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Canadian psychedelic drug researcher featured in Netflix’s ‘The Goop Lab’ – The Globe and Mail

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Gwyneth Paltrow at this year’s Golden Globe Awards. The first interview on her new Netflix series “The Goop Lab” is with Canadian researcher Mark Haden.

MARIO ANZUONI/Reuters

Canadian researcher Mark Haden is quickly getting up to speed on the media circus and skepticism that follows Gwyneth Paltrow’s juggernaut wellness brand, Goop.

The 65-year-old Vancouver professor is the very first interview in Paltrow’s new Netflix series “The Goop Lab,” featured in an episode about the potential healing power of psychedelic drugs.

He says he only learned of Goop’s many detractors after taping his interview with Paltrow, but he adds that he’s faced a few critics of his own as executive director of MAPS Canada, which is the Multidisciplinary Association for Psychedelic Studies.

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MAPS’ mission is to explore the potential psychedelic drugs hold for medical treatment, and so the invitation to appear on a Netflix show helmed by one of Hollywood’s biggest stars appealed to Haden, also an adjunct professor at the University of British Columbia School of Population and Public Health.

“We already have engaged fringy folks of the world and so now our next task is to engage the mainstream. You know, we want to heal cops — we’re targeting cops and veterans,” says Haden, whose U.S. counterparts are studying whether MDMA — better known as the club drug Ecstasy — can treat post-traumatic stress disorder.

“We want to appeal to guys in suits and housewives.”

To be sure, Goop’s dedicated following is large and ardent but Haden is now aware that its most famous products are resoundingly fringy — among them jade eggs for vaginas and psychic vampire repellent.

Meanwhile its wackier health claims, including coffee enemas and vaginal steaming, have drawn the ire of much of the medical community.

Nevertheless, Haden said he was pleased with the way his episode turned out, deeming it balanced and concerned with “real issues.”

Judging by the six episodes that rolled out Friday, denouncements by mainstream authorities are a badge of honour for Paltrow and the Goop crew, who seem to revel in declaring the topics they tackle as “unproven” and “out there.”

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The trailer certainly highlights a seeming effort to appear cutting-edge with outtakes proclaiming that what you’re about to see is “dangerous” and “unregulated.”

The six episodes range from 29 to 36 minutes, with each tackling a specific topic: psychedelics, cold therapy, sexual health, reversing biological age, energy fields and psychic ability.

But none of this is cutting edge, says longtime Goop critic Tim Caulfield, who took Paltrow and the Goop ethos to task in his book “Is Gwyneth Paltrow Wrong about Everything?” and his (no longer airing) Netflix series “A User’s Guide to Cheating Death.”

“On the contrary, a lot of these things are regressive in their approach to health,” says Caulfield, who blames celebrities including Paltrow, Kim Kardashian West, David and Victoria Beckham and Madonna with spreading a decade of health and wellness misinformation.

“It’s frustrating that she’s given the opportunity to spread not just misinformation about particular therapies, but (also) this idea that we should embrace magical thinking and distrust conventional sources of scientific information…. Whether you’re talking about the cold therapy, energy therapy, the use of mediums, all of these things have no evidence behind them.”

Each episode is prefaced by a disclaimer insisting the content is “designed to entertain and inform — not provide medical advice.”

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And it’s hard to believe the media-savvy Paltrow would not be hyper-aware of the scrutiny she seems to invite — one of Goop’s more defiant products, a candle named “This Smells Like My Vagina,” hit the market just before the Netflix premiere.

The show itself includes a lighthearted dig at which Goop staffer is “goopier,” and a jab at Paltrow for being a “princess.”

Still, none of that self-awareness gives Paltrow licence “to push pseudoscience,” says Caulfield.

Especially problematic for him is the fact that “The Goop Lab” functions as an extended infomercial for Paltrow’s online and brick-and-mortar retail outlets.

While products are not overtly pitched on the series, the Goop website includes a dedicated section known as “The Goop Lab Shop” where devotees can buy items associated with themes featured on the show.

Toronto brand consultant Angela Wallace stops short of describing herself as a Goop fan but says she likes the fact it explores non-traditional approaches to wellness, believing “a lot of women feel let down by more traditional health-care systems.”

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“A lot of the criticism does seem like: ‘Aren’t women silly? Aren’t they frivolous? Aren’t they ridiculous for buying a jade egg or doing whatever they want in terms of making themselves happy and feeling well?’” says Wallace, who has shopped at Goop’s Yorkville outlet and subscribes to the newsletter.

She feels there is a gender bias in the way women are derided for their choices.

“Men have been doing … what they want for a really long time and not necessarily receiving the cultural criticism that women have,” she says.

“Shouldn’t we have some agency in whether we decide to do that or not?”

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How to Preorder the PlayStation 5 Pro in Canada

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Sony has made it easy for Canadian consumers to preorder the PlayStation 5 Pro in Canada directly from PlayStation’s official website. Here’s how:

  • Visit the Official Website: Go to direct.playstation.com and navigate to the PS5 Pro section once preorders go live on September 26, 2024.
  • Create or Log in to Your PlayStation Account: If you don’t have a PlayStation account, you will need to create one. Existing users can simply log in to proceed.
  • Place Your Preorder: Once logged in, follow the instructions to preorder your PS5 Pro. Ensure you have a valid payment method ready and double-check your shipping information for accuracy.

Preorder Through Major Canadian Retailers

While preordering directly from PlayStation is a popular option, you can also secure your PS5 Pro through trusted Canadian retailers. These retailers are expected to offer preorders on or after September 26:

  • Best Buy Canada
  • Walmart Canada
  • EB Games (GameStop)
  • Amazon Canada
  • The Source

Steps to Preorder via Canadian Retailers:

  • Visit Retailer Websites: Search for “PlayStation 5 Pro” on the website of your preferred retailer starting on September 26.
  • Create or Log in to Your Account: If you’re shopping online, having an account with the retailer can speed up the preorder process.
  • Preorder in Store: For those who prefer in-person shopping, check with local stores regarding availability and preorder policies.

3. Sign Up for Notifications

Many retailers and websites offer the option to sign up for notifications when the preorder goes live. If you’re worried about missing out due to high demand, this can be a useful option.

  • Visit Retailer Sites: Look for a “Notify Me” or “Email Alerts” option and enter your email to stay informed.
  • Use PlayStation Alerts: Sign up for notifications directly through Sony to be one of the first to know when preorders are available.

4. Prepare for High Demand

Preordering the PS5 Pro is expected to be competitive, with high demand likely to result in quick sellouts, just as with the initial release of the original PS5. To maximize your chances of securing a preorder:

  • Act Quickly: Be prepared to place your order as soon as preorders open. Timing is key, as stock can run out within minutes.
  • Double-Check Payment Information: Ensure your credit card or payment method is ready to go. Any delays during the checkout process could result in losing your spot.
  • Stay Informed: Monitor PlayStation and retailer websites for updates on restocks or additional preorder windows.

Final Thoughts

The PlayStation 5 Pro is set to take gaming to the next level with its enhanced performance, graphics, and new features. Canadian gamers should be ready to act fast when preorders open on September 26, 2024, to secure their console ahead of the holiday season. Whether you choose to preorder through PlayStation’s official website or your preferred retailer, following the steps outlined above will help ensure a smooth and successful preorder experience.

For more details on the PS5 Pro and to preorder, visit direct.playstation.com or stay tuned to updates from major Canadian retailers.

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Introducing the PlayStation 5 Pro: The Next Evolution in Gaming

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Since the PlayStation 5 (PS5) launched four years ago, PlayStation has continuously evolved to meet the demands of its players. Today, we are excited to announce the next step in this journey: the PlayStation 5 Pro. Designed for the most dedicated players and game creators, the PS5 Pro brings groundbreaking advancements in gaming hardware, raising the bar for what’s possible.

Key Features of the PS5 Pro

The PS5 Pro comes equipped with several key performance enhancements, addressing the requests of gamers for smoother, higher-quality graphics at a consistent 60 frames per second (FPS). The console’s standout features include:

  • Upgraded GPU: The PS5 Pro’s GPU boasts 67% more Compute Units than the current PS5, combined with 28% faster memory. This allows for up to 45% faster rendering speeds, ensuring a smoother gaming experience.
  • Advanced Ray Tracing: Ray tracing capabilities have been significantly enhanced, with reflections and refractions of light being processed at double or triple the speed of the current PS5, creating more dynamic visuals.
  • AI-Driven Upscaling: Introducing PlayStation Spectral Super Resolution, an AI-based upscaling technology that adds extraordinary detail to images, resulting in sharper image clarity.
  • Backward Compatibility & Game Boost: More than 8,500 PS4 games playable on PS5 Pro will benefit from PS5 Pro Game Boost, stabilizing or enhancing performance. PS4 games will also see improved resolution on select titles.
  • VRR & 8K Support: The PS5 Pro supports Variable Refresh Rate (VRR) and 8K gaming for the ultimate visual experience, while also launching with the latest wireless technology, Wi-Fi 7, in supported regions.

Optimized Games & Patches

Game creators have quickly embraced the new technology that comes with the PS5 Pro. Many games will receive free updates to take full advantage of the console’s new features, labeled as PS5 Pro Enhanced. Some of the highly anticipated titles include:

  • Alan Wake 2
  • Assassin’s Creed: Shadows
  • Demon’s Souls
  • Dragon’s Dogma 2
  • Final Fantasy 7 Rebirth
  • Gran Turismo 7
  • Marvel’s Spider-Man 2
  • Ratchet & Clank: Rift Apart
  • Horizon Forbidden West

These updates will allow players to experience their favorite games at a higher fidelity, taking full advantage of the console’s improved graphics and performance.

 

 

Design & Compatibility

Maintaining consistency within the PS5 family, the PS5 Pro retains the same height and width as the original PS5 model. Players will also have the option to add an Ultra HD Blu-ray Disc Drive or swap console covers when available.

Additionally, the PS5 Pro is fully compatible with all existing PS5 accessories, including the PlayStation VR2, DualSense Edge, Pulse Elite, and Access controller. This ensures seamless integration into your current gaming setup.

Pricing & Availability

The PS5 Pro will be available starting November 7, 2024, at a manufacturer’s suggested retail price (MSRP) of:

  • $699.99 USD
  • $949.99 CAD
  • £699.99 GBP
  • €799.99 EUR
  • ¥119,980 JPY

Each PS5 Pro comes with a 2TB SSD, a DualSense wireless controller, and a copy of Astro’s Playroom pre-installed. Pre-orders begin on September 26, 2024, and the console will be available at participating retailers and directly from PlayStation via direct.playstation.com.

The launch of the PS5 Pro marks a new chapter in PlayStation’s commitment to delivering cutting-edge gaming experiences. Whether players choose the standard PS5 or the PS5 Pro, PlayStation aims to provide the best possible gaming experience for everyone.

Preorder your PS5 Pro and step into the next generation of gaming this holiday season.

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Google Unveils AI-Powered Pixel 9 Lineup Ahead of Apple’s iPhone 16 Release

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Tech News in Canada

Google has launched its next generation of Pixel phones, setting the stage for a head-to-head competition with Apple as both tech giants aim to integrate more advanced artificial intelligence (AI) features into their flagship devices. The unveiling took place near Google’s Mountain View headquarters, marking an early debut for the Pixel 9 lineup, which is designed to showcase the latest advancements in AI technology.

The Pixel 9 series, although a minor player in global smartphone sales, is a crucial platform for Google to demonstrate the cutting-edge capabilities of its Android operating system. With AI at the core of its strategy, Google is positioning the Pixel 9 phones as vessels for the transformative potential of AI, a trend that is expected to revolutionize the way people interact with technology.

Rick Osterloh, Google’s senior vice president overseeing the Pixel phones, emphasized the company’s commitment to AI, stating, “We are obsessed with the idea that AI can make life easier and more productive for people.” This echoes the narrative Apple is likely to push when it unveils its iPhone 16, which is also expected to feature advanced AI capabilities.

The Pixel 9 lineup will be the first to fully integrate Google’s Gemini AI technology, designed to enhance user experience through more natural, conversational interactions. The Gemini assistant, which features 10 different human-like voices, can perform a wide array of tasks, particularly if users allow access to their emails and documents.

In an on-stage demonstration, the Gemini assistant showcased its ability to generate creative ideas and even analyze images, although it did experience some hiccups when asked to identify a concert poster for singer Sabrina Carpenter.

To support these AI-driven features, Google has equipped the Pixel 9 with a special chip that enables many AI processes to be handled directly on the device. This not only improves performance but also enhances user privacy and security by reducing the need to send data to remote servers.

Google’s aggressive push into AI with the Pixel 9 comes as Apple prepares to unveil its iPhone 16, which is expected to feature its own AI advancements. However, Google’s decision to offer a one-year free subscription to its advanced Gemini Assistant, valued at $240, may pressure Apple to reconsider any plans to charge for its AI services.

The standard Pixel 9 will be priced at $800, a $100 increase from last year, while the Pixel 9 Pro will range between $1,000 and $1,100, depending on the model. Google also announced the next iteration of its foldable Pixel phone, priced at $1,800.

In addition to the new Pixel phones, Google also revealed updates to its Pixel Watch and wireless earbuds, directly challenging Apple’s dominance in the wearable tech market. These products, like the Pixel 9, are designed to integrate seamlessly with Google’s AI-driven ecosystem.

Google’s event took place against the backdrop of a significant legal challenge, with a judge recently ruling that its search engine constitutes an illegal monopoly. This ruling could lead to further court proceedings that may force Google to make significant changes to its business practices, potentially impacting its Android software or other key components of its $2 trillion empire.

Despite these legal hurdles, Google is pressing forward with its vision of an AI-powered future, using its latest devices to showcase what it believes will be the next big leap in technology. As the battle for AI supremacy heats up, consumers can expect both Google and Apple to push the boundaries of what their devices can do, making the choice between them more compelling than ever.

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