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Employers Love It When You Speak Their Language

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When interviewing candidates or meeting someone at a professional event, I can tell how involved they are in managing call centres. How? By the words they use.

Specifically, I am referring to terminology call center professionals use, such as AHT (Average Handle Time), ASR (Automatic Speech Recognition), CTI (Computer Telephony Integration), and SLA (Service Level Agreement).

Code-like acronyms, technical terminologies, jargon, and business buzzwords… all industries and professions have a language.

Speaking the language of the industry and profession of the job you are interviewing for demonstrates your knowledge and experience of the employer’s industry and your profession, making you credible and conveying that you are one of them. Since language is shared, it is a bonding agent. The words you use with your interviewer will be used to decide whether you are “a member of their club” and help create rapport.

Using industry language is akin to a secret handshake. There is no need to learn a new language, like Kingon. You only need to know terms specific to your industry and profession and when to use them.

What terms and jargon are most commonly used in your profession and industry?

  • Finance: Adjusted Gross Income (AGI), Aggressive Growth Fund, Beta, Expense Ratio
  • Marketing:A/B Testing, Bounce Rate, List Hygiene, Responsive Design
  • Social Media Management:Clickbait, Clickthrough Rate (CTR), Native Advertising, User Generated Content (UGC)
  • Film: Crafy, C-Stand, C-47, Snot Tape

When it comes to the hiring process, speaking the industry language is a game-changer; if not for nothing else, it shows you understand the ins and outs of your profession, which sets you apart from those candidates who, during their interview, do not speak “the language.”

Furthermore, incorporating jargon into your communication showcases your ability to adapt quickly within the workplace. Demonstrating “jargon fluency” shows you can seamlessly integrate into any team or project without excessive handholding or explanation.

Now that you are aware of why speaking the language of the employer’s industry and your profession will give you a competitive edge, here are some tips on how to competently speak jargon.

 

  1. Research the company.

 

In addition to each industry and profession having its own language, companies often have their own as well. Before an interview, research in-depth the company and familiarize yourself with its jargon.

Imagine interviewing for a position at Apple and the positive impression you would make with your interviewer if you used Apple lingo such as AirDrop, A-Series BionicDeep Fusion and LiDAR Camera throughout the interview.

 

  1. Use jargon sparingly. 

 

It is important not to overuse jargon to the point where it seems contrived. Only use relevant terms when appropriate.

 

  1. Be confident.

 

Whenever you use jargon, do so confidently. Practice incorporating industry and profession-specific terms into your professional conversations, so they become second nature.

 

  1. Customize your language.

 

There is a time and place for everything, including jargon. Consider your audience when choosing your language.

This is important. More than once, I made the mistake of using call centre jargon with a recruiter or HR unfamiliar with it. Only use industry-specific jargon if you are speaking with the person you will be reporting to or someone in a leadership role; you want to avoid coming across as being pretentious. However, using company-specific jargon (e.g., Google: GBike, Noogler, GUTS (Google Universal Ticketing Systems, Plex), regardless of your interviewer’s position, will earn you points.

In addition to speaking the language of the employer’s industry and your profession, it is important to speak the language that is universal across all workplaces. Using common business jargon shows you are not a newcomer to the workforce.

I frequently use the following business jargon:

Bandwidth: Capacity to handle more work. Those with bandwidth can take on more work; those without bandwidth cannot.

“If need be, I have the bandwidth to work evenings and weekends.”

Core competencies: Strengths or skill set, ideally proven with past measurable results, you, a company or individual, possess.

“Among my core competencies, I am fluent in French, have above average Excel skills, can comfortably work under pressure, and have outstanding leadership skills, having led a 50-person call center for the past six years.”

Holistically (aka “big picture”): Taking into consideration the entire organization, department, or individual.

“To consider everyone who may be affected by a decision I am making, I tend to think holistically.”

Leverage: Using data, research, knowledge, or someone’s skills to decide, take action or get something done.

“A few years back, I leveraged the Spanish-speaking skills of two of my team members to call into the South American market, resulting in $3.5 million in sales.”

Low-hanging fruit: A goal that is easy to reach (achieve) or reliably productive.

“When I began the Clearwater Resort outbound campaign, I focused on what I believe would be low-hanging fruits. I started the campaign by having my agents call Ontario-based doctors and dentists since they typically have disposable income.

Next time you prepare for an interview or are at an industry networking event, do not hesitate to incorporate relevant jargon into your conversations, showing you take your career seriously.

_________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers “unsweetened” job search advice. You can send Nick your questions to artoffindingwork@gmail.com.

Business

Dollarama keeping an eye on competitors as Loblaw launches new ultra-discount chain

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Dollarama Inc.’s food aisles may have expanded far beyond sweet treats or piles of gum by the checkout counter in recent years, but its chief executive maintains his company is “not in the grocery business,” even if it’s keeping an eye on the sector.

“It’s just one small part of our store,” Neil Rossy told analysts on a Wednesday call, where he was questioned about the company’s food merchandise and rivals playing in the same space.

“We will keep an eye on all retailers — like all retailers keep an eye on us — to make sure that we’re competitive and we understand what’s out there.”

Over the last decade and as consumers have more recently sought deals, Dollarama’s food merchandise has expanded to include bread and pantry staples like cereal, rice and pasta sold at prices on par or below supermarkets.

However, the competition in the discount segment of the market Dollarama operates in intensified recently when the country’s biggest grocery chain began piloting a new ultra-discount store.

The No Name stores being tested by Loblaw Cos. Ltd. in Windsor, St. Catharines and Brockville, Ont., are billed as 20 per cent cheaper than discount retail competitors including No Frills. The grocery giant is able to offer such cost savings by relying on a smaller store footprint, fewer chilled products and a hearty range of No Name merchandise.

Though Rossy brushed off notions that his company is a supermarket challenger, grocers aren’t off his radar.

“All retailers in Canada are realistic about the fact that everyone is everyone’s competition on any given item or category,” he said.

Rossy declined to reveal how much of the chain’s sales would overlap with Loblaw or the food category, arguing the vast variety of items Dollarama sells is its strength rather than its grocery products alone.

“What makes Dollarama Dollarama is a very wide assortment of different departments that somewhat represent the old five-and-dime local convenience store,” he said.

The breadth of Dollarama’s offerings helped carry the company to a second-quarter profit of $285.9 million, up from $245.8 million in the same quarter last year as its sales rose 7.4 per cent.

The retailer said Wednesday the profit amounted to $1.02 per diluted share for the 13-week period ended July 28, up from 86 cents per diluted share a year earlier.

The period the quarter covers includes the start of summer, when Rossy said the weather was “terrible.”

“The weather got slightly better towards the end of the summer and our sales certainly increased, but not enough to make up for the season’s horrible start,” he said.

Sales totalled $1.56 billion for the quarter, up from $1.46 billion in the same quarter last year.

Comparable store sales, a key metric for retailers, increased 4.7 per cent, while the average transaction was down2.2 per cent and traffic was up seven per cent, RBC analyst Irene Nattel pointed out.

She told investors in a note that the numbers reflect “solid demand as cautious consumers focus on core consumables and everyday essentials.”

Analysts have attributed such behaviour to interest rates that have been slow to drop and high prices of key consumer goods, which are weighing on household budgets.

To cope, many Canadians have spent more time seeking deals, trading down to more affordable brands and forgoing small luxuries they would treat themselves to in better economic times.

“When people feel squeezed, they tend to shy away from discretionary, focus on the basics,” Rossy said. “When people are feeling good about their wallet, they tend to be more lax about the basics and more willing to spend on discretionary.”

The current economic situation has drawn in not just the average Canadian looking to save a buck or two, but also wealthier consumers.

“When the entire economy is feeling slightly squeezed, we get more consumers who might not have to or want to shop at a Dollarama generally or who enjoy shopping at a Dollarama but have the luxury of not having to worry about the price in some other store that they happen to be standing in that has those goods,” Rossy said.

“Well, when times are tougher, they’ll consider the extra five minutes to go to the store next door.”

This report by The Canadian Press was first published Sept. 11, 2024.

Companies in this story: (TSX:DOL)

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U.S. regulator fines TD Bank US$28M for faulty consumer reports

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TORONTO – The U.S. Consumer Financial Protection Bureau has ordered TD Bank Group to pay US$28 million for repeatedly sharing inaccurate, negative information about its customers to consumer reporting companies.

The agency says TD has to pay US$7.76 million in total to tens of thousands of victims of its illegal actions, along with a US$20 million civil penalty.

It says TD shared information that contained systemic errors about credit card and bank deposit accounts to consumer reporting companies, which can include credit reports as well as screening reports for tenants and employees and other background checks.

CFPB director Rohit Chopra says in a statement that TD threatened the consumer reports of customers with fraudulent information then “barely lifted a finger to fix it,” and that regulators will need to “focus major attention” on TD Bank to change its course.

TD says in a statement it self-identified these issues and proactively worked to improve its practices, and that it is committed to delivering on its responsibilities to its customers.

The bank also faces scrutiny in the U.S. over its anti-money laundering program where it expects to pay more than US$3 billion in monetary penalties to resolve.

This report by The Canadian Press was first published Sept. 11, 2024.

Companies in this story: (TSX:TD)

The Canadian Press. All rights reserved.

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Amazon rejects plea to stop selling taxi roof signs as cab scam spreads across Canada

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After a long day at a work event in July, Kathryn Kozody was relieved when she spotted a car with a lit-up taxi sign.

She thought it was odd when the driver told her she’d have to pay her fare with a debit card. Still, a tired Kozody hopped in the car.

“I was like, ‘Fine, it’s kind of weird, but let’s go home,'” said Kozody, who lives in Calgary.

Nothing else seemed off — until the next day when she discovered that almost $2,000 was missing from her bank account. On top of that, her debit card had someone else’s name on it.

Kozody concluded that the taxi driver was a fraudster who, during the debit card transaction, recorded her PIN, stole her card and handed her back a fake.

“I started freaking out,” she said. “It’s terrifying when they have your debit card.”

It took Kozody about two weeks to get her money back from her bank, and she’s still rattled by the experience.

 Kathryn Kozody standing on the street
The day after taking what she thought was a ride in a taxi, Kathryn Kozody of Calgary found out someone had withdrawn almost $2,000 from her bank account. (James Young/CBC News)

“It really felt like an invasion of privacy and a violation to be a victim of this scam,” she said. “I really don’t want it to happen to anybody else.”

The taxi scam isn’t new; Toronto and Montreal have been seeing it for years. But the crime is becoming more widespread.

This summer, police in Calgary, Edmonton and at least five cities in southern Ontario, including Kingston and Ottawa, posted warnings online that they had received multiple reports of the scam.

Police and the Canadian Taxi Association say the fraudsters have a helping hand: with the click of a button, they can purchase a generic — but official looking — taxi roof sign on e-commerce sites like Amazon.

A Facebook post by the Edmonton Police.
Edmonton Police posted this alert on Facebook in July, warning people about an ongoing taxi scam. The city’s police department says that it received about 10 reports of the scam that month. (Edmonton Police/Facebook )

The taxi association has asked Amazon, by far Canada’s most popular online shopping site, to stop making the roof signs so easily available.

“They do have a moral responsibility to at least sell the signs to individuals that are properly licensed,” said association president Marc André Way.

However, the U.S.-based company continues to sell the product to all customers.

“These lights are legal to sell in Canada,” Amazon told CBC News in an email.

‘Eye-popping’ numbers

The taxi scam has several variations but typically ends the same way: the victim pays with a debit card, then the scammer secretly steals it and hands the victim a similar but fake card. Shortly thereafter, money disappears from the victim’s account.

Ron Hansen, deputy chief of police in Sarnia, Ont., said his department received 12 reports of the scam in July, with one victim losing $9,900.

Toronto police report that since June 2023 the department has received 919 reports of the taxi scam, totalling $1.7 million in losses.

Jessica Chin King standing on the street.
Jessica Chin King of Toronto said after a recent cab ride, she got a suspicious activity alert from her bank. She learned $600 had been withdrawn from her account. (Craig Chivers/CBC)

The numbers are “eye-popping,” said Toronto police detective David Coffey.

“When they do get a victim, they are quick to go right into the bank accounts. They’re quick to empty them out.”

Jessica Chin King of Toronto said just 15 minutes after a recent cab ride, she got a suspicious activity alert from her bank. Turns out, $600 had been withdrawn from her account.

“I was like, ‘Wow, I can’t believe that just happened.’ I was in shock,” said Chin King, whose bank later reimbursed the cash.

She said she too was fooled by the taxi sign atop the car.

“I was in the car with somebody who wasn’t a taxi driver. Anything could have happened,” she said. “I was thankful that it was only my bank [account] that was compromised.”

Taxi light for $35 on Amazon

CBC News bought a taxi sign from Amazon for $35. It has a magnetic strip on the bottom, so it easily sticks to the top of a car.

To power the light, an attached wire can be run through the driver’s window and plugged into the car’s auxiliary power outlet, also known as the cigarette lighter outlet.

The taxi association says licensed taxi drivers typically get their roof signs from speciality suppliers, and they are hardwired to the car — not powered via the cigarette lighter.

“When you see that … it’s obvious that it’s not a legitimate taxi,” said Way, the association president.

Last month, Way sent Amazon a letter on behalf of the Canadian Taxi Association, asking it to stop selling the product.

“This is not a safe, practical way to distribute the trusted ‘Taxi’ signs,” he wrote.

A yellow taxi sign with an attached wire.
CBC News ordered this $35 taxi sign on Amazon. The attached wire can be run through the driver’s window and plugged into the car’s auxiliary power outlet, while the lights for licensed drivers are hardwired into the vehicle. (Sophia Harris/CBC News)

But Amazon told Way — and CBC News — the signs will remain on its site, because the company isn’t breaking any rules.

“It’s going to be quite difficult, I think, for anyone to stop Amazon from selling a product that is perfectly legal to sell,” said Toronto criminal lawyer, Daniel Goldbloom. “It’s true that these taxi signs can be used to commit scams, but kitchen knives can be used to commit murder — and we don’t stop retailers from selling those.”

But Way isn’t giving up hope.

He says the taxi association also plans to ask other online retailers, such as Temu and eBay, to stop selling the taxi signs and will lobby provincial governments for legislation that regulates the sale of the product.

However, Coffey said he believes the best way to fight the taxi scam is to educate people about it.

“Never, never give another person control of your debit card,” the detective said.

Victims Chin King and Kozody also want to spread the word.

“The more people know, the less likely it is to happen again to somebody else,” Kozody said.

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