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Inside Israel’s social media campaign to woo the Middle East – TheChronicleHerald.ca

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By Stephen Farrell, Maha El Dahan, Lisa Barrington and Zainah El-Haroun

(Reuters) – Working in close quarters, surrounded by maps of the Middle East, a small team based in Israel’s foreign ministry are focusing their sights on the Arab world.

Their mission: using social media to convince Arabs to embrace the Jewish state.

The team is spearheading an Arabic-language campaign via platforms such as Facebook, Twitter and Instagram as part of a multi-pronged diplomatic effort to win over popular acceptance in the Middle East.

But overturning decades of hostility is no easy feat, despite Israel in recent months having secured landmark Washington-brokered deals with the governments of the United Arab Emirates, Bahrain, Sudan and Morocco.

The magnitude of the task was underscored by a recent online backlash after photographs of Egyptian actor and rapper Mohamed Ramadan partying with Israeli celebrities at a Dubai bar surfaced on social media in November, along with a video showing guests partying as the Jewish song “Hava Nagila” played.

The Israeli Arabic-language social media team re-posted the photos from its main Facebook and Twitter accounts, including one of Ramadan hanging an arm around the neck of Israeli pop star Omer Adam with the caption “art always brings us together.”

Israeli officials acknowledge the challenges of the task in a region where there is widespread support for Palestinians living under Israeli occupation or as refugees across the Middle East.

Yonatan Gonen, who heads the Arabic-language social media unit, said in an interview that they posted the photos of Ramadan with the Israeli celebrities to show “normalization” between Israelis and Arabs. He acknowledged that the furore was disappointing but said there were also positive responses and that “it takes time, people change their minds over generations.”

Ofir Gendelman, a spokesman for Israel’s prime minister, said increasing numbers of Arabs view Israel as an ally and many publicly show their support on social media. “As regional peace expands further, talking to our neighbours in their own language becomes even more important,” said Gendelman, adding that Israel plans to expand its outreach in Arabic.

Ramadan didn’t respond to requests for comment. He said on social media at the time that he did not ask people taking photographs where they came from. “I salute the brotherly Palestinian people,” he added.

Dr Ala’a Shehabi, a London-based academic researcher with dual Bahraini and British nationality, said public sentiment in Arab countries remains pro-Palestinian. Of Israel’s social-media campaign, she added: “It is not a success if it hasn’t changed popular opinion.”

DIGITAL DIPLOMACY

Israel wants to gain broader Arab support for the new deals than it has with formal peace treaties it signed with Egypt and Jordan, in 1979 and 1994, respectively. Those treaties are upheld by the countries’ leaders but are regarded with little enthusiasm by many Egyptians and Jordanians.

An October report by Israel’s Ministry of Strategic Affairs found that during August and September more than 90% of Arabic social media commentary regarding the “normalization” deals was negative.

“Israel must prepare to commence a protracted campaign online to win hearts and minds in favor of creating stronger ties with Israel,” according to a detailed summary of the report shared with Reuters by the ministry. A ministry official said that by January the level of negative commentary had fallen to 75%.

That foreign ministry’s ten-member Arabic-language team includes both Jews and Arabs.

With messages such as “Salam, Shalom” – the Arabic and Hebrew words for peace – the campaign heavily features what Gonen refers to as “soft content,” such as music, food and sport. The team also posts about Israel’s adversaries such as Iran, Hamas and Hezbollah.

Established in 2011, the Arabic-language unit has significantly ramped up activity since late summer when news of the first accord was made public. The team currently publishes up to 700 or so social media posts a month, about 15% to 20% more than before the deals, Gonen said.

During a recent visit to Dubai, team member Lorena Khateeb posted to Twitter a photo of herself outdoors with the Israeli flag draped over her back. “Never imagined that I would raise the Israeli flag in an Arab country,” she said in the Nov. 21 post in both Arabic and English. Days later, one Israel’s official accounts – called @IsraelintheGulf and which she operates – tweeted a similar flag-draped photo of her.

Khateeb told Reuters that responses to her posts are mostly positive but some are negative.

GAUGING SUCCESS

Gonen says the aim is to create “engagement, interactions and dialogue” with Arab audiences. He said his team reaches 100 million people monthly via its social media accounts, which is double what it was a year ago.

It’s main Twitter account, which uses the handle @IsraelArabic and posted the Ramadan photos, has more than 425,000 followers.

Still, the Jewish state still faces widespread opposition to its reconciliation efforts across the region, which is home to more than 400 million Arabic speakers.

Michael Robbins of the Arab Barometer, a non-partisan research network that studies attitudes across the Arab world, said a post-normalisation survey by his group in Morocco, Algeria, Tunisia, Libya, Jordan and Lebanon suggested that the efforts of Israel and its regional allies “have had little if any effect on the views of ordinary citizens.”

He said they lacked data from Gulf countries, which did not permit them to ask questions that name Israel, but that attitudes in the countries they did conduct surveys had changed little from previous years.

“Overall, these results suggest that Israel’s strategy to win hearts and minds is failing. Few Arab citizens regardless of age or geography have positive views toward Israel,” Robbins said.

(Reporting by Stephen Farrell from Jerusalem, Maha El Dahan and Lisa Barrington from Dubai, and Zainah El-Haroun from Ramallah; Editing by Cassell Bryan-Low)

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Tech News in Canada

Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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