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Staples Canada Leads Back to School 2024 with Trends, Insights and Savings

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National survey reveals key insights from parents; Canada’s Back to School destination announces amazing deals on Back to School essentials  

 

Richmond Hill, ON, July 11, 2024 – Today, Staples Canada launches its Back to School campaign, equipping teachers, parents, and students with the best gear and incredible savings for the season. Canada’s Back to School destination has also done its homework: the brand has unveiled the 2024 Staples Back to School Study revealing findings from parents across the country and their expectations with this year’s Back to School experience. 

 

“As a consumer-centric business, it’s paramount we understand customer needs, and that’s exactly what we’ve done this year and what’s fuelled our Back to School program,” said Rachel Huckle, CEO, Staples Canada. “Our goal is to make sure Canadians feel supported with the right tools, resources and savings to get everything they need to start the school year off on the right foot. Our teams, stores and site are ready to provide easy browsing and seamless solutions, with hundreds of new and notable products available at great prices – all in one place.”  

  

As Canada’s Back to School destination, Staples is here to set parents and students up for success ahead of the return to class with the 2024 Staples Back to School Study. The survey asked parents their thoughts, feelings and attitudes on the upcoming school year to discover how Canadians can feel better equipped for the season. 

 

Notable Findings: 

·       Most Back to School shopping will happen in-store: half of parents plan to do most/all of their shopping in-store and almost all (88 per cent) say at least half their shopping will be done in-store, signaling the importance of the brick-and-mortar experience to parents this year.  

·       Parents are looking to accomplish their back to school quickly and efficiently, rather than making it a family moment: 88 per cent agree they want to do it quickly and efficiently and 70 per cent agree it usually ends up being a chore. 

·       Canadians will hunt for savings on tech as it tops affordability challenges: 59 per cent of parents report tech among the top three biggest affordability challenges, placing a greater emphasis on deal seeking, promotions and financing options for this category.  

·       Parents’ comfort with their kids using AI for schoolwork more than doubles if it has been specifically reviewed and approved by their school: This number doubles for parents with kids aged 13 to 17 compared to comfort with no supervision at all and triples for parents with kids aged 6 to 12.   

·       Some parents feel well-informed about AI tools, while others admit there’s room to learn: Roughly one third report feeling well-informed, another third report knowing little to nothing and the rest fall in the middle.  

 

Based on the insights uncovered in the study, Staples Canada announces an exciting line-up of Back to School offerings designed to meet the needs of parents, students and teachers alike. 

 

Back to School Savings Made Easy 

Staples is committed to making Back to School savings easy for parents, teachers, and students with deals that will get everyone excited. Introducing Red Dot Savings, a weekly deals program on top school essentials, available both in-store and online. Customers can also enjoy peace of mind with Staples’ price match guarantee, ensuring you always get the best deal at Staples, and financing options with Flexiti. 

 

New AI-Enabled Tech Products, Solutions and Expert Advice 

Staples has introduced new innovative tech products that are AI enabled and ready – so you can stay ahead of the curve. Everything from laptops, tablets to smartphones and more from top brands including Microsoft, Google, Apple, Samsung, and Lenovo. New to AI enabled tech? Staples has you covered with their team of specially trained tech experts to share knowledge and provide advice on the best tech and AI capabilities tailored to your individual needs. 

 

Protect your technology with Staples Protection Plans by Allstate, available for a variety of electronics like smartphones, computers, tablets, and headphones to cover mechanical and electrical failures, as well as accidental damage. 

 

Back to School Needs Supported by Staples Wireless 

In need of a new phone plan or internet upgrade for Back to School? Customers can discover the best phone, internet and TV solutions from Bell, Virgin Plus and Lucky Mobile at Staples stores across Canada. Whether you’re heading off to university, changing schools or addresses – Staples has the best selection of wireless plans for post-secondary students to help them power their new devices.  

 

Great Product Assortment with Exclusive Brand, Pep Rally 

A Staples exclusive, Pep Rally introduces its latest line of fun and functional Back to School essentials, featuring three new collections to help students express themselves, including: Retro Love, Classic Academia, and Joyful Expression. Shop all of Pep Rally’s school supplies and solutions.  

 

Great Tools for Parents and Teachers  

·       Staples Print Services: Staples Print Services has everything you need to start the school year off on the right foot, including customizable labels, quick print services, dynamic workbooks and wide format printing. 

·       School Tools: Looking to find dedicated lists of everything your child needs for class? With Staples’ School Tools, parents can shop for supplies based on lists curated by teachers for their child’s grade and region. Staples’ School Tools also offers special discounts, including 10 per cent off orders over $50. 

 

Innovative In-Store Experience  

This year, Staples Canada partnered with GeekSpeak Commerce to create the ‘Backpack Challenge’; a unique Augmented Reality (AR) experience tailored to children aged 6 to 11 to make Back to School shopping fun for kids and easy for parents. The in-store game, played on mobile devices, transforms Staples stores into an interactive playground. Kids are given the chance to embark on a digital adventure, with different quests to locate and collect hidden animals and add them to their virtual backpack. Parents and kids can access the game during their Back to School shopping trips, keep an eye out for QR code signage in store to join in on the fun. 

 

Celebrate Back to School “Feels” with Staples  

Staples has partnered with real Canadian creators – parents, teachers and students from coast-to-coast – to star in its Back to School ad campaign this year. The creative campaign celebrates all the Back to School “feels”, with amazing deals and Back to School savings that are so good, you won’t be able to contain your emotions.  

 

About the 2024 Staples Back to School Study 

These are the findings of a study/survey conducted by Staples Canada from June 25 to 28, 2024 among a representative sample of 1,008 parents with kids aged 6 to 17 within Canada. Respondents are members of Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of 3.1 percentage points for parents, 19 times out of 20. 

 

About Staples Canada 

Staples Canada is The Working and Learning Company. We are a privately-owned company committed to helping parents, teachers, businesses, and entrepreneurs work smarter, learn more and grow every day. Our network includes 298 stores across Canada and staples.ca, printing and shipping services at Staples Print, and Staples Studio co-working spaces. To service the unique needs of businesses, we also have a number of dedicated B2B brands that support business customers of all sizes, which include Staples Preferred, Staples ProfessionalSupreme Office Supplies and FurnitureDenis Office SuppliesMonarch Office Supply Inc. and Beatties. Headquartered in Richmond Hill, Ontario, we are committed to the communities we serve across Canada, and are a proud partner of MAP through our Even The Odds fundraising and awareness initiative that aims to eliminate critical gaps in health equity. Visit staples.ca for more information or engage with @StaplesCanada on FacebookTwitterInstagramLinkedIn, or TikTok.   

 

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k.d. lang rocks with the Reclines at Canadian Country Music Association awards

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EDMONTON – The legendary k.d. lang got the band back together at the Canadian Country Music Association awards show.

Lang teamed up with the Reclines for the first time in 35 years to belt out “Big Boned Gal” from their last album together in 1989.

Clad in a blue and green western-style dress, lang strut across the stage in Edmonton to embody the “big boned gal from southern Alberta.”

The awards show saw Alberta’s MacKenzie Porter and Ontario’s Josh Ross take home hardware for being best female and male artists of the year.

Ross also won entertainer of the year and single of the year for “Trouble.”

Ontario artist Jade Eagleson won album of the year for “Do It Anyway.”

The James Barker Band from Woodville, Ont., won fans’ choice and group of the year.

During their acceptance speech, frontman Barker hinted at new music and a possible tour in 2025.

Ross says he and his band play roughly 150 shows every year and are never home, but says taking home entertainer of the year made the hard work worth it.

Porter won for female artist of the year and top video for “Chasing Tornadoes.”

The female artist win ends the five-year streak of Tenille Townes being awarded the coveted hardware.

Porter had been nominated seven times previously for the award in the past decade but hadn’t won until now.

The artist from Medicine Hat, Alta., says it takes a lot of hard work and hustle to succeed as a female in the country music industry and gave a shout out to her fellow singers and her newborn daughter.

Joining the two artists in the winners’ circle was Ontario singer-songwriter Owen Riegling, who won for breakthrough artist of the year.

The show began with American artist and co-host Thomas Rhett being dubbed an honorary Canadian by Edmonton Oilers players Corey Perry and Leon Draisaitl.

Rhett donned an Oilers jersey that was gifted to him by the pair.

This report by The Canadian Press was first published Sept. 14, 2024.

The Canadian Press. All rights reserved.



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Jade Eagleson wins album of the year at Canadian Country Music Association awards

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EDMONTON – Ontario country artist Jade Eagleson has won album of the year at the 2024 Canadian Country Music Association Awards in Edmonton.

The singer from Bailieboro, Ont., was up for six awards alongside Alberta’s MacKenzie Porter.

Eagleson took home album of the year for “Do It Anyway” and says he’s thankful to his wife and management team for helping him reach the level he’s at.

The James Barker Band from Woodville, Ont., also won fans’ choice and group of the year at the award show, held in Edmonton.

During their acceptance speech, frontman Barker hinted at new music and a possible tour in 2025.

Another Ontario crooner, Josh Ross, has taken home a trio of awards, receiving entertainer of the year, male artist of the year and single of the year.

He says he and his band play roughly 150 shows every year and are never home, but says taking home entertainer of the year makes the hard work worth it.

Porter took home female artist of the year, ending the five-year streak of Tenille Townes being awarded the coveted hardware.

Porter had been nominated seven times previously for the award in the past decade but hadn’t won until tonight.

The artist from Medicine Hat, Alta., says it takes a lot of hard work and hustle to succeed as a female in the country music industry and gave a shout out to her fellow singers and her newborn daughter.

Joining the two artists in the winners’ circle was Ontario singer-songwriter Owen Riegling, who won for breakthrough artist of the year.

The show began with American artist and co-host Thomas Rhett being dubbed an honorary Canadian by Edmonton Oilers players Corey Perry and Leon Draisaitl.

Rhett donned an Oilers jersey that was gifted to him by the pair.

The return of k.d. lang and the Reclines was expected to be a highlight of the show.

The appearance will mark the first time the Alberta songstress has teamed up with the band in 35 years and is tied to lang’s induction into the Canadian Country Music Hall of Fame.

The awards show is back in Alberta’s capital for the first time since 2014. It was held in Hamilton last year and in Calgary in 2022.

This report by The Canadian Press was first published Sept. 14, 2024.

The Canadian Press. All rights reserved.



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B.C. Conservatives promise to end stumpage fees, review fire management if elected

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VANDERHOOF, B.C. – British Columbia Conservatives are promising changes they say will bring more stability to the province’s struggling forest industry.

Leader John Rustad announced his plan for the sector a week before the official launch of the provincial election campaign, saying a Conservative government would do away with stumpage fees paid when timber is harvested and instead put a tax on the final products that are produced.

Rustad said Saturday that under a provincial Conservative government, a small fee may be charged upfront, but the bulk would come at the end of the process, depending on what type of product is created.

He also promised to review how wildfires are managed, as well as streamline the permit process and review what he calls the province’s “uncompetitive cost structure.”

“British Columbia is by far the highest cost producers of any jurisdiction in North America. We need to be able to drive down those costs, so that our forest sector can actually be able to do the reinvestment, to be able to create the jobs and make sure that they’re still there to be able to support our communities,” he said.

The governing New Democrats meanwhile, say eliminating stumpage fees would inflame the softwood lumber dispute with the United States and hurt forestry workers.

In a statement issued by the NDP, Andrew Mercier, the party’s candidate in Langley-Willowbrook, said Rustad failed to support the industry when he was in government under the former BC Liberals.

“Not only will Rustad’s old thinking and recycled ideas fail to deliver, his proposal to eliminate stumpage would inflame the softwood lumber dispute — punishing forestry workers and communities,” Mercier said, accusing Rustad of ignoring the complexity of the challenges facing the industry.

The softwood lumber dispute between the U.S. and Canada stretches back decades. In August, the U.S. Department of Commerce nearly doubled duties on softwood lumber.

International Trade Minister Mary Ng has said Canada has taken steps to launch two legal challenges under the Canada-United States-Mexico Agreement.

Rustad said a provincial Conservative government would push hard to get a deal with the United States over the ongoing dispute “whether it’s with the rest of Canada or by itself.”

He said his party’s proposed changes are in the name of bringing “stability” and “hope” to the industry that has seen multiple closures of mills in rural communities over the last several years.

Most recently, Canfor Corp. decided to shutter two northern British Columbia sawmills earlier this month, leaving hundreds of workers unemployed by the end of the year.

According to the United Steelworkers union, Canfor has closed 10 mills in the province since November 2011, including nine in northern B.C.

Jeff Bromley, chair of the United Steelworkers wood council, said Saturday the idea of changes in favour of taxing the final product has been floated in the past.

He said the finer details of the Conservative plan will be important, but that the system needs to be improved and “new ideas are certainly something I’d be willing to entertain.”

“Something needs to happen, or the industry is just going to bleed and wither away and be a shadow of its former self,” Bromley said.

“Politics aside, if (Rustad) can come up with a policy that enables my members to work, then I would be supportive of that. But then I’m supportive of any government that would come up with policies and fibre for our mills to run. Period.”

When Canfor announced its latest closures, Forests Minister Bruce Ralston said the sector was a “foundational part” of the province and the current NDP government would work to support both local jobs and wood manufacturing operations.

This report by The Canadian Press was first published Sept. 14, 2024

The Canadian Press. All rights reserved.



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