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'Are we nuts?' Meet Canadians who started businesses during the pandemic – CBC.ca

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Even with the country in lockdown, a number of Canadian entrepreneurs are plunging ahead with new ventures.

Some are focusing their startup on issues related directly to the virus.

Others had begun to put business plans into action just before the pandemic hit, and it wasn’t possible to pull back.

Still others find that the new, challenging environment actually presents an advantage for their startup.

Here are some of their stories.

Virtual funeral services

Effie Anolik, 30, of Toronto doesn’t have a background in the funeral business. She worked for Shopify, the e-commerce platform, for four years. But when her father died two years ago, she was surprised that other than a website, the funeral home offered next-to-no online services.

“You have to go to the funeral home in person to plan a funeral,” said Anolik. “My family had to go there to process the credit card payment. It seemed like an interaction that could have happened online.”

She figured funeral homes needed new, consumer-friendly technology, and started a company to create back office software.

But this month she’s shifted gears, to go direct to consumers.

“Right now, families are really out of options, and don’t know how to move forward with some sort of gathering,” she said.

Her new company, PlanaFuneral.com, offers a free phone consultation to start, while other services range from $200 to $400. Those services include:

  • Customized “virtual funerals” that include full event management, invites, and a recording of the online event.   
  • A slideshow or video of the deceased family member’s life.
  • Hosting services for the gathering over Zoom, the conference platform.
  • Consultation with family and friends who may want to give a eulogy or make a presentation.
  • If there is to be a burial, it can be livestreamed so that family and friends can feel present.

In the few days since the company has been up and running, Anolik has heard from several potential clients — including someone in New York City who has been unable to arrange a cremation and wants help. She expects demand to increase and says her small team is ready to handle it.

She’ll have competition. Some Canadian funeral homes have started to organize virtual mourning services during the pandemic as well.

Nonetheless, Anolik is convinced her venture has a future, even when people are once again able to gather to pay respects.

“There will still be a need for virtual gatherings to bring everyone together,” she says. “Virtual gatherings can include guests who may have not been able to attend in the traditional sense, due to distance and cost.”

She intends to add other services to help bereaved families, such as assisting with the closure of bank accounts and social media profiles, as well as subscriptions and contracts that need to be cancelled.

“There’s a lot to navigate,” she said.

Telemedicine for pets

Kerri-Lynn McAllister has launched a telehealth service so pet owners can get virtual appointments for their animals. (Jillian Lorraine Photography )

Toronto-based Kerri-Lynn McAllister is turning her love of animals into a new business. A founding member of Ratehub.ca, the popular financial product comparison website, last fall she started Pawzy, an online resource for pet health and wellness.  

Now she’s launching Pawzy Telehealth, a new branch of the business that provides a teleconferencing system designed specifically for virtual visits to the veterinarian.

“A lot of vets have had to reduce their hours and services to emergency care,” said McAllister. “And as a result, pets don’t have access to the same level of care that they otherwise would.”

Pet owners don’t pay for the service. Instead, vet clinics sign up and pay a monthly fee, in order to continue seeing customers and their pets, and keep their revenue stream flowing.

“We’re doing a free COVID offer during the next two months, but afterwards there will be a subscription fee for the software of $99 a month per clinic,” she said.

In the next couple of weeks, McAllister plans to launch a more consumer-focused service, where Canadians anywhere can connect with a vet at any time. “It doesn’t have to be a service offered by their own vet, it will be enabled for any Canadian to use.” 

Food delivery

Chef Eric Rogers, left, and his partner Josh Peace show off the type of food they’ll be offering with their new venture. (Submitted by Eric Rogers)

Chef Eric Rogers of Toronto had been working with a partner prior to the COVID-19 crisis to open Riverside Kitchen, a so-called ghost kitchen, a delivery-only service that would offer four menus of food through apps such as UberEats, DoorDash and SkipTheDishes.

A ghost kitchen is basically a restaurant minus the tables, waiters and diners. It’s all about the back of house production of food for delivery.

“We did a lot of research, and the numbers coming out of the States showed the virtual or ghost kitchens were basically doubling their volume of business every year,” said Rogers. “It’s one of the fastest growing segments of the food industry.”

They were planning to launch in April, but that’s now been delayed a month due to the pandemic. Rogers and his partner had intended to rent an industrial kitchen, but he now suspects they’ll soon have other, less expensive options.

“There’s going to be a lot of restaurant failures,” he said. “We have approached two landlords to say what we might offer you is a bridge lease. If we commit to six months or a year, while they find a new restaurant tenant, we would pay to cover off their utilities. We won’t pay full pop, but they’ll get some income.”

A sample of the food chef Eric Rogers will be creating with his new venture, Riverside Kitchen. (Submitted by Eric Rogers)

Meanwhile, he and his partner, Josh Peace, have been making sample dishes of their food lines in order to photograph them for the app companies. Those lines include hand-crafted sandwiches, a BBQ smokehouse, a South American menu, and a family dinner project.

“We’ve certainly looked at each other every so often and asked each other, ‘Are we nuts?’ But delivery was already growing exponentially and now it’s the only trick in town. No one can go to a restaurant.”

He said he believes the home-delivery trend will keep growing, as it may take some time before people are eager to dine out again.

A brand new advertising agency

Beverley Hammond, pictured here, had disinfectant wipes on hand when she met with partners Denise Rossetto and Carlos Moreno to sign the shareholder agreement for their new advertising agency. (Submitted by Broken Heart Love Affair)

It’s fair to say there’s never an ideal time to launch a new advertising agency, given the industry is already crowded and fiercely competitive. But Beverley Hammond and her four Toronto-based co-founders had no idea a pandemic was coming when they banded together to form Broken Heart Love Affair, their unusually named firm.

“We started working on it in the fall,” she said. “And my partners, some of the top talent in the country, gave notice at their agencies.”

With chief creative officers from big-name agencies such as Cossette and BBDO on the founding team, it might have made sense to turn around and ask for their jobs back, once it became clear the pandemic was about to take a devastating toll on the economy.

But Hammond says that wasn’t possible — legal agreements had been signed.

“The train had left the station. We were off and running.”

By the time the company launched officially on March 27, the group had to wear gloves and masks, and bring disinfectant wipes to sign the Broken Heart Love Affair shareholder agreement.

The agency has already signed Kids Help Phone, Everest Insurance and Kruger, a paper product company, as clients.

“We are in the midst of eight new business opportunities right now. That’s a lot in normal times. It’s inexplicable now,” she said. The firm even signed a new client on Easter Sunday. “There doesn’t seem to be any delineation between weekdays and weekends right now.”

Despite that promising start, Hammond admits it’s a scary time. In addition to the five co-founders, four employees have been hired and salaries need to be paid.

But as a longtime entrepreneur, Hammond isn’t fazed.

“I’ve lived with that kind of pressure before, like anyone starting a business.”

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N.S. legal scholar’s book describes ‘mainstream’ porn’s rise, and the price women pay

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HALIFAX – When legal scholar Elaine Craig started researching pornography, she knew little about websites such as Pornhub or xHamster — and she did not anticipate that the harsh scenes she would view would at times force her to step away.

Four years later, the Dalhousie University law professor has published a book that portrays in graphic detail the rise of ubiquitous free porn, concluding it is causing harm to the “sexual integrity” of girls, women and the community at large.

The 386-page volume, titled “Mainstreaming Porn” (McGill-Queen’s University Press), begins by outlining how porn-streaming firms claim to create “safe spaces” for adults to view “consensual, perfectly legal sex,” as their moderators — both automated and human — keep depictions of illegal acts off the sites.

But as the 49-year-old professor worked through the topic, she came to question these claims. Depictions of sex that find their way onto the platforms are far from benign, she says.

“Representations of sex in mainstream porn … that weaponize sex against women and girls, that represent it as a tactic to be deployed against unconscious women or unsuspecting ‘daughters’ when their mothers are not home … do not promote sexual integrity and human flourishing,” she writes in her closing chapter.

Joanna Birenbaum, a Toronto-based lawyer who has worked with sexual assault victims for 20 years, said in a recent email that Craig’s work is the first to “really make the connection between porn, its impact on women and girls … and the ways in which it has evolved to become part of the tech industry.”

“It is eye-opening because it is so frank and concrete … for those who are unaware of what can be found on these mainstream platforms.”

For example, Canadian criminal law is clear that when a person is asleep, they lack the capacity for sexual consent. But Craig’s online searches of porn platforms found “countless videos” depicting the perpetration of sexual assault on “sleeping or unconscious women.” The difference in the pseudo-reality of porn was the women were almost always depicted as pleased and accepting.

Meanwhile, the book finds that “incest-based” porn — and the associated “tags” designed to draw viewers — are “as prolific as they are popular.” Craig said during an interview at her campus office that she believes a subset of this category, showing male family members having sex with female performers depicted as girls, meets the definition of child pornography.

Then there are the depictions of the surreptitious filming of sex without the knowledge of those being recorded, “another relatively common phenomenon on porn-streaming platforms,” she writes. In her closing chapters, she urges all provinces to pass laws to allow rapid removal of such material from sites.

For Craig, a mother of two boys, her journey into this world was draining. After writing the chapter on incest-themed porn, she had to take three months away from the project. “I found it challenging to watch some of it,” she said.

In her book, Craig notes how last year, after a judge sentenced an Ottawa man to seven years in prison for posting secret sex videos, a vice-president with Ethical Capital Partners — which owns Pornhub’s parent Aylo — said the site no longer allows individuals to search for videos under the tag, “hidden camera.”

But when Craig checked she found that, while the term “hidden camera” yielded no videos on Pornhub, using just the term “hidden” did produce results. Titles on the first page of her search results included, “Dragged a sexy classmate into bed and filmed sex on a hidden phone.” Other categories including “secret voyeur,” “real amateur hidden” and “spy” also yielded videos.

A Pornhub spokesman said in an emailed statement this week that the company has a list of more than 35,000 banned keywords and millions of permutations “that prevent users from trying to search for words that may violate our terms of service.” He said the list is “constantly evolving, with new words regularly added in multiple languages.”

In her closing chapters, Craig questions whether using criminal law to go after the producers and possessors of the porn she considers illegal will be effective. Instead she prefers a human rights approach that identifies “hateful” porn and monitors remedies over time.

Her research found that certain graphic slurs directed at women yielded links to hundreds of videos last year on Pornhub, and Craig argues these expressions can be seen as part of a “taxonomy of misogyny and racism” that the sites are building.

She argues for federal legislation to prohibit streaming companies from promoting videos with titles, tags and categories that meet the definition of hate speech — “vilification and detestation on the basis of sex or race, for example.”

The author notes that the Online Harms Act — currently before Parliament — would create a digital safety commission and impose a “duty of responsibility” on porn sites to prevent harmful content toward children. However, Craig calls for the same approach to be applied to “the unique harms” the streaming platforms are creating for women.

Craig argues against an “absolutist” ban on porn, making the case that this is unrealistic, but she calls for a landscape where “sex should not be mean” and where parents and schools start to educate teenagers about the harmful forms of sexuality they may encounter on the free platforms.

“Mainstream porn-streaming platforms should be held more responsible for preventing these harms and for bearing their costs when they fail,” she writes.

This report by The Canadian Press was first published Nov. 13, 2024.



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Trump’s appointees have criticized Trudeau, warned of border issues with Canada

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WASHINGTON – Donald Trump’s second administration is filling up with some of his most loyal supporters and many of the people landing top jobs have been critical of Prime Minister Justin Trudeau and security at Canada’s border.

One expert says there are not many Canadian allies, so far, in the president-elect’s court.

“I don’t see a whole lot of friends of Canada in there,” said Fen Hampson, a professor of international affairs at Carleton University in Ottawa and co-chair of the Expert Group on Canada-U.S. Relations.

As the Republican leader starts making crucial decisions about his administration, designations for foreign policy and border positions have sent signals to Canada, and the rest of the world, about America’s path forward.

Trump campaigned on imposing a minimum 10 per cent across-the-board import tariff. A Canadian Chamber of Commerce report suggests that would shrink the Canadian economy, resulting in around $30 billion per year in economic costs.

The president-elect is also critical of giving aid to Ukraine in its war against Russian aggression and has attacked the United Nations, both things the Liberal government in Canada strongly backs.

Trump tapped Mike Waltz to be national security adviser amid increasing geopolitical instability, saying in a statement Tuesday that Waltz “will be a tremendous champion of our pursuit of Peace through Strength!”

Waltz, a three-term congressman from Florida, has repeatedly slammed Trudeau on social media, particularly for his handling of issues related to China.

He also recently weighed in on the looming Canadian election, posting on X that Conservative Leader Pierre Poilievre was going to “send Trudeau packing in 2025” and “start digging Canada out of the progressive mess it’s in.”

Like Trump, Waltz has been critical of NATO members that don’t meet defence spending targets — something Canada is not doing, and won’t do for years.

Trudeau promised to meet the target of spending the equivalent of two per cent of GDP on defence by 2032.

Immigration and border security were a key focus for Republicans during the election and numerous key appointees have their eyes to the north.

It’s been reported that Florida Sen. Marco Rubio, a vocal critic of China, is expected to be named Secretary of State.

Rubio has pointed to concerns at the Canada-U.S. border. He recently blasted Canada’s move to accept Palestinian refugees, claiming “terrorists and known criminals continue to stream across U.S. land borders, including from Canada.”

Trump’s choice for ambassador to the United Nations, New York Congresswoman Elise Stefanik, has also focused on the border with Canada.

Stefanik, as a member of the Northern Border Security Caucus, called for Homeland Security to secure the border, claiming there had been an increase in human and drug trafficking.

“We must protect our children from these dangerous illegal immigrants who are pouring across our northern border in record numbers,” she posted on X last month.

Stefanik has little foreign policy experience, but Trump described her as a “smart America First fighter.” She repeatedly denounced the UN, saying the international organization is antisemitic for its criticism of Israel’s bombardment of Gaza.

U.S. media reports say longtime Trump loyalist Kristi Noem, South Dakota’s governor, has been chosen to run Homeland Security. She was on the shortlist to be vice-president until controversy erupted over an anecdote in her book about shooting a dog.

“She doesn’t seem to have very warm feelings (toward Canada),” Hampson said

Last year, she claimed to be having conversations with a Canadian family-owned business looking to relocate to her state because of COVID-19 pandemic restrictions.

But Noem has also said that the Canada-U.S.-Mexico Agreement, negotiated under the first Trump administration, was “a major win.”

The trilateral agreement is up for review in 2026.

Robert Lighthizer, Trump’s former trade representative , has been an informal adviser for the president-elect’s transition and Deputy Prime Minister Chrystia Freeland said they remain in contact.

He has been touted by analysts as an option for several jobs in Trump’s second administration, including a return to the trade file, though Hampson said he is unlikely to go back to the trade representative role.

Hampson said there are still significant questions about how sweeping the tariffs could be and if there will be carve-outs for industries like energy. Trump and his team may also hang the tariff threat over upcoming trade negotiations.

“Is he going to stick us with a tariff Day 1 or shortly after?” Hampson asked.

Some experts have called for Canada to remain calm and focus on opportunities rather than fears. Others have called for bold action and creative thinking.

Canada revived a cabinet committee on Canada-U.S. relations a little more than 24 hours after Trump’s win was secured.

Trudeau said Tuesday in Fredericton that under the first Trump presidency, Canada successfully negotiated the trilateral trade deal by demonstrating that the country’s interests and economies are aligned.

“That is going to continue to be the case,” he said.

This report by The Canadian Press was first published Nov. 13, 2024.



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Toronto Sceptres open camp ahead of second PWHL season |

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The Toronto Sceptres have opened training camp for the upcoming PWHL season, with a new logo, new colours, new jerseys and a new primary venue in Coca-Cola Coliseum. The team has a lot to look ahead to after a busy off-season and successful inaugural campaign. (Nov. 12, 2024)



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