Postcards stand as an incredibly potent and adaptable instrument for marketing. Thanks to their unmatched targeting strategy and extensive reach, they can be incorporated into nearly any business. Every business should consider postcard marketing indispensable. The nature of your business or what you aim to promote doesn’t change this fact. Even in our digital era, some largest corporations favor postcard marketing over other methods.
Industry giants like Google still heavily employ postcards in their business strategies. Due to their swift and straightforward production, postcards are crucial for the triumph of every marketing campaign. Here are five persuasive reasons why and how postcards can prove advantageous for your business.
1. Postcard Marketing is a Low-Cost Option
You’ll likely print large quantities of postcards when you utilize them as a promotional strategy. Printing postcards in bulk can result in considerable savings. Many print companies offer substantial discounts for larger orders, and the price per card decreases dramatically with the order size.
When you consider that direct mail has a 9% higher response rate than digital channels, it’s clear this approach provides a high return on investment. Plus, the turnaround time for printing postcards can be as quick as the same day of your order, allowing you to distribute them according to your timeline.
2. Diverse Marketing Tool
Postcards convey your message and can reach individuals directly at their residences. They can be utilized to present exclusive offers that consumers can redeem at your business location, whether it’s a discount, a voucher, or a free gift with a purchase.
The big difference between postcards and business cards is postcards offer extra space to include enticing information about your enterprise. They can feature promotional discounts, thus turning the postcard into a usable coupon.
Moreover, postcards are often less suspicious than email campaigns. There’s a common concern among people that interacting with email promotions leads to computer viruses or, worse, the exposure of their personal details to cyber thieves. However, direct mail options like flyers, letters, booklets, and postcards are seen as more trustworthy, invariably enhancing your brand’s image.
3. Supplement Digital Marketing
Numerous marketers often fail to recognize the potential of harmonizing their print and digital marketing strategies. Postcards are a powerful tool to direct traffic toward your website, social media accounts, and special offer landing pages.
This not only simplifies the process of monitoring responses but also augments your online visibility in a straightforward manner. If digital marketing is your key focus, this approach will certainly enhance traffic. Companies like JX Printing allow you to designate distinct URLs to each postcard using laser printing and inkjet addressing, further facilitating accurate response tracking.
4. Postcards are Not Easily Overlooked
While it might seem that digital media is the go-to source for consumer information, this is a misconception. Despite the undeniable trend toward technology, print advertising still significantly captures audience attention. Interestingly, younger market buyers are drawn to the tangible aesthetics of print materials over digital counterparts.
The overwhelming noise online has led to a jumble of voices that can be hard to decipher. Yes, people do grow weary of unsolicited mail. However, this is where a postcard can make a difference. Its appeal lies in not needing to be opened; its compelling visuals instantly grab attention and lead the reader to your intriguing headline.
If your message is clear, concise, and includes a call to action, it can hold their interest. Plus, a postcard’s convenience to be pinned on the fridge for future reference adds to its effectiveness. Regardless of age, your audience will likely pay more heed to your postcard message than any other communication medium.
5. Reduces Marketing Piracy
It’s disheartening to think your competitors could take your marketing strategies and, after all the time, effort, and financial resources you’ve poured into your new advertising campaign, use it as a foundation for their own.
This behavior is not only personally irritating but also muddles the identity of businesses in the eyes of consumers, making differentiation nearly impossible. However, by utilizing postcard marketing, you can establish direct communication with your customers and share your message without the concern of intellectual theft.
Endnote
Using business postcards for marketing is a simple yet invaluable tool every business should have in their promotional arsenal. They are incredibly easy to distribute and can be a great way to target local markets and build relationships with your existing customers.
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