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Worldwide Marketing Resource Management Industry to 2026 – Featuring IBM, SAP SE and Teradata Among Others

Dublin, Feb. 16, 2021 (GLOBE NEWSWIRE) — The “Global Marketing Resource Management Market By Component, By Deployment Type, By Enterprise Size, By End User, By Region, Industry Analysis and Forecast, 2020 – 2026” report has been added to ResearchAndMarkets.com’s offering. The Global Marketing Resource Management Market size is expected to reach $6.5 billion by 2026, rising at a market growth of 13.8% CAGR during the forecast period. Marketing Resource Management (MRM) refers to a technology utilized to effectively manage the workforce and associated technology and operations like planning, production, and design of marketing processes. The advent of MRM applications has assisted businesses in their planning and budgeting activities. Marketing divisions can efficiently plan their budgets, specify the expenses types, and closeouts with the help of functions like budgeting and planning.The rising trend of digitization, coupled with the growing deployment of cloud-based MRM solutions across the world, acting as a major driver for the market. Organizations are increasingly adopting cloud and software-as-a-service (SaaS)-based solutions to develop a marketing ecosystem that is extremely cost-effective and customizable. Moreover, the incorporation of MRM with artificial intelligence (AI) and big data tools for data-driven marketing is fueling the growth of the market.These technologically advanced solutions help companies in assessing the effectiveness of their digital marketing assets and take corrective steps for the highest profits. The increasing organizational demand for customized brand imaging is another driving force behind the market growth. MRM is programmed to provide customer-centric content for improved brand experience with new customer profiles and better market presence of the organization, which is increasing its adoption by numerous organizations. Other aspects such as fast urbanization, growing expenditure capacities of the consumers, and comprehensive research and development (R&D) in the domain of information technology (IT), are expected to boost the growth of the market.By ComponentBased on Component, the market is segmented into Solutions and Services. Solutions segment is further bifurcated across Marketing Asset Management, Project Management, Brand & Advertisement Management, Financial Management, Capacity Planning Management and Others. The solutions segment is expected to procure a higher market size over the forecast years. This is because, marketing resource management solutions handle critical business problems associated with the management of marketing budgets, marketing calendars, and digital assets. With the help of marketing resource management solutions, companies are empowered to develop, upgrade, and maintain content to improve content sharing and collaboration, and publishing, ensure rapid TTM, expand brand awareness, drive online traffic and sales, and improve customer experience and satisfaction.By Deployment TypeBased on Deployment Type, the market is segmented into On-premise and Cloud. The on-premises segment is expected to garner a major portion of market size over the forecast period in the marketing resource management market. The installation of the on-premise marketing resource management solution is massive owing to the associated advantages of configuration & multiple customization options and low vendor dependency.By Enterprise SizeBased on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. The large enterprises segment is expected to hold a bigger market share over the forecast years. The deployment of marketing resource management solutions among large enterprises is massive due to the increasing assimilation of advanced technologies, broad product portfolio, many resources and complex workflows increase the deployment of marketing resource management solutions among large enterprises.By End UserBased on End User, the market is segmented into Manufacturing, Consumer Goods & Retail, Travel & Hospitality, Healthcare, Telecom & IT, BFSI and Others. The manufacturing segment procured the highest market size in 2019. MRM solutions are extensively utilized in the manufacturing sector to efficiently store, search, and distribute digital assets. These solutions can ease out asset management and collaboration within and outside the organization. Further, the manufacturing sector is observing a change toward digital campaigns. This factor is creating growth possibilities for MRM solutions in the manufacturing sector.By RegionBased on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America is anticipated to acquire the highest revenue share over the forecast years due to the existence of numerous marketing resource management vendors and growing adoption of cutting-edge technologies to decrease manual tasks and simplify workflows among North American enterprises. The rising trend of digitization and the increasing utilization of cloud-based MRM solutions in the Asia Pacific region are anticipated to boost the regional market growth. Companies in the Asia Pacific region are quickly moving toward Software-as-a-Service (SaaS) and cloud-based solutions to efficiently create a marketing ecosystem that is highly customizable and cost-effective.The major strategies followed by the market participants are Product Launches and Partnerships. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation is the major forerunner in the Marketing Resource Management Market. Companies such as Oracle Corporation, Adobe, Inc., IBM Corporation, Teradata Corporation, and HCL Technologies Ltd., SAS Institute, Inc., SAP SE are some of the key innovators in the market.The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, SAP SE, Teradata Corporation, Microsoft Corporation, HCL Technologies Ltd. (HCL Enterprises), Adobe, Inc., Oracle Corporation, Infor, Inc. (Koch Industries), SAS Institute, Inc., and North Plains Systems Corporation (Aclate, Inc.).Unique Offerings from the Publisher Exhaustive coverageHighest number of market tables and figuresSubscription based model availableGuaranteed best priceAssured post sales research support with 10% customization free Key Topics Covered: Chapter 1. Market Scope & Methodology1.1 Market Definition1.2 Objectives1.3 Market Scope1.4 Segmentation1.4.1 Global Marketing Resource Management Market, by Component1.4.2 Global Marketing Resource Management Market, by Deployment Type1.4.3 Global Marketing Resource Management Market, by Enterprise Size1.4.4 Global Marketing Resource Management Market, by End User1.4.5 Global Marketing Resource Management Market, by Geography1.5 Methodology for the researchChapter 2. Market Overview2.1 Introduction2.1.1 Overview2.1.2 Executive Summary2.1.3 Market Composition and Scenario2.2 Key Factors Impacting the Market2.2.1 Market Drivers2.2.2 Market RestraintsChapter 3. Competition Analysis – Global3.1 Cardinal Matrix3.2 Recent Industry Wide Strategic Developments3.2.1 Partnerships, Collaborations and Agreements3.2.2 Product Launches and Product Expansions3.2.3 Acquisition and Mergers3.3 Top Winning Strategies3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2018, Apr – 2020, Nov) Leading Players3.3.3 Key Strategic Move: (Product Launches and Product Expansions : 2016, Apr – 2020, Nov) Leading PlayersChapter 4. Global Marketing Resource Management Market by Component4.1 Global Marketing Resource Management Solutions Market by Region4.2 Global Marketing Resource Management Market by Solutions Type4.2.1 Global Marketing Resource Management Marketing Asset Management Market by Region4.2.2 Global Marketing Resource Management Project Management Market by Region4.2.3 Global Marketing Resource Management Brand & Advertisement Management Market by Region4.2.4 Global Marketing Resource Management Financial Management Market by Region4.2.5 Global Marketing Resource Management Capacity Planning Management Market by Region4.2.6 Global Other Solutions Type Marketing Resource Management Market by Region4.3 Global Marketing Resource Management Services Market by RegionChapter 5. Global Marketing Resource Management Market by Deployment Type5.1 Global On-premise Marketing Resource Management Market by Region5.2 Global Cloud Marketing Resource Management Market by RegionChapter 6. Global Marketing Resource Management Market by Enterprise Size6.1 Global Large Enterprises Marketing Resource Management Market by Region6.2 Global Small & Medium Enterprises Marketing Resource Management Market by RegionChapter 7. Global Marketing Resource Management Market by End User7.1 Global Manufacturing Marketing Resource Management Market by Region7.2 Global Consumer Goods & Retail Marketing Resource Management Market by Region7.3 Global Travel & Hospitality Marketing Resource Management Market by Region7.4 Global Healthcare Marketing Resource Management Market by Region7.5 Global Telecom & IT Marketing Resource Management Market by Region7.6 Global BFSI Marketing Resource Management Market by Region7.7 Global Others Marketing Resource Management Market by RegionChapter 8. Global Marketing Resource Management Market by Region8.1 North America Marketing Resource Management Market8.2 Europe Marketing Resource Management Market8.3 Asia Pacific Marketing Resource Management Market8.4 LAMEA Marketing Resource Management MarketChapter 9. Company Profiles9.1 IBM Corporation9.1.1 Company Overview9.1.2 Financial Analysis9.1.3 Regional & Segmental Analysis9.1.4 Research & Development Expenses9.1.5 Recent strategies and developments:9.1.5.1 Partnerships, Collaborations, and Agreements:9.1.5.2 Product Launches and Product Expansions:9.1.6 SWOT Analysis9.2 SAP SE9.2.1 Company Overview9.2.2 Financial Analysis9.2.3 Segmental and Regional Analysis9.2.4 Research & Development Expense9.2.1 Recent strategies and developments:9.2.1.1 Partnerships, Collaborations, and Agreements:9.2.1.2 Product Launches and Product Expansions:9.2.1.3 Acquisition and Mergers:9.2.2 SWOT Analysis9.3 Teradata Corporation9.3.1 Company Overview9.3.2 Financial Analysis9.3.3 Regional Analysis9.3.4 Research & Development Expense9.3.5 Recent strategies and developments:9.3.5.1 Partnerships, Collaborations, and Agreements:9.3.5.2 Product Launches and Product Expansions:9.3.5.3 Acquisition and Mergers:9.3.6 SWOT Analysis9.4 Microsoft Corporation9.4.1 Company Overview9.4.2 Financial Analysis9.4.3 Segmental and Regional Analysis9.4.4 Research & Development Expenses9.4.5 Recent strategies and developments:9.4.5.1 Partnerships, Collaborations, and Agreements:9.4.5.2 Product Launches and Product Expansions:9.4.5.3 Acquisition and Mergers:9.4.6 SWOT Analysis9.5 HCL Technologies Ltd. (HCL Enterprises)9.5.1 Company Overview9.5.2 Financial Analysis9.5.3 Segmental and Regional Analysis9.5.4 Research & Development Expense9.5.5 Recent strategies and developments:9.5.5.1 Partnerships, Collaborations, and Agreements:9.5.5.2 Product Launches and Product Expansions:9.5.5.3 Acquisition and Mergers:9.5.6 SWOT Analysis9.6 Adobe, Inc.9.6.1 Company Overview9.6.2 Financial Analysis9.6.3 Segmental and Regional Analysis9.6.4 Research & Development Expense9.6.5 Recent strategies and developments:9.6.5.1 Partnerships, Collaborations, and Agreements:9.6.5.2 Acquisition and Mergers:9.6.6 SWOT Analysis9.7 Oracle Corporation9.7.1 Company Overview9.7.2 Financial Analysis9.7.3 Segmental and Regional Analysis9.7.4 Research & Development Expense9.7.5 Recent strategies and developments:9.7.5.1 Acquisition and Mergers:9.7.5.2 Product Launches and Product Expansions:9.7.6 SWOT Analysis9.8 Infor, Inc. (Koch Industries)9.8.1 Company Overview9.8.2 Recent strategies and developments:9.8.2.1 Partnerships, Collaborations, and Agreements:9.9 SAS Institute, Inc.9.9.1 Company Overview9.9.2 Recent strategies and developments:9.9.2.1 Product Launches and Product Expansions:9.9.2.2 Partnerships, Collaborations, and Agreements:9.10. North Plains Systems Corporation (Aclate, Inc.)9.10.1 Company OverviewFor more information about this report visit https://www.researchandmarkets.com/r/70xbhv CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood, Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

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Here’s how Helene and other storms dumped a whopping 40 trillion gallons of rain on the South

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More than 40 trillion gallons of rain drenched the Southeast United States in the last week from Hurricane Helene and a run-of-the-mill rainstorm that sloshed in ahead of it — an unheard of amount of water that has stunned experts.

That’s enough to fill the Dallas Cowboys’ stadium 51,000 times, or Lake Tahoe just once. If it was concentrated just on the state of North Carolina that much water would be 3.5 feet deep (more than 1 meter). It’s enough to fill more than 60 million Olympic-size swimming pools.

“That’s an astronomical amount of precipitation,” said Ed Clark, head of the National Oceanic and Atmospheric Administration’s National Water Center in Tuscaloosa, Alabama. “I have not seen something in my 25 years of working at the weather service that is this geographically large of an extent and the sheer volume of water that fell from the sky.”

The flood damage from the rain is apocalyptic, meteorologists said. More than 100 people are dead, according to officials.

Private meteorologist Ryan Maue, a former NOAA chief scientist, calculated the amount of rain, using precipitation measurements made in 2.5-mile-by-2.5 mile grids as measured by satellites and ground observations. He came up with 40 trillion gallons through Sunday for the eastern United States, with 20 trillion gallons of that hitting just Georgia, Tennessee, the Carolinas and Florida from Hurricane Helene.

Clark did the calculations independently and said the 40 trillion gallon figure (151 trillion liters) is about right and, if anything, conservative. Maue said maybe 1 to 2 trillion more gallons of rain had fallen, much if it in Virginia, since his calculations.

Clark, who spends much of his work on issues of shrinking western water supplies, said to put the amount of rain in perspective, it’s more than twice the combined amount of water stored by two key Colorado River basin reservoirs: Lake Powell and Lake Mead.

Several meteorologists said this was a combination of two, maybe three storm systems. Before Helene struck, rain had fallen heavily for days because a low pressure system had “cut off” from the jet stream — which moves weather systems along west to east — and stalled over the Southeast. That funneled plenty of warm water from the Gulf of Mexico. And a storm that fell just short of named status parked along North Carolina’s Atlantic coast, dumping as much as 20 inches of rain, said North Carolina state climatologist Kathie Dello.

Then add Helene, one of the largest storms in the last couple decades and one that held plenty of rain because it was young and moved fast before it hit the Appalachians, said University of Albany hurricane expert Kristen Corbosiero.

“It was not just a perfect storm, but it was a combination of multiple storms that that led to the enormous amount of rain,” Maue said. “That collected at high elevation, we’re talking 3,000 to 6000 feet. And when you drop trillions of gallons on a mountain, that has to go down.”

The fact that these storms hit the mountains made everything worse, and not just because of runoff. The interaction between the mountains and the storm systems wrings more moisture out of the air, Clark, Maue and Corbosiero said.

North Carolina weather officials said their top measurement total was 31.33 inches in the tiny town of Busick. Mount Mitchell also got more than 2 feet of rainfall.

Before 2017’s Hurricane Harvey, “I said to our colleagues, you know, I never thought in my career that we would measure rainfall in feet,” Clark said. “And after Harvey, Florence, the more isolated events in eastern Kentucky, portions of South Dakota. We’re seeing events year in and year out where we are measuring rainfall in feet.”

Storms are getting wetter as the climate change s, said Corbosiero and Dello. A basic law of physics says the air holds nearly 4% more moisture for every degree Fahrenheit warmer (7% for every degree Celsius) and the world has warmed more than 2 degrees (1.2 degrees Celsius) since pre-industrial times.

Corbosiero said meteorologists are vigorously debating how much of Helene is due to worsening climate change and how much is random.

For Dello, the “fingerprints of climate change” were clear.

“We’ve seen tropical storm impacts in western North Carolina. But these storms are wetter and these storms are warmer. And there would have been a time when a tropical storm would have been heading toward North Carolina and would have caused some rain and some damage, but not apocalyptic destruction. ”

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Follow AP’s climate coverage at https://apnews.com/hub/climate

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Follow Seth Borenstein on Twitter at @borenbears

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Associated Press climate and environmental coverage receives support from several private foundations. See more about AP’s climate initiative here. The AP is solely responsible for all content.

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‘Big Sam’: Paleontologists unearth giant skull of Pachyrhinosaurus in Alberta

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It’s a dinosaur that roamed Alberta’s badlands more than 70 million years ago, sporting a big, bumpy, bony head the size of a baby elephant.

On Wednesday, paleontologists near Grande Prairie pulled its 272-kilogram skull from the ground.

They call it “Big Sam.”

The adult Pachyrhinosaurus is the second plant-eating dinosaur to be unearthed from a dense bonebed belonging to a herd that died together on the edge of a valley that now sits 450 kilometres northwest of Edmonton.

It didn’t die alone.

“We have hundreds of juvenile bones in the bonebed, so we know that there are many babies and some adults among all of the big adults,” Emily Bamforth, a paleontologist with the nearby Philip J. Currie Dinosaur Museum, said in an interview on the way to the dig site.

She described the horned Pachyrhinosaurus as “the smaller, older cousin of the triceratops.”

“This species of dinosaur is endemic to the Grand Prairie area, so it’s found here and nowhere else in the world. They are … kind of about the size of an Indian elephant and a rhino,” she added.

The head alone, she said, is about the size of a baby elephant.

The discovery was a long time coming.

The bonebed was first discovered by a high school teacher out for a walk about 50 years ago. It took the teacher a decade to get anyone from southern Alberta to come to take a look.

“At the time, sort of in the ’70s and ’80s, paleontology in northern Alberta was virtually unknown,” said Bamforth.

When paleontogists eventually got to the site, Bamforth said, they learned “it’s actually one of the densest dinosaur bonebeds in North America.”

“It contains about 100 to 300 bones per square metre,” she said.

Paleontologists have been at the site sporadically ever since, combing through bones belonging to turtles, dinosaurs and lizards. Sixteen years ago, they discovered a large skull of an approximately 30-year-old Pachyrhinosaurus, which is now at the museum.

About a year ago, they found the second adult: Big Sam.

Bamforth said both dinosaurs are believed to have been the elders in the herd.

“Their distinguishing feature is that, instead of having a horn on their nose like a triceratops, they had this big, bony bump called a boss. And they have big, bony bumps over their eyes as well,” she said.

“It makes them look a little strange. It’s the one dinosaur that if you find it, it’s the only possible thing it can be.”

The genders of the two adults are unknown.

Bamforth said the extraction was difficult because Big Sam was intertwined in a cluster of about 300 other bones.

The skull was found upside down, “as if the animal was lying on its back,” but was well preserved, she said.

She said the excavation process involved putting plaster on the skull and wooden planks around if for stability. From there, it was lifted out — very carefully — with a crane, and was to be shipped on a trolley to the museum for study.

“I have extracted skulls in the past. This is probably the biggest one I’ve ever done though,” said Bamforth.

“It’s pretty exciting.”

This report by The Canadian Press was first published Sept. 25, 2024.

The Canadian Press. All rights reserved.

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The ancient jar smashed by a 4-year-old is back on display at an Israeli museum after repair

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TEL AVIV, Israel (AP) — A rare Bronze-Era jar accidentally smashed by a 4-year-old visiting a museum was back on display Wednesday after restoration experts were able to carefully piece the artifact back together.

Last month, a family from northern Israel was visiting the museum when their youngest son tipped over the jar, which smashed into pieces.

Alex Geller, the boy’s father, said his son — the youngest of three — is exceptionally curious, and that the moment he heard the crash, “please let that not be my child” was the first thought that raced through his head.

The jar has been on display at the Hecht Museum in Haifa for 35 years. It was one of the only containers of its size and from that period still complete when it was discovered.

The Bronze Age jar is one of many artifacts exhibited out in the open, part of the Hecht Museum’s vision of letting visitors explore history without glass barriers, said Inbal Rivlin, the director of the museum, which is associated with Haifa University in northern Israel.

It was likely used to hold wine or oil, and dates back to between 2200 and 1500 B.C.

Rivlin and the museum decided to turn the moment, which captured international attention, into a teaching moment, inviting the Geller family back for a special visit and hands-on activity to illustrate the restoration process.

Rivlin added that the incident provided a welcome distraction from the ongoing war in Gaza. “Well, he’s just a kid. So I think that somehow it touches the heart of the people in Israel and around the world,“ said Rivlin.

Roee Shafir, a restoration expert at the museum, said the repairs would be fairly simple, as the pieces were from a single, complete jar. Archaeologists often face the more daunting task of sifting through piles of shards from multiple objects and trying to piece them together.

Experts used 3D technology, hi-resolution videos, and special glue to painstakingly reconstruct the large jar.

Less than two weeks after it broke, the jar went back on display at the museum. The gluing process left small hairline cracks, and a few pieces are missing, but the jar’s impressive size remains.

The only noticeable difference in the exhibit was a new sign reading “please don’t touch.”

The Canadian Press. All rights reserved.

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