Tech

iPhone 15 Pro Leaks, Stunning Apple Watch Upgrade, Apple’s Budget AirPods

Published

2 years ago

January 15, 2023

Updated January 15th, article originally posted Friday January 13th.

Taking a look back at another week of news and headlines from Cupertino, this week’s Apple Loop includes the iPhone 15’s massive upgrade, the pricey iPhone 15 Pro, the cheaper AirPods Lite, Apple’s display ambitions, the mixed reality headset really is coming this year, Mac Pro disappointment, and Apple’s entertainment success.

Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).

Apple Takes Control Of Your Display

Apple will be using the Apple Watch Ultra and other high-end wearables to introduce its own designs of microLED displays, presumably with a view to using its own designs on larger displays in more popular products:

“The screens upgrade the current OLED — organic light-emitting diode — standard to a technology called microLED, and Apple plans to eventually bring the displays to other devices, including the iPhone.”

Update: Sunday January 15th: Bloomberg’s Mark Gurman has offered more details on Apple’s plans to bring this new display technology to its product line. As expected the smaller displays on the Apple Watch range, especially the premium-level Apple Watch Ultra, will debut these brighter and more vivid screens before they roll out across the rest of Apple’s portfolio:

“The screens will show up first in an update to the Apple Watch Ultra currently planned for the end of 2024. I’d expect them to then make their way to the iPhone a few years after that, and maybe, one day, iPads and Macs.”

(Bloomberg).

iPhone 15’s Massive Camera Upgrade

Apple is preparing to make a major change in its approach to the iPhone camera; with the iPhone 15 family, the camera will be upgraded to a 48-megapixel primary camera… up from the long-established 12-megapixel:

“…this will be a three-staked sensor, like its Pro predecessors, which is a major surprise given its additional cost compared to the long-running 12-megapixel sensors Apple had been using. Pu also states that the iPhone 15 and iPhone 15 Plus models will move to USB-C, an upgrade initially thought to be Pro-only.”

(Forbes).

The Pricey iPhone 15 Pro

Those looking to upgrade to the iPhone 15 may have been hoping for Apple to hold pricing steady for another year, but the margins look to be too tight. Get ready for the prices – especially of the Pro models – to rise dramatically.

“…prolific leaker LeaksApplePro adds credence to claims last week that Apple will “aggressively” price iPhone 15 models. The big difference is that aggression was assumed to mean lower iPhone 15 and iPhone 15 Plus pricing to reverse underwhelming sales. Instead, LeaksApplePro says Apple will simply make the iPhone 15 Pro and iPhone 15 UItra more unattainable.”

(Forbes).

Listening For AirPods Lite

Is Apple preparing a new AirPods product to launch at $99, as opposed to one that is a year old and discounted to $99? That’s an intruifging possibility put forward by analyst Ming-Chi Kuo. Forbes’ David Phelan looks at the potential:

“Given this predicted price point it seems to me we should imagine that Apple will introduce something reasonably basic, though not necessarily as simple as the second-gen AirPods which, obviously, would disappear when the budget version appears. Newer tech is likely though the enhanced audio and other features introduced in the third-gen AirPods would be absent. I’d also expect the design to match the current second-generation version. A bit like the way the SE iPhones have taken an earlier design and updated the tech on the inside.”

(Forbes).

The Headset Is Really Really Coming This Year

The latest details on Apple’s mixed reality headset – the game-changer in this space if you read the runes in just the right way – will be launched in Spring this year – ahead of the Worldwide Developer Conference – before a commercial release later in the year. That should give developers time to come up with at least one good reason to buy the headset.

“Apple has been rumored to announce its AR/VR headset for the last several years, with 2023 seeming to be the year it finally happens. According to [Bloomberg Analyst Mark] Gurman, Apple is already working with several “high-profile developers” on experiences and apps for the new headset and the xrOS operating system. Apple’s first headset is expected to be a high-end and niche product, tailored towards professionals and developers before a more consumer-friendly headset launches in the next several years.”

(MacRumors).

Disappointing Mac Pro Design

While we await the first Apple Silicon Mac Pro (that would be the Mac Pro Apple intimated would be here by the end of 2022), the design of the office-bound powerhouse has leaked. Let’s just say 2019 called and wants its box back.

“In another disappointment, the new Mac Pro will look identical to the 2019 model. It will also lack one key feature from the Intel version: user-upgradeable RAM. That’s because the memory is tied directly to the M2 Ultra’s motherboard. Still, there are two SSD storage slots and [spaces] for graphics, media, and networking cards.”

(Mark Gurman via MacRumors).

And Finally…

Apple continued to make waves in the entertainment industry during 2022, and is quick to point out its success stories. Quoting 900 million subscriptions across all Apple Services, there are a lot of eager consumers looking for content:

“When we started Apple TV+ a few years ago, we did so to tell stories that reflect our broader humanity. And whether it was CODA winning the Oscar for Best Picture or Ted Lasso winning back-to-back Emmys for Best Comedy, we have seen, in so many ways, the validation of this kind of storytelling and the strong desire for more of it.”

(Apple Newsroom).

Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.

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Tech

How to Preorder the PlayStation 5 Pro in Canada

Published

2 days ago

September 10, 2024

Harry Miller

Sony has made it easy for Canadian consumers to preorder the PlayStation 5 Pro in Canada directly from PlayStation’s official website. Here’s how:

Visit the Official Website: Go to direct.playstation.com and navigate to the PS5 Pro section once preorders go live on September 26, 2024.
Create or Log in to Your PlayStation Account: If you don’t have a PlayStation account, you will need to create one. Existing users can simply log in to proceed.
Place Your Preorder: Once logged in, follow the instructions to preorder your PS5 Pro. Ensure you have a valid payment method ready and double-check your shipping information for accuracy.

Preorder Through Major Canadian Retailers

While preordering directly from PlayStation is a popular option, you can also secure your PS5 Pro through trusted Canadian retailers. These retailers are expected to offer preorders on or after September 26:

Best Buy Canada
Walmart Canada
EB Games (GameStop)
Amazon Canada
The Source

Steps to Preorder via Canadian Retailers:

Visit Retailer Websites: Search for “PlayStation 5 Pro” on the website of your preferred retailer starting on September 26.
Create or Log in to Your Account: If you’re shopping online, having an account with the retailer can speed up the preorder process.
Preorder in Store: For those who prefer in-person shopping, check with local stores regarding availability and preorder policies.

3. Sign Up for Notifications

Many retailers and websites offer the option to sign up for notifications when the preorder goes live. If you’re worried about missing out due to high demand, this can be a useful option.

Visit Retailer Sites: Look for a “Notify Me” or “Email Alerts” option and enter your email to stay informed.
Use PlayStation Alerts: Sign up for notifications directly through Sony to be one of the first to know when preorders are available.

4. Prepare for High Demand

Preordering the PS5 Pro is expected to be competitive, with high demand likely to result in quick sellouts, just as with the initial release of the original PS5. To maximize your chances of securing a preorder:

Act Quickly: Be prepared to place your order as soon as preorders open. Timing is key, as stock can run out within minutes.
Double-Check Payment Information: Ensure your credit card or payment method is ready to go. Any delays during the checkout process could result in losing your spot.
Stay Informed: Monitor PlayStation and retailer websites for updates on restocks or additional preorder windows.

Final Thoughts

The PlayStation 5 Pro is set to take gaming to the next level with its enhanced performance, graphics, and new features. Canadian gamers should be ready to act fast when preorders open on September 26, 2024, to secure their console ahead of the holiday season. Whether you choose to preorder through PlayStation’s official website or your preferred retailer, following the steps outlined above will help ensure a smooth and successful preorder experience.

For more details on the PS5 Pro and to preorder, visit direct.playstation.com or stay tuned to updates from major Canadian retailers.

Tech

Introducing the PlayStation 5 Pro: The Next Evolution in Gaming

Published

2 days ago

September 10, 2024

Harry Miller

Since the PlayStation 5 (PS5) launched four years ago, PlayStation has continuously evolved to meet the demands of its players. Today, we are excited to announce the next step in this journey: the PlayStation 5 Pro. Designed for the most dedicated players and game creators, the PS5 Pro brings groundbreaking advancements in gaming hardware, raising the bar for what’s possible.

Key Features of the PS5 Pro

The PS5 Pro comes equipped with several key performance enhancements, addressing the requests of gamers for smoother, higher-quality graphics at a consistent 60 frames per second (FPS). The console’s standout features include:

Upgraded GPU: The PS5 Pro’s GPU boasts 67% more Compute Units than the current PS5, combined with 28% faster memory. This allows for up to 45% faster rendering speeds, ensuring a smoother gaming experience.
Advanced Ray Tracing: Ray tracing capabilities have been significantly enhanced, with reflections and refractions of light being processed at double or triple the speed of the current PS5, creating more dynamic visuals.
AI-Driven Upscaling: Introducing PlayStation Spectral Super Resolution, an AI-based upscaling technology that adds extraordinary detail to images, resulting in sharper image clarity.
Backward Compatibility & Game Boost: More than 8,500 PS4 games playable on PS5 Pro will benefit from PS5 Pro Game Boost, stabilizing or enhancing performance. PS4 games will also see improved resolution on select titles.
VRR & 8K Support: The PS5 Pro supports Variable Refresh Rate (VRR) and 8K gaming for the ultimate visual experience, while also launching with the latest wireless technology, Wi-Fi 7, in supported regions.

Optimized Games & Patches

Game creators have quickly embraced the new technology that comes with the PS5 Pro. Many games will receive free updates to take full advantage of the console’s new features, labeled as PS5 Pro Enhanced. Some of the highly anticipated titles include:

Alan Wake 2
Assassin’s Creed: Shadows
Demon’s Souls
Dragon’s Dogma 2
Final Fantasy 7 Rebirth
Gran Turismo 7
Marvel’s Spider-Man 2
Ratchet & Clank: Rift Apart
Horizon Forbidden West

These updates will allow players to experience their favorite games at a higher fidelity, taking full advantage of the console’s improved graphics and performance.

Design & Compatibility

Maintaining consistency within the PS5 family, the PS5 Pro retains the same height and width as the original PS5 model. Players will also have the option to add an Ultra HD Blu-ray Disc Drive or swap console covers when available.

Additionally, the PS5 Pro is fully compatible with all existing PS5 accessories, including the PlayStation VR2, DualSense Edge, Pulse Elite, and Access controller. This ensures seamless integration into your current gaming setup.

Pricing & Availability

The PS5 Pro will be available starting November 7, 2024, at a manufacturer’s suggested retail price (MSRP) of:

$699.99 USD
$949.99 CAD
£699.99 GBP
€799.99 EUR
¥119,980 JPY

Each PS5 Pro comes with a 2TB SSD, a DualSense wireless controller, and a copy of Astro’s Playroom pre-installed. Pre-orders begin on September 26, 2024, and the console will be available at participating retailers and directly from PlayStation via direct.playstation.com.

The launch of the PS5 Pro marks a new chapter in PlayStation’s commitment to delivering cutting-edge gaming experiences. Whether players choose the standard PS5 or the PS5 Pro, PlayStation aims to provide the best possible gaming experience for everyone.

Preorder your PS5 Pro and step into the next generation of gaming this holiday season.

Tech

Google Unveils AI-Powered Pixel 9 Lineup Ahead of Apple’s iPhone 16 Release

Published

4 weeks ago

August 13, 2024

Harry Miller

Google has launched its next generation of Pixel phones, setting the stage for a head-to-head competition with Apple as both tech giants aim to integrate more advanced artificial intelligence (AI) features into their flagship devices. The unveiling took place near Google’s Mountain View headquarters, marking an early debut for the Pixel 9 lineup, which is designed to showcase the latest advancements in AI technology.

The Pixel 9 series, although a minor player in global smartphone sales, is a crucial platform for Google to demonstrate the cutting-edge capabilities of its Android operating system. With AI at the core of its strategy, Google is positioning the Pixel 9 phones as vessels for the transformative potential of AI, a trend that is expected to revolutionize the way people interact with technology.

Rick Osterloh, Google’s senior vice president overseeing the Pixel phones, emphasized the company’s commitment to AI, stating, “We are obsessed with the idea that AI can make life easier and more productive for people.” This echoes the narrative Apple is likely to push when it unveils its iPhone 16, which is also expected to feature advanced AI capabilities.

The Pixel 9 lineup will be the first to fully integrate Google’s Gemini AI technology, designed to enhance user experience through more natural, conversational interactions. The Gemini assistant, which features 10 different human-like voices, can perform a wide array of tasks, particularly if users allow access to their emails and documents.

In an on-stage demonstration, the Gemini assistant showcased its ability to generate creative ideas and even analyze images, although it did experience some hiccups when asked to identify a concert poster for singer Sabrina Carpenter.

To support these AI-driven features, Google has equipped the Pixel 9 with a special chip that enables many AI processes to be handled directly on the device. This not only improves performance but also enhances user privacy and security by reducing the need to send data to remote servers.

Google’s aggressive push into AI with the Pixel 9 comes as Apple prepares to unveil its iPhone 16, which is expected to feature its own AI advancements. However, Google’s decision to offer a one-year free subscription to its advanced Gemini Assistant, valued at $240, may pressure Apple to reconsider any plans to charge for its AI services.

The standard Pixel 9 will be priced at $800, a $100 increase from last year, while the Pixel 9 Pro will range between $1,000 and $1,100, depending on the model. Google also announced the next iteration of its foldable Pixel phone, priced at $1,800.

In addition to the new Pixel phones, Google also revealed updates to its Pixel Watch and wireless earbuds, directly challenging Apple’s dominance in the wearable tech market. These products, like the Pixel 9, are designed to integrate seamlessly with Google’s AI-driven ecosystem.

Google’s event took place against the backdrop of a significant legal challenge, with a judge recently ruling that its search engine constitutes an illegal monopoly. This ruling could lead to further court proceedings that may force Google to make significant changes to its business practices, potentially impacting its Android software or other key components of its $2 trillion empire.

Despite these legal hurdles, Google is pressing forward with its vision of an AI-powered future, using its latest devices to showcase what it believes will be the next big leap in technology. As the battle for AI supremacy heats up, consumers can expect both Google and Apple to push the boundaries of what their devices can do, making the choice between them more compelling than ever.