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TikTok is becoming a popular source for news. Can it help fill the gaps left by local TV news cuts?

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Frank Cirinna didn’t necessarily set out to become someone people turn to for news headlines, but that’s exactly what has happened with his popular TikTok account.

He is admittedly not a journalist — he’s a full-time school teacher in the Toronto area — but his concise yet punchy videos breaking down local and national news stories, sometimes infused with his personal takes on the topics, has attracted nearly 100,000 followers to his account, @frankdomenic.

“This was a way for me to reach people who wanted to be informed but didn’t want to sit down and watch the evening news or weren’t traditional readers,” said Crinna.

The 30-year-old is one of many Canadian TikTokers — including former Global News journalist Rachel Gilmore and former CP24 reporter Brandon Gonez — who are turning TikTok into a favoured platform for news.

They’re demonstrating that there is a demand for watching someone deliver the news when the traditional local TV news landscape is diminishing. But media experts say though some audiences have shifted to less conventional options, local TV news reporting isn’t easily replaced once it disappears.

“There are, you know, people providing valuable information [on TikTok],” said Nicole Blanchett, an assistant professor at Toronto Metropolitan University’s School of Journalism and a former producer with CityNews.

“But how much one person can do compared to a newsroom — it’s not comparable.”

Bell Media cuts mean losses to local news coverage

 

Bell Media is making significant programming cuts across the country after its parent company, Bell Canada Enterprises, announced widespread layoffs. The cuts include CTV noon newscasts and weekend shows, investigative show W5 as a standalone program, radio station closures and others.

Pivoting to new platforms

News outlets, faced with dwindling ad revenue, have been chasing audiences to new social media platforms for some time — whether it was Facebook, YouTube or X, which was formerly known as Twitter — with varying success.

In its 2023 Digital News Report, the Reuters Institute found 69 per cent of Canadians get their news online, which includes both websites and social media, while 49 per cent said they watch TV news — a number driven by viewers 45 and up.

Facebook, at the time the research was conducted, was the most popular social media source for news, but its parent company Meta has since blocked news access for Canadian users in response to the federal government’s Online News Act. X, since taken over by billionaire Elon Musk, has turned its focus away from news.

The audience for news on TikTok is small but growing. It accounted for just five per cent of news consumption in the Reuters Institute survey of 2,150 Canadians, conducted in early 2023, and the demographics, not surprisingly, tend to skew younger.

A similar Pew Research poll in the U.S. found TikTok saw the biggest growth among those who regularly get their news from social media, rising from 22 per cent in 2020 to 43 per cent last year.

Prime Minister Justin Trudeau said he was ‘pissed off’ at Bell’s layoffs in its media division, calling it a ‘garbage decision by a corporation that should know better.’

Local news losses

Local TV news, meanwhile, took a beating this month.

On Feb. 8, Bell Canada, the parent company of Bell Media and CTV, slashed journalism jobs nationwide and cancelled news programming across most of its markets.

It ceased production of weekend evening and late night newscasts across the country, except those in Toronto, Ottawa and Montreal. Toronto is the only one of its markets maintaining a weekday noon newscast.

According to a CBC News tally, the cuts amount to 48.5 hours of original local TV news programming lost across the country each week — and that’s on top of many of these markets having lost a half-hour from their 5 p.m. newscasts each weeknight after CTV News launched a 5:30 national newscast on Oct. 31.

It’s the “slow death by literally 1,000 and some cuts,” said Canadian Association of Journalists president Brent Jolly, and reflective of “a widening chasm of information deserts across the country.”

CBC is also poised to lay off 10 per cent of its workforce, citing a $125-million budget shortfall with approximately 250 jobs cut from its English service and a similar number from French-language Radio-Canada. It’s not yet clear how the cuts may affect news programming.

Meeting the audience

But even in the face of cuts, news organizations must continue to adapt to meet the viewers where they are, which is largely online, Jolly said in an interview from Toronto.

He is “a bit cautious in hoping that the wave of TikTokers and social media influencers are going to be the ones to sort of fill this gap” left by cancelled local newscasts and fewer reporters.

Even though journalists and online content creators may both rely on information and footage sourced from social media or details provided by eyewitnesses, he says the degree of editorial scrutiny is far greater in a newsroom.

In a lot of cases, he says, independent news content creators are relying on the journalism already being gathered by mainstream news sources and he doesn’t see as many of the independent TikTok presenters going to the scene where news is happening.

Cirinna, for his part, said he doesn’t have the time or resources to do so.

The four major English-language news broadcasters — CBC News, CityNews, CTV News and Global News — are all making attempts to attract audiences by posting their news content on TikTok and have developed substantial followings.

Although their accounts may offer some content from different regions, they primarily target broader audiences and there are only a few specifically local accounts under their branding serving larger markets, such as @cbcvancouver or @ctvnewstoronto, but not smaller communities.

If there is a desire to increase a local news presence on TikTok, it will require a dedicated investment and proper resources, says Blanchett.

“If we keep shrinking these newsrooms and getting rid of newsrooms, there’s no opportunity to do that,” she said.

Members of Parliament have invited several top executives from BCE Inc. and Bell Canada to testify later this month about the company’s decision to cut about nine per cent of its workforce this year. It’s also planning to sell 45 of its 103 regional radio stations, including five in New Brunswick and Nova Scotia. Brian Daly is an assistant professor at the University of King’s College. He weighs in on these changes.

Breaking the algorithm

Although TikTok is rising in popularity when it comes to consuming news, Blanchett has concerns about the accessibility of local journalism on the platform.

She noted there remains a large number of older viewers who rely on a local TV newscast and who may not be on platforms like TikTok, but the platform itself wasn’t built to be a news delivery service.

The content you see and when you see it is based on the app’s algorithm, which recommends and amplifies videos based on what’s popular, not just which accounts you follow.

“If we need everybody to see [news] right now because, you know, it’s a safety issue or somebody is missing or there’s a child that’s been abducted, that may not just necessarily fit with the algorithm and that is something that no one outside of TikTok can control,” Blanchett said.

And while TikTok’s algorithm may be useful for discovering content you haven’t seen before, Cirinna points out that it doesn’t work in favour of news coverage because it doesn’t present content in any sort of curated or chronological order the way a traditional newscast might.

“You might get part two of a video before you get part one,” he explained. “If you’re interested, you go back and watch part one, but that’s not really healthy for a news ecosystem.”

CBC president addresses staffing cuts, impact on Canadians

 

Catherine Tait, the president and CEO of CBC/Radio-Canada, talks to Adrienne Arsenault about the corporation announcing it will cut roughly 10 per cent of the workforce and what difference Canadians will notice.

Picking up the slack

Cirinna believes emerging TikTok news presenters can serve as a great complement to traditional media outlets – but aren’t a replacement for disappearing local TV news reporting.

He has built up trust with his followers and even gets tips for stories that he sometimes winds up passing on to newsrooms because he can’t do the same level of journalistic diligence required.

But he also believes it’s not his job to do.

“We shouldn’t be picking up the slack for the journalistic outlets that don’t deem it important to properly support their staff,” he said.

Daybreak North8:52Death by a thousand cuts or new opportunity?

Retired news director talks about Bell Media’s B.C. radio station sales.

 

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Tech News in Canada

Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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