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Apple iPhone 15 Release Date: New Event Page Goes Live With Cool Animation

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Apple’s fall special event, where it will doubtless reveal the 2023 iPhones, a couple of Apple Watches and even new AirPods, perhaps, is just days away. It’s being held on Tuesday, September 12—full details of the event announcement here, and your complete run-down of the run-up to the iPhone release, likely Friday, September 22, here. Now, Apple has revealed more.

Apple has now updated its Events page on apple.com to tell us more about what’s coming.

First of all, it re-confirms the date and time found in the invites sent out on Tuesday, saying, “Watch on 9/12 at 10 a.m. PT”.

And it now reveals how you can watch it: “View online at apple.com or on the Apple TV app.” This is useful, even if not unexpected. It may be that Apple will announce more ways to watch between now and the day of the keynote.

There’s also a button to click which will add the event to your calendar, so you don’t forget to watch. But you weren’t about to forget, now were you?

The rest of the page is dominated by the image from the invite, a carefully sculpted Apple logo in blacks, blues, grays and even hints of silvery gold. The black, blue and gray likely hint at the colors of the iPhone 15 Pro, but it’s thought there won’t be a gold iPhone 15 Pro (the first time there hasn’t been a gold iPhone in the range since the launch of the iPhone Xs in 2018).

The image is dominated, though, by delicate motes of light escaping from the logo. If this were a novel from Philip Pullman’s extraordinary “His Dark Materials” series, it would resemble nothing so much as the dust which mystically fills the universe.

As we don’t live there, the swirling particles seem to hint at the matte finish frame expected for the iPhone 15 Pro. Instead of the gleaming stainless steel frame found on Apple’s flagships since the iPhone X, the iPhone 15 Pro and iPhone 15 Pro Max are believed to have a titanium frame, matte not shiny.

There’s one thing that’s missing, though. Apple usually has a cool AR animation which can be viewed on the iPhone, for instance. This is a lot of fun. But there isn’t one this year. Ah, well. The animation here makes up for it.

One other little detail. Apple creates a hashflag for Twitter, or, as we now say, a hasmoji for X. As Greg Joswiak, Apple’s brilliant SVP of Marketing tweeted, “Wonder awaits. September 12. #AppleEvent.”

This was followed—and how’s this for attention to detail?—by an Apple logo in colors that perfectly match the landing page invite. More details as we have them.

 

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Business

Payments tech company Lightspeed Commerce conducting strategic review of business

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MONTREAL – Lightspeed Commerce Inc. says it is conducting a review of its business and operations including talks relating to a range of potential strategic alternatives.

The Montreal-based payments technology company made the comments after reports concerning a potential transaction involving the company.

Lightspeed says it periodically undertakes a review of its business and operations with a view of realizing its full potential.

A strategic review is often seen by investors as a prelude to a sale by a company.

Lightspeed says its board of directors is committed to acting in the best interests of the company and its stakeholders.

Company founder Dax Dasilva returned to the role of chief executive officer earlier this year and has been working to return the company to profitability.

This report by The Canadian Press was first published Sept. 26, 2024.

Companies in this story: (TSX:LSPD)

The Canadian Press. All rights reserved.

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Economy

Bank of Canada trying to figure out how AI might affect inflation, Macklem says

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OTTAWA – Bank of Canada governor Tiff Macklem says there is a lot of uncertainty around how artificial intelligence could affect the economy moving forward, including the labour market and price growth.

In a speech in Toronto at the Economics of Artificial Intelligence Conference, the governor said Friday that the central bank is approaching the issue cautiously to get a better understanding of how AI could affect its job of keeping inflation low and stable.

“Be wary of anyone who claims to know where AI will take us. There is too much uncertainty to be confident,” Macklem said in prepared remarks.

“We don’t know how quickly AI will continue to advance. And we don’t know the timing and extent of its economic and social impacts.”

The governor said AI has the potential of increasing labour productivity, which would raise living standards and grow the economy without boosting inflation.

In the short-term, he said investment in AI is adding to demand and could be inflationary.

However, Macklem also highlighted more pessimistic scenarios, where AI could destroy more jobs than it creates or lead to less competition rather than more.

The governor called on academics and businesses to work together to shed more light on the potential effects of AI on the economy.

“When you enter a dark room, you don’t go charging in. You cautiously feel your way around. And you try to find the light switch. That is what we are doing. What we central bankers need is more light,” he said.

This report by The Canadian Press was first published Sept. 20, 2024.

The Canadian Press. All rights reserved.

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Tech

United Airlines will offer free internet on flights using service from Elon Musk’s SpaceX

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CHICAGO (AP) — United Airlines has struck a deal with Elon Musk’s SpaceX to offer satellite-based Starlink WiFi service on flights within the next several years.

The airline said Friday the service will be free to passengers.

United said it will begin testing the service early next year and begin offering it on some flights by later in 2025.

Financial details of the deal were not disclosed.

The announcement comes as airlines rush to offer more amenities as a way to stand out when passengers pick a carrier for a trip. United’s goal is to make sitting on a plane pretty much like being on the ground when it comes to browsing the internet, streaming entertainment and playing games.

“Everything you can do on the ground, you’ll soon be able to do on board a United plane at 35,000 feet, just about anywhere in the world,” CEO Scott Kirby said in announcing the deal.

The airline says Starlink will allow passengers to get internet access even over oceans and polar regions where traditional cell or Wi-Fi signals may be weak or missing.

The Canadian Press. All rights reserved.

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