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Canadians want to know how bad this could get. Is anyone ready to tell us? – CBC.ca

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Asked on Wednesday how this crisis might end, the prime minister insisted the story was still being written. Challenged to explain what the future might hold, Justin Trudeau directed everyone’s attention to the present.

The prime minister’s language on Wednesday was particularly stark.

“This is the largest economic program in Canada’s history,” he said of measures the federal government has outlined over the last three weeks to keep the economy alive.

“Canada hasn’t seen this type of civic mobilization since the Second World War,” he said of the massive effort to reorient Canadian society around a single overarching goal.

He referred to the pandemic as a “fight” Canada must win. The goal, he said, was to “defeat” COVID-19. And he returned to a theme of service.

“We all have to answer the call of duty,” he said.

Trudeau’s use of wartime language might help people understand how serious the current situation is.

Prime Minister Justin Trudeau arrives to address Canadians on the COVID-19 pandemic from Rideau Cottage in Ottawa on Tuesday, March 31, 2020. (Sean Kilpatrick/The Canadian Press)

Grim numbers, long timelines

But public pressure for more information is increasing. How long might we be in this battle? How brutal could it get?

That desire for answers has been intensified in recent days by the Trump administration’s decision to release a projected death toll for the United States and the leak of a Canadian document that suggests at least some virus-related measures here could be in place until July.

Ultimately, the question for the prime minister is whether he is saying or doing enough to properly prepare Canadians for whatever might come next.

Asked about the future on Wednesday, Trudeau declined to be precise.

“I’ve said from the very beginning that there are a wide range of scenarios that we have been looking for, that we’re planning for, that we are trying to work towards as a government, as a country,” he said. “We know that they’re going to be in place for a number of more weeks, perhaps more months, but everything depends on how Canadians behave.”

From the start, Trudeau has framed the national response as a shared effort of governments and citizens.

The difference between the best- and worst-case scenarios

Predicting the spread and toll of a once-in-a-century pandemic — and the measures that might be necessary to counteract — is difficult.

On March 11, Health Minister Patty Hajdu said as few as 30 per cent of Canadians and as many as 70 per cent might eventually be infected by the novel coronavirus. That range covers anything from 11.3 million people to 26.3 million people.

It’s not clear how much more precise the scientific and statistical models might have become over the last three weeks.

Federalism likely adds an extra degree of complexity; both the situation and the details of the response vary from province to province.

In that respect, individual provinces might be better positioned to offer their own individual projections — something no province has so far done.

That the situation in Canada could become much worse should not be lost on anyone at this point. The images and stories coming out of places like Italy and New York have been widely broadcast. Across the world, more than 45,000 people have died. Massive segments of Canadian society have been shut down or curtailed.

How long? How many?

But pockets of complacency still exist. Bylaw officers in Ottawa recently had to break up a child’s birthday party that was attended by more than a dozen kids.

It’s also natural to wonder about how long our lives might be disrupted or changed.

If the government told us tomorrow that 50,000 people might die in Canada (a number selected entirely at random), would that make anyone take this more seriously? Would it cause people to panic? Could it, perversely, lead some people to calculate that the official warnings have been overstated?

The High Park public tennis court is closed in Toronto on Tuesday, March 31, 2020. Ontario has closed recreation areas due to the novel coronavirus that causes COVID-19. (Nathan Denette/The Canadian Press)

Is it possible we’ll still be social distancing this summer? Is it possible some measures could be relaxed and then enforced again? The probable answer to both questions is ‘yes’.

When the storm is bearing down, it might be tempting to set aside questions about what you’ll do after it passes.

To the question of what happens next, Trudeau’s reply is that it all depends on what we do now. Two weeks from now, it might be easier to say what the next two months will look like.

“How well we do this right now determines where our country will be in two weeks or in two months,” Trudeau said on Wednesday. “It’s in our hands. It’s in your hands.”

But as Canadian society shifts from scrambling to shut down to sheltering in place, it won’t just be reporters asking questions about what’s happening and where we’re headed.

Transparency and trust

Rarely, if ever, has a leader gone into a war with a publicly stated projection of how many might die, or a particularly accurate forecast for how long it might take. So Trudeau might be forgiven for not rushing to offer predictions.

But we’ve seen too many leaders fail in the past to be honest and transparent when it comes to waging war. And there’s a risk that leaders will be seen as hiding something if they’re anything less than fully and totally transparent right now.

That, in turn, could make it harder to maintain the public’s trust and support — which could undermine efforts to keep the pandemic in check.

Trudeau has called Canadians together. He has empathized, encouraged, cajoled, warned and scolded. He has shared stories of heroism and good citizenship. He has promised the government’s support and he has tried to provide reassurance.

He has not hidden the fact that this won’t be easy. And he has spoken in terms of “months.”

The importance of what we do now can’t be lost in a rush to figure out what happens next.

But at least part of the prime minister’s task now is to prepare Canadians for how hard this could be — even in the best-case scenario.

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Looking for the next mystery bestseller? This crime bookstore can solve the case

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WINNIPEG – Some 250 coloured tacks pepper a large-scale world map among bookshelves at Whodunit Mystery Bookstore.

Estonia, Finland, Japan and even Fenwick, Ont., have pins representing places outside Winnipeg where someone has ordered a page-turner from the independent bookstore that specializes in mystery and crime fiction novels.

For 30 years, the store has been offering fans of Agatha Christie’s Hercule Poirot or Arthur Conan Doyle’s Sherlock Holmes a place to get lost in whodunits both old and new.

Jack and Wendy Bumsted bought the shop in the Crescentwood neighbourhood in 2007 from another pair of mystery lovers.

The married couple had been longtime customers of the store. Wendy Bumsted grew up reading Perry Mason novels while her husband was a historian with vast knowledge of the crime fiction genre.

At the time, Jack Bumsted was retiring from teaching at the University of Manitoba when he was looking for his next venture.

“The bookstore came up and we bought it, I think, within a week,” Wendy Bumsted said in an interview.

“It never didn’t seem like a good idea.”

In the years since the Bumsteds took ownership, the family has witnessed the decline in mail-order books, the introduction of online retailers, a relocation to a new space next to the original, a pandemic and the death of beloved co-owner Jack Bumsted in 2020.

But with all the changes that come with owning a small business, customers continue to trust their next mystery fix will come from one of the shelves at Whodunit.

Many still request to be called about books from specific authors, or want to be notified if a new book follows their favourite format. Some arrive at the shop like clockwork each week hoping to get suggestions from Wendy Bumsted or her son on the next big hit.

“She has really excellent instincts on what we should be getting and what we should be promoting,” Micheal Bumsted said of his mother.

Wendy Bumsted suggested the store stock “Thursday Murder Club,” the debut novel from British television host Richard Osman, before it became a bestseller. They ordered more copies than other bookstores in Canada knowing it had the potential to be a hit, said Michael Bumsted.

The store houses more than 18,000 new and used novels. That’s not including the boxes of books that sit in Wendy Bumsted’s tiny office, or the packages that take up space on some of the only available seating there, waiting to be added to the inventory.

Just as the genre has evolved, so has the Bumsteds’ willingness to welcome other subjects on their shelves — despite some pushback from loyal customers and initially the Bumsted patriarch.

For years, Jack Bumsted refused to sell anything outside the crime fiction genre, including his own published books. Instead, he would send potential buyers to another store, but would offer to sign the books if they came back with them.

Wendy Bumsted said that eventually changed in his later years.

Now, about 15 per cent of the store’s stock is of other genres, such as romance or children’s books.

The COVID-19 pandemic forced them to look at expanding their selection, as some customers turned to buying books through the store’s website, which is set up to allow purchasers to get anything from the publishers the Bumsteds have contracts with.

In 2019, the store sold fewer than 100 books online. That number jumped to more than 3,000 in 2020, as retailers had to deal with pandemic lockdowns.

After years of running a successful mail-order business, the store was able to quickly adapt when it had to temporarily shut its doors, said Michael Bumsted.

“We were not a store…that had to figure out how to get books to people when they weren’t here.”

He added being a community bookstore with a niche has helped the family stay in business when other retailers have struggled. Part of that has included building lasting relationships.

“Some people have put it in their wills that their books will come to us,” said Wendy Bumsted.

Some of those collections have included tips on traveling through Asia in the early 2000s or the history of Australian cricket.

Micheal Bumsted said they’ve had to learn to be patient with selling some of these more obscure titles, but eventually the time comes for them to find a new home.

“One of the great things about physical books is that they can be there for you when you are ready for them.”

This report by The Canadian Press was first published on Sept. 15, 2024.



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Labour Minister praises Air Canada, pilots union for avoiding disruptive strike

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MONTREAL – Canada’s labour minister is praising both Air Canada and the union representing about 5,200 of its pilots for averting a work stoppage that would have disrupted travel for hundreds of thousands of passengers.

Steven MacKinnon’s comments came in a statement shared to social media shortly after Canada’s largest air carrier announced it had reached a tentative labour deal with the Air Line Pilots Association.

MacKinnon thanked both sides and federal mediators, saying the airline and its pilots approached negotiations with “seriousness and a resolve to get a deal.”

The tentative agreement averts a strike or lockout that could have begun as early as Wednesday for Air Canada and Air Canada Rouge, with flight cancellations expected before then.

The airline now says flights will continue as normal while union members vote on the tentative four-year contract.

Air Canada had called on the federal government to intervene in the dispute, but Prime Minister Justin Trudeau said Friday that would only happen if it became clear no negotiated agreement was possible.

This report from The Canadian Press was first published Sept. 15, 2024.

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As plant-based milk becomes more popular, brands look for new ways to compete

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When it comes to plant-based alternatives, Canadians have never had so many options — and nowhere is that choice more abundantly clear than in the milk section of the dairy aisle.

To meet growing demand, companies are investing in new products and technology to keep up with consumer tastes and differentiate themselves from all the other players on the shelf.

“The product mix has just expanded so fast,” said Liza Amlani, co-founder of the Retail Strategy Group.

She said younger generations in particular are driving growth in the plant-based market as they are consuming less dairy and meat.

Commercial sales of dairy milk have been weakening for years, according to research firm Mintel, likely in part because of the rise of plant-based alternatives — even though many Canadians still drink dairy.

The No. 1 reason people opt for plant-based milk is because they see it as healthier than dairy, said Joel Gregoire, Mintel’s associate director for food and drink.

“Plant-based milk, the one thing about it — it’s not new. It’s been around for quite some time. It’s pretty established,” said Gregoire.

Because of that, it serves as an “entry point” for many consumers interested in plant-based alternatives to animal products, he said.

Plant-based milk consumption is expected to continue growing in the coming years, according to Mintel research, with more options available than ever and more consumers opting for a diet that includes both dairy and non-dairy milk.

A 2023 report by Ernst & Young for Protein Industries Canada projected that the plant-based dairy market will reach US$51.3 billion in 2035, at a compound annual growth rate of 9.5 per cent.

Because of this growth opportunity, even well-established dairy or plant-based companies are stepping up their game.

It’s been more than three decades since Saint-Hyacinthe, Que.-based Natura first launched a line of soy beverages. Over the years, the company has rolled out new products to meet rising demand, and earlier this year launched a line of oat beverages that it says are the only ones with a stamp of approval from Celiac Canada.

Competition is tough, said owner and founder Nick Feldman — especially from large American brands, which have the money to ensure their products hit shelves across the country.

Natura has kept growing, though, with a focus on using organic ingredients and localized production from raw materials.

“We’re maybe not appealing to the mass market, but we’re appealing to the natural consumer, to the organic consumer,” Feldman said.

Amlani said brands are increasingly advertising the simplicity of their ingredient lists. She’s also noticing more companies offering different kinds of products, such as coffee creamers.

Companies are also looking to stand out through eye-catching packaging and marketing, added Amlani, and by competing on price.

Besides all the companies competing for shelf space, there are many different kinds of plant-based milk consumers can choose from, such as almond, soy, oat, rice, hazelnut, macadamia, pea, coconut and hemp.

However, one alternative in particular has enjoyed a recent, rapid ascendance in popularity.

“I would say oat is the big up-and-coming product,” said Feldman.

Mintel’s report found the share of Canadians who say they buy oat milk has quadrupled between 2019 and 2023 (though almond is still the most popular).

“There seems to be a very nice marriage of coffee and oat milk,” said Feldman. “The flavour combination is excellent, better than any other non-dairy alternative.”

The beverage’s surge in popularity in cafés is a big part of why it’s ascending so quickly, said Gregoire — its texture and ability to froth makes it a good alternative for lattes and cappuccinos.

It’s also a good example of companies making a strong “use case” for yet another new entrant in a competitive market, he said.

Amid the long-standing brands and new entrants, there’s another — perhaps unexpected — group of players that has been increasingly investing in plant-based milk alternatives: dairy companies.

For example, Danone has owned the Silk and So Delicious brands since an acquisition in 2014, and long-standing U.S. dairy company HP Hood LLC launched Planet Oat in 2018.

Lactalis Canada also recently converted its facility in Sudbury, Ont., to manufacture its new plant-based Enjoy! brand, with beverages made from oats, almonds and hazelnuts.

“As an organization, we obviously follow consumer trends, and have seen the amount of interest in plant-based products, particularly fluid beverages,” said Mark Taylor, president and CEO of Lactalis Canada, whose parent company Lactalis is the largest dairy products company in the world.

The facility was a milk processing plant for six decades, until Lactalis Canada began renovating it in 2022. It now manufactures not only the new brand, but also the company’s existing Sensational Soy brand, and is the company’s first dedicated plant-based facility.

“We’re predominantly a dairy company, and we’ll always predominantly be a dairy company, but we see these products as complementary,” said Taylor.

It makes sense that major dairy companies want to get in on plant-based milk, said Gregoire. The dairy business is large — a “cash cow,” if you will — but not really growing, while plant-based products are seeing a boom.

“If I’m looking for avenues of growth, I don’t want to be left behind,” he said.

Gregoire said there’s a potential for consumers to get confused with so many options, which is why it’s so important for brands to find a way to differentiate themselves, whether it’s with taste, health, or how well the drink froths for a latte.

Competition in a more crowded market is challenging, but Taylor believes it results in better products for consumers.

“It keeps you sharp, and it forces you to be really good at what you’re doing. It drives innovation,” he said.

This report by The Canadian Press was first published Sept. 15, 2024.



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