As the Conservative leader showed this week, what sells online is salacious fiction delivered with a side of snark. The new laws of digital politics are a disgrace, but they’re effective.
According to the old laws of politics, when an opponent is beating himself, you step out of the way and watch him go to town. Why, then, does Pierre Poilievre watch Justin Trudeau repeatedly self-harm, then choose to dump his own mess on the floor?
Exhibit A: In the House of Commons this week, Poilievre was asking Trudeau about the cost of living — the most-pressing issue for Canadians — when he made his oft-repeated jibe about Trudeau being a “drama teacher.” Trudeau jabbed back, saying he was a teacher before becoming a politician but couldn’t remember what Poilievre did before politics (answer: nothing). Then he enumerated the actions his government is taking to alleviate costs.
So far, so old-laws. Trudeau got dinged and zinged back. House banter at its usual bog standard. But then Poilievre, smart-aleck grin firmly affixed, shot back that Trudeau was indeed a teacher but then “left right in the middle of the semester and I’m having trouble remembering why.”
Welcome to the new, digital laws of politics, which says that boring questions about substantive issues don’t travel or draw engagement online. What sells online is salacious rumour delivered with a side of snark, or full-frontal attack delivered full-force. In the online world, traffic trumps truth.
At first, the Tory benches were slow to catch their leader’s reference. You can bet the ordinary Canadian was, too. But the “semester” comment wasn’t meant for the ordinary Canadian. It was meant for the online fringe, an entirely different beast. And they loved it. Twitter lit up with appreciative “semester” comments from right-wing outlets. The Tory benches eventually came to life too as they realized what their leader had done. Then their smart-aleck grins appeared and their applause began. All except Michael Chong, Mr. “Old Laws,” who remained frozen in shame.
For the uninitiated, Poilievre’s semester comment was a call-back to the 2019 election, when a website called the Buffalo Chronicle (spoiler alert: it isn’t a recognized media outlet in Buffalo, or anywhere) published a “report” citing unnamed “sources” claiming Trudeau had left his school in British Columbia because of some supposed sex scandal. The website claimed the Globe and Mail had spiked a story about it, and later claimed that Facebook had been pressured into censoring the Chronicle.
Except none of this was true. Not that it stopped the story from gaining traction; it was one hell of a salacious rumour. But it wasn’t factual, something outlets as far away as Britain’s BBC took pains to point out. Again, how “old laws.” In our new digital hell, even a civic duty such as fact-checking does little but amplify (and, in most cases, reinforce) the original claim. It’s a win for Team Tory.
Exhibit A on that front: Here I am, a columnist in a mainstream title, writing about the mechanics of Poilievre’s semester jibe and re-hashing a disproven salacious claim. I am obeying the old laws and fuelling the new. That I’m doing it with a purpose doesn’t matter. The internet won’t draw that distinction.
What makes this such a shame is that Poilievre has all of the legitimate material in the world with which to batter Trudeau — but chooses instead to traffic in nonsensical teacher tattle.
Take Chinese interference. The reason Michael Chong isn’t smiling much these days is that his family has — and is — being targeted by agents of the Chinese state. Former Tory leader Erin O’Toole rose in the House this week to give a brilliant speech about his experience with Chinese interference. O’Toole’s speech was dignified, impassioned, substantive and powered by CSIS briefings. It was everything you’d want from a parliamentarian; it soared as high as Poilievre went low. And yet, crickets.
Sadly, until we reformat the online information economy, we will continue to be “semestered” by politicians who play to the algorithm instead of the more analog rhythms of the offline world. The new laws of digital politics are a disgrace, but they’re a very effective disgrace.
Andrew MacDougall is a London-based communications consultant and ex-director of communications to former prime minister Stephen Harper.
Quebec wants to curb excessive tipping.
Simon Jolin-Barrette, minister responsible for consumer protection, has tabled a bill to force merchants to calculate tips based on the price before tax.
That means on a restaurant bill of $100, suggested tips would be calculated based on $100, not on $114.98 after provincial and federal sales taxes are added.
The bill would also increase the rebate offered to consumers when the price of an item at the cash register is higher than the shelf price, to $15 from $10.
And it would force grocery stores offering a discounted price for several items to clearly list the unit price as well.
Businesses would also have to indicate whether taxes will be added to the price of food products.
This report by The Canadian Press was first published Sept. 12, 2024.
The Canadian Press. All rights reserved.
Quebec legislature member Youri Chassin has announced he’s leaving the Coalition Avenir Québec government to sit as an Independent.
He announced the decision shortly after writing an open letter criticizing Premier François Legault’s government for abandoning its principles of smaller government.
In the letter published in Le Journal de Montréal and Le Journal de Québec, Chassin accused the party of falling back on what he called the old formula of throwing money at problems instead of looking to do things differently.
Chassin says public services are more fragile than ever, despite rising spending that pushed the province to a record $11-billion deficit projected in the last budget.
He is the second CAQ member to leave the party in a little more than one week, after economy and energy minister Pierre Fitzgibbon announced Sept. 4 he would leave because he lost motivation to do his job.
Chassin says he has no intention of joining another party and will instead sit as an Independent until the end of his term.
He has represented the Saint-Jérôme riding since the CAQ rose to power in 2018, but has not served in cabinet.
This report by The Canadian Press was first published Sept. 12, 2024.
The Canadian Press. All rights reserved.
MONTREAL – NDP Leader Jagmeet Singh says he will not be taking advice from Pierre Poilievre after the Conservative leader challenged him to bring down government.
“I say directly to Pierre Poilievre: I’m not going to listen to you,” said Singh on Wednesday, accusing Poilievre of wanting to take away dental-care coverage from Canadians, among other things.
“I’m not going to listen to your advice. You want to destroy people’s lives, I want to build up a brighter future.”
Earlier in the day, Poilievre challenged Singh to commit to voting non-confidence in the government, saying his party will force a vote in the House of Commons “at the earliest possibly opportunity.”
“I’m asking Jagmeet Singh and the NDP to commit unequivocally before Monday’s byelections: will they vote non-confidence to bring down the costly coalition and trigger a carbon tax election, or will Jagmeet Singh sell out Canadians again?” Poilievre said.
“It’s put up or shut up time for the NDP.”
While Singh rejected the idea he would ever listen to Poilievre, he did not say how the NDP would vote on a non-confidence motion.
“I’ve said on any vote, we’re going to look at the vote and we’ll make our decision. I’m not going to say our decision ahead of time,” he said.
Singh’s top adviser said on Tuesday the NDP leader is not particularly eager to trigger an election, even as the Conservatives challenge him to do just that.
Anne McGrath, Singh’s principal secretary, says there will be more volatility in Parliament and the odds of an early election have risen.
“I don’t think he is anxious to launch one, or chomping at the bit to have one, but it can happen,” she said in an interview.
New Democrat MPs are in a second day of meetings in Montreal as they nail down a plan for how to navigate the minority Parliament this fall.
The caucus retreat comes one week after Singh announced the party has left the supply-and-confidence agreement with the governing Liberals.
It’s also taking place in the very city where New Democrats are hoping to pick up a seat on Monday, when voters go to the polls in Montreal’s LaSalle—Émard—Verdun. A second byelection is being held that day in the Winnipeg riding of Elmwood—Transcona, where the NDP is hoping to hold onto a seat the Conservatives are also vying for.
While New Democrats are seeking to distance themselves from the Liberals, they don’t appear ready to trigger a general election.
Singh signalled on Tuesday that he will have more to say Wednesday about the party’s strategy for the upcoming sitting.
He is hoping to convince Canadians that his party can defeat the federal Conservatives, who have been riding high in the polls over the last year.
Singh has attacked Poilievre as someone who would bring back Harper-style cuts to programs that Canadians rely on, including the national dental-care program that was part of the supply-and-confidence agreement.
The Canadian Press has asked Poilievre’s office whether the Conservative leader intends to keep the program in place, if he forms government after the next election.
With the return of Parliament just days away, the NDP is also keeping in mind how other parties will look to capitalize on the new makeup of the House of Commons.
The Bloc Québécois has already indicated that it’s written up a list of demands for the Liberals in exchange for support on votes.
The next federal election must take place by October 2025 at the latest.
This report by The Canadian Press was first published Sept. 11, 2024.
The Canadian Press. All rights reserved.
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