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ciValue launches Retail Media Intelligence solution – Canada NewsWire

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TEL AVIV, Israel and ATLANTA, Sept. 20, 2021 /CNW/ — ciValue today announced the launch of its Retail Media Intelligence solution for retailers looking to maximize the monetization of their media assets across physical and digital channels. ciValue’s Retail Media Intelligence solution enables retailers and their suppliers or other business partners, to plan, predict, and optimize their media investments with dedicated mechanisms for: insights sharing, proactive audience building, audiences onboarding to owned or external media, and impact analysis across all channels. ciValue’s Retail Media Intelligence solution fits into the retailer’s existing retail media ecosystem and can be deployed within 8 weeks, transforming the current business model with a self-serve platform.

The changes reshaping the retail industry have been accelerated with the pandemic and the rapid digitalization of shopping behaviours. This new omnichannel reality has created a profitability paradox requiring retailers to leverage their first-party data and media assets to retain profitability, and prompting them to redefine the way they collaborate with their brand partners. Through the use of self-serve collaborative solutions for retail media intelligence, retailers can rapidly empower a win-win-win paradigm where consumers receive the ads they want to see wherever they shop, brand partners gain the customer intelligence they need to drive better marketing experiences and grow loyalty, and retailers expand customer value.

“ciValue’s Retail Media Intelligence solution is a powerful tool that enables retailers to meet their customers where they are, at the right time, and with the right content, and to share this capability with their brand partners, effectively. ciValue’s Retail Media Intelligence solution builds on our proven self-serve platform that already enables Tier 1 retailers, brands and media partners globally to leverage granular insights into the preferences of their customers, to scale their personalization programs, and to reduce friction so that users can run as fast as they need, with their content and promotions,” commented Beni Basel, CEO and Founder of ciValue. “In turn, this enables retailers to grow their business.”

Leveraging ciValue’s AI platform for customer retail DNA, the Retail Media Intelligence solution analyzes hundreds of customers’ behaviours and preferences, products and sales attributes to automatically identify granular audiences and to match them with marketing objectives: retention, cross-sell, upsell, win-back. ciValue’s Retail Media Intelligence solution enhances retail media networks initiatives with a smart layer for campaign, trade and digital managers to derive their decisions from data-driven insights, cut their time to plan and launch highly effective campaigns, and measure their sales performance across all channels.

ABOUT ciValue

ciValue is the customer value management company. It offers a self-serve solution to gain insights into what consumers want, align retailers and their brands partners, execute personalized offers across physical and digital channels, and serve ads that consumers want to engage with.

Already globally serving retailers from Grocery, Drug & Specialty verticals, the dedicated apps and activations delivered by the solution, help retailers and brands achieve new revenue streams, sales growth, and increase share of wallet through customer-centric merchandising and marketing.

www.civalue.com 

Contact: Lee Braunstain[email protected], +972 (0) 4 6067772

SOURCE ciValue

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German media group fires Bild editor after damning press reports – CNN

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London (CNN Business)German media group Axel Springer said on Monday that it has fired the editor-in-chief of the Bild newspaper, Julian Reichelt, for failing “to maintain a clear boundary between private and professional matters” and being “untruthful to the executive board.”

“Axel Springer SE has relieved Bild editor-in-chief Julian Reichelt of his duties with immediate effect,” the company said in a statement. “As a result of press investigations, the company gained new knowledge in the last few days” about his “recent conduct.”
The publisher employs more than 16,000 people around the world and is aggressively expanding into new markets, including the United States. It commissioned a law firm to conduct an investigation into Reichelt’s conduct earlier this year, but reinstated him after determining that he had not committed fireable offenses.
Now, however, Axel Springer says that “new evidence of current misconduct by Julian Reichelt has come to the company’s attention in the last few days.” Eric F. Phillips, senior vice president at public relations firm Edelman, and a spokesperson for Axel Springer, declined to elaborate on this misconduct in response to a CNN inquiry.
“As the executive board has learned,” the Axel Springer statement read, “Julian Reichelt still fails to maintain a clear boundary between private and professional matters and has also been untruthful to the executive board in this regard. The executive board therefore considers the termination of his office to be unavoidable.”
Bild is Europe’s largest daily newspaper and the publisher’s crown jewel. But Axel Springer has sought to expand its digital presence in recent years, especially in the United States, through the acquisition of Business Insider — now called Insider — and newsletter producer Morning Brew. Its $1 billion takeover of Politico is expected to close in the fourth quarter of 2021.
In 2019, US private equity giant KKR took Axel Springer private in a deal that valued the publisher at €6.8 billion ($7.2 billion).
Now the spotlight is on workplace culture at its flagship publication in Germany.
The New York Times on ​Sunday published a story on Reichelt’s alleged abuse of power with female employees. Among the allegations are that Reichelt was in a relationship with a junior employee, whom he promoted beyond what she thought was appropriate, and “continued to summon her to hotel rooms​,” ​the Times reported, citing a transcript of testimony the woman gave to the law firm conducting the investigation.
CNN cannot independently verify the Times’ reporting and has reached out to Reichelt for comment.
Following that internal investigation earlier this year, Reichelt admitted mistakes, according to a statement reported by Reuters. “I know that I made mistakes in my behaviour towards colleagues and I cannot and will not gloss over it,” Reichelt said in March, according to Reuters. “The main thing I blame myself for is that I hurt people for whom I am responsible. I am very sorry about that.”
In the statement ​Monday, Axel Springer said that “the compliance investigation against Julian Reichelt never included any allegations of sexual harassment or sexual assault.”
“There were, however, allegations of consensual intimate relationships with female Bild employees and indications of abuse of power in that connection. A past relationship with a female Bild employee has been proven and admitted. It remains disputed whether that employee benefited in her career as a result.”
CNN does not know the identity of that employee.
The statement said that after the ​inquiry earlier this year, the Board determined that Reichelt “had made mistakes, ​[but] these were not mistakes of an unforgivable nature.”
It decided at the time that “mistakes that would have justified an immediate parting of ways were not proven,” and had decided to give him a “second chance.”
The company ​says it is also taking legal action against “third parties” who leaked confidential transcripts, “business secrets and private communications.” ​The company’s statement did not specify who the legal actions were against.
They acted, the statement said, “to influence and instrumentalize the spring compliance investigation by unlawful means, evidently with the aim of removing Julian Reichelt from office as well as damaging Bild and Axel Springer.”
— Inke Kappeler contributed reporting from Berlin.

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‘Eternals’ movie, boasting a diverse cast and Marvel’s first deaf role, premieres

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Actors Angelina Jolie and Salma Hayek brought Hollywood glamor to the world premiere of Marvel Studios’ latest comic book adapation, “Eternals”, on Monday.

Directed by Chloe Zhao, who won best director and best picture for the film “Nomadland ” at the Oscars earlier this year, “Eternals” boasts one of the most diverse casts of any Marvel movie.

“I hope it just starts to normalize what should have been there in the first place,” Jolie told Reuters. “I hope people watch these films in years to come and we don’t even think about it as being diverse, it just becomes what’s normal and what’s right, and what’s appropriate representation of the world we live in.”

Gemma Chan plays the lead role of Sersi, one of the Eternals, a group of aliens who have lived on Earth and secretly guided humanity for 7,000 years.

“It’s got a different tone, visually it’s going to be quite different,” said Chan. “Obviously the cast is huge and it spans 7,000 years so it’s really an epic story. One of the themes of the film is connection, connection to one another, connection to earth. I hope that resonates with people in some way.”

“Eternals” also features the Marvel Cinematic Universe’s first deaf character in Lauren Ridloff’s Makkari.

“I might be the first but I won’t be the only one for much longer,” signed Ridloff in American Sign Language. “There’s another deaf superhero coming into the MCU very soon so this is definitely a game-changer.”

Delayed a year due to the pandemic, “Eternals” will finally hit cinemas on Nov. 5.

 

(Reporting by Rollo Ross; Editing by Karishma Singh)

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Spotify to hire hundreds to drive ad sales in Europe, Australia, Canada

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Spotify is planning to hire hundreds of staff to boost its advertising sales in Europe and elsewhere, as the music streaming service looks to increase revenue from customers who don’t pay a monthly fee but make up the bulk of its user base.

“We are increasing our ads business marketing workforce by over 70% in Europe, Australia and Canada … and that’s off a pretty sizable base,” Lee Brown, Spotify’s head of advertising business, said in an interview.

“We’re investing in our advertising business. As far as long-term strategy, I think gone are the days of advertising being less than 10% of our overall revenue.”

Spotify has also hired an ad industry executive with 25 years of international experience to lead international sales, Brown said, though he did not give a name.

The company, which earns income from paid subscriptions and by disseminating ads to non-paying users, saw its advertising business return to growth this year after being hit by the pandemic.

Of its 365 million monthly active users, 210 million are ad-supported, bringing in about 12% of its total revenue.

“An ad not only creates revenue for the firm, but it also lowers costs, as it leads to fewer songs being played and, in turn, modestly lower royalties to be paid,” Morningstar Analysts said.

A surge in podcast content – Spotify carried 2.9 million podcasts as of the second quarter, up nearly 12% from the previous three months – has helped boost ad revenue, as podcasts pull in more users and, being longer, allow more time for ads.

The company is looking to add more tools for advertisers, and will make its podcast advertising and publishing platform Megaphone available in Germany, France, Spain and Italy.

Megaphone, bought by Spotify last year, offers tools for podcasters to create ads for their own programmes, for which they receive income, and to measure their reach. It currently hosts about a third of the top 200 shows on Spotify and Apple.

Spotify has been spending hundreds of millions to beef up its podcast business. Its competition with Apple has intensified after both launched paid subscription platforms for podcasters earlier this year.

The Swedish company is expected https://www.emarketer.com/content/spotify-pandora-lead-us-audio-listeners to overtake Apple in podcast listeners for the first time this year, according to research firm eMarketer.

 

(Reporting by Supantha Mukherjee, European Technology & Telecoms Correspondent; Editing by Jan Harvey)

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