My significant other just bought the 2020 iPhone SE today, which happens to include a $50 Apple Gift Card between now and November 30. Any new eligible device purchase at Apple also comes with a year of Apple TV+ for free. When you consider these two big value additions, you’re sort of getting the 2020 iPhone SE for less than $300.
The discount goes even deeper if you have an eligible phone to trade-in. You can get $30, at the very least, for your old iPhone, or Pixel and other Android phones. If you’re upgrading from the original iPhone SE to the 2020 model, for example, you can get an extra $30 off. If you’re getting rid of an iPhone 7, you could get up to $100 off. Depending on what phone you trade-in, you might even be able to make an actual profit from buying a new iPhone SE (you know … because you still get a $50 gift card and a year of TV+ for free).
The iPhone SE is an incredible buy. It’s thin, light, and has Touch ID, which is way more convenient right now during this pandemic where face masks are required when you leave your house. It has a 4.7-inch screen, a water resistance rating of 1 meter for up to 30 minutes, and has a battery life of up to 13 hours of video playback.
The iPhone SE came out early this year and features Apple’s custom A13 processor chip, which is powerful and efficient even though Apple has already pushed out the A14 processor chip. The speed bump isn’t really even noticable.
The iPhone SE doesn’t have everything the iPhone 12 does, but I can tell you that it’s an incredible iPhone for the price.
I switched from the iPhone 11 Pro to the iPhone SE when it first came out and would still be using the iPhone SE today if it weren’t for the fact that I fell in love with the smaller iPhone 12 mini.
In fact, the reason my partner just bought the iPhone SE is that I recommended it. I think it’s the absolute best phone you can get at that price, and with a $50 Apple gift card and $60 off a year of Apple TV+, this is an unbeatable Black Friday Apple deal.
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Tim Cook: Active install base of iPhones is now over 1 billion – Engadget
Last year the install base of active iPhones grew to over 900 million devices, and in Apple’s Q4 2020 earnings call, CEO Tim Cook revealed that after the launch of the iPhone 12 family, it is now over 1 billion. In an interview with Reuters, he pointed at Apple’s growth in China as a factor also, saying that upgrades set an all-time record in the region. In response to an analyst’s question, Cook said “we saw the largest number of upgraders that we’ve ever seen in a quarter.”
Apple CFO Lucas Maestri said on the call that its overall active installed base of hardware has topped 1.65 billion, showing what a large share is represented by just the iPhone family. Apple reported record results with over $111 billion in revenue for the quarter, with results from its Services category highlighting how it’s continuing to make money from that massive base of installed hardware.
Apple earns $100 billion in quarterly revenue for the first time ever – MobileSyrup
In the tech giant’s fiscal Q1 2021 earnings report, Apple revealed that it crossed the $100 billion USD (about $128 billion CAD) in quarterly revenue mark for the first time in the company’s history by bringing in $111.4 billion USD (roughly $142 billion CAD) in total, and $1.68 USD (about $2.15 CAD) per share.
This number also surpasses the company’s expected revenue, which was predicted to hit $103.12 billion USD ($132 billion CAD).
It’s important to note that quarterly earnings report includes iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max sales, which amounted to $65 billion USD (approximately $83 billion CAD) in revenue, another all-time record for the company. The previous highest iPhone revenue quarter was $61.58 billion USD (roughly $78 billion CAD) in the first quarter of 2018.
It will be interesting to see if the predicted “super cycle” of upgrading from older iPhones like the iPhone X series to the iPhone 12, which features 5G and the most substantial redesign to the look of the smartphone in years, continues later into 2021.
“This quarter for Apple wouldn’t have been possible without the tireless and innovative work of every Apple team member worldwide,” said Tim Cook, Apple’s CEO, in a recent press release.
“We’re gratified by the enthusiastic customer response to the unmatched line of cutting-edge products that we delivered across a historic holiday season. We are also focused on how we can help the communities we’re a part of build back strongly and equitably, through efforts like our Racial Equity and Justice Initiative as well as our multi-year commitment to invest $350 billion throughout the United States.”
Apple’s Mac sales also surged this quarter to $8.68 billion USD (roughly $11.1 billion CAD), likely as a result of more people working from home amid the ongoing COVID-19 pandemic. In Q1 2021 Apple revealed a new MacBook Air, MacBook Pro and Mac mini powered by its own M1 processor. The company is expected to release a new version of its desktop iMac that features the M1, likely bolstering Mac sales even further.
On the services side of things, an area where Apple continues to shift into growth, the company earned $15.76 billion (about $20 billion) this past quarter. Services include platforms like Apple Music, Apple Arcade, Apple TV Plus, Apple News+ and most recently Apple Fitness+, a fitness subscription service.
Apple says its big privacy change is coming in 'early spring' as conflict with Facebook heats up – CNBC
The long-awaited privacy update to Apple’s iPhone and iPad operating systems that could dramatically hurt mobile advertising is coming in “early spring,” Apple told CNBC on Wednesday.
To target mobile ads and measure how effective they are, app developers and other industry players currently often use Apple’s (IDFA), or a string of letters and numbers that’s different on every Apple device. But once this update rolls out, app makers will be forced to ask permission to access a user’s IDFA through a prompt. A significant portion of users are expected to say no, reducing the effectiveness of targeted ads.
Apple first announced the change last summer, giving advertisers and app makers ample time to prepare. But it’s become a major point of contention for ad-supported companies, who could lose revenue from the change.
Facebook in particular argues that the change will hurt the availability of free content on the open web and the ability of small business to place personalized ads. On Facebook’s Q4 2020 earnings call Wednesday, CEO Mark Zuckerberg slammed the change, calling Apple one of its biggest competitors and claiming that the change “threatens the personalized ads that millions of small businesses rely on to find and reach customers.”
The timing of Apple’s change has been the subject of intense speculation in the mobile industry. Apple CEO Tim Cook is set to speak Thursday about data privacy at the Computers, Privacy and Data Protection conference in Brussels. On Thursday, the company is also releasing new marketing materials, including an update to its website and a report on data usage to illustrate how companies track user data across websites and apps.
Apple told CNBC that the next beta version of iOS will require app developers to ask permission to access the phone’s unique identifier.
The current version of iOS is 14.4, which was released earlier this week. There currently isn’t a public beta version beyond that available to developers. Apple declined to provide additional timing details.
As companies prepare for the change, they’re letting partners and advertisers know how they plan to approach the change. Google on Wednesday said in a post that it will no longer use any information that falls under Apple’s AppTrackingTransparency framework for its iOS apps, and doesn’t plan to show the prompt on those apps.
Nominations are open for the 2021 CNBC Disruptor 50, a list of private start-ups using breakthrough technology to become the next generation of great public companies. Submit by Friday, Feb. 12, at 3 pm EST.
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