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Facebook’s Politics Aren’t Aging Well – The Wall Street Journal

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Facebook’s results have historically functioned as a powerful antidote to seemingly any and all bad press, but the company’s resilience has limits.



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josh edelson/Agence France-Presse/Getty Images

They say it is best not to talk politics among friends. But in trying to avoid the conversation,

Facebook


FB 1.67%

has stepped right into the thick of it. Now, some of its most valuable relationships are at risk.

Since the Cambridge Analytica scandal in 2018, Facebook has been no stranger to controversies ranging from election misinformation, security breaches, violent content and more. Widespread user movements have encouraged those fed up with the platform to sign off permanently.

Most haven’t, though, as evidenced by the fact that Facebook has continued to grow. The platform added more than 400 million monthly users—more than the entire population of the U.S.—between March 2018, when the Cambridge Analytica news broke, and March of this year. Meanwhile, advertising revenue grew an average of 32% annually over the last two calendar years. Facebook’s results have historically functioned as a powerful antidote to seemingly any and all bad press. Despite swings along the way, Facebook’s stock has rebounded roughly 75% off three-year lows hit in late 2018.

But Facebook’s resilience has limits. Ahead of the 2020 election, Chief Executive Mark Zuckerberg has held firm in his belief that it isn’t the job of his platform to fact check political ads or exclude anything but the most outright harmful points of view from the social conversation. With the nation growing more divided by the minute over issues of health, race, class and gender, this political inactivism has sparked widespread controversy, even driving some employees to resign.

Now advertisers are joining the fray, hitting Facebook where it really hurts. News of major companies including

Unilever

and

Coca-Cola

pausing ad spending on the platform on Friday got everyone’s attention. In response, Mr. Zuckerberg published a blog post pledging his platform would start prohibiting a wider range of hateful content in ads and would label newsworthy content that violated its policies, seemingly capitulating somewhat to mounting protest.

AB Bernstein analyst Mark Shmulik said in a note on Friday that he expects advertiser participation in the boycott to continue to climb on both Facebook and Instagram. While previously it was hard to know which individual users were really deleting their accounts, major advertisers such as Coca-Cola are highly visible. Mr. Shmulik says the public nature of today’s debate will create peer pressure for brands. As of Monday morning, a list compiled by MKM Partners includes 184 companies that have joined the movement.

Particularly bad for Facebook, the boycott could be prolonged in the absence of more major policy change. Facebook said in a statement regarding the boycott that it finds nearly 90% of hate speech on its platform, but it knows it has more work to do. A website for the “stop hate for profit” movement lists 10 suggested policy changes, including that Facebook refund advertisers whose ads ran alongside what was later removed as a violation of Facebook’s terms. The company says it will work with civil-rights groups and experts to continue to fight against hate.

UBS analyst Eric Sheridan says the brands involved in the boycott so far don’t make up a significant percentage of Facebook’s revenue, even jointly. He estimates the vast majority of Facebook’s roughly 8 million advertisers are small and medium-size businesses.

Still, the near-term threat is real. Competitors including

Twitter

and Snapchat have tried to take a more active role in policing problematic content, and could grow their appeal to advertisers at Facebook’s expense. Peer pressure among advertisers remains a threat as well. At 16 years old, Facebook’s “cool” factor has long worn off. Until now though, the company hasn’t faced a scenario in which being on Facebook earns you a negative stigma.

While it is likely Facebook will always retain a sizable network of loyal followers, meaningful return on its investment requires mass popularity that expands, rather than contracts.

Related Video

Facebook and Twitter have taken different stances on moderating President Trump on their platforms. It’s the latest controversy in an ongoing debate about the responsibility tech companies have in policing speech online. Photo illustration: Carter McCall/WSJ

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‘Disgraceful:’ N.S. Tory leader slams school’s request that military remove uniform

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HALIFAX – Nova Scotia Premier Tim Houston says it’s “disgraceful and demeaning” that a Halifax-area school would request that service members not wear military uniforms to its Remembrance Day ceremony.

Houston’s comments were part of a chorus of criticism levelled at the school — Sackville Heights Elementary — whose administration decided to back away from the plan after the outcry.

A November newsletter from the school in Middle Sackville, N.S., invited Armed Forces members to attend its ceremony but asked that all attendees arrive in civilian attire to “maintain a welcoming environment for all.”

Houston, who is currently running for re-election, accused the school’s leaders of “disgracing themselves while demeaning the people who protect our country” in a post on the social media platform X Thursday night.

“If the people behind this decision had a shred of the courage that our veterans have, this cowardly and insulting idea would have been rejected immediately,” Houston’s post read. There were also several calls for resignations within the school’s administration attached to Houston’s post.

In an email to families Thursday night, the school’s principal, Rachael Webster, apologized and welcomed military family members to attend “in the attire that makes them most comfortable.”

“I recognize this request has caused harm and I am deeply sorry,” Webster’s email read, adding later that the school has the “utmost respect for what the uniform represents.”

Webster said the initial request was out of concern for some students who come from countries experiencing conflict and who she said expressed discomfort with images of war, including military uniforms.

Her email said any students who have concerns about seeing Armed Forces members in uniform can be accommodated in a way that makes them feel safe, but she provided no further details in the message.

Webster did not immediately respond to a request for comment.

At a news conference Friday, Houston said he’s glad the initial request was reversed but said he is still concerned.

“I can’t actually fathom how a decision like that was made,” Houston told reporters Friday, adding that he grew up moving between military bases around the country while his father was in the Armed Forces.

“My story of growing up in a military family is not unique in our province. The tradition of service is something so many of us share,” he said.

“Saying ‘lest we forget’ is a solemn promise to the fallen. It’s our commitment to those that continue to serve and our commitment that we will pass on our respects to the next generation.”

Liberal Leader Zach Churchill also said he’s happy with the school’s decision to allow uniformed Armed Forces members to attend the ceremony, but he said he didn’t think it was fair to question the intentions of those behind the original decision.

“We need to have them (uniforms) on display at Remembrance Day,” he said. “Not only are we celebrating (veterans) … we’re also commemorating our dead who gave the greatest sacrifice for our country and for the freedoms we have.”

NDP Leader Claudia Chender said that while Remembrance Day is an important occasion to honour veterans and current service members’ sacrifices, she said she hopes Houston wasn’t taking advantage of the decision to “play politics with this solemn occasion for his own political gain.”

“I hope Tim Houston reached out to the principal of the school before making a public statement,” she said in a statement.

This report by The Canadian Press was first published Nov. 8, 2024.

The Canadian Press. All rights reserved.

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Saskatchewan NDP’s Beck holds first caucus meeting after election, outlines plans

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REGINA – Saskatchewan Opposition NDP Leader Carla Beck says she wants to prove to residents her party is the government in waiting as she heads into the incoming legislative session.

Beck held her first caucus meeting with 27 members, nearly double than what she had before the Oct. 28 election but short of the 31 required to form a majority in the 61-seat legislature.

She says her priorities will be health care and cost-of-living issues.

Beck says people need affordability help right now and will press Premier Scott Moe’s Saskatchewan Party government to cut the gas tax and the provincial sales tax on children’s clothing and some grocery items.

Beck’s NDP is Saskatchewan’s largest Opposition in nearly two decades after sweeping Regina and winning all but one seat in Saskatoon.

The Saskatchewan Party won 34 seats, retaining its hold on all of the rural ridings and smaller cities.

This report by The Canadian Press was first published Nov. 8, 2024.

The Canadian Press. All rights reserved.

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Nova Scotia election: Liberals say province’s immigration levels are too high

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HALIFAX – Nova Scotia‘s growing population was the subject of debate on Day 12 of the provincial election campaign, with Liberal Leader Zach Churchill arguing immigration levels must be reduced until the province can provide enough housing and health-care services.

Churchill said Thursday a plan by the incumbent Progressive Conservatives to double the province’s population to two million people by the year 2060 is unrealistic and unsustainable.

“That’s a big leap and it’s making life harder for people who live here, (including ) young people looking for a place to live and seniors looking to downsize,” he told a news conference at his campaign headquarters in Halifax.

Anticipating that his call for less immigration might provoke protests from the immigrant community, Churchill was careful to note that he is among the third generation of a family that moved to Nova Scotia from Lebanon.

“I know the value of immigration, the importance of it to our province. We have been built on the backs of an immigrant population. But we just need to do it in a responsible way.”

The Liberal leader said Tim Houston’s Tories, who are seeking a second term in office, have made a mistake by exceeding immigration targets set by the province’s Department of Labour and Immigration. Churchill said a Liberal government would abide by the department’s targets.

In the most recent fiscal year, the government welcomed almost 12,000 immigrants through its nominee program, exceeding the department’s limit by more than 4,000, he said. The numbers aren’t huge, but the increase won’t help ease the province’s shortages in housing and doctors, and the increased strain on its infrastructure, including roads, schools and cellphone networks, Churchill said.

“(The Immigration Department) has done the hard work on this,” he said. “They know where the labour gaps are, and they know what growth is sustainable.”

In response, Houston said his commitment to double the population was a “stretch goal.” And he said the province had long struggled with a declining population before that trend was recently reversed.

“The only immigration that can come into this province at this time is if they are a skilled trade worker or a health-care worker,” Houston said. “The population has grown by two per cent a year, actually quite similar growth to what we experienced under the Liberal government before us.”

Still, Houston said he’s heard Nova Scotians’ concerns about population growth, and he then pivoted to criticize Prime Minister Justin Trudeau for trying to send 6,000 asylum seekers to Nova Scotia, an assertion the federal government has denied.

Churchill said Houston’s claim about asylum seekers was shameful.

“It’s smoke and mirrors,” the Liberal leader said. “He is overshooting his own department’s numbers for sustainable population growth and yet he is trying to blame this on asylum seekers … who aren’t even here.”

In September, federal Immigration Minister Marc Miller said there is no plan to send any asylum seekers to the province without compensation or the consent of the premier. He said the 6,000 number was an “aspirational” figure based on models that reflect each province’s population.

In Halifax, NDP Leader Claudia Chender said it’s clear Nova Scotia needs more doctors, nurses and skilled trades people.

“Immigration has been and always will be a part of the Nova Scotia story, but we need to build as we grow,” Chender said. “This is why we have been pushing the Houston government to build more affordable housing.”

Chender was in a Halifax cafe on Thursday when she promised her party would remove the province’s portion of the harmonized sales tax from all grocery, cellphone and internet bills if elected to govern on Nov. 26. The tax would also be removed from the sale and installation of heat pumps.

“Our focus is on helping people to afford their lives,” Chender told reporters. “We know there are certain things that you can’t live without: food, internet and a phone …. So we know this will have the single biggest impact.”

The party estimates the measure would save the average Nova Scotia family about $1,300 a year.

“That’s a lot more than a one or two per cent HST cut,” Chender said, referring to the Progressive Conservative pledge to reduce the tax by one percentage point and the Liberal promise to trim it by two percentage points.

Elsewhere on the campaign trail, Houston announced that a Progressive Conservative government would make parking free at all Nova Scotia hospitals and health-care centres. The promise was also made by the Liberals in their election platform released Monday.

“Free parking may not seem like a big deal to some, but … the parking, especially for people working at the facilities, can add up to hundreds of dollars,” the premier told a news conference at his campaign headquarters in Halifax.

This report by The Canadian Press was first published Nov. 7, 2024.

— With files from Keith Doucette in Halifax

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