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Bring Evidence to Your Interviews



In every hiring scenario, the hiring manager is looking for someone as close to a “sure thing” as possible. Therefore, the story of how you’ve added value to your employers needs to be told throughout your résumé, cover letter, LinkedIn profile, and during interviews. This is how you sell yourself!

Successful job seekers understand a job search is a sales process. They see themselves as a salesperson hunting for prospects (employers), building a pipeline of potential clients (employers), and scheduling interviews because that’s where “the sale” is made. Don’t kid yourself; interviews are sales meetings.

A professional salesperson knows the most effective way to make a sale is to demonstrate value. They articulate how the product or service they’re selling will generate revenue, save money, save time, improve results, or fix a pain point.

Ask yourself: What will an employer gain by hiring you? The “gain(s)” is your value, which you need to convey to employers.

Most job seekers answer their interviewer’s questions giving cliché answers, “I’m a team player,” “I’m great at sales,” “I love writing,” and “I’m detail-oriented.” Without numerically quantifying or mentioning specific accomplishments, these are just the candidate’s opinions, and employers don’t hire opinions.

Talk is cheap. You might be very good at your current job, but if you don’t demonstrate and vividly communicate your expertise and results (Employers hire to achieve results.) throughout your job search, you’ll struggle to find your next job.

Providing examples of how you have the competencies listed in the job description is essential when job hunting (e.g., problem-solving, taking initiative, managing change, bringing in revenue, creating process improvements, leadership skills). What better way to prove your competencies and track record than bringing evidence to your interview?

Don’t tell an employer what you think your value is—prove it with evidence!

Do you expect your interviewer to simply take your word? The next time you’re interviewing, consider bringing the following evidence to show your skills, capabilities, and results you’ve achieved.


  • Performance report


My world (call center management) revolves around productivity reports. Such reports show me how my call center is doing, whether it’s meeting its objectives, and which agents are distracting it from meeting its objectives. Over the years, I’ve had a few candidates who’ve been astute enough to show me their recent call center statistics. Such proactive initiative always impresses me and makes my hiring decision easier.

Numbers are the language of business. Showing your interviewer recent reports of your performance (e.g., sales reports, key performance indicators) will go a long way in proving you walk your talk. Anyone can say they were a top 5 sales rep at Dunder Mifflin Paper Company, Inc. However, producing last month’s sales report ranking the company’s 45 sales reps and showing you were third in sales revenue changes your claim into an undeniable fact. Undeniable facts are influential.

What recent (no older than 3 months) reports can you bring to your next interview? Sales Report? Website Traffic Report? Social Media Report? Marketing Report?


  • Appraisal/performance review


During your job search, you’ll most likely be asked something along the lines of, “If I were to call your boss, what would they say about you?” or “What will your references say about you should I call them?”

Your interviewer is asking you what your past/current manager thinks of your job performance. Which is more powerful, giving a verbal answer such as “My last manager would say I was one of the best hires he has ever made. He’d say I was the go-to person to get things accomplished on our team,” or saying, as you hand over your last performance review, “I’m glad you asked. Here’s my last appraisal, which I’m proud of. As you’ll see, my manager thought highly of my work, professionalism, and how I contributed to the department’s success.”? Just answering the interviewer’s question without producing evidence is hoping your interviewer will simply believe you.

Other ways you can provide proof (READ: evidence):

  • Media appearances (e.g., newspaper articles)
  • Written recommendations
  • Presentations/videos (e.g., you as a keynote speaker)
  • Portfolio (articles, graphics, etc.)
  • Awards, honors, and recognitions
  • 360 reviews

Besides not being a fit, the most common reason candidates get rejected is their inability to provide relevant, concrete examples of what they’ve done in their current/previous job that is relevant to the position they’re seeking.

Bringing evidence to your interviews will set you apart from your competition and provide hard proof that what you claim is true, which no interviewer will be able to ignore.



Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers advice on searching for a job. You can send Nick your questions at



Baby formula shortage worrying new parents in Ottawa | CTV News – CTV News Ottawa



Empty shelves, a lack of options, and crying children; the ongoing baby formula shortage in the United States has made its way to Ottawa, and new parents say they’re desperate for answers.

“I hit panic mode as soon as I saw the shelves. Not only was there not the formula I needed, there was no formula at all. No brands, no different age categories, it was literally empty,” Melissa Lamb said.

Lamb says she stopped at four different stores before finding baby formula for her two-month old daughter, Lola.

“When you find some, you’re like, ‘I need to buy all of it that they have on the shelves.’ I didn’t because I want to save some for other moms who maybe aren’t as fortunate as me, who can obviously breastfeed,” Lamb said.

According to an audit from Field Agent Canada, baby formula is 21 per cent out of stock on Canadian shelves and slightly higher in Ottawa at 26 per cent. The shortages are a far cry from the estimated 40 per cent in the United States, but parents say they’re still concerned.

“I’m starting to get anxious again that we’re not going to be able to find it,” Janelle Côté said.

Côté’s six-month old daughter, Evie, suffers from acid reflux, and relies on Similac Sensitive formula; one of the many Similac products that were part of a major recall in the United States.

The recall ultimately led to a shutdown of baby formula maker Abbott’s Sturgis, Michigan facility; a major factor in the increasing supply issues.

“Within a month of taking this formula, we noticed it was gone. There was nothing. The shelves were constantly bare and then we found out there was a recall and that the recall was affecting other formulas because parents were having to buy our brand,” Côté said.

U.S. officials on Monday reached an agreement to allow Abbott to restart its largest domestic factory, though it will be two months or more before any new products ship from the site and retail experts in Canada say it could several weeks after shipping before shelves in Ottawa return to normal.

“I think you’re going to see something that’s four to six weeks from when that product starts to flow to when we start seeing a recovery at store level and that’s really assuming that consumers don’t continue to panic buy,” Jeff Doucette, General Manager of Field Agent Canada said.

The Ottawa Food Bank says the supply shortage has been affecting them for months, with some formula nearly impossible to purchase.

“In particular formula stage one has been almost impossible for us to find. Since January we’ve seen a 75 per cent decrease in the amount of formula we’ve been able to put out into the community,” Rachael Wilson, Executive Director of the Ottawa Food Bank said.

Wilson says 80 per cent of the formula the food bank receives is now donated items.

“We’ve never experienced anything like this. Having to order and pray that it shows up, it’s really challenging and stressful,” she added.

The supply chain delays mean Ottawa families will likely be forced to continue their hunt for formula for the next several weeks.

“I’m going to be at the mercy again of being on my phone, checking all these stocks at Walmart,” Côté said.

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What's fuelling record-high gas prices in Canada? – CBC News: The National



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Canada's inflation rate inches up again, to new 31-year high of 6.8% – CBC News



The cost of living continues to rise at the fastest pace in decades, with Canada’s official inflation rate rising at a 6.8 per cent annual pace in April, a new 31-year high.

Statistics Canada reported on Wednesday that the cost of living crept higher mainly because of increases in the cost of food and shelter. Food prices have risen by 9.7 per cent in the past year, while shelter costs are up by 7.4 per cent.

Global factors, including the war in Ukraine disrupting the price and supply of grains, as well as outbreaks of bird flu and extreme weather events in the United States, are combining to drive up the cost of meat and produce.

Among the increases:

  • Fresh vegetables, up 8.2 per cent
  • Fresh fruit, up 10 per cent
  • Meat, up 10.1 per cent
  • Bread, up 12.2 per cent
  • Coffee, up 13.7 per cent
  • Pasta, up 19.6 per cent.

“Rising food prices are a global issue, and we can directly correlate those increases to what’s happening in Ukraine,” economist Royce Mendes with financial services conglomerate Desjardins told CBC News in an interview on Wednesday.

“Food is shipped from all over the world to Canada,” Mendes said, “and our weakening dollar makes it more expensive to import.”

Gasoline has been a major driver of inflation of late, but pump prices actually fell by 0.7 per cent in April after spiking by more than 11 per cent the previous month. Compared to where they were a year ago, gas prices are still up by more than a third, however.

Economists had been expecting the overall inflation figure to ease slightly from March’s 6.7 per cent level, but instead it went slightly higher. That’s a troubling sign that inflation has yet to peak, even though it’s at its highest level since 1991.

The U.S. has also seen its inflation rate skyrocket in recent months, but numbers for April suggest that the wave may have crested there, with the official figure cooling to 8.3 per cent in April from 8.5 per cent in March.

“Core inflation has been accelerating in Canada for a few months now, in contrast to the U.S.,” Mendes said. “What went up still isn’t coming down in Canadian inflation, and might not any time soon.”

The high inflation number makes it even more likely that the Bank of Canada will hike its benchmark interest rate at its next policy meeting in early June.

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