TEL AVIV, Israel and ATLANTA, Sept. 20, 2021 /CNW/ — ciValue today announced the launch of its Retail Media Intelligence solution for retailers looking to maximize the monetization of their media assets across physical and digital channels. ciValue’s Retail Media Intelligence solution enables retailers and their suppliers or other business partners, to plan, predict, and optimize their media investments with dedicated mechanisms for: insights sharing, proactive audience building, audiences onboarding to owned or external media, and impact analysis across all channels. ciValue’s Retail Media Intelligence solution fits into the retailer’s existing retail media ecosystem and can be deployed within 8 weeks, transforming the current business model with a self-serve platform.
The changes reshaping the retail industry have been accelerated with the pandemic and the rapid digitalization of shopping behaviours. This new omnichannel reality has created a profitability paradox requiring retailers to leverage their first-party data and media assets to retain profitability, and prompting them to redefine the way they collaborate with their brand partners. Through the use of self-serve collaborative solutions for retail media intelligence, retailers can rapidly empower a win-win-win paradigm where consumers receive the ads they want to see wherever they shop, brand partners gain the customer intelligence they need to drive better marketing experiences and grow loyalty, and retailers expand customer value.
“ciValue’s Retail Media Intelligence solution is a powerful tool that enables retailers to meet their customers where they are, at the right time, and with the right content, and to share this capability with their brand partners, effectively. ciValue’s Retail Media Intelligence solution builds on our proven self-serve platform that already enables Tier 1 retailers, brands and media partners globally to leverage granular insights into the preferences of their customers, to scale their personalization programs, and to reduce friction so that users can run as fast as they need, with their content and promotions,” commented Beni Basel, CEO and Founder of ciValue. “In turn, this enables retailers to grow their business.”
Leveraging ciValue’s AI platform for customer retail DNA, the Retail Media Intelligence solution analyzes hundreds of customers’ behaviours and preferences, products and sales attributes to automatically identify granular audiences and to match them with marketing objectives: retention, cross-sell, upsell, win-back. ciValue’s Retail Media Intelligence solution enhances retail media networks initiatives with a smart layer for campaign, trade and digital managers to derive their decisions from data-driven insights, cut their time to plan and launch highly effective campaigns, and measure their sales performance across all channels.
ciValue is the customer value management company. It offers a self-serve solution to gain insights into what consumers want, align retailers and their brands partners, execute personalized offers across physical and digital channels, and serve ads that consumers want to engage with.
Already globally serving retailers from Grocery, Drug & Specialty verticals, the dedicated apps and activations delivered by the solution, help retailers and brands achieve new revenue streams, sales growth, and increase share of wallet through customer-centric merchandising and marketing.
Contact: Lee Braunstain – [email protected], +972 (0) 4 6067772
German media group fires Bild editor after damning press reports – CNN
London (CNN Business)German media group Axel Springer said on Monday that it has fired the editor-in-chief of the Bild newspaper, Julian Reichelt, for failing “to maintain a clear boundary between private and professional matters” and being “untruthful to the executive board.”
‘Eternals’ movie, boasting a diverse cast and Marvel’s first deaf role, premieres
Actors Angelina Jolie and Salma Hayek brought Hollywood glamor to the world premiere of Marvel Studios’ latest comic book adapation, “Eternals”, on Monday.
Directed by Chloe Zhao, who won best director and best picture for the film “Nomadland ” at the Oscars earlier this year, “Eternals” boasts one of the most diverse casts of any Marvel movie.
“I hope it just starts to normalize what should have been there in the first place,” Jolie told Reuters. “I hope people watch these films in years to come and we don’t even think about it as being diverse, it just becomes what’s normal and what’s right, and what’s appropriate representation of the world we live in.”
Gemma Chan plays the lead role of Sersi, one of the Eternals, a group of aliens who have lived on Earth and secretly guided humanity for 7,000 years.
“It’s got a different tone, visually it’s going to be quite different,” said Chan. “Obviously the cast is huge and it spans 7,000 years so it’s really an epic story. One of the themes of the film is connection, connection to one another, connection to earth. I hope that resonates with people in some way.”
“Eternals” also features the Marvel Cinematic Universe’s first deaf character in Lauren Ridloff’s Makkari.
“I might be the first but I won’t be the only one for much longer,” signed Ridloff in American Sign Language. “There’s another deaf superhero coming into the MCU very soon so this is definitely a game-changer.”
Delayed a year due to the pandemic, “Eternals” will finally hit cinemas on Nov. 5.
(Reporting by Rollo Ross; Editing by Karishma Singh)
Spotify to hire hundreds to drive ad sales in Europe, Australia, Canada
Spotify is planning to hire hundreds of staff to boost its advertising sales in Europe and elsewhere, as the music streaming service looks to increase revenue from customers who don’t pay a monthly fee but make up the bulk of its user base.
“We are increasing our ads business marketing workforce by over 70% in Europe, Australia and Canada … and that’s off a pretty sizable base,” Lee Brown, Spotify’s head of advertising business, said in an interview.
“We’re investing in our advertising business. As far as long-term strategy, I think gone are the days of advertising being less than 10% of our overall revenue.”
Spotify has also hired an ad industry executive with 25 years of international experience to lead international sales, Brown said, though he did not give a name.
The company, which earns income from paid subscriptions and by disseminating ads to non-paying users, saw its advertising business return to growth this year after being hit by the pandemic.
Of its 365 million monthly active users, 210 million are ad-supported, bringing in about 12% of its total revenue.
“An ad not only creates revenue for the firm, but it also lowers costs, as it leads to fewer songs being played and, in turn, modestly lower royalties to be paid,” Morningstar Analysts said.
A surge in podcast content – Spotify carried 2.9 million podcasts as of the second quarter, up nearly 12% from the previous three months – has helped boost ad revenue, as podcasts pull in more users and, being longer, allow more time for ads.
The company is looking to add more tools for advertisers, and will make its podcast advertising and publishing platform Megaphone available in Germany, France, Spain and Italy.
Megaphone, bought by Spotify last year, offers tools for podcasters to create ads for their own programmes, for which they receive income, and to measure their reach. It currently hosts about a third of the top 200 shows on Spotify and Apple.
Spotify has been spending hundreds of millions to beef up its podcast business. Its competition with Apple has intensified after both launched paid subscription platforms for podcasters earlier this year.
The Swedish company is expected https://www.emarketer.com/content/spotify-pandora-lead-us-audio-listeners to overtake Apple in podcast listeners for the first time this year, according to research firm eMarketer.
(Reporting by Supantha Mukherjee, European Technology & Telecoms Correspondent; Editing by Jan Harvey)
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