Brent Csutoras on the Evolution of Social Media, the Rise of SEJ & His Fascinating Journey [PODCAST] - Search Engine Journal

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Brent Csutoras on the Evolution of Social Media, the Rise of SEJ & His Fascinating Journey [PODCAST] – Search Engine Journal

Published

4 years ago

January 30, 2020

Harry Miller

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“You really, really, really need to have somebody that you can get along with. Your partners and the people that you’re involved with, you have to spend some time getting to know how they operate under distress and have a plan for how you’re going to deal with the financials… Nobody wants to invest when you’re going to the next level, but I think a real, true business structure is essential.”

For episode 180 of The Search Engine Journal Show, it’s my turn to interview Brent Csutoras, Co-Owner of Search Engine Journal and a seasoned digital marketing consultant.

Csutoras talks about the evolution of social media, the rise of Search Engine Journal, and his fascinating journey in the industry.

About Brent Csutoras

Brent is a digital marketing consultant with over 13 years of combined experience in SEO and social media marketing.

He is also a co-owner at Search Engine Journal and founder of its parent company, Alpha Brand Media.

Aside from having founded various digital agencies throughout the years, he has also spoken at many of the top marketing conferences, such as Pubcon, Affiliate Summit, SMX Advanced, State of Search, SES, UnGagged, SEOktoberfest, and more.

An avid futurist, Brent enjoys focusing on the implications of future technology on society and societal growth.

In today’s episode, we’re turning the tables and putting The Search Engine Journal Show’s own Brent Csutoras in the hot seat.

Show Notes

How was digital marketing 15 years ago? What’s so different now? [2:22]
Brent shares how he got started in the industry during the early days. [3:10]
Listening to SEO Rockstars on Webmaster Radio then hosted by Greg Boser and Todd Friesen helped Brent learn about SEO. [5:07]
On his background in publishing, getting into computers when he was really young and how these experiences came together when her started doing SEO. [6:06]
Within a month of getting hired in his first SEO job, Brent decided to attend Pubcon for the first time. [12:20]
He shares how his social skills helped him connect with people as a newbie in the industry. [14:00]
Early on, Brent started building his own websites so he could do SEO tests. [14:32]
How he applied the learnings from his SEO tests toward his in-house SEO job. [18:27]
The need for content and the rise of social bookmarking sites Digg and Reddit. [19:27]
What made Brent shift from SEO to social media? [21:24]
Four months into his career, Pubcon’s Brett Tabke invited Brent to speak at the event after a successful test to put Tabke’s post on the front page of Digg. [21:47]
Back then, a lot of marketers were “anti-social” but Brent rode the wave anyway. By the time social media became popular, he already has 5-6 years of experience. [23:56]
Social came at a time period when Brent wasn’t tied to SEO. [26:53]
Brent would choose to create viral content campaigns over any other aspect of marketing. [27:17]
The interesting story of Brent’s complex social media experiments on Digg and other sites. [30:13]
Brent shares his thoughts on how he ended up teaming with some of the best minds in the industry to form a company in the 2010s and the various challenges they faced to keep it afloat. [38:33]
On cleaning up Search Engine Journal and the process of turning the brand around. [45:40]
Advice for independent contractors and solopreneurs who are thinking about starting an agency on their own. [46:35]
The factors that greatly contributed to SEJ’s success in recent years. [48:27]
On stepping down from the agencies he founded, going through tough times, and resuming client work as a consultant. [51:53]
Why should brands and marketers get on Reddit? [53:28]
Brent’s takeaways after being on Reddit for so many years: “What has been important for me on Reddit has been being flexible and to learn quickly… The key is to be nimble and to engage in that conversation in a way where you’re flexible to be wrong and you’re willing to figure it out.” [56:50]
What’s next for Brent and Search Engine Journal? [1:01:56]

Links from the Episode

How to connect with Brent Csutoras:

Twitter | LinkedIn | BrentCsutoras.com

People Mentioned

This podcast is brought to you by Ahrefs and Opteo.

To listen to this Search Engine Show Podcast with Brent Csutoras:

Visit our podcast archive to listen to other Search Engine Journal Show podcasts!

Image Credits

Featured Image: Paulo Bobita

Podcast: Download

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Jon Stewart Slams the Media for Coverage of Trump Trial – The New York Times

Published

4 hours ago

April 23, 2024

Harry Miller

Welcome to Best of Late Night, a rundown of the previous night’s highlights that lets you sleep — and lets us get paid to watch comedy. Here are the 50 best movies on Netflix right now.

Media Circus

Opening arguments began in former President Donald Trump’s criminal trial on Monday, with much of the news media coverage homing in on as many details as possible about the proceedings.

Jon Stewart called the trial a “test of the fairness of the American legal system, but it’s also a test of the media’s ability to cover Donald Trump in a responsible way.”

The Punchiest Punchlines (Insano Edition)

The Bits Worth Watching

Jimmy Kimmel’s sidekick, Guillermo Rodriguez, took the stage with Madonna in Mexico City over the weekend.

What We’re Excited About on Tuesday Night

The economist Stephanie Kelton will chat with Jordan Klepper and Ronny Chieng, the guest co-hosts, on Tuesday’s “Daily Show.”

Also, Check This Out

In “Under the Bridge,” Hulu’s chilling new series, Riley Keough and Lily Gladstone investigate the murder of a teenager.

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Jon Stewart lampoons media’s coverage of Trump’s first day at trial – CNN

Published

5 hours ago

April 23, 2024

Harry Miller

‘Decisive, definitive and regretful’: Iran’s foreign minister issues warning to Israel

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Jon Stewart rips media over coverage of ‘banal’ Trump trial details – The Hill

Published

6 hours ago

April 23, 2024

Harry Miller

Jon Stewart blasted the media for covering the “banal” details of former President Trump’s first of four criminal trials, which began with opening statements Monday following a week of jury selection.

In his Monday night broadcast of “The Daily Show,” Stewart poked fun at the TV news media for tracking Trump’s traffic route from Trump Tower to the courtroom, compiling footage from various outlets, as they tracked each turn his car made.

“Seriously, are we going to follow this guy to court every f‑‑‑ing day? Are you trying to make this O.J. [Simpson]? It’s not a chase. He’s commuting,” Stewart said. “So the media’s first attempt — the very first attempt on the first day — at self-control failed.”

Media outlets have closely covered Trump in recent days, as he makes history as the first U.S. president to stand trial on criminal charges. Trump is also the presumptive GOP nominee for president this year.

Trump currently faces 34 criminal counts of falsifying business records in connection to reimbursements to his then-fixer, Michael Cohen, who paid adult film actress Stormy Daniels $130,000 ahead of the 2016 election to stay quiet about an alleged affair she had with the former president a decade prior. It is the first of four criminal trials Trump will face, and perhaps the only one that will go to a jury before the November election.

Stewart, in his broadcast, took aim at TV news outlets, suggesting they were covering small news alerts as significant breaking news developments.

Stewart pretended a producer was talking in his earpiece and paused midsentence, saying, “Hold on. We’re getting breaking news,” and cut to a clip from an earlier interview conducted by CNN’s Jake Tapper, who similarly cut off his guest momentarily to identify a photo displayed on screen to his audience.

“I’m sorry to interrupt. Just for one second. I apologize,” Tapper said in the clip. “We’re just showing the first image of Donald Trump from inside the courtroom. It’s a still photograph that we’re showing there. Just want to make sure our viewers know what they’re looking at.”

Stewart shot back, saying, “Yes, for our viewers who are just waking up from a 30-year coma, this is what Donald Trump has looked like every day for the past 30 years. Same outfit.”

Stewart ripped CNN again for analyzing the courtroom sketches so closely, saying, “It’s a sketch. Why would anyone analyze a sketch like it was — it’d be like looking at the Last Supper and going, ‘Why do you think Jesus looks so sad here? What do you think? It’s because of Judas?’”

“Look, at some point in this trial, something important and revelatory is going to happen,” Stewart said. “But none of us are going to notice, because of the hours spent on his speculative facial ticks. If the media tries to make us feel like the most mundane bullshit is earth-shattering, we won’t believe you when it’s really interesting.”

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