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BC United rebrand went ‘spectacularly,’ said Kevin Falcon. Yes, this was sarcasm

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VICTORIA – BC United Leader Kevin Falcon couldn’t resist sarcasm when asked on Tuesday how his party’s rebranding from its long-standing identity as the British Columbia Liberals was going.

“Spectacularly,” he said with a wry laugh, before adding “obviously, I think it could have gone way better.”

In hindsight, even this was an understatement.

About 24 hours later, Falcon was standing behind a B.C. Conservative Party podium to announce his decision to end BC United’s election campaign, withdraw its candidates’ nominations, and urge voters to instead support the Conservatives in the Oct. 19 provincial ballot.

As BC United candidates and staff pondered their futures, strategists and communications experts pointed to last year’s ill-fated rebranding exercise, championed by Falcon, as a harbinger of the party’s implosion. Falcon also failed to capture a rightwards shift in political sentiment, they said, and instead it was John Rustad’s Conservatives who did so.

To make matters worse, the rebranding coincided with the soaring popularity of the B.C. Conservatives, who are not affiliated with the Conservative Party of Canada.

Campaign strategist Allie Blades, who worked on the BC United rebrand for the Mash Strategy digital political consulting agency, blamed Falcon for the exercise’s failure.

Earlier this month, BC United said internal polling suggested up to 30 per cent of people in B.C. were unaware the party changed names in April 2023.

“He just didn’t listen,” said Blades about Falcon’s approach to the rebrand effort. “He had a committee of people responsible for the name change. Didn’t listen to them. I’m sure that those staff and caucus people we’ve seen move over to the Conservatives made that decision partly because they weren’t listened to either.”

She said the rebrand failed because the party did not connect its new name and look to a message about what BC United stood for.

“You can design a great logo,” said Blades. “You can put out some ads, but it didn’t answer the problem which the party had, which was, what do they stand for and where are they on the political spectrum.”

Under former premiers Christy Clark and Gordon Campbell, B.C. residents knew the brand of the B.C. Liberals, as the party of free enterprise and prosperity.

“But this was a missed opportunity for BC United to brand themselves in what they stood for and what their values are,” said Blades.

Falcon made the party’s rebranding and name change a key promise during his campaign for the B.C. Liberal leadership, and the party said 80 per cent of members supported the name change to BC United.

Blades said many older party members, including conservative former caucus members, believed the B.C. Liberal name confused and turned off voters who did not support the federal Liberals.

The former B.C. Liberals were not affiliated with any federal party, but the pressure to change names persisted, she said.

After Falcon became leader in February 2022, the party started to lose momentum in part because he did not reach out to his younger leadership opponents, including Val Litwin and Gavin Dew, who is now a Conservative candidate, Blades said.

“We were politically soulless for a while,” she said.

Prof. David Black, a political communications expert at Greater Victoria’s Royal Roads University, said the failure of the BC United rebrand was “puzzling” because other name changes in Saskatchewan and Alberta have worked.

The former Progressive Conservative and Wildrose parties in Alberta merged in 2017 to become the United Conservative Party, while the Progressive Conservatives in Saskatchewan emerged as the Saskatchewan Party in the 1990s after a major scandal, he said.

Black said while people suggest the BC United rebrand was poorly funded, badly communicated and poorly managed by Falcon, consideration should also be given to the shifting political environment in B.C.

“What is different from the other rebrands mentioned above is that public sentiment on the centre-right was shifting already in early 2023 and a more right-leaning and more populist B.C. voter was looking for an alternative,” he said.

“John Rustad became leader of that alternative.”

This report by The Canadian Press was first published Aug. 29, 2024.

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Suspicious deaths of two N.S. men were the result of homicide, suicide: RCMP

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Nova Scotia RCMP say their investigation into two suspicious deaths earlier this month has concluded that one man died by homicide and the other by suicide.

The bodies of two men, aged 40 and 73, were found in a home in Windsor, N.S., on Sept. 3.

Police say the province’s medical examiner determined the 40-year-old man was killed and the 73-year-old man killed himself.

They say the two men were members of the same family.

No arrests or charges are anticipated, and the names of the deceased will not be released.

RCMP say they will not be releasing any further details out of respect for the family.

This report by The Canadian Press was first published Sept. 16, 2024.

The Canadian Press. All rights reserved.



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Turning the tide: Quebec premier visits Cree Nation displaced by hydro project in 70s

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For the first time in their history, members of the Cree community of Nemaska received a visit from a sitting Quebec premier on Sunday and were able to share first-hand the story of how they were displaced by a hydroelectric project in the 1970s.

François Legault was greeted in Nemaska by men and women who arrived by canoe to re-enact the founding of their new village in the Eeyou Istchee James Bay region, in northern Quebec, 47 years ago. The community was forced in the early 1970s to move from its original location because members were told it would be flooded as part of the Nottaway-Broadback-Rupert hydro project.

The reservoir was ultimately constructed elsewhere, but by then the members of the village had already left for other places, abandoning their homes and many of their belongings in the process.

George Wapachee, co-author of the book “Going Home,” said community members were “relocated for nothing.”

“We didn’t know what the rights were, or who to turn to,” he said in an interview. “That turned us into refugees and we were forced to abandon the life we knew.”

Nemaska’s story illustrates the challenges Legault’s government faces as it looks to build new dams to meet the province’s power needs, which are anticipated to double by 2050. Legault has promised that any new projects will be developed in partnership with Indigenous people and have “social acceptability,” but experts say that’s easier said than done.

François Bouffard, an associate professor of electrical engineering at McGill University, said the earlier era of hydro projects were developed without any consideration for the Indigenous inhabitants living nearby.

“We live in a much different world now,” he said. “Any kind of hydro development, no matter where in Quebec, will require true consent and partnership from Indigenous communities.” Those groups likely want to be treated as stakeholders, he added.

Securing wider social acceptability for projects that significantly change the landscape — as hydro dams often do — is also “a big ask,” he said. The government, Bouchard added, will likely focus on boosting capacity in its existing dams, or building installations that run off river flow and don’t require flooding large swaths of land to create reservoirs.

Louis Beaumier, executive director of the Trottier Energy Institute at Polytechnique Montreal, said Legault’s visit to Nemaska represents a desire for reconciliation with Indigenous people who were traumatized by the way earlier projects were carried about.

Any new projects will need the consent of local First Nations, Beaumier said, adding that its easier to get their blessing for wind power projects compared to dams, because they’re less destructive to the environment and easier around which to structure a partnership agreement.

Beaumier added that he believes it will be nearly impossible to get the public — Indigenous or not — to agree to “the destruction of a river” for a new dam, noting that in recent decades people have come to recognize rivers as the “unique, irreplaceable riches” that they are.

Legault’s visit to northern Quebec came on Sept. 15, when the community gathers every year to remember the founding of the “New Nemaska,” on the shores of Lake Champion in the heart of the boreal forest, some 1,500 kilometres from Montreal. Nemaska Chief Clarence Jolly said the community invited Legault to a traditional feast on Sunday, and planned to present him with Wapachee’s book and tell him their stories.

The book, published in 2022 along with Susan Marshall, is filled with stories of Nemaska community members. Leaving behind sewing machines and hunting dogs, they were initially sent to two different villages, Wapachee said.

In their new homes, several of them were forced to live in “deplorable conditions,” and some were physically and verbally abused, he said. The new village of Nemaska was only built a few years later, in 1977.

“At this time, families were losing their children to prison-schools,” he said, in reference to the residential school system. “Imagine the burden of losing your community as well.”

Thomas Jolly, a former chief, said he was 15 years old when he was forced to leave his village with all his belongings in a single bag.

Meeting Legault was important “because have to recognize what happened and we have to talk about the repercussions that the relocation had on people,” he said, adding that those effects are still felt today.

Earlier Sunday, Legault was in the Cree community of Eastmain, where he participated in the official renaming of a hydro complex in honour of former premier Bernard Landry. At the event, Legault said he would follow the example of his late predecessor, who oversaw the signing of the historic “Paix des Braves” agreement between the Quebec government and the Cree in 2002.

He said there is “significant potential” in Eeyou Istchee James Bay, both in increasing the capacity of its large dams and in developing wind power projects.

“Obviously, we will do that with the Cree,” he said.

This report by The Canadian Press was first published Sept. 16, 2024.



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Quebec premier visits Cree community displaced by hydro project in 1970s

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NEMASKA – For the first time in their history, members of the Cree community of Nemaska received a visit from a sitting Quebec premier on Sunday and were able to share first-hand the story of how they were displaced by a hydroelectric project in the 1970s.

François Legault was greeted in Nemaska by men and women who arrived by canoe to re-enact the founding of their new village in the Eeyou Istchee James Bay region, in northern Quebec, 47 years ago. The community was forced in the early 1970s to move from their original location because they were told it would be flooded as part of the Nottaway-Broadback-Rupert hydro project.

The reservoir was ultimately constructed elsewhere, but by then the members of the village had already left for other places, abandoning their homes and many of their belongings in the process.

George Wapachee, co-author of the book “Going Home,” said community members were “relocated for nothing.”

“We didn’t know what the rights were, or who to turn to,” he said in an interview. “That turned us into refugees and we were forced to abandon the life we knew.”

The book, published in 2022 by Wapachee and Susan Marshall, is filled with stories of Cree community members. Leaving behind sewing machines and hunting dogs, they were initially sent to two different villages, 100 and 300 kilometres away, Wapachee said.

In their new homes, several of them were forced to live in “deplorable conditions,” and some were physically and verbally abused, he said. The new village of Nemaska was only built a few years later, in 1977.

“At this time, families were losing their children to prison-schools,” he said, in reference to the residential school system. “Imagine the burden of losing your community as well.”

Legault’s visit came on Sept. 15, when the community gathers every year to remember the founding of the “New Nemaska,” on the shores of Lake Champion in the heart of the boreal forest, some 1,500 kilometres from Montreal. Nemaska Chief Clarence Jolly said the community invited Legault to a traditional feast on Sunday, and planned to present him with Wapachee’s book and tell him their stories.

Thomas Jolly, a former chief, said he was 15 years old when he was forced to leave his village with all his belongings in a single bag.

Meeting Legault was important “because have to recognize what happened and we have to talk about the repercussions that the relocation had on people,” he said, adding that those effects are still felt today.

Earlier Sunday, Legault had been in the Cree community of Eastmain, where he participated in the official renaming of a hydro dam in honour of former premier Bernard Landry.

This report by The Canadian Press was first published Sept. 16, 2024.

The Canadian Press. All rights reserved.



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