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Merger of Trump’s Social Media Firm Could Provide Him Needed Cash

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Shares of former President Donald J. Trump’s social media company could start trading on the stock market as early as Monday, immediately raising his net worth by around $3 billion — wealth that Mr. Trump may be able to tap to pay his mounting legal bills as he seeks a second presidential term.

Mr. Trump urgently needs to come up with cash by Monday to cover a $454 million penalty imposed by a New York judge, who found that he had fraudulently inflated the value of his real estate properties in dealings with banks. This week, he asked an appeals court to pause the judgment or accept a much smaller bond. Last year, one of his political action committees spent $50 million on legal bills.

The imminent public debut of Trump Media & Technology Group — the parent company of the Truth Social digital platform — could provide Mr. Trump a way to raise cash, but it won’t be straightforward.

Trump Media is going public by merging with a publicly traded shell company called Digital World Acquisition Corporation. Shareholders of Digital World are expected to approve the merger on Friday after years of delay caused by regulatory and criminal investigations that came close to derailing it.

Under the terms of the merger agreement, major shareholders of Trump Media are barred from selling their shares for six months. The so-called lockup provision, which typically applies to any company going public, is meant to limit the number of shares available for sale and trading, and to avoid the perception that early shareholders don’t have faith in the company’s future.

But because Mr. Trump holds enormous sway over the company with his stake of more than 60 percent, and because his brand is critical to Trump Media’s success, he could try to get around those provisions. Mr. Trump could ask the board of Digital World to waive his restrictions on selling shares before its planned merger with Trump Media goes to a vote.

Or he could wait for Trump Media to start trading before asking its board members — some of whom are also on Digital World’s board — to waive the lockup period. Trump Media’s seven-member board is likely to be amenable to such a request partly because it is expected to include three former members of his administration. His eldest son, Donald Trump Jr., will also join the board.

Mr. Trump could also obtain the board’s blessing to transfer his shares into a trust, or give them to a family member as a gift. By placing them in a trust, Mr. Trump would be able to use the shares as collateral for a loan; a family member, too, could borrow against those shares.

If the shareholder vote goes as expected on Friday, Trump Media will begin trading next week under the stock symbol DJT. Based on Digital World’s current stock price, Mr. Trump’s 79 million shares will be worth more than $3 billion, on top of the $2.6 billion that Forbes estimated Mr. Trump was worth in October.

But it is hard to predict how shares of Trump Media will trade, given that it is losing tens of millions of dollars and generated just $3.3 million in advertising revenue over the first nine months of last year.

Once the merger is complete, Digital World’s roughly 400,000 shareholders — most of them individual investors — will become stockholders of Trump Media. And many of Digital World’s shareholders have long been boosters of the stock — and Mr. Trump — on Truth Social. Beginning in January, as Mr. Trump got closer to securing the Republican nomination and as the deal’s likelihood of approval grew stronger, shares of Digital World soared, rising more than 140 percent this year, making the former president’s stake ever more valuable.

For Truth Social, the merger will allow the social media site to widen “the realm of free speech and vigorous debate at a time of unprecedented censorship by Big Tech and by the government itself,” a spokeswoman for Trump Media said.

Trump Media, based in Sarasota, Fla., came into existence in an almost improbable manner. In early 2021, two former contestants on his old reality TV show, “The Apprentice,” Andy Litinsky and Wes Moss, hatched a plan to create a conservative media giant centered on Mr. Trump after he was barred from Twitter in the wake of the Jan. 6 attack on the U.S. Capitol.

Mr. Trump was taken with the idea, and an agreement was signed just weeks later. Mr. Litinsky and Mr. Moss would provide consulting services to the new entity, called Trump Media, while Mr. Trump would lend his brand and support to it — taking a majority stake in exchange.

Truth Social, which has become Mr. Trump’s primary bullhorn for pillorying his critics and political opponents, launched in 2022 as part of Trump Media. The company early on had signed a licensing agreement with Mr. Trump to ensure that he would post on Truth Social and not other platforms.

The goal all along was to take Trump Media public through a merger with a special purpose acquisition company, or SPAC. The sole purpose of such companies is to raise money from investors and merge with an operating business, which then becomes the publicly traded entity.

Digital World, a SPAC run by Patrick Orlando, a Florida businessman, had gone public in September 2021 and raised $300 million from investors. The next month it announced a merger with Trump Media, but soon afterward, it was discovered that Mr. Orlando and representatives for Trump Media had begun deal talks months ahead of Digital World’s initial public offering. Securities rules prohibit SPACs from engaging in meaningful merger talks before going public.

The Securities and Exchange Commission opened an investigation into those deal talks, and Digital World later agreed to pay an $18 million penalty to the regulator, a settlement that allowed the deal to move forward.

A February lawsuit filed by Mr. Litinsky and Mr. Moss, who claimed Trump Media was trying to diminish their stake, also had threatened to delay the merger before the judge in the case indicated he would let the deal proceed while the dispute gets sorted out.

Beyond the immediate personal benefit to Mr. Trump, the biggest question now facing Trump Media is its business future, and what it plans to do with the $300 million that will transfer from Digital World if the merger is approved.

The deal is beneficial not only to Mr. Trump but also to Truth Social and Trump Media, which has exhausted most of its available cash. Truth Social remains a minnow in the social media universe compared with far bigger platforms like X (formerly Twitter) and Meta’s Facebook, Instagram and Threads. To date, about 10 million people have downloaded the Truth Social app — all of them in the United States, according to Sensor Tower, a data provider.

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Tech News in Canada

Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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