Google LLC is aggressively infusing artificial intelligence across its entire cloud stack, from hardware to applications, positioning itself as a crucial player that can offer businesses a comprehensive, AI-driven infrastructure to innovate, scale and evolve.
Through strategic initiatives, such as BigQuery Omni and AI-enhanced data management tools, Google aims to be the go-to cloud platform that empowers businesses to leverage the transformative power of AI seamlessly across multiple cloud environments.
“Google Cloud has thrown the gauntlet, and I know I’m hearing that a lot of other competitors are having sleepless nights,” said Sanjeev Mohan (pictured, right), principal at SanjMo.
Mohan spoke with theCUBE Research executive analyst John Furrier (left) at Google Cloud Next 2024, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed Google Cloud’s strategic advancements in AI and cloud technologies, developments in BigQuery, and the implications of these innovations for businesses and the tech industry at large. (* Disclosure below.)
The integration of AI across Google’s cloud infrastructure
Google has taken a comprehensive approach toward embedding AI throughout its stack, creating a unified architecture that is deeply integrated with AI capabilities. This seamless integration enables real-time processing of diverse data types, with significant implications for developers and enterprises alike.
“What Google has done is … the entire stack is AI-infused,” Mohan said. “It’s so deeply integrated that they can handle text, they can handle audio, they can handle video, all in real time.”
This approach not only sets a new standard for cloud computing, but also opens a gateway for unprecedented applications and services. By harnessing the full potential of AI across its entire technology stack, Google is empowering developers and enterprises to innovate at a pace and scale previously unimaginable, according to Mohan. The ability to process and analyze text, audio and video in real time is transforming how businesses approach data analytics, customer service and content management, paving the way for more intuitive and intelligent applications that can meet the rapidly changing needs of the digital world.
“It’s a huge game changer, because Google’s basically saying, ‘Hey, it’s a multicloud world. It’s a supercloud world — we’ll connect,” Furrier added. “But we think it’ll end up in BigQuery anyway, because we’ll have the better product, which is unique.”
This sentiment underscores Google’s strategic positioning as not only a provider, but as a platform that anticipates and exceeds the evolving needs of its users in a multicloud ecosystem.
The unseen impact of AI on data analytics and management
Google’s integration of AI is not just about improving existing services, but transforming how data analytics are conducted and managed, according to Mohan. The introduction of BigQuery Omni and its cross-cloud capabilities is a testament to Google’s forward-thinking approach.
“BigQuery Omni lets you run BigQuery not just in Google cloud, but in other cloud providers. They announced a cross-cloud materialized view, so you can query BigQuery on AWS much faster and cheaper,” Mohan explained. “So, this … is a big deal.”
The discussion between Mohan and Furrier emphasized the critical role of AI in enhancing the robustness and versatility of Google’s data analytics tools, paving the way for groundbreaking applications across various industries.
The main takeaway from Google Cloud Next is a future where AI’s integration into cloud services is not just an add-on, but a fundamental architecture that redefines the capabilities and possibilities of cloud computing. Google’s strategic innovations, particularly in AI-infused data management and analytics, signal a new era of technological evolution poised to impact everything from enterprise cloud strategies to the development of AI-driven applications.
“It’s not just search. Bring [data] in. Do some retrieval augmentation generation, which is unstructured data,” Furrier said. “It’s multimodal, meaning you’re creating the ability to address data so that at runtime, when you’re generating answers or reasoning, you can do it. So, it’s not just text.”
Stay tuned for the complete video interview, part of SiliconANGLE’s and theCUBE Research’s coverage of Google Cloud Next 2024.
(* Disclosure: TheCUBE is a paid media partner for Google Cloud Next 2024. Neither Google, the primary sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)
Photo: SiliconANGLE
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CHICAGO (AP) — United Airlines has struck a deal with Elon Musk’s SpaceX to offer satellite-based Starlink WiFi service on flights within the next several years.
The airline said Friday the service will be free to passengers.
United said it will begin testing the service early next year and begin offering it on some flights by later in 2025.
Financial details of the deal were not disclosed.
The announcement comes as airlines rush to offer more amenities as a way to stand out when passengers pick a carrier for a trip. United’s goal is to make sitting on a plane pretty much like being on the ground when it comes to browsing the internet, streaming entertainment and playing games.
“Everything you can do on the ground, you’ll soon be able to do on board a United plane at 35,000 feet, just about anywhere in the world,” CEO Scott Kirby said in announcing the deal.
The airline says Starlink will allow passengers to get internet access even over oceans and polar regions where traditional cell or Wi-Fi signals may be weak or missing.
Sony has made it easy for Canadian consumers to preorder the PlayStation 5 Pro in Canada directly from PlayStation’s official website. Here’s how:
Visit the Official Website: Go to direct.playstation.com and navigate to the PS5 Pro section once preorders go live on September 26, 2024.
Create or Log in to Your PlayStation Account: If you don’t have a PlayStation account, you will need to create one. Existing users can simply log in to proceed.
Place Your Preorder: Once logged in, follow the instructions to preorder your PS5 Pro. Ensure you have a valid payment method ready and double-check your shipping information for accuracy.
Preorder Through Major Canadian Retailers
While preordering directly from PlayStation is a popular option, you can also secure your PS5 Pro through trusted Canadian retailers. These retailers are expected to offer preorders on or after September 26:
Best Buy Canada
Walmart Canada
EB Games (GameStop)
Amazon Canada
The Source
Steps to Preorder via Canadian Retailers:
Visit Retailer Websites: Search for “PlayStation 5 Pro” on the website of your preferred retailer starting on September 26.
Create or Log in to Your Account: If you’re shopping online, having an account with the retailer can speed up the preorder process.
Preorder in Store: For those who prefer in-person shopping, check with local stores regarding availability and preorder policies.
3. Sign Up for Notifications
Many retailers and websites offer the option to sign up for notifications when the preorder goes live. If you’re worried about missing out due to high demand, this can be a useful option.
Visit Retailer Sites: Look for a “Notify Me” or “Email Alerts” option and enter your email to stay informed.
Use PlayStation Alerts: Sign up for notifications directly through Sony to be one of the first to know when preorders are available.
4. Prepare for High Demand
Preordering the PS5 Pro is expected to be competitive, with high demand likely to result in quick sellouts, just as with the initial release of the original PS5. To maximize your chances of securing a preorder:
Act Quickly: Be prepared to place your order as soon as preorders open. Timing is key, as stock can run out within minutes.
Double-Check Payment Information: Ensure your credit card or payment method is ready to go. Any delays during the checkout process could result in losing your spot.
Stay Informed: Monitor PlayStation and retailer websites for updates on restocks or additional preorder windows.
Final Thoughts
The PlayStation 5 Pro is set to take gaming to the next level with its enhanced performance, graphics, and new features. Canadian gamers should be ready to act fast when preorders open on September 26, 2024, to secure their console ahead of the holiday season. Whether you choose to preorder through PlayStation’s official website or your preferred retailer, following the steps outlined above will help ensure a smooth and successful preorder experience.
For more details on the PS5 Pro and to preorder, visit direct.playstation.com or stay tuned to updates from major Canadian retailers.
Since the PlayStation 5 (PS5) launched four years ago, PlayStation has continuously evolved to meet the demands of its players. Today, we are excited to announce the next step in this journey: the PlayStation 5 Pro. Designed for the most dedicated players and game creators, the PS5 Pro brings groundbreaking advancements in gaming hardware, raising the bar for what’s possible.
Key Features of the PS5 Pro
The PS5 Pro comes equipped with several key performance enhancements, addressing the requests of gamers for smoother, higher-quality graphics at a consistent 60 frames per second (FPS). The console’s standout features include:
Upgraded GPU: The PS5 Pro’s GPU boasts 67% more Compute Units than the current PS5, combined with 28% faster memory. This allows for up to 45% faster rendering speeds, ensuring a smoother gaming experience.
Advanced Ray Tracing: Ray tracing capabilities have been significantly enhanced, with reflections and refractions of light being processed at double or triple the speed of the current PS5, creating more dynamic visuals.
AI-Driven Upscaling: Introducing PlayStation Spectral Super Resolution, an AI-based upscaling technology that adds extraordinary detail to images, resulting in sharper image clarity.
Backward Compatibility & Game Boost: More than 8,500 PS4 games playable on PS5 Pro will benefit from PS5 Pro Game Boost, stabilizing or enhancing performance. PS4 games will also see improved resolution on select titles.
VRR & 8K Support: The PS5 Pro supports Variable Refresh Rate (VRR) and 8K gaming for the ultimate visual experience, while also launching with the latest wireless technology, Wi-Fi 7, in supported regions.
Optimized Games & Patches
Game creators have quickly embraced the new technology that comes with the PS5 Pro. Many games will receive free updates to take full advantage of the console’s new features, labeled as PS5 Pro Enhanced. Some of the highly anticipated titles include:
Alan Wake 2
Assassin’s Creed: Shadows
Demon’s Souls
Dragon’s Dogma 2
Final Fantasy 7 Rebirth
Gran Turismo 7
Marvel’s Spider-Man 2
Ratchet & Clank: Rift Apart
Horizon Forbidden West
These updates will allow players to experience their favorite games at a higher fidelity, taking full advantage of the console’s improved graphics and performance.
Design & Compatibility
Maintaining consistency within the PS5 family, the PS5 Pro retains the same height and width as the original PS5 model. Players will also have the option to add an Ultra HD Blu-ray Disc Drive or swap console covers when available.
Additionally, the PS5 Pro is fully compatible with all existing PS5 accessories, including the PlayStation VR2, DualSense Edge, Pulse Elite, and Access controller. This ensures seamless integration into your current gaming setup.
Pricing & Availability
The PS5 Pro will be available starting November 7, 2024, at a manufacturer’s suggested retail price (MSRP) of:
$699.99 USD
$949.99 CAD
£699.99 GBP
€799.99 EUR
¥119,980 JPY
Each PS5 Pro comes with a 2TB SSD, a DualSense wireless controller, and a copy of Astro’s Playroom pre-installed. Pre-orders begin on September 26, 2024, and the console will be available at participating retailers and directly from PlayStation via direct.playstation.com.
The launch of the PS5 Pro marks a new chapter in PlayStation’s commitment to delivering cutting-edge gaming experiences. Whether players choose the standard PS5 or the PS5 Pro, PlayStation aims to provide the best possible gaming experience for everyone.
Preorder your PS5 Pro and step into the next generation of gaming this holiday season.
