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Up in smoke: 5 years after legalization, cannabis use higher while companies burn out

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Five years after legalization, the number of Canadians using recreational cannabis keeps getting higher while the sector shows signs of burning out.

According to new research from Statistics Canada, one in five Canadians reported using cannabis in 2020 — a six per cent increase from before legalization. Output from the new cannabis industry has meanwhile been shrinking since late 2022.

Canada’s Cannabis Act legalized recreational use and sales five years ago, on Oct. 17, 2018.

“During this time, Statistics Canada has been contributing to an improved understanding of the social, health and economic impacts of this policy change,” the Statistics Canada report said.

The statistics agency says the rate of cannabis use more than doubled in the country between 1985 and 2017, when it reached 14.8 per cent of adults. By 2022, the number of adults reporting cannabis use in the past year had climbed to more than one in four Canadians, or 27 per cent, according to Statistics Canada.

“Cannabis legalization has normalized its use without doubt,” Toronto Metropolitan University lecturer and industry expert Brad Poulos told CTVNews.ca. “Much of the stigma is eliminated and many people just look at cannabis the way they do alcohol.”

Statistics Canada also noted large regional and demographic discrepancies in usage.

Despite its unofficial status as Canada’s cannabis capital, British Columbia was in third place for adult use in 2021 at 26 per cent of people, after first place Nova Scotia at 31.5 per cent and P.E.I. at 28.4 per cent. The only province where less than one in five Canadians used cannabis that year was Quebec, at 15.7 per cent.

Cannabis use in 2021 was also most common in 18- to 24-year-olds (39 per cent) and those 25 to 44 (31.2 per cent). Countering pre-legalization concerns, Statistics Canada observed no increase in use among people 15 to 17, despite increases in all other age groups.

Output from the cannabis sector meanwhile grew until peaking in November 2022, when its gross domestic product reached $11.6 billion. That has since fallen to $10.8 billion, which represents 0.5 per cent of the Canadian economy. Following legalization, many of Canada’s largest cannabis companies have shrunk their operations, while smaller players have shut down, sold off, or declared bankruptcy.

“Legal sales are growing … but there are simply too many players in most segments for the industry overall to be profitable,” Poulos from Toronto Metropolitan University explained. “We’re in a period of industry consolidation and seeing all of the things you see when that happens such as bankruptcies, restructuring and mergers.”

After a flurry of openings, the number of bricks-and-mortar pot shops now appears to be stable, according to Statistics Canada, reaching 3,332 in 2023. Those stores made $4.5 billion in sales in 2022, a year-over-year increase since legalization. More Canadians are also getting cannabis legally, with 68 per cent doing so in 2020, up from 47 per cent in 2019.

“Increased legal sales and decreased illicit sales is a big accomplishment,” Robert Schwartz, a professor at the University of Toronto’s Dalla Lana School of Public Health, told CTVNews.ca. “This has also meant less of the harms associated with charging people for possession of small amounts.”

Michael DeVillaer is an assistant professor of psychiatry and behavioural neuroscience at McMaster University who writes extensively about drug policies. With production exceeding demand, DeVillaer notes that Canada’s largest cannabis companies have never had a profitable year while losing billions in investors’ money.

“At the beginning of legalization, the cannabis industry overestimated the domestic market and was overly optimistic about the development of foreign markets,” DeVillaer told CTVNews.ca. “Small or modest gains in sales are unable to save the industry from its enormous accumulated debt.”

Statistics Canada also noted that 4.7 per cent of past-year cannabis users, or approximately 300,000 people, experienced impaired control over their cannabis use, making them at-risk for addiction. Impaired control means a strong urge for a substance and difficulty controlling use. Risk factors include being male, single, from a low-income household and starting cannabis use by age 15 or younger. Other reports have found an increase in cannabis-linked disorders and poisoning among youth since legalization.

“There is a need for warning labels and other forms of public education about the dangers of addiction, dependence, cannabis use disorder,” Schwartz from the University of Toronto said.

He would also like to see smoking phased out over health concerns.

“Unfortunately, smoking cannabis is still widely acceptable even amongst people who would never smoke cigarettes,” Schwartz said. “This is most unfortunate as cannabis smoke has over 20 known carcinogens and smoking anything damages the respiratory system.”

Dr. M-J Milloy is a research scientist at the British Columbia Centre on Substance Use and an assistant professor in the University of British Columbia’s medical department.

“Despite the warnings of some experts and advocates prior to legalization, during the last five years we have not seen sharp increases in cannabis-related acute harms, for example, in THC-impaired driving, or in youth rates of cannabis use,” Milloy told CTVNews.ca. “As a substance use epidemiologist, I have seen no evidence over the last five years that legalization has led to a substantial deterioration of public health in Canada, especially relative to other far riskier substances, such as alcohol or opioids.”

Milloy says Canadians have largely been using cannabis safely for more than a century, and he questioned the accuracy of some of Statistics Canada’s data.

“Population-level measures of substance should be viewed with healthy skepticism, especially when those estimates are derived from government-run surveys of controlled substances, such as cannabis prior to legalization,” Milloy explained. “While Statistics Canada data suggests cannabis use has increased… it is plausible that legalization has led more people to admit to using cannabis now that it is no longer a crime for adults to use non-medical cannabis.”

 

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The #1 Skill I Look For When Hiring

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File this column under “for what it’s worth.”

“Communication is one of the most important skills you require for a successful life.” — Catherine Pulsifer, author.

I’m one hundred percent in agreement with Pulsifer, which is why my evaluation of candidates begins with their writing skills. If a candidate’s writing skills and verbal communication skills, which I’ll assess when interviewing, aren’t well above average, I’ll pass on them regardless of their skills and experience.

 

Why?

 

Because business is fundamentally about getting other people to do things—getting employees to be productive, getting customers to buy your products or services, and getting vendors to agree to a counteroffer price. In business, as in life in general, you can’t make anything happen without effective communication; this is especially true when job searching when your writing is often an employer’s first impression of you.

 

Think of all the writing you engage in during a job search (resumes, cover letters, emails, texts) and all your other writing (LinkedIn profile, as well as posts and comments, blogs, articles, tweets, etc.) employers will read when they Google you to determine if you’re interview-worthy.

 

With so much of our communication today taking place via writing (email, text, collaboration platforms such as Microsoft Teams, Slack, ClickUp, WhatsApp and Rocket.Chat), the importance of proficient writing skills can’t be overstated.

 

When assessing a candidate’s writing skills, you probably think I’m looking for grammar and spelling errors. Although error-free writing is important—it shows professionalism and attention to detail—it’s not the primary reason I look at a candidate’s writing skills.

 

The way someone writes reveals how they think.

 

  • Clear writing = Clear thinking
  • Structured paragraphs = Structured mind
  • Impactful sentences = Impactful ideas

 

Effective writing isn’t about using sophisticated vocabulary. Hemingway demonstrated that deceptively simple, stripped-down prose can captivate readers. Effective writing takes intricate thoughts and presents them in a way that makes the reader think, “Damn! Why didn’t I see it that way?” A good writer is a dead giveaway for a good thinker. More than ever, the business world needs “good thinkers.”

 

Therefore, when I come across a candidate who’s a good writer, hence a good thinker, I know they’re likely to be able to write:

 

  • Emails that don’t get deleted immediately and are responded to
  • Simple, concise, and unambiguous instructions
  • Pitches that are likely to get read
  • Social media content that stops thumbs
  • Human-sounding website copy
  • Persuasively, while attuned to the reader’s possible sensitivities

 

Now, let’s talk about the elephant in the room: AI, which job seekers are using en masse. Earlier this year, I wrote that AI’s ability to hyper-increase an employee’s productivity—AI is still in its infancy; we’ve seen nothing yet—in certain professions, such as writing, sales and marketing, computer programming, office and admin, and customer service, makes it a “fewer employees needed” tool, which understandably greatly appeals to employers. In my opinion, the recent layoffs aren’t related to the economy; they’re due to employers adopting AI. Additionally, companies are trying to balance investing in AI with cost-cutting measures. CEOs who’ve previously said, “Our people are everything,” have arguably created today’s job market by obsessively focusing on AI to gain competitive advantages and reduce their largest expense, their payroll.

 

It wouldn’t be a stretch to assume that most AI usage involves generating written content, content that’s obvious to me, and likely to you as well, to have been written by AI. However, here’s the twist: I don’t particularly care.

 

Why?

 

Because the fundamental skill I’m looking for is the ability to organize thoughts and communicate effectively. What I care about is whether the candidate can take AI-generated content and transform it into something uniquely valuable. If they can, they’re demonstrating the skills of being a good thinker and communicator. It’s like being a great DJ; anyone can push play, but it takes skill to read a room and mix music that gets people pumped.

 

Using AI requires prompting effectively, which requires good writing skills to write clear and precise instructions that guide the AI to produce desired outcomes. Prompting AI effectively requires understanding structure, flow and impact. You need to know how to shape raw information, such as milestones throughout your career when you achieved quantitative results, into a compelling narrative.

So, what’s the best way to gain and enhance your writing skills? As with any skill, you’ve got to work at it.

Two rules guide my writing:

 

  • Use strong verbs and nouns instead of relying on adverbs, such as “She dashed to the store.” instead of “She ran quickly to the store.” or “He whispered to the child.” instead of “He spoke softly to the child.”
  • Avoid using long words when a shorter one will do, such as “use” instead of “utilize” or “ask” instead of “inquire.” As attention spans get shorter, I aim for clarity, simplicity and, most importantly, brevity in my writing.

 

Don’t just string words together; learn to organize your thoughts, think critically, and communicate clearly. Solid writing skills will significantly set you apart from your competition, giving you an advantage in your job search and career.

_____________________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers “unsweetened” job search advice. You can send Nick your questions to artoffindingwork@gmail.com.

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Politics likely pushed Air Canada toward deal with ‘unheard of’ gains for pilots

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MONTREAL – Politics, public opinion and salary hikes south of the border helped push Air Canada toward a deal that secures major pay gains for pilots, experts say.

Hammered out over the weekend, the would-be agreement includes a cumulative wage hike of nearly 42 per cent over four years — an enormous bump by historical standards — according to one source who was not authorized to speak publicly on the matter. The previous 10-year contract granted increases of just two per cent annually.

The federal government’s stated unwillingness to step in paved the way for a deal, noted John Gradek, after Prime Minister Justin Trudeau made it plain the two sides should hash one out themselves.

“Public opinion basically pressed the federal cabinet, including the prime minister, to keep their hands clear of negotiations and looking at imposing a settlement,” said Gradek, who teaches aviation management at McGill University.

After late-night talks at a hotel near Toronto’s Pearson airport, the country’s biggest airline and the union representing 5,200-plus aviators announced early Sunday morning they had reached a tentative agreement, averting a strike that would have grounded flights and affected some 110,000 passengers daily.

The relative precariousness of the Liberal minority government as well as a push to appear more pro-labour underlay the prime minister’s hands-off approach to the negotiations.

Trudeau said Friday the government would not step in to fix the impasse — unlike during a massive railway work stoppage last month and a strike by WestJet mechanics over the Canada Day long weekend that workers claimed road roughshod over their constitutional right to collective bargaining. Trudeau said the government respects the right to strike and would only intervene if it became apparent no negotiated deal was possible.

“They felt that they really didn’t want to try for a third attempt at intervention and basically said, ‘Let’s let the airline decide how they want to deal with this one,'” said Gradek.

“Air Canada ran out of support as the week wore on, and by the time they got to Friday night, Saturday morning, there was nothing left for them to do but to basically try to get a deal set up and accepted by ALPA (Air Line Pilots Association).”

Trudeau’s government was also unlikely to consider back-to-work legislation after the NDP tore up its agreement to support the Liberal minority in Parliament, Gradek said. Conservative Leader Pierre Poilievre, whose party has traditionally toed a more pro-business line, also said last week that Tories “stand with the pilots” and swore off “pre-empting” the negotiations.

Air Canada CEO Michael Rousseau had asked Ottawa on Thursday to impose binding arbitration pre-emptively — “before any travel disruption starts” — if talks failed. Backed by business leaders, he’d hoped for an effective repeat of the Conservatives’ move to head off a strike in 2012 by legislating Air Canada pilots and ground crew to stick to their posts before any work stoppage could start.

The request may have fallen flat, however. Gradek said he believes there was less anxiety over the fallout from an airline strike than from the countrywide railway shutdown.

He also speculated that public frustration over thousands of cancelled flights would have flowed toward Air Canada rather than Ottawa, prompting the carrier to concede to a deal yielding “unheard of” gains for employees.

“It really was a total collapse of the Air Canada bargaining position,” he said.

Pilots are slated to vote in the coming weeks on the four-year contract.

Last year, pilots at Delta Air Lines, United Airlines and American Airlines secured agreements that included four-year pay boosts ranging from 34 per cent to 40 per cent, ramping up pressure on other carriers to raise wages.

After more than a year of bargaining, Air Canada put forward an offer in August centred around a 30 per cent wage hike over four years.

But the final deal, should union members approve it, grants a 26 per cent increase in the first year alone, retroactive to September 2023, according to the source. Three wage bumps of four per cent would follow in 2024 through 2026.

Passengers may wind up shouldering some of that financial load, one expert noted.

“At the end of the day, it’s all us consumers who are paying,” said Barry Prentice, who heads the University of Manitoba’s transport institute.

Higher fares may be mitigated by the persistence of budget carrier Flair Airlines and the rapid expansion of Porter Airlines — a growing Air Canada rival — as well as waning demand for leisure trips. Corporate travel also remains below pre-COVID-19 levels.

Air Canada said Sunday the tentative contract “recognizes the contributions and professionalism of Air Canada’s pilot group, while providing a framework for the future growth of the airline.”

The union issued a statement saying that, if ratified, the agreement will generate about $1.9 billion of additional value for Air Canada pilots over the course of the deal.

Meanwhile, labour tension with cabin crew looms on the horizon. Air Canada is poised to kick off negotiations with the union representing more than 10,000 flight attendants this year before the contract expires on March 31.

This report by The Canadian Press was first published Sept. 16, 2024.

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Federal $500M bailout for Muskrat Falls power delays to keep N.S. rate hikes in check

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HALIFAX – Ottawa is negotiating a $500-million bailout for Nova Scotia’s privately owned electric utility, saying the money will be used to prevent a big spike in electricity rates.

Federal Natural Resources Minister Jonathan Wilkinson made the announcement today in Halifax, saying Nova Scotia Power Inc. needs the money to cover higher costs resulting from the delayed delivery of electricity from the Muskrat Falls hydroelectric plant in Labrador.

Wilkinson says that without the money, the subsidiary of Emera Inc. would have had to increase rates by 19 per cent over “the short term.”

Nova Scotia Power CEO Peter Gregg says the deal, once approved by the province’s energy regulator, will keep rate increases limited “to be around the rate of inflation,” as costs are spread over a number of years.

The utility helped pay for construction of an underwater transmission link between Newfoundland and Nova Scotia, but the Muskrat Falls project has not been consistent in delivering electricity over the past five years.

Those delays forced Nova Scotia Power to spend more on generating its own electricity.

This report by The Canadian Press was first published Sept. 16, 2024.

The Canadian Press. All rights reserved.

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