Kelly Ernst recalls standing on sidewalks, waving to needy families in Calgary’s northeast as they opened their doors to pick up food hampers.
Ernst, vice-president for vulnerable populations at Calgary’s Centre for Newcomers, said the memory speaks to how COVID-19 hurt the community, socially and economically.
Ernst said the Skyview Ranch neighbourhood is one of the most diverse in the country, with a high proportion of visible minorities and newcomers. Residents are often employed in precarious retail jobs or in warehouses, Ernst said. Others work at the city’s airport or in the municipal transit system, both of which were also affected by the pandemic.
“Some of the first people to be laid off during the downturn were people in these precarious jobs,” Ernst said, adding many were left looking for “some way to get through this whole thing.”
Almost seven in every 10 residents over age 15 in Skyview Ranch, received the Canada Emergency Response Benefit in the initial month that the pandemic aid was available, one of the highest concentrations among over 1,600 neighbourhoods The Canadian Press analyzed.
Federal data, obtained through the Access to Information Act, provides the most detailed picture yet of where billions of dollars in emergency aid went last year.
The data is broken down by the first three characters of postal codes, known as “forward sortation areas,” to determine the number of active recipients at any time anywhere in the country.
The Canadian Press used population counts from the 2016 census to calculate what percentage of the population over age 15 in each forward sortation area received the CERB in any four-week pay period.
Some forward sortation areas in the data from Employment and Social Development Canada were created after the 2016 census and weren’t included in the analysis.
Initial wave saw a largely rural-urban split
Over its lifespan between late March and October of last year, the CERB paid out nearly $82 billion to 8.9 million people whose incomes crashed because they saw their hours slashed or lost their jobs entirely.
Some three million people lost their jobs in March and April as non-essential businesses were ordered closed, and 2.5 million more worked less than half their usual hours.
The data from Employment and Social Development Canada show that 6.5 million people received the $500-a-week CERB during the first four weeks it was available, or more than one in five Canadians over age 15.
What emerges from that initial wave is a largely rural-urban split, with higher proportions of populations relying on the CERB in cities compared to rural parts of the country.
George Chahal, a city councillor, said Calgary’s northeast has faced a number of challenges. (Jeff McIntosh/The Canadian Press)
Neighbourhoods in Brampton, Ont., on Toronto’s northwest edge, had the largest volume of CERB recipients with postal-code areas averaging over 15,160 recipients per four-week pay period.
CERB usage also appears higher in urban areas that had higher COVID-19 case counts, which was and remains the case in Calgary’s northeast.
“As cities relied more on accommodations, tourism and food as drivers of economic growth, the more they would have been sideswiped by the pandemic, and larger centres have a higher concentration of jobs in these areas,” said David Macdonald, senior economist at the Canadian Centre for Policy Alternatives, who has studied the CERB.
“More rural areas of the country and certain cities that have a higher reliance on, say, natural resources wouldn’t have been hit as hard.”
In Skyview Ranch, census data says 12 per cent lived below the poverty line in 2016, and about three in 10 owners and four in 10 renters faced a housing affordability crunch, meaning they spent 30 per cent or more of their incomes on shelter.
Many live in multi-generational households, which the local city councillor said caused additional concerns about students and working adults spreading the virus to grandparents.
“These are real worries and challenges that members of my community have been facing throughout a pandemic,” said Coun. George Chahal.
“The CERB program and the additional support to small businesses was a huge relief for the fear with many folks in my ward.”
The CERB program paid out $500 per week for people whose incomes had fallen to nothing as a result of the pandemic. The federal Liberals amended the program in April to set a monthly income threshold of $1,000.
Ontario town had the highest average number of residents accessing CERB
At the outset, there were 6,520 residents of Skyview Ranch on the CERB, about 69.4 per cent of the population 15 and up.
Then things improved. Businesses reopened and workers were rehired. The decline in the program’s use in Calgary’s northeast mirrored a nationwide drop in recipients overall, even though there were local increases here and there.
In all, there were 4.4 million recipients in the CERB’s second month, the biggest month-to-month change, 3.7 million in the third, and a steady decline to almost 2.3 million recipients by the time the CERB was replaced by a trio of new recovery benefits and a revamped and restarted employment-insurance system.
Over the lifetime of the CERB, the Ontario town of East Gwillimbury had the highest average number of residents accessing the program, at 24 per cent. The town with the lowest percentage was Winkler, Man., at 3.83 per cent.
In Skyview Ranch, the number of recipients in the last month of the CERB stood at 2,440, or about one-quarter of those over age 15.
There is still hardship in Skyview Ranch. The area has seen a spike in COVID-19 cases and incomes have dropped again as restrictions rolled in through December, part of a wider drop in the national labour market.
Chahal said there still is a need in the area for government aid like the federal recovery benefits.
“Maybe not for everybody,” he said, “but there are going to be a lot of folks who are going to be in need of assistance in the upcoming months as we move from this stage of the pandemic (and) into economic recovery.”
TORONTO – Roots Corp. may have built its brand on all things comfy and cosy, but its CEO says activewear is now “really becoming a core part” of the brand.
The category, which at Roots spans leggings, tracksuits, sports bras and bike shorts, has seen such sustained double-digit growth that Meghan Roach plans to make it a key part of the business’ future.
“It’s an area … you will see us continue to expand upon,” she told analysts on a Friday call.
The Toronto-based retailer’s push into activewear has taken shape over many years and included several turns as the official designer and supplier of Team Canada’s Olympic uniform.
But consumers have had plenty of choice when it comes to workout gear and other apparel suited to their sporting needs. On top of the slew of athletic brands like Nike and Adidas, shoppers have also gravitated toward Lululemon Athletica Inc., Alo and Vuori, ramping up competition in the activewear category.
Roach feels Roots’ toehold in the category stems from the fit, feel and following its merchandise has cultivated.
“Our product really resonates with (shoppers) because you can wear it through multiple different use cases and occasions,” she said.
“We’ve been seeing customers come back again and again for some of these core products in our activewear collection.”
Her remarks came the same day as Roots revealed it lost $5.2 million in its latest quarter compared with a loss of $5.3 million in the same quarter last year.
The company said the second-quarter loss amounted to 13 cents per diluted share for the quarter ended Aug. 3, the same as a year earlier.
In presenting the results, Roach reminded analysts that the first half of the year is usually “seasonally small,” representing just 30 per cent of the company’s annual sales.
Sales for the second quarter totalled $47.7 million, down from $49.4 million in the same quarter last year.
The move lower came as direct-to-consumer sales amounted to $36.4 million, down from $37.1 million a year earlier, as comparable sales edged down 0.2 per cent.
The numbers reflect the fact that Roots continued to grapple with inventory challenges in the company’s Cooper fleece line that first cropped up in its previous quarter.
Roots recently began to use artificial intelligence to assist with daily inventory replenishments and said more tools helping with allocation will go live in the next quarter.
Beyond that time period, the company intends to keep exploring AI and renovate more of its stores.
It will also re-evaluate its design ranks.
Roots announced Friday that chief product officer Karuna Scheinfeld has stepped down.
Rather than fill the role, the company plans to hire senior level design talent with international experience in the outdoor and activewear sectors who will take on tasks previously done by the chief product officer.
This report by The Canadian Press was first published Sept. 13, 2024.
VANCOUVER – Mediated talks between the union representing HandyDART workers in Metro Vancouver and its employer, Transdev, are set to resume today as a strike that has stopped most services drags into a second week.
No timeline has been set for the length of the negotiations, but Joe McCann, president of the Amalgamated Transit Union Local 1724, says they are willing to stay there as long as it takes, even if talks drag on all night.
About 600 employees of the door-to-door transit service for people unable to navigate the conventional transit system have been on strike since last Tuesday, pausing service for all but essential medical trips.
Hundreds of drivers rallied outside TransLink’s head office earlier this week, calling for the transportation provider to intervene in the dispute with Transdev, which was contracted to oversee HandyDART service.
Transdev said earlier this week that it will provide a reply to the union’s latest proposal on Thursday.
A statement from the company said it “strongly believes” that their employees deserve fair wages, and that a fair contract “must balance the needs of their employees, clients and taxpayers.”
This report by The Canadian Press was first published Sept. 12, 2024.
MONTREAL – Travel company Transat AT Inc. reported a loss in its latest quarter compared with a profit a year earlier as its revenue edged lower.
The parent company of Air Transat says it lost $39.9 million or $1.03 per diluted share in its quarter ended July 31.
The result compared with a profit of $57.3 million or $1.49 per diluted share a year earlier.
Revenue in what was the company’s third quarter totalled $736.2 million, down from $746.3 million in the same quarter last year.
On an adjusted basis, Transat says it lost $1.10 per share in its latest quarter compared with an adjusted profit of $1.10 per share a year earlier.
Transat chief executive Annick Guérard says demand for leisure travel remains healthy, as evidenced by higher traffic, but consumers are increasingly price conscious given the current economic uncertainty.
This report by The Canadian Press was first published Sept. 12, 2024.
