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How could real estate professionals better serve Canadian consumers? – Mortgage Broker News

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How could real estate professionals better serve Canadian consumers?

Ask any Canadian mortgage agent or real estate broker and they’ll likely tell you that providing their clients access to the latest tech solutions is one of their top priorities. But new data from digital moving service MoveSnap suggests consumers aren’t yet reaping the benefits of the myriad new tools on offer.

According to the results of a survey conducted on MoveSnap’s behalf, of those respondents who moved during the pandemic, 70% did not use technology to minimize their exposure to COVID-19. Of those that reported using technology during their pandemic real estate purchases, 13% took a virtual tour of their properties and 8% conducted a live video tour with the seller or agent. Somewhat shockingly, considering the widespread availability of the technology, only 11% reported signing documents electronically during the homebuying process.

“[W]hen it comes to real estate, many Canadians are not taking full advantage of available technologies that could help them move in a safer and more efficient manner, particularly through a pandemic,” Marina Avisar, MoveSnap CEO, said in a statement.

In comments to MBN, Avisar said the real estate industry’s relatively slow adoption of technology stems from the sector’s “deep-seeded roots” in using client relationships and personal interactions to build trust among clients.

“Real estate professionals nurture their relationships with clients, working to add direct value in earning referrals and repeat customers,” she said, adding that the value of these interactions has not been lost on consumers, making the human connections involved with the typical real estate transaction “paramount to both sides.”  As a result, Avisar said, technology investment within many traditional firms “has been focused in areas that did not disrupt this customer engagement.”

Ironically, even though 70% of respondents said they did not leverage technology during their home purchases and subsequent moves, 43% of them said better use of technology would have made their move during the pandemic safer. The disconnect, Avisar speculated, may be the result of real estate professionals either not explicitly making their clients aware of the tools at their disposal or falling behind in their own knowledge of what new customer experience-improving advances are hitting the market.

“Real estate professionals have a phenomenal opportunity to partner with organizations offering technologies that both complement their capabilities and elevate their clients’ experience,” she said. “Doing so will provide immediate impacts in easing current pandemic related concerns, while enabling longer term differentiation beyond the day when COVID no longer impacts our lives.”  

Even though 57% of those surveyed said they were unsure about moving during the pandemic, a whopping 84% did not change their plans to move, meaning a substantial number of Canadian homeowners are taking part in transactions they feel aren’t safe.  

“The need for a different approach is clearly emerging,” said Avisar. “Consumers are open to using technologies to support their move, which I think signals an untapped opportunity for real estate professionals to differentiate their services with clients.”

Additional insights

Despite being focused on Canadians’ sentiments around moving, MoveSnap’s survey generated a pile of intriguing data. Here are a few of the most interesting findings:

  • Despite the off-the-charts real estate activity seen during the last half of 2020, 79% of respondents said the pandemic had not led them to consider moving.
  • Collecting the responses from several questions about the lack of satisfaction respondents were feeling with their current living arrangements, 96% chose options related to a lack of indoor or outdoor space.
  • When asked to identify the most challenging part of their previous moving experiences, the highest percentage, 21%, said “real estate and legal paperwork”. (The next highest, at 20%, was setting up utilities. Most other options received single-digit responses.)
  • When asked if they would be willing to leverage technology to limit in-person interactions with their realtors, mortgage broker, or real estate lawyer, only slightly more than half, 58%, said they would.

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Greater Toronto home sales jump in October after Bank of Canada rate cuts: board

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TORONTO – The Toronto Regional Real Estate Board says home sales in October surged as buyers continued moving off the sidelines amid lower interest rates.

The board said 6,658 homes changed hands last month in the Greater Toronto Area, up 44.4 per cent compared with 4,611 in the same month last year. Sales were up 14 per cent from September on a seasonally adjusted basis.

The average selling price was up 1.1 per cent compared with a year earlier at $1,135,215. The composite benchmark price, meant to represent the typical home, was down 3.3 per cent year-over-year.

“While we are still early in the Bank of Canada’s rate cutting cycle, it definitely does appear that an increasing number of buyers moved off the sidelines and back into the marketplace in October,” said TRREB president Jennifer Pearce in a news release.

“The positive affordability picture brought about by lower borrowing costs and relatively flat home prices prompted this improvement in market activity.”

The Bank of Canada has slashed its key interest rate four times since June, including a half-percentage point cut on Oct. 23. The rate now stands at 3.75 per cent, down from the high of five per cent that deterred many would-be buyers from the housing market.

New listings last month totalled 15,328, up 4.3 per cent from a year earlier.

In the City of Toronto, there were 2,509 sales last month, a 37.6 per cent jump from October 2023. Throughout the rest of the GTA, home sales rose 48.9 per cent to 4,149.

The sales uptick is encouraging, said Cameron Forbes, general manager and broker for Re/Max Realtron Realty Inc., who added the figures for October were stronger than he anticipated.

“I thought they’d be up for sure, but not necessarily that much,” said Forbes.

“Obviously, the 50 basis points was certainly a great move in the right direction. I just thought it would take more to get things going.”

He said it shows confidence in the market is returning faster than expected, especially among existing homeowners looking for a new property.

“The average consumer who’s employed and may have been able to get some increases in their wages over the last little bit to make up some ground with inflation, I think they’re confident, so they’re looking in the market.

“The conditions are nice because you’ve got a little more time, you’ve got more choice, you’ve got fewer other buyers to compete against.”

All property types saw more sales in October compared with a year ago throughout the GTA.

Townhouses led the surge with 56.8 per cent more sales, followed by detached homes at 46.6 per cent and semi-detached homes at 44 per cent. There were 33.4 per cent more condos that changed hands year-over-year.

“Market conditions did tighten in October, but there is still a lot of inventory and therefore choice for homebuyers,” said TRREB chief market analyst Jason Mercer.

“This choice will keep home price growth moderate over the next few months. However, as inventory is absorbed and home construction continues to lag population growth, selling price growth will accelerate, likely as we move through the spring of 2025.”

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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Homelessness: Tiny home village to open next week in Halifax suburb

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HALIFAX – A village of tiny homes is set to open next month in a Halifax suburb, the latest project by the provincial government to address homelessness.

Located in Lower Sackville, N.S., the tiny home community will house up to 34 people when the first 26 units open Nov. 4.

Another 35 people are scheduled to move in when construction on another 29 units should be complete in December, under a partnership between the province, the Halifax Regional Municipality, United Way Halifax, The Shaw Group and Dexter Construction.

The province invested $9.4 million to build the village and will contribute $935,000 annually for operating costs.

Residents have been chosen from a list of people experiencing homelessness maintained by the Affordable Housing Association of Nova Scotia.

They will pay rent that is tied to their income for a unit that is fully furnished with a private bathroom, shower and a kitchen equipped with a cooktop, small fridge and microwave.

The Atlantic Community Shelters Society will also provide support to residents, ranging from counselling and mental health supports to employment and educational services.

This report by The Canadian Press was first published Oct. 24, 2024.

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Here are some facts about British Columbia’s housing market

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Housing affordability is a key issue in the provincial election campaign in British Columbia, particularly in major centres.

Here are some statistics about housing in B.C. from the Canada Mortgage and Housing Corporation’s 2024 Rental Market Report, issued in January, and the B.C. Real Estate Association’s August 2024 report.

Average residential home price in B.C.: $938,500

Average price in greater Vancouver (2024 year to date): $1,304,438

Average price in greater Victoria (2024 year to date): $979,103

Average price in the Okanagan (2024 year to date): $748,015

Average two-bedroom purpose-built rental in Vancouver: $2,181

Average two-bedroom purpose-built rental in Victoria: $1,839

Average two-bedroom purpose-built rental in Canada: $1,359

Rental vacancy rate in Vancouver: 0.9 per cent

How much more do new renters in Vancouver pay compared with renters who have occupied their home for at least a year: 27 per cent

This report by The Canadian Press was first published Oct. 17, 2024.

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