Up until a month ago, everything seemed to be going right for Canada Soccer.
The national women’s squad is the defending Olympic champion, the men’s team had clinched its first World Cup appearance since 1986 and the country was preparing to be co-host of the men’s World Cup in 2026.
Moments like Sam Adekugbe’s snowbank celebration in Edmonton amped up the excitement among fans across the country amid a string of wins for the men’s squad.
How quickly the momentum has stalled — and along with it, a golden financial opportunity.
First, Canada Soccer arranged a friendly match with Iran, which was eventually cancelled after widespread opposition. The replacement game on Sunday against Panama was also turfed just hours before kickoff after the Canadian players refused to take the field over wage concerns.
The upcoming game on Thursday against Curaçao is now in doubt.
‘I would consider this a crisis’
Apart from the Canadian clubs recently playing in the NHL playoffs, the national men’s soccer team was arguably the hottest ticket in the country because of their recent dominance and a squad of young, entertaining players that reflect the diversity of the nation.
The financial prospects were equally unprecedented. Not only is the opportunity lost, but there will be financial consequences for the national sport body for the cancelled matches.
“The demand was huge and when they have a time like this, they have to strike. They have to strike when it’s hot. They need the funding,” said David Chong, managing director of MKTG Canada, a sports marketing agency.
“Even before this issue with the [Iran] friendly being cancelled, I think Canada Soccer was struggling to keep up with demand for simple things like merchandise,” he said.
MKTG represents Scotiabank and helped broker a sponsorship deal with CONCACAF, the sport body that hosted the recent World Cup qualifying tournament where Canada finished top of the table. MKTG has also held talks with Canada Soccer on behalf of several clients pursuing sponsorship opportunities in recent years, although Chong said no deals were eventually struck.
The controversy over the proposed Iran match may force potential sponsors to rethink a relationship with Canada Soccer, he said, since companies always take into account an organization’s track record, as well as its reliability and reputation.
“I would consider this a crisis for them,” he said. “There is a long-term impact to consider, which is brand health.”
The performance of the men’s squad to qualify for the World Cup for the first time in decades was a feel-good story for fans but is becoming a heartbreaking tale.
“This is a gong show,” said Sportsnet’s Stephen Brunt about Canada Soccer. “It’s a mess of their own making.”
The families of those who died aboard Ukrainian International Airlines Flight PS752 when the Islamic Revolutionary Guard Corps (IRGC) shot down the plane in 2020 — killing all 176 passengers and crew members, including 85 Canadians and permanent residents — described the planned exhibition match as an insult, especially given persistent concerns about the IRGC’s possible ties to Iran’s team.
Prime Minister Justin Trudeau called it a bad idea for Canada Soccer to invite the Iranian soccer team, as did many others who condemned the match.
An international exhibition game is known as a “friendly” — but it isn’t just for fun. The games can be a crucial part of on-field preparation in the lead up to an important tournament like the World Cup.
They are also part of the backbone of how national federations, like Canada Soccer, generate revenue. Typically, a visiting team is paid a sum of money to play the match, while the host country collects funds through ticket sales, sponsorship and broadcast deals.
Canada Soccer had agreed to pay Iran’s soccer federation $400,000 to play an exhibition game in Vancouver, according to the head of Iran’s national team.
Expenses could pile up as tickets are refunded for both cancelled games, payments are made to both Iran and Panama and other costs related to hosting the proposed matches arise.
The reported sum agreed to between Canada and Iran was a reasonable amount, said Pierre Azaria, the general manager of MCI Sport, a Switzerland-based agency that organizes international matches and training camps for soccer clubs and national federations.
International matches are often expensive, he said, considering the cost of private aircraft, security and hotels. Usually, a country’s soccer federation would send at least 55 people to such a game, a contingent of players, coaches and staff.
The highest-ranking squads can insist on single match fees of between $2 million and $3 million, he said.
In the upcoming World Cup, Canada will be facing African and European teams, so scheduling exhibition games against countries from those regions in advance of the November tournament would have been ideal.
When Canada was looking for potential opponents, Azaria said he was working to arrange a match with Tunisia.
Azaria said Canada Soccer wasn’t willing to pay the amount of money Tunisia was proposing.
“It didn’t happen at the end of the day,” he said.
Instead, Tunisia’s squad will earn more than a million dollars, said Azaria, to play in Japan.
Tunisia, Iran and Canada have all qualified for the World Cup. Iran is ranked 21th in the world, while Tunisia is in 35th spot, followed by Canada at 38.
Iran is often considered a pariah and is not an opponent in high demand.
“For a lot of teams, I don’t even propose Iran because politics can be problematic,” Azaria said. “Why should we work with the risk of a scandal?”
A Canada Soccer official said the organization was unable to respond to a request for an interview.
Canada Soccer has the great fortune right now of on-pitch success from both its men’s and women’s squads, but that’s not what’s dogging the organization.
“This is perhaps one of the best moments in Canadian soccer history from the business perspective,” said Ann Pegoraro, a sport management professor at the University of Guelph.
Following the Iran controversy, Pegoraro said she questions whether Canada Soccer is prepared or professional enough to make the right decisions.
“What we saw in this is the business side of the house making a pretty big misstep when arguably the light is shining brightest on it,” she said.
The players didn’t take the field over the weekend against Panama because of a salary dispute. They are calling for more transparency from Canada Soccer, changes in the organization’s leadership, and World Cup compensation that includes 40 per cent of prize money and a “comprehensive friends and family package” for the 2022 World Cup in Qatar.
Players also want a review of the deal Canada Soccer signed with Canadian Soccer Business (CSB) in 2019. The 10-year agreement sees CSB represent both the men’s and women’s national teams in all sponsorship and broadcast deals.
WATCH | An inside look at the failed Panama game:
In a statement, CSB chair Scott Mitchell said he was “incredibly disappointed” about the cancellation of the Panama match but supports the players in a call for transparency from Canada Soccer.
But Canada Soccer president Nick Bontis has said the proposal players have put forward is not financially viable.
“I can’t accept that offer that will put our organization in a financial position that is untenable,” he said at a Sunday afternoon press conference, while also apologizing to fans.
On Sunday, Canada Soccer executives said they moved mountains to co-ordinate the Panama match on short notice and apologized to the visiting soccer body for the failed game.
Woman held hostage during B.C. bank shooting experiencing roller-coaster of emotions
Shelli Fryer was wide awake at 2:54 on Canada Day and hoped the stack of messages piling up in recent days could help her close her eyes.
The 59-year-old Langford, B.C., woman said she’s been having trouble sleeping since Tuesday when she was among those held hostage during a violent bank shooting in Saanich.
The messages pouring in since then, she said, have offered some of the comfort she’s sought and commended her bravery during the ordeal.
“There is just so much love I’m getting from all these strangers,” she said in a telephone interview. “It’s overwhelming.”
Six officers were shot and 22-year-old twin brothers identified as Mathew and Isaac Auchterlonie from Duncan, B.C., were killed in the shootout with police on Tuesday outside the Bank of Montreal in Saanich.
Police have said multiple explosive devices were found in a vehicle linked to the two men, who have yet to be identified. Officers are still investigating the possibility of a third suspect.
Fryer has been mentally replaying Tuesday morning’s events ever since.
She pulled her blue Ford Bronco into the bank’s parking lot for an 11 a.m. appointment with the manager about a loan. Within a minute or two of sitting down in his glass-panelled office, Fryer said they heard a loud boom.
“The manager said ‘we’re being robbed’. He knew right away.”
The 17 women and five men in the branch that day all got on the grey floor immediately, Fryer said. She described the suspects as wearing all black including balaclavas, gloves, jackets, vests, body armour and pads covering the calves from the knee down.
One suspect came up to the bank manager and said “vault,” she recalled.
“He stared right at me twice. For 20 seconds,” she said. “But I couldn’t see his eyes. I couldn’t see his mouth. I couldn’t see any skin tone whatsoever.”
The manager tried to hand over the keys but the suspect pointed towards the vault and they walked off together, leaving Fryer in the room. She waited for the gunman to come back for her.
“I think he forgot about me,” she said.
Fryer got down on the floor and called the police. Her phone’s call log shows she dialed 911 at 11:04 a.m.
She whispered a description of the situation into the phone, fearing all the while she’d draw attention to herself by breaking the “eerie silence” that had descended on the branch, she said.
She left the phone on so the 911 operators could hear what was going on, turned down the volume so the suspects couldn’t hear if emergency personnel spoke and covered the phone with her long pink skirt so it wouldn’t be visible, she said.
For what “felt like an eternity,” she said there was “dead silence.”
Fryer said she felt little fear and experienced no dramatic moments as she hid behind a chair she doubted offered much protection.
“It was actually more like, ‘I think we’re gonna get out of this,’” she said. “I need to get the police though here. I’m just gonna let the police know. If the police get here, it will be OK.”
But then an “almighty hail of gunfire” rang out, she said, gasping at the remembered shock.
That’s when she ran and hid alone under a shelf in the manager’s office while others took shelter in a filing room.
Fryer said that while she felt the urge to panic with one half of her brain, the other half was reminding her to “just breathe.”
“‘The worst thing that’s going to happen is, those shots will go right through the drywall and you’re going to be hit,’” she remembered thinking.
Fryer’s phone shows her call with 911, and the ordeal, lasted one hour, 26 minutes and five seconds.
While Fryer’s recollections of the attack are sharp, she said the rest of the day passed in a blur of police interviews, arrangements to retrieve her car and finally a meal of Asian food with her daughter.
The trauma of being held hostage comes in waves, she said. Fryer has spoken with police and victim services about how she feels, and she said she’s been told it will take time to process what she’s been through.
“It’s back and forth, you know? It’s like grief. You go through the whole stages, right? Sometimes you may never hit the last stage.”
But in the quiet moments, Fryer said she most often remembers seeing police walk through the bank door and hearing their concern for those trapped inside.
“The first words each and every officer said to us was, ‘I’m sorry this is happening to you.’ Even when they just came in from the gunfire,” she said. “… And much, much later we find out that six of their brothers-in-arms had been shot and injured.”
She feels “horrible” and “guilty” because she didn’t think about asking the officers whether any police had been injured, she said, though she and others inquired after the welfare of civilians.
“And each and every one of their energy and body language walking in and out of the crime scene did not give us any reason to even think to ask, ‘were any officers injured?’”
Saanich police Chief Const. Dean Duthie said three of the officers remain in hospital, including one in intensive care, while another will require more surgeries.
Fryer was born in Chicago and came to Canada when she was seven. Her experience with the police last week has made her feel “extra proud” to be Canadian, she said.
Since Tuesday when she started talking about her experience at the bank, Fryer said apart from strangers she’s also got messages from people whom she knew in another lifetime.
She got an email from her first roommate with whom she lived while working her first job after graduating high school when she was 18.
“We lived together for like eight years, and I was a bridesmaid at her wedding. I haven’t seen her since 1989. She reached out. Isn’t that funny?” she said.
“This is going to be life changing in many ways for me and I’m very grateful now because it could be very cool.”
Fryer has also been able to find levity — such as what to do with the outfit she was wearing on Tuesday at the bank – a long sleeve shirt, pink maxi skirt and pink high-heeled sandals.
“I’m going to throw it out,” she said. “I’ve had it for so long anyway. Or I should frame it. I really liked it too, though.”
She even plans to return to the bank, whose employees she said showed incredible professionalism under duress and whose manager she described as unflappable.
“I have to finish my appointment,” she said with a laugh. “I sat down for two minutes. We got interrupted.”
This report by The Canadian Press was first published July 2, 2022.
Hina Alam, The Canadian Press
B.C. RCMP identify twin brothers as B.C. bank shooting suspects
Mounties spokesman Cpl. Alex Bérubé named the men as 22-year-olds Mathew and Isaac Auchterlonie from Duncan, B.C.
Six officers were shot and the brothers were killed in the shootout with police on Tuesday outside the Bank of Montreal branch.
Bérubé said officers have spoken with the twins’ relatives, who are co-operating with the investigation.
Investigators are looking into the suspects’ backgrounds, and he said neither man had a criminal record or was known to police.
“We understand that the release of the names of the two deceased may answer the who, but there are still many outstanding questions and investigation efforts that need to take place in order to fully understand what took place and why,” Bérubé told a news conference.
“The motive behind the armed robbery and subsequent exchange of gunfire with police has not yet been determined.”
Police have also confirmed that the twins are associated with a white four-door 1992 Toyota Camry that has two black racing stripes over the hood and roof, Bérubé said.
The car was found with multiple explosives, which were removed and destroyed last week
Bérubé said the investigation has so far determined that there were only two suspects in the bank.
“However, we are continuing to look into whether anyone else was involved or associated to the events on Tuesday.”
An update on the condition of the injured officers wasn’t given.
Earlier, Saanich Chief Const. Dean Duthie had said three of the officers remain in hospital, including one who is in intensive care while another will require more surgeries.
This report by The Canadian Press was first published July 2, 2022.
The Canadian Press
Transphobia is gaining ground in the U.S. Gender-diverse people in Canada worry it could happen here – CBC.ca
Amanda Jetté Knox doesn’t know who tried to throw a bottle at them from a vehicle while walking home in Ottawa last month, but remembers the feeling of it barely missing their head.
“[It] hit my bangs as it went by,” said Jetté Knox, who identifies as non-binary and uses she/they pronouns. “[They] called me a f–king freak and drove off.”
It was the first time Jetté Knox experienced anything so violent but the proud activist and author has endured plenty of hateful comments since publicly sharing their family’s story several years ago. One of Jetté Knox’s four children is non-binary and came out in 2014; the next year, Jetté Knox’s spouse came out as transgender woman.
Now, they are closely watching the anti-LGBTQ hate billowing in the United States, where gender diversity and gender expression have become popular targets for Republican politicians, far-right groups and online trolls.
Jetté Knox, and other advocates and experts, see it spreading in Canada as well.
Threatening phone calls recently led to a family-friendly drag performance at Victoria café being called off, while other drag-queen storytime events at public libraries elsewhere in Canada have also been subject to intimidation. Pride flags have been ripped down and/or destroyed in London, Ont., Delta, B.C., and Ottawa. In early June, a 17-year-old was arrested in Mississauga, Ont., for allegedly threatening to carry out a mass shooting at a West Palm Beach, Fla., Pride celebration.
“It feels like it’s just a matter of time before we start seeing more of this in our own backyard,” Jetté Knox told CBC News.
“I’m a pretty positive person, but I’m worried right now.”
Hate ‘spilling over the border,’ says prof
Anti-trans and anti-LGBTQ hatred is something that is always “simmering,” including in Canada, said Prof. Barbara Perry, director of the Centre on Hate, Bias and Extremism based at Ontario Tech University in Oshawa.
A survey released by Statistics Canada in 2020 found transgender people had a greater likelihood of experiencing physical or sexual violence than non-transgender people in Canada. They were also more likely to experience “inappropriate behaviours” in public, at work, and online, which Statistics Canada defined as acts that “make people feel unsafe or uncomfortable” and have a lasting impact on mental and physical health.
But it appears far-right groups here have become more emboldened by what Perry describes as the “horrific narratives and policy shifts” seen in the U.S.
Since the start of this year, the U.S.-based Human Rights Campaign has documented more than 300 proposed bills, introduced in 36 states, that directly target transgender rights, gender diversity and expression. These include attempts to investigate families helping affirm their child’s gender identity to outright limiting education and conversation about LGBTQ people, restricting trangender children from participation in sports, and even going so far as to attempt to bar children from attending drag performances.
“That’s spilling over the border, obviously, into the Canadian narrative as well, and informing the far-right here,” Perry told CBC News.
Advocates accused of ‘grooming’ children
Harmful language aimed at smearing transgender people, and those who support them, as preying upon or indoctrinating children is routinely used online and in right-wing media — in particular, “grooming” or “groomer.”
It’s a trope long been used to disparage LGBTQ people that’s seeing a steep rise in usage online.
Jetté Knox said they get called a groomer online “almost every day” because of their gender identity, because they’re raising non-binary child, or because of their activism for transgender rights.
It’s also happened in person. They were travelling in the United States recently and attended a Virginia school board meeting, with friends and their children, to recognize Pride Month. Protesters hurled insults at them.
“Some pretty awful things were said,” Jetté Knox recalled. “We were told we were indoctrinating children.”
The Canadian Anti-Hate Network has documented that narrative appearing in far-right political discourse in this country.
WATCH | A Human Rights Campaign montage of language used against transgender people:
Cancer. Terrorist. Problem.<br><br>These are the ways anti-LGBTQ+ lawmakers nationwide are describing the people they serve. <a href=”https://t.co/NrS2LlgRZq”>pic.twitter.com/NrS2LlgRZq</a>
It’s actually far-right groups who are “grooming” people, said Perry, slowly luring new followers to their ideologies by latching onto their concerns and uncertainties.
Some far-right, religious and other groups have portrayed gender-affirming care for transgender youth as “child abuse” and push to restrict access to health care such as hormones to delay puberty and promote development consistent with a child’s gender identity.
Various medical groups, including the American Medical Association, say such policies are “dangerous” and “foregoing gender-affirming care can have tragic health consequences.”
It’s a means of “lending credibility and legitimacy” to extreme views, Perry explained, because they’re presented as “protecting the vulnerable.”
Transphobia a ‘gateway’ to far-right ideology
Focusing on transgender and gender-diverse youth is one way of gaining public approval for broader acceptance of anti-transgender policies and attitudes, said Florence Ashley, a doctoral candidate at the University of Toronto Faculty of Law and Joint Centre for Bioethics whose work revolves around trans rights.
“Transphobia tends to oftentimes be the sort of like gateway into the far-right,” said Ashley, who uses they/them pronouns.
They noted how social media algorithms also play a role in this. The U.S. non-profit Media Matters For America, for example, examined how anti-trans content on TikTok served as a gateway to far-right and white supremacist content, conspiracy theories and even calls to violence.
Ashley also highlighted similarities the current climate of transphobia has with what’s known as the “great replacement” conspiracy theory disseminated by far-right and white nationalist movements, and in some conservative media outlets. It’s a racist claim that white people are being systematically replaced by immigrants.
The feeling of “losing power in society,” they explained, makes it easier to blame the people you perceive as “trying to replace you.”
It’s something that happens “in times of crisis and high anxiety as we’ve seen over the last couple of years,” said Perry. “We’re always looking for scapegoats, looking for somewhere to direct our anger or fears or anxieties.”
Political power balance can change in an instant
While gender identity and expression are protected under the Canadian Human Rights Act and Criminal Code, Jetté Knox is unnerved by the emergence of “more far-right parties,” some of which have candidates who criticize gender diversity and expression.
They worry voters may not be keeping as close an eye on the comments and promises such candidates make about gender diversity issues because it doesn’t an affect their lives the way it impacts Jetté Knox’s LGBTQ family.
Ashley warned it only takes a “shift in political power for groups to really start asserting their will on a population” and that’s why people in Canada should be closely watching what’s happening in the U.S.
They noted how the recent U.S. Supreme Court, stacked with conservative justices during Donald Trump’s single term in office, overturned Roe v. Wade, the nearly 50-year-old decision that enshrined the right to access abortion. That ruling could set a precedent to reverse decisions on same-sex marriage and same-sex intimacy for consenting adults, something Justice Clarence Thomas alluded to in his concurring opinion on the Roe v. Wade ruling.
Jetté Knox urged those who care about the rights and freedoms of gender-diverse people to vote.
“Watching those rights being attacked elsewhere puts a lot of fear in me because it means that they can be attacked in Canada too,” they said. “I think that those things will be challenged and I think that we have to get ready for it.”
Creating a positive online space for trans people
Despite the apparent rise of online slurs and hate against LGBTQ people, young transgender people like Vancouver’s Noah Yang are helping maintain positivity in online spaces and inform others about transgender experiences.
Yang, who uses the pronouns he and him, shares his gender-affirmation journey on Instagram. He said he’s fortunate to have only experienced negativity “a handful of times” and has largely received encouragement.
“It was unexpected that showing the physical scars and the physical changes would inspire people and, you know, open people’s eyes up to … what can really happen throughout someone’s transition.”
He acknowledges not everyone has the ability to drown out the negativity being directed at gender-diverse people. But, for Yang, the importance visibility outweighs any hate.
“I do think it is beneficial because I feel that, you know, it’s not just trans folks who see the page,” he said.
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