media has been bad for democracy
Majorities in most of the nations surveyed believe social media has been a good thing for democracy in their country. Assessments are especially positive in Singapore, Malaysia, Poland, Sweden, Hungary and Israel, where 65% or more hold this view (for data on how international research organizations assess the quality of democracy in the countries surveyed, see Appendix A).
In contrast, Americans are the most negative about the impact of social media on democracy: 64% say it has been bad. Republicans and independents who lean toward the Republican Party (74%) are much more likely than Democrats and Democratic leaners (57%) to see the ill effects of social media on the political system.
Half or more also say social media has been bad for democracy in the Netherlands, France and Australia.
In addition to being the most negative about social media’s influence on democracy, Americans are consistently among the most negative in their assessments of specific ways social media has affected politics and society. For example, 79% in the U.S. believe access to the internet and social media has made people more divided in their political opinions, the highest percentage among the 19 countries polled.
Similarly, 69% of Americans say the internet and social media have made people less civil in how they talk about politics – again the highest share among the nations in the study.
To compare how publics evaluate the impact of the internet and social media on society, we created an index that combines responses to six questions regarding whether the internet makes people: 1) less informed about current events in their country, 2) more divided in their political opinions, 3) less accepting of people from different backgrounds, 4) easier to manipulate with false information and rumors, 5) less informed about current events in other countries, and 6) less civil in the way they talk about politics.
The negative positions on all of these questions were coded as 1 while positive or “no impact” responses were coded as 0. For each respondent, scores on the overall index can range from 0, indicating they see no negative effects of the internet and social media across these questions, to 6, meaning a negative answer to all six questions. See Appendix B for more information about how the index was created.
Looking at the data this way illustrates the degree to which Americans stand out for their negative take on social media’s impact. The average score among U.S. respondents is 3.05, the highest – and therefore the most negative – in the survey. Dutch, Hungarian and Australian respondents are also more negative than others. In contrast, Malaysians, Israelis, Poles and Singaporeans offer less negative assessments.
Pew Research Center’s research on the internet, social media and technology in the U.S. and around the world
In 2018, the Center conducted an in-depth survey in 11 emerging economies, examining views about mobile technology and social media, as well as attitudes toward diversity in these nations. The Center also conducted focus groups in five countries as part of this study. In many ways, the results of the 2018 study were similar to those in the current survey, in that people in emerging and advanced economies alike believe social media presents both opportunities and dangers. For a comparison of results from the two studies, see “In advanced and emerging economies, similar views on how social media affects democracy and society.”
For the past few years, the COVID-19 pandemic has created challenges for conducting surveys in nations where the Center typically interviews respondents in person, rather than via phone or online approaches. Moving forward, we will return to in-person interviewing in countries around the world, which will allow us to explore the impact of technology and other issues in regions that are underrepresented or not represented in this report.
The rapid growth of social media
Pew Research Center has been asking about social media usage for the past decade, and trend data from several nations polled over that time period highlights the extent to which these platforms have become pervasive in recent years. Growth has been especially dramatic in Japan, where just 30% used social media in 2012, compared with 75% today. Social media has also increased markedly in France, Poland, Spain, the U.S. and the United Kingdom. Even in Germany, which lags significantly behind these other nations in social media usage, there has been a notable increase since 2012.
In every nation surveyed, young people are more likely than others to use social media. However, the age gap has closed over the past decade. When looking again at data from seven nations polled in both 2012 and 2022, growth in usage has been especially steep among 30- to 49-year-olds and those ages 50 and older. For example, nearly all British 18- to 29-year-olds were already social media users in 2012, but there has been significant growth among the two older age groups during the past 10 years.
Young people more likely to see benefits of social media
Overall, young adults are more likely than older adults to use the internet, own a smartphone and use social media. For more information on age differences in technology use, as well as differences by education and income, see the detailed tables accompanying this report.
In addition to using social media more than their older counterparts, young adults often stand out in their views about the impact of social media.
Adults ages 18 to 29 are more likely than those 50 and older to say social media has been good for democracy in 12 out of 19 nations surveyed. For instance, while 87% of 18- to 29-year-old Poles believe social media has had a positive effect on politics, just 46% of those 50 and older agree.
Young adults are also often more likely to say the internet and social media has made people more informed about domestic and international events, and they are especially likely to say these technologies have made people more accepting of others from different backgrounds.
In many cases, young people are also especially likely to consider social media an effective tool in the political realm, particularly regarding its capacity to change people’s minds on social issues and to raise awareness of those issues.
Sutherland House Experts is Empowering Quiet Experts through Compelling Nonfiction in a Changing Ideas Landscape
TORONTO, ON — Almost one year after its launch, Sutherland House Experts is reshaping the publishing industry with its innovative co-publishing model for “quiet experts.” This approach, where expert authors share both costs and profits with the publisher, is bridging the gap between expertise and public discourse. Helping to drive this transformation is Neil Seeman, a renowned author, educator, and entrepreneur.
“The book publishing world is evolving rapidly,” publisher Neil Seeman explains. “There’s a growing hunger for expert voices in public dialogue, but traditional channels often fall short. Sutherland House Experts provides a platform for ‘quiet experts’ to share their knowledge with the broader book-reading audience.”
The company’s roster boasts respected thought leaders whose books are already gaining major traction:
• V. Kumar Murty, a world-renowned mathematician, and past Fields Institute director, just published “The Science of Human Possibilities” under the new press. The book has been declared a 2024 “must-read” by The Next Big Ideas Club and is receiving widespread media attention across North America.
• Eldon Sprickerhoff, co-founder of cybersecurity firm eSentire, is seeing strong pre-orders for his upcoming book, “Committed: Startup Survival Tips and Uncommon Sense for First-Time Tech Founders.”
• Dr. Tony Sanfilippo, a respected cardiologist and professor of medicine at Queen’s University, is generating significant media interest with his forthcoming book, “The Doctors We Need: Imagining a New Path for Physician Recruitment, Training, and Support.”
Seeman, whose recent and acclaimed book, “Accelerated Minds,” explores the entrepreneurial mindset, brings a unique perspective to publishing. His experience as a Senior Fellow at the University of Toronto’s Institute of Health Policy, Management and Evaluation, and academic affiliations with The Fields Institute and Massey College, give him deep insight into the challenges faced by people he calls “quiet experts.”
“Our goal is to empower quiet, expert authors to become entrepreneurs of actionable ideas the world needs to hear,” Seeman states. “We are blending scholarly insight with market savvy to create accessible, impactful narratives for a global readership. Quiet experts are people with decades of experience in one or more fields who seek to translate their insights into compelling non-fiction for the world,” says Seeman.
This fall, Seeman is taking his insights to the classroom. He will teach the new course, “The Writer as Entrepreneur,” at the University of Toronto, offering aspiring authors practical tools to navigate the evolving book publishing landscape. To enroll in this new weekly night course starting Tuesday, October 1st, visit: https://learn.utoronto.ca/programs-courses/courses/4121-writer-entrepreneur
“The entrepreneurial ideas industry is changing rapidly,” Seeman notes. “Authors need new skills to thrive in this dynamic environment. My course and our publishing model provide those tools.”
About Neil Seeman: Neil Seeman is co-founder and publisher of Sutherland House Experts, an author, educator, entrepreneur, and mental health advocate. He holds appointments at the University of Toronto, The Fields Institute, and Massey College. His work spans entrepreneurship, public health, and innovative publishing models.
Hallmark launching a streaming service with two new original series, and Bill Skarsgård out for revenge in “Boy Kills World” are some of the new television, films, music and games headed to a device near you.
Also among the streaming offerings worth your time as selected by The Associated Press’ entertainment journalists: Alex Garland’s “Civil War” starring Kirsten Dunst, Natasha Rothwell’s heartfelt comedy for Hulu called “How to Die Alone” and Sylvester Stallone’s second season of “Tulsa King” debuts.
NEW MOVIES TO STREAM SEPT. 9-15
— Alex Garland’s “Civil War” is finally making its debut on MAX on Friday. The film stars Kirsten Dunst as a veteran photojournalist covering a violent war that’s divided America; She reluctantly allows an aspiring photographer, played by Cailee Spaeny, to tag along as she, an editor (Stephen McKinley Henderson) and a reporter (Wagner Moura) make the dangerous journey to Washington, D.C., to interview the president (Nick Offerman), a blustery, rising despot who has given himself a third term, taken to attacking his citizens and shut himself off from the press. In my review, I called it a bellowing and haunting experience; Smart and thought-provoking with great performances. It’s well worth a watch.
— Joey King stars in Netflix’s adaptation of Scott Westerfeld’s “Uglies,” about a future society in which everyone is required to have beautifying cosmetic surgery at age 16. Streaming on Friday, McG directed the film, in which King’s character inadvertently finds herself in the midst of an uprising against the status quo. “Outer Banks” star Chase Stokes plays King’s best friend.
— Bill Skarsgård is out for revenge against the woman (Famke Janssen) who killed his family in “Boy Kills World,” coming to Hulu on Friday. Moritz Mohr directed the ultra-violent film, of which Variety critic Owen Gleiberman wrote: “It’s a depraved vision, yet I got caught up in its kick-ass revenge-horror pizzazz, its disreputable commitment to what it was doing.”
— The year was 2006. Snow Patrol, the Northern Irish-Scottish alternative rock band, released an album, “Eyes Open,” producing the biggest hit of their career: “Chasing Cars.” A lot has happened in the time since — three, soon to be four quality full-length albums, to be exact. On Friday, the band will release “The Forest Is the Path,” their first new album in seven years. Anthemic pop-rock is the name of the game across songs of love and loss, like “All,”“The Beginning” and “This Is the Sound Of Your Voice.”
— For fans of raucous guitar music, Jordan Peele’s 2022 sci-fi thriller, “NOPE,” provided a surprising, if tiny, thrill. One of the leads, Emerald “Em” Haywood portrayed by Keke Palmer, rocks a Jesus Lizard shirt. (Also featured through the film: Rage Against the Machine, Wipers, Mr Bungle, Butthole Surfers and Earth band shirts.) The Austin noise rock band are a less than obvious pick, having been signed to the legendary Touch and Go Records and having stopped releasing new albums in 1998. That changes on Friday the 13th, when “Rack” arrives. And for those curious: The Jesus Lizard’s intensity never went away.
— Hallmark launched a streaming service called Hallmark+ on Tuesday with two new original series, the scripted drama “The Chicken Sisters” and unscripted series “Celebrations with Lacey Chabert.” If you’re a Hallmark holiday movies fan, you know Chabert. She’s starred in more than 30 of their films and many are holiday themed. Off camera, Chabert has a passion for throwing parties and entertaining. In “Celebrations,” deserving people are surprised with a bash in their honor — planned with Chabert’s help. “The Chicken Sisters” stars Schuyler Fisk, Wendie Malick and Lea Thompson in a show about employees at rival chicken restaurants in a small town. The eight-episode series is based on a novel of the same name.
— Natasha Rothwell of “Insecure” and “The White Lotus” fame created and stars in a new heartfelt comedy for Hulu called “How to Die Alone.” She plays Mel, a broke, go-along-to-get-along, single, airport employee who, after a near-death experience, makes the conscious decision to take risks and pursue her dreams. Rothwell has been working on the series for the past eight years and described it to The AP as “the most vulnerable piece of art I’ve ever put into the world.” Like Mel, Rothwell had to learn to bet on herself to make the show she wanted to make. “In the Venn diagram of me and Mel, there’s significant overlap,” said Rothwell. It premieres Friday on Hulu.
— Shailene Woodley, DeWanda Wise and Betty Gilpin star in a new drama for Starz called “Three Women,” about entrepreneur Sloane, homemaker Lina and student Maggie who are each stepping into their power and making life-changing decisions. They’re interviewed by a writer named Gia (Woodley.) The series is based on a 2019 best-selling book of the same name by Lisa Taddeo. “Three Women” premieres Friday on Starz.
— Sylvester Stallone’s second season of “Tulsa King” debuts Sunday on Paramount+. Stallone plays Dwight Manfredi, a mafia boss who was recently released from prison after serving 25 years. He’s sent to Tulsa to set up a new crime syndicate. The series is created by Taylor Sheridan of “Yellowstone” fame.
— One thing about the title of Focus Entertainment’s Warhammer 40,000: Space Marine 2 — you know exactly what you’re in for. You are Demetrian Titus, a genetically enhanced brute sent into battle against the Tyranids, an insectoid species with an insatiable craving for human flesh. You have a rocket-powered suit of armor and an arsenal of ridiculous weapons like the “Chainsword,” the “Thunderhammer” and the “Melta Rifle,” so what could go wrong? Besides the squishy single-player mode, there are cooperative missions and six-vs.-six free-for-alls. You can suit up now on PlayStation 5, Xbox X/S or PC.
— Likewise, Wild Bastards isn’t exactly the kind of title that’s going to attract fans of, say, Animal Crossing. It’s another sci-fi shooter, but the protagonists are a gang of 13 varmints — aliens and androids included — who are on the run from the law. Each outlaw has a distinctive set of weapons and special powers: Sarge, for example, is a robot with horse genes, while Billy the Squid is … well, you get the idea. Australian studio Blue Manchu developed the 2019 cult hit Void Bastards, and this Wild-West-in-space spinoff has the same snarky humor and vibrant, neon-drenched cartoon look. Saddle up on PlayStation 5, Xbox X/S, Nintendo Switch or PC.
Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.
Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.
Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.
Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.
Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.
Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.
Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.
As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.
