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Apple, Amazon and Google's smart home alliance has one fatal flaw – Wired.co.uk

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Amazon / Apple / Google / WIRED

The smart home is a mess, and now the biggest names in the business are joining forces to tidy it up. Apple, Amazon, Google, and the Zigbee Alliance have announced they’re forming what can best be described as The Smart Home Avengers, with an endgame of having all your smart home gadgets play together. After years of the three big tech companies laying out competing visions for their smart home ecosystems, though, this new team-up is an admission; Amazon, Google and Apple have each failed to make this work on their own terms.

The coalition says it will build a new connectivity standard based on Internet Protocol (IP) to ensure different devices from different manufacturers can talk to one another. As the group put it in its announcement: “smart home devices should be secure, reliable, and seamless to use.” Project Connected Home over IP (apparently the best name these titans of industry could come up with) at least sets out its goals plainly: you should be able to buy any smart home gadget safe in the knowledge it will talk to every other device in your home, securely. The fact it’s based on IP means you should, in theory, be able to connect everything to the internet, rather than going through a hub.

This alliance may be critical to the future of the smart home, and proof that no single company has managed to dominate this space. We’ve seen these types of unions form and fall by the wayside, but the fact that Apple, Google and Amazon are all sat at the same table provides some hope – and an acknowledgement that everyone has failed to own this space.

Apple has generally kept its distance from the other two companies, choosing to walk a more privacy-conscious path with HomeKit. But this has been a double-edged sword, as stricter security demands on device partners have stymied the levels of growth enjoyed by Amazon and Google. For example, Apple demands that some processing takes place locally on an iPhone running its Home app or a smart speaker-hub like the HomePod, limiting how much gets shared to the cloud.

The announcement of the Working Group failed to address these questions. For example, will there still be different requirements for hardware partners when working with Apple HomeKit? There’s clearly a tension between the way Apple operates and the way Amazon and Google do, and it will be interesting to see if the Project Connected Home over IP group is able to reconcile these differences.

Amazon’s Alexa and Google Assistant use a cloud-to-cloud protocol, while Apple demands much of HomeKit’s communications to take place locally and this decision has already had major repercussions for both the competency (of, for instance, Siri) and the privacy complications that come from placing voice assistant-accessing microphones in people’s homes.

It’s likely that this new standard, however it shakes out, will need to satisfy some of Apple’s existing HomeKit requirements, which is good news for all smart home users in the long term. But it’s also worth noting that Apple could benefit the most from joining this alliance, as despite having huge reach with iOS, it currently trails the other two in the number of devices on offer. It’s also yet to launch its own budget smart speaker.

Apple has been reticent to open up its smart home in the same way as rivals. Amazon and Google have built businesses on collecting user data, and see the smart home as an extension of how they learn about our behaviour and spending habits. Apple is less interested in this and has instead prided itself on putting privacy first at the expense of aggressive growth.

Take HomeKit Secure Video, its new way to encrypt all videos on a HomeKit hub and secure them in the cloud – it’s one way for Apple to take steps forward while keeping its focus on privacy. How will Project Connected Home over IP affect initiatives like this? These are all questions yet to be answered and while current Apple HomeKit users won’t be affected, even the fact of Apple’s involvement signals that the Amazon-Google approach may already have won.

Zigbee Alliance also brings A-lister board members including Ikea, Samsung, and Signify, creator of Philips Hue. Seeing Zigbee’s name on the list is especially encouraging: not only does it have major names attached, it has a huge vested interest in the future of smart home interoperability – more so, in fact, than Apple, Amazon or Google.

But more names means more pieces to try and fit together. Apple has its HomeKit platform; Amazon has Alexa; and Google says it’s bringing Thread, Wave and the Google Assistant to the party. (No mention of Brillo – RIP). Meanwhile, the Zigbee protocol, which in the latest version creates an encrypted mesh network operating at 2.4GHz, is already used in devices from Philips Hue, and even some Amazon Echo speakers.

In a press release, Apple said the planned protocol will “complement existing technologies,” suggesting the plan isn’t to eliminate any of the above mentioned standards but find a new common ground between them.

The group will first focus on physical safety devices such as smart locks, connected smoke alarms, smart plugs, security systems and heating/air conditioning devices. Yes, it probably means you’ll need to buy new devices that take advantage of the protocol, but don’t expect those to start hitting the market until 2021 at the earliest. While it’s clear the next 18 months will involve considerable compromises, it’s clear that this will soon be close to mandatory for anyone looking to work in the smart home space.

“I say there is little risk for the three ecosystems because this interoperability will not necessarily impact which ecosystem consumers will pick,” says Carolina Milanesi, analyst at Creative Strategies. “The opportunity in the smart home is still huge and lowering the barrier of entry for mass market consumers starts with better interoperability, consistency of experience when it comes to set up, updates and so on and of course security. We now need to see if the promise of having something in place next year is fulfilled.”

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The Internet is Littered in ‘Educated Guesses’ Without the ‘Education’

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Although no one likes a know-it-all, they dominate the Internet.

The Internet began as a vast repository of information. It quickly became a breeding ground for self-proclaimed experts seeking what most people desire: recognition and money.

Today, anyone with an Internet connection and some typing skills can position themselves, regardless of their education or experience, as a subject matter expert (SME). From relationship advice, career coaching, and health and nutrition tips to citizen journalists practicing pseudo-journalism, the Internet is awash with individuals—Internet talking heads—sharing their “insights,” which are, in large part, essentially educated guesses without the education or experience.

The Internet has become a 24/7/365 sitcom where armchair experts think they’re the star.

Not long ago, years, sometimes decades, of dedicated work and acquiring education in one’s field was once required to be recognized as an expert. The knowledge and opinions of doctors, scientists, historians, et al. were respected due to their education and experience. Today, a social media account and a knack for hyperbole are all it takes to present oneself as an “expert” to achieve Internet fame that can be monetized.

On the Internet, nearly every piece of content is self-serving in some way.

The line between actual expertise and self-professed knowledge has become blurry as an out-of-focus selfie. Inadvertently, social media platforms have created an informal degree program where likes and shares are equivalent to degrees. After reading selective articles, they’ve found via and watching some TikTok videos, a person can post a video claiming they’re an herbal medicine expert. Their new “knowledge,” which their followers will absorb, claims that Panda dung tea—one of the most expensive teas in the world and isn’t what its name implies—cures everything from hypertension to existential crisis. Meanwhile, registered dietitians are shaking their heads, wondering how to compete against all the misinformation their clients are exposed to.

More disturbing are individuals obsessed with evangelizing their beliefs or conspiracy theories. These people write in-depth blog posts, such as Elvis Is Alive and the Moon Landings Were Staged, with links to obscure YouTube videos, websites, social media accounts, and blogs. Regardless of your beliefs, someone or a group on the Internet shares them, thus confirming your beliefs.

Misinformation is the Internet’s currency used to get likes, shares, and engagement; thus, it often spreads like a cosmic joke. Consider the prevalence of clickbait headlines:

  • You Won’t Believe What Taylor Swift Says About Climate Change!
  • This Bedtime Drink Melts Belly Fat While You Sleep!
  • In One Week, I Turned $10 Into $1 Million!

Titles that make outrageous claims are how the content creator gets reads and views, which generates revenue via affiliate marketing, product placement, and pay-per-click (PPC) ads. Clickbait headlines are how you end up watching a TikTok video by a purported nutrition expert adamantly asserting you can lose belly fat while you sleep by drinking, for 14 consecutive days, a concoction of raw eggs, cinnamon, and apple cider vinegar 15 minutes before going to bed.

Our constant search for answers that’ll explain our convoluted world and our desire for shortcuts to success is how Internet talking heads achieve influencer status. Because we tend to seek low-hanging fruits, we listen to those with little experience or knowledge of the topics they discuss yet are astute enough to know what most people want to hear.

There’s a trend, more disturbing than spreading misinformation, that needs to be called out: individuals who’ve never achieved significant wealth or traded stocks giving how-to-make-easy-money advice, the appeal of which is undeniable. Several people I know have lost substantial money by following the “advice” of Internet talking heads.

Anyone on social media claiming to have a foolproof money-making strategy is lying. They wouldn’t be peddling their money-making strategy if they could make easy money.

Successful people tend to be secretive.

Social media companies design their respective algorithms to serve their advertisers—their source of revenue—interest; hence, content from Internet talking heads appears most prominent in your feeds. When a video of a self-professed expert goes viral, likely because it pressed an emotional button, the more people see it, the more engagement it receives, such as likes, shares and comments, creating a cycle akin to a tornado.

Imagine scrolling through your TikTok feed and stumbling upon a “scientist” who claims they can predict the weather using only aluminum foil, copper wire, sea salt and baking soda. You chuckle, but you notice his video got over 7,000 likes, has been shared over 600 times and received over 400 comments. You think to yourself, “Maybe this guy is onto something.” What started as a quest to achieve Internet fame evolved into an Internet-wide belief that weather forecasting can be as easy as DIY crafts.

Since anyone can call themselves “an expert,” you must cultivate critical thinking skills to distinguish genuine expertise from self-professed experts’ self-promoting nonsense. While the absurdity of the Internet can be entertaining, misinformation has serious consequences. The next time you read a headline that sounds too good to be true, it’s probably an Internet talking head making an educated guess; without the education seeking Internet fame, they can monetize.

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Nick Kossovan, a self-described connoisseur of human psychology, writes about what’s

on his mind from Toronto. You can follow Nick on Twitter and Instagram @NKossovan.

 

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Tight deadlines on software projects can put safety at risk: survey

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TORONTO – A new survey says a majority of software engineers and developers feel tight project deadlines can put safety at risk.

Seventy-five per cent of the 1,000 global workers who responded to the survey released Tuesday say pressure to deliver projects on time and on budget could be compromising critical aspects like safety.

The concern is even higher among engineers and developers in North America, with 77 per cent of those surveyed on the continent reporting the urgency of projects could be straining safety.

The study was conducted between July and September by research agency Coleman Parkes and commissioned by BlackBerry Ltd.’s QNX division, which builds connected-car technology.

The results reflect a timeless tug of war engineers and developers grapple with as they balance the need to meet project deadlines with regulations and safety checks that can slow down the process.

Finding that balance is an issue that developers of even the simplest appliances face because of advancements in technology, said John Wall, a senior vice-president at BlackBerry and head of QNX.

“The software is getting more complicated and there is more software whether it’s in a vehicle, robotics, a toaster, you name it… so being able to patch vulnerabilities, to prevent bad actors from doing malicious acts is becoming more and more important,” he said.

The medical, industrial and automotive industries have standardized safety measures and anything they produce undergoes rigorous testing, but that work doesn’t happen overnight. It has to be carried out from the start and then at every step of the development process.

“What makes safety and security difficult is it’s an ongoing thing,” Wall said. “It’s not something where you’ve done it, and you are finished.”

The Waterloo, Ont.-based business found 90 per cent of its survey respondents reported that organizations are prioritizing safety.

However, when asked about why safety may not be a priority for their organization, 46 per cent of those surveyed answered cost pressures and 35 per cent said a lack of resources.

That doesn’t surprise Wall. Delays have become rampant in the development of tech, and in some cases, stand to push back the launch of vehicle lines by two years, he said.

“We have to make sure that people don’t compromise on safety and security to be able to get products out quicker,” he said.

“What we don’t want to see is people cutting corners and creating unsafe situations.”

The survey also took a peek at security breaches, which have hit major companies like London Drugs, Indigo Books & Music, Giant Tiger and Ticketmaster in recent years.

About 40 per cent of the survey’s respondents said they have encountered a security breach in their employer’s operating system. Those breaches resulted in major impacts for 27 per cent of respondents, moderate impacts for 42 per cent and minor impacts for 27 per cent.

“There are vulnerabilities all the time and this is what makes the job very difficult because when you ship the software, presumably the software has no security vulnerabilities, but things get discovered after the fact,” Wall said.

Security issues, he added, have really come to the forefront of the problems developers face, so “really without security, you have no safety.”

This report by The Canadian Press was first published Oct. 8, 2024.

Companies in this story: (TSX:BB)

The Canadian Press. All rights reserved.

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Beware of scams during Amazon’s Prime Big Deal Days sales event: cybersecurity firm

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As online shoppers hunt for bargains offered by Amazon during its annual fall sale this week, cybersecurity researchers are warning Canadians to beware of an influx of scammers posing as the tech giant.

In the 30 days leading up to Amazon’s Prime Big Deal Days, taking place Tuesday and Wednesday, there were more than 1,000 newly registered Amazon-related web domains, according to Check Point Software Technologies, a company that offers cybersecurity solutions.

The company said it deemed 88 per cent of those domains malicious or suspicious, suggesting they could have been set up by scammers to prey on vulnerable consumers. One in every 54 newly created Amazon-related domain included the phrase “Amazon Prime.”

“They’re almost indiscernible from the real Amazon domain,” said Robert Falzon, head of engineering at Check Point in Canada.

“With all these domains registered that look so similar, it’s tricking a lot of people. And that’s the whole intent here.”

Falzon said Check Point Research sees an uptick in attempted scams around big online shopping days throughout the year, including Prime Days.

Scams often come in the form of phishing emails, which are deceptive messages that appear to be from a reputable source in attempt to steal sensitive information.

In this case, he said scammers posing as Amazon commonly offer “outrageous” deals that appear to be associated with Prime Days, in order to trick recipients into clicking on a malicious link.

The cybersecurity firm said it has identified and blocked 100 unique Amazon Prime-themed scam emails targeting organizations and consumers over the past two weeks.

Scammers also target Prime members with unsolicited calls, claiming urgent account issues and requesting payment information.

“It’s like Christmas for them,” said Falzon.

“People expect there to be significant savings on Prime Day, so they’re not shocked that they see something of significant value. Usually, the old adage applies: If it seems too good to be true, it probably is.”

Amazon’s website lists a number of red flags that it recommends customers watch for to identify a potential impersonation scam.

Those include false urgency, requests for personal information, or indications that the sender prefers to complete the purchase outside of the Amazon website or mobile app.

Scammers may also request that customers exclusively pay with gift cards, a claim code or PIN. Any notifications about an order or delivery for an unexpected item should also raise alarm bells, the company says.

“During busy shopping moments, we tend to see a rise in impersonation scams reported by customers,” said Amazon spokeswoman Octavia Roufogalis in a statement.

“We will continue to invest in protecting consumers and educating the public on scam avoidance. We encourage consumers to report suspected scams to us so that we can protect their accounts and refer bad actors to law enforcement to help keep consumers safe.”

Falzon added that these scams are more successful than people might think.

As of June 30, the Canadian Anti-Fraud Centre said there had been $284 million lost to fraud so far this year, affecting 15,941 victims.

But Falzon said many incidents go unreported, as some Canadians who are targeted do not know how or where to flag a scam, or may choose not to out of embarrassment.

Check Point recommends Amazon customers take precautions while shopping on Prime Days, including by checking URLs carefully, creating strong passwords on their accounts, and avoiding personal information being shared such as their birthday or social security number.

The cybersecurity company said consumers should also look for “https” at the beginning of a website URL, which indicates a secure connection, and use credit cards rather than debit cards for online shopping, which offer better protection and less liability if stolen.

This report by The Canadian Press was first published Oct. 8, 2024.

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