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Canada has fewer entrepreneurs today than it did 20 years ago — and that’s a big problem for everyone

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When James Lynn lost his job early in the COVID-19 pandemic, he decided to pursue his dream of becoming an entrepreneur.

It hasn’t been easy.

“You know, entrepreneurship is like being in a maze, where you know where you want to go but you’re not exactly sure how to get there,” he said. “And there’s a ton of pitfalls.”

Lynn is the founder of Kalū, an independent pet food-maker in Montreal. He leads a team of three, selling online and in 20 shops across Quebec, with plans to expand into Ontario next year.

He makes cat and dog food, but as an entrepreneur, Lynn’s an increasingly rare bird.

In a new report, the Business Development Bank of Canada (BDC) examined numbers from Statistics Canada and found that the country has 100,000 fewer entrepreneurs than it did 20 years ago — despite the fact that the population has grown by more than 10 million over the same period.

The Crown corporation says the decline puts the economy in danger, and it worked with researchers from the Université de Montréal to analyze the problem and what’s causing it, and to consider solutions. Its recommendation: Some of the difficulties of entrepreneurship can be overcome by helping business owners develop “soft skills,” such as grit, marketing and how to interact with people.

BDC, a financial institution for entrepreneurs that provides loans for small and medium-sized businesses, released the report for Small Business Week.

Why entrepreneurship is down

For its report, BDC defined an entrepreneur as a self-employed worker who hires employees to support their venture.

“Twenty years ago, there was three Canadians in 1,000 every year becoming an entrepreneur,” Pierre Cléroux, BDC’s chief economist, told CBC News. “Now we’re down to about one for every 1,000 people.”

The actual figure is 1.3 people for every 1,000, less than half the rate of two decades ago.

A man with brown hair and glasses wearing a blue blazer speaks in front of projector screen in a classroom.
Pierre Cléroux, chief economist at the Business Development Bank of Canada, speaks to entrepreneurs this week at the Université de Montréal. He says the entrepreneurship decline ‘simply can’t be ignored,’ because new businesses are responsible for ‘almost all net new job creation in this country.’ (Université de Montréal)

It’s also far below the apparent public interest in entrepreneurship.

The popularity of TV shows like Dragons’ Den, the growth of college and university entrepreneurship programs, and the creation of business incubators for entrepreneurs across Canada all suggest the appeal of starting a business.

A report by Global Entrepreneurship Monitor says 14 per cent of Canada’s population has entrepreneurial aspirations; so there seems to be plenty of dreamers. Yet BDC says few of those dreamers are becoming doers for several reasons:

  • People in their late 20s to early 40s are the most likely to start businesses, but that demographic is shrinking with Canada’s aging population, leaving a smaller pool of candidates as potential founders.
  • Low unemployment and high wages mean fewer people feel the need to start a new business.
  • Business owners and would-be entrepreneurs face a barrage of discouraging factors, such as labour shortages, inflation, technological change and the increasing domination of large companies.

Why it matters

Cléroux said the entrepreneurship decline “simply can’t be ignored,” because new businesses are responsible for “almost all net new job creation in this country.”

He said that “in any healthy economy, you need a good percentage of startups” to bring new products and services to market and “force mature businesses to do better.”

Sarah Lubik, director of entrepreneurship at the Beedie School of Business at Simon Fraser University in Vancouver, agrees.

A woman with grey blond hair in a ponytail wearing a black wool jacket with fancy silver buttons and a large lapel stands with her arms crossed in front of wall covered in green and brown fall foliage.
Sarah Lubik, director of entrepreneurship at the Beedie School of Business at Simon Fraser University, says she would like to see scholarships for entrepreneurship at colleges and universities as a way to cultivate young business founders. (Beedie School of Business, Simon Fraser University )

“There’s so much at stake,” Lubik said, focusing especially on entrepreneurs’ role in creating breakthrough technologies.

“If you’re not having entrepreneurship to take those ideas forward, then we’re not going to get those ideas that we need to save the world.”

A ‘soft skills’ solution to overcome tough problems

Another problem identified in the report is that a third of entrepreneurial ventures that do open close within just five years.

So what can be done to help more people get started as entrepreneurs and succeed? BDC recommends a focus on developing “soft skills” to help entrepreneurs through every stage of business.

Based on a survey of 1,250 entrepreneurs, it says marketing and finance skills are key to help a business get started, while administration and operations skills are needed to keep it going, and leadership and people skills are essential to create growth.

Relationship skills and grit — the ability to deal with stress, handle change and overcome setbacks — stood out as important in every stage of business.

The BDC report stresses that key skills are not innate personality characteristics, but traits and behaviours that can be learned through coaching and mentorship, reading, formal classes and engagement with peers.

Dominic Lim, an associate professor of entrepreneurship at Western University’s Ivey Business School in London, Ont., says successful entrepreneurs evolve and learn to cover for weaknesses.

As Asian man wearing a black suit jacket and blue dress shirt leans against a wall in front of a set of stone stairs.
Dominic Lim, an associate professor of entrepreneurship at Western University’s Ivey Business School, says he hopes that entrepreneurs from older demographics will emerge and contribute their skills and resources. (Ivey Business School, Western University )

“You almost see how these people can reinvent themselves throughout the process,” he said, “or sometimes they involve other people who can complement them.”

But James Lynn, the founder of Kalū, said he isn’t so sure the all-important grit can be taught.

“It needs to be within you,” he said. “There’s too many points where it’s easy and tempting to give up.

What else might help?

At an event in Toronto for Small Business Week on Thursday, Rechie Valdez, the federal minister of small business, said a “full solution” is needed to ensure entrepreneurs feel there’s “an actual possibility for them to grow and thrive.”

To help cultivate young business founders, Simon Fraser University’s Lubik said she would like to see scholarships for entrepreneurship at colleges and universities — just as there are for academics and athletics.

A woman in bright red coat sits in a modern chair holding a microphone speaking with a man in jeans and a t shirt. They both are on a stage with a projector screen that says small business behind them.
Rechie Valdez, right, the federal minister of small business, speaks with Shopify president Harley Finkelstein at an event in Toronto on Thursday marking Small Business Week. (Shopify )

Lim agrees education is crucial.

He also points out that “hyper growth” startups have a new role to play and that the scale of companies like Wealthsimple, Shopify and Aritzia can offset some of the decline in entrepreneur numbers.

Lim said he hopes that entrepreneurs from older demographics will emerge as an offset, because they have skills and resources that could be “a blessing for the entrepreneurial ecosystem.”

But enticing some of those workers to become entrepreneurs like Lynn will be a challenge so long as the labour market is strong.

“I wish sometimes that I would have chosen to just taken a regular job and gotten a regular paycheque,” he said, “but I snap out of it after five minutes and I keep going.”

 

Indigenous entrepreneurs get a boost at Soar conference

 

Featured VideoAlmost 1,500 Indigenous entrepreneurs are attending the Soar conference to network and get support for their fledgling businesses.

 

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Politics likely pushed Air Canada toward deal with ‘unheard of’ gains for pilots

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MONTREAL – Politics, public opinion and salary hikes south of the border helped push Air Canada toward a deal that secures major pay gains for pilots, experts say.

Hammered out over the weekend, the would-be agreement includes a cumulative wage hike of nearly 42 per cent over four years — an enormous bump by historical standards — according to one source who was not authorized to speak publicly on the matter. The previous 10-year contract granted increases of just two per cent annually.

The federal government’s stated unwillingness to step in paved the way for a deal, noted John Gradek, after Prime Minister Justin Trudeau made it plain the two sides should hash one out themselves.

“Public opinion basically pressed the federal cabinet, including the prime minister, to keep their hands clear of negotiations and looking at imposing a settlement,” said Gradek, who teaches aviation management at McGill University.

After late-night talks at a hotel near Toronto’s Pearson airport, the country’s biggest airline and the union representing 5,200-plus aviators announced early Sunday morning they had reached a tentative agreement, averting a strike that would have grounded flights and affected some 110,000 passengers daily.

The relative precariousness of the Liberal minority government as well as a push to appear more pro-labour underlay the prime minister’s hands-off approach to the negotiations.

Trudeau said Friday the government would not step in to fix the impasse — unlike during a massive railway work stoppage last month and a strike by WestJet mechanics over the Canada Day long weekend that workers claimed road roughshod over their constitutional right to collective bargaining. Trudeau said the government respects the right to strike and would only intervene if it became apparent no negotiated deal was possible.

“They felt that they really didn’t want to try for a third attempt at intervention and basically said, ‘Let’s let the airline decide how they want to deal with this one,'” said Gradek.

“Air Canada ran out of support as the week wore on, and by the time they got to Friday night, Saturday morning, there was nothing left for them to do but to basically try to get a deal set up and accepted by ALPA (Air Line Pilots Association).”

Trudeau’s government was also unlikely to consider back-to-work legislation after the NDP tore up its agreement to support the Liberal minority in Parliament, Gradek said. Conservative Leader Pierre Poilievre, whose party has traditionally toed a more pro-business line, also said last week that Tories “stand with the pilots” and swore off “pre-empting” the negotiations.

Air Canada CEO Michael Rousseau had asked Ottawa on Thursday to impose binding arbitration pre-emptively — “before any travel disruption starts” — if talks failed. Backed by business leaders, he’d hoped for an effective repeat of the Conservatives’ move to head off a strike in 2012 by legislating Air Canada pilots and ground crew to stick to their posts before any work stoppage could start.

The request may have fallen flat, however. Gradek said he believes there was less anxiety over the fallout from an airline strike than from the countrywide railway shutdown.

He also speculated that public frustration over thousands of cancelled flights would have flowed toward Air Canada rather than Ottawa, prompting the carrier to concede to a deal yielding “unheard of” gains for employees.

“It really was a total collapse of the Air Canada bargaining position,” he said.

Pilots are slated to vote in the coming weeks on the four-year contract.

Last year, pilots at Delta Air Lines, United Airlines and American Airlines secured agreements that included four-year pay boosts ranging from 34 per cent to 40 per cent, ramping up pressure on other carriers to raise wages.

After more than a year of bargaining, Air Canada put forward an offer in August centred around a 30 per cent wage hike over four years.

But the final deal, should union members approve it, grants a 26 per cent increase in the first year alone, retroactive to September 2023, according to the source. Three wage bumps of four per cent would follow in 2024 through 2026.

Passengers may wind up shouldering some of that financial load, one expert noted.

“At the end of the day, it’s all us consumers who are paying,” said Barry Prentice, who heads the University of Manitoba’s transport institute.

Higher fares may be mitigated by the persistence of budget carrier Flair Airlines and the rapid expansion of Porter Airlines — a growing Air Canada rival — as well as waning demand for leisure trips. Corporate travel also remains below pre-COVID-19 levels.

Air Canada said Sunday the tentative contract “recognizes the contributions and professionalism of Air Canada’s pilot group, while providing a framework for the future growth of the airline.”

The union issued a statement saying that, if ratified, the agreement will generate about $1.9 billion of additional value for Air Canada pilots over the course of the deal.

Meanwhile, labour tension with cabin crew looms on the horizon. Air Canada is poised to kick off negotiations with the union representing more than 10,000 flight attendants this year before the contract expires on March 31.

This report by The Canadian Press was first published Sept. 16, 2024.

Companies in this story: (TSX:AC)

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Federal $500M bailout for Muskrat Falls power delays to keep N.S. rate hikes in check

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HALIFAX – Ottawa is negotiating a $500-million bailout for Nova Scotia’s privately owned electric utility, saying the money will be used to prevent a big spike in electricity rates.

Federal Natural Resources Minister Jonathan Wilkinson made the announcement today in Halifax, saying Nova Scotia Power Inc. needs the money to cover higher costs resulting from the delayed delivery of electricity from the Muskrat Falls hydroelectric plant in Labrador.

Wilkinson says that without the money, the subsidiary of Emera Inc. would have had to increase rates by 19 per cent over “the short term.”

Nova Scotia Power CEO Peter Gregg says the deal, once approved by the province’s energy regulator, will keep rate increases limited “to be around the rate of inflation,” as costs are spread over a number of years.

The utility helped pay for construction of an underwater transmission link between Newfoundland and Nova Scotia, but the Muskrat Falls project has not been consistent in delivering electricity over the past five years.

Those delays forced Nova Scotia Power to spend more on generating its own electricity.

This report by The Canadian Press was first published Sept. 16, 2024.

The Canadian Press. All rights reserved.

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Roots sees room for expansion in activewear, reports $5.2M Q2 loss and sales drop

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TORONTO – Roots Corp. may have built its brand on all things comfy and cosy, but its CEO says activewear is now “really becoming a core part” of the brand.

The category, which at Roots spans leggings, tracksuits, sports bras and bike shorts, has seen such sustained double-digit growth that Meghan Roach plans to make it a key part of the business’ future.

“It’s an area … you will see us continue to expand upon,” she told analysts on a Friday call.

The Toronto-based retailer’s push into activewear has taken shape over many years and included several turns as the official designer and supplier of Team Canada’s Olympic uniform.

But consumers have had plenty of choice when it comes to workout gear and other apparel suited to their sporting needs. On top of the slew of athletic brands like Nike and Adidas, shoppers have also gravitated toward Lululemon Athletica Inc., Alo and Vuori, ramping up competition in the activewear category.

Roach feels Roots’ toehold in the category stems from the fit, feel and following its merchandise has cultivated.

“Our product really resonates with (shoppers) because you can wear it through multiple different use cases and occasions,” she said.

“We’ve been seeing customers come back again and again for some of these core products in our activewear collection.”

Her remarks came the same day as Roots revealed it lost $5.2 million in its latest quarter compared with a loss of $5.3 million in the same quarter last year.

The company said the second-quarter loss amounted to 13 cents per diluted share for the quarter ended Aug. 3, the same as a year earlier.

In presenting the results, Roach reminded analysts that the first half of the year is usually “seasonally small,” representing just 30 per cent of the company’s annual sales.

Sales for the second quarter totalled $47.7 million, down from $49.4 million in the same quarter last year.

The move lower came as direct-to-consumer sales amounted to $36.4 million, down from $37.1 million a year earlier, as comparable sales edged down 0.2 per cent.

The numbers reflect the fact that Roots continued to grapple with inventory challenges in the company’s Cooper fleece line that first cropped up in its previous quarter.

Roots recently began to use artificial intelligence to assist with daily inventory replenishments and said more tools helping with allocation will go live in the next quarter.

Beyond that time period, the company intends to keep exploring AI and renovate more of its stores.

It will also re-evaluate its design ranks.

Roots announced Friday that chief product officer Karuna Scheinfeld has stepped down.

Rather than fill the role, the company plans to hire senior level design talent with international experience in the outdoor and activewear sectors who will take on tasks previously done by the chief product officer.

This report by The Canadian Press was first published Sept. 13, 2024.

Companies in this story: (TSX:ROOT)

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