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What’s next for Netflix, Disney and the NFL? 12 media executives predict 2023’s big moves

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Andrew Ross Sorkin speaks with Netflix founder and Co-CEO Reed Hastings during the New York Times DealBook Summit in the Appel Room at the Jazz At Lincoln Center on November 30, 2022 in New York City.
Michael M. Santiago | Getty Images

Back by popular demand (OK, fine, I just wanted to do this again), I asked a bunch of past and present media and entertainment executives to give me one significant and/or surprising industry prediction for 2023.

I did this last year, too, and a few came true, or at least partially true. Bob Iger did, in fact, return as Disney’s chief executive. Vice tried to sell itself in pieces (and together). Roku made a bid for a stake in Lionsgate’s Starz (not the studio) but walked away without a deal.

The rest? Not so great. But we’ll try again this year, and in honor of the 12 days of Christmas, I’m bumping the number of predictions from 10 to 12.

Executive 1: Netflix will merge with another company

This one was actually mentioned twice — one executive predicted Netflix would merge with Paramount Global. The other guessed Disney, as Iger’s signature move upon returning to CEO.

Disney seems like a long shot given recent regulatory pushback on Penguin Random House’s attempt to buy Paramount’s Simon & Schuster and Microsoft‘s $69 billion acquisition of Activision Blizzard. Disney has a market valuation of about $165 billion. Netflix’s market capitalization is about $130 billion. That would make a merger one of the largest deals in history and would create a streaming giant that dominate the industry — and almost certainly ring all sorts of antitrust alarm bells.

Shari Redstone’s Paramount Global is much smaller, with a market valuation of less than $12 billion. Netflix has sniffed around trying buying Paramount Pictures before. Netflix co-CEO Ted Sarandos has long coveted the physical Paramount lot, according to people familiar with the matter.

Netflix co-CEO Reed Hastings would likely want nothing to do with Paramount Global‘s cable network business, given his long disdain for the legacy pay TV business. But perhaps private equity would take the linear cable business off his hands, giving Netflix the movie studio and CBS, which Hastings and Sarandos could use as an advertising-supported reach-builder for some of Netflix’s biggest hits. Whether Netflix would want to take on paying billions for live sports rights is another story.

A deal with another company would also give Netflix a chance to write off little watched content, a tax benefit of which Warner Bros. Discovery is currently taking full advantage.

Executive 2: An ex-Disney exec returns, with his company

Bob Iger passed over Kevin Mayer for the Disney CEO role in 2020, prompting Mayer to bolt the company and take the CEO job with TikTok. At the time, the choice seemed confusing. Disney’s future appeared to be Disney+ and streaming video, not its decades-old theme park business.

Iger has an opportunity to get a second chance with Mayer if he acquired Candle Media and named Mayer his successor. He could also get another chance with Mayer’s co-founder of Candle Media, Tom Staggs, who also left Disney when it became clear he wasn’t going to be CEO.

Kevin Mayer, co-founder and co-chief executive officer of Candle Media, chairman of DAZN Group, speaks at the Milken Institute Asia Summit in Singapore, on Thursday, Sept. 29, 2022.
Bryan van der Beek | Bloomberg | Getty Images

Still, Iger said during a Disney town hall last month he isn’t focused on M&A for the time being. Candle Media has acquired intellectual property assets including Reese Witherspoon’s Hello Sunshine production company and Moonbug, which owns the animated kids series “CoComelon.”

Iger’s calling card as CEO is acquiring IP, including Pixar, LucasFilm and Marvel. “CoComelon” could fit well within Disney+.

But choosing Mayer or Staggs would also imply Iger made an error in judgment the first time.

Executive 3: Iger extends his contract

There’s been lots of speculation over who Iger will choose as his successor. History suggests he has a hard time leaving the role of Disney CEO.

So perhaps the most obvious answer as to who he will pick is: no one (at least, not yet).

Robert Iger speaks during the Sandy Hook Promise Benefit in New York City, U.S., December 6, 2022.
David Dee Delgado | Reuters

This executive said Iger, 71, will extend his contract beyond Dec. 31, 2024, his current end date, and stay as Disney CEO for years to come.

Executive 4: Disney CFO Christine McCarthy will leave

McCarthy has become the talk of Hollywood in recent weeks after CNBC and other publications reported she went behind former Disney CEO Bob Chapek’s back to the Disney board to give him an effective vote of no confidence, leading to his ouster.

Christine M. McCarthy, Senior Executive Vice President and Chief Financial Officer The Walt Disney Company.
Source: The Walt Disney Company

Some have speculated McCarthy’s cozy relationship with the board could lead to Iger choosing her as his successor for the top job. Other insiders have said McCarthy could have an altered role as Iger restructures the company. Iger may reveal those changes as soon as January, according to people familiar with the matter.

But this executive said McCarthy, 67, was more likely to leave Disney in 2023 than move on to CEO. While McCarthy turned on Chapek, she also was part of his inner circle for years. Iger may view that suspiciously, given his litany of differences with Chapek, even though McCarthy also served as Iger’s CFO from 2015 to 2020.

McCarthy’s contract runs through mid-2024, perhaps making an early retirement unlikely. Then again, Disney’s board renewed Chapek’s contract into 2025 just months before firing him.

Executive 5: Jeff Bezos will sell The Washington Post

Washington Post employees are not happy with publisher Fred Ryan after he announced in a town hall this month the company would undergo layoffs in early 2023.

A video tweeted by Post reporter Annie Gowen showed Ryan walking out on employees rather than staying to answer questions after his announcement. That’s bound to irritate a staff full of journalists.

This executive predicted the Post won’t just have a new publisher and editor-in-chief by the end of 2023 — it will also have a new owner.

Executive 6: David Zaslav will face a proxy fight

David Zaslav, President and CEO of Warner Bros. Discovery talks to the media as he arrives at the Sun Valley Resort for the Allen & Company Sun Valley Conference on July 05, 2022 in Sun Valley, Idaho.
Kevin Dietsch | Getty Images

Warner Bros. Discovery CEO David Zaslav has spent the past year cutting costs to slim down the merged WarnerMedia-Discovery and service the company’s nearly $50 billion in debt.

Zaslav’s cost cutting moves haven’t yet convinced investors he’s on the right track to returning the company to glory. Warner Bros. Discovery shares have fallen about 60% since the April merger.

Existing investors will lose patience with Zaslav and the board, and will demand changes, said one executive. It’s possible an activist will take a stake in the company, but it’s even more likely long-time shareholders will lose confidence in his strategy when it doesn’t produce a notable valuation bump in 2023, the executive predicted.

Executive 7: The cost of sports rights will peak

Live sports rights have been the lifeblood of the legacy pay TV industry for decades. National Football League games continue to dominate ratings. College football and NBA playoff games frequently draw enormous live audiences compared to almost everything else on cable all year.

But media companies are now focused on building their streaming businesses as replacements for traditional pay TV. Consumers buy these services a la carte, meaning non-sports fans don’t have to buy services that include sports. Limited audiences, combined with a legacy media industry intent on focusing on profits and cost cutting, could end the trend of live sports commanding big rights increases.

The NBA will still command a big increase as legacy pay TV continues to exist — primarily supported by sports. Those rights will likely be renewed in 2023. But in five to seven years, it’s possible traditional TV will be totally eliminated.

That will lead to an environment where there are fewer bidders for sports rights, dropping the price for sports across the board, said this executive. Perhaps the NFL remains an outlier due to its popularity, said the executive. But every other sport’s prospects look bleak, said the person.

Executive 8: Paramount Global will sell, possibly for parts

This is our first repeat from last year.

“I love Shari [Redstone], but ViacomCBS is not long for this world as it stands today,” said a media executive last year.

Shari Redstone
Drew Angerer | Getty Images

The executive was right — sort of. ViacomCBS changed its name in 2022 to Paramount Global.

But Shari Redstone, who controls the company’s voting shares, didn’t sell. Perhaps 2023 will convince her to find a buyer — or buyers. The company has different assets that could be useful to a variety of different companies. As mentioned earlier, Netflix could want Paramount Pictures. A company like Nexstar could want Paramount Global‘s owned and operated local stations, CBS could be a good fit for Warner Bros. Discovery, and private equity may want to wind down the cable networks, which still generate cash.

There’s also the possibility Comcast CEO Brian Roberts and Redstone reach a deal to merge, but that transaction would be messy.

Executive 9: A big cable operator will shutter its video business

Back in 2013, then-Cablevision CEO James Dolan predicted “there could come a day” when the cable company stopped offering video service, focusing instead of building out and upgrading broadband infrastructure.

Earlier this year, cable operator Cable One announced it would stop offering cable TV for hotels and multidwelling units.

But we’ve yet to see a major cable operator end the business of residential cable TV altogether. That’s coming next year, said one executive, who said cable operators are being pressed for bandwidth to support the growth in streaming video.

Shutting down the declining video business, which generates relatively low profits, is a way to gain network capacity. Wall Street may also cheer the move as capital expenditures will go down and overall margins will improve.

If a cable operator’s stock leapt higher with such a move, it could accelerate other pay-TV providers to make similar decisions, further accelerating the decline of legacy cable TV.

Executive 10: Google’s YouTube will buy the NFL’s ‘Sunday Ticket’ rights

National Football League commissioner Roger Goodell told CNBC in July he planned to announce a “Sunday Ticket” rights winner by the fall.

Well, the last day of autumn is Dec. 21, and the league still hasn’t announced who will own “Sunday Ticket,” the league’s out-of-market Sunday afternoon package, after the 2022-23 season.

NFL Commissioner Roger Goodell during the NFL Football match between the Miami Dolphins and Indianapolis Colts on October 3rd, 2021 at Hard Rock Stadium in Miami, FL.
Andrew Bershaw | Icon Sportswire | Getty Images

Apple and Amazon have been the favorites, with Alphabet’s YouTube TV coming on strong in recent months. Apple has wanted more flexibility with how to distribute the historic package, CNBC reported in October, and has pushed back against the league’s high asking price — more than $2.5 billion per year. Puck reported Friday Apple had dropped out of the bidding.

Amazon already owns the league’s “Thursday Night Football” package as it looks to extend Prime’s reach. Amazon has been interested in “Sunday Ticket” from the beginning of rights negotiations, but now its founder, Jeff Bezos, also may want to own the NFL’s Washington Commanders.

Alphabet‘s Google gives the league quite a bit of what it wants: a technology owner with a huge balance sheet and global reach, a large marketing platform in YouTube, and the ability to support bundled legacy TV (where most of the league’s games still air) by pairing “Sunday Ticket” with YouTube TV.

“Sunday Ticket” and YouTube TV — a digital bundle of broadcast and cable networks — is similar to what the NFL has done with DirecTV.

Google also represents a new partner for the league — a plus for the NFL when the next rights renewals are up. The more potential bidders, the better. The rationale for Google over Amazon makes sense. But will it make cents? (I’m so sorry).

Executive 11: Apple will ban TikTok from the App Store

Sen. Marco Rubio, R-Fla., introduced bipartisan legislation last week to ban TikTok from operating in the United States. The Senate also voted unanimously to ban TikTok on government phones and devices.

The concern stems from security risks of making U.S. data available to the Chinese government. TikTok’s owner, ByteDance, is a Chinese-based company.

TikTok was nearly banned during the Trump administration, but that fight eventually lost steam and disappeared.

This executive predicted Apple would ban future TikTok downloads from its App Store given the privacy concerns. That wouldn’t help Apple-Chinese relations, which are already showing strains.

Executive 12: Media will show surprising recession resiliency

The first part of the prediction here is the economy will dip into a recession, which isn’t a foregone conclusion.

But if it does, the media industry will actually benefit from several accelerated trends, this executive said.

First, cable cord cutting will accelerate, driving more streaming subscriptions and allaying concerns that streaming growth has plateaued.

Second, past recessions have proved that consumers don’t stop paying for relatively low-priced entertainment during economic downturns, said the executive. This could be good news for an industry that now has more high-quality, low-priced options than ever before.

The advertising market will also bounce back faster than anticipated as brands see that people are supplanting higher-priced entertainment with lower-cost at-home options, said the person.

—CNBC’s Lillian Rizzo contributed to this report.

Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Tech News in Canada

Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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