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Committed By Eldon Sprickerhoff Sells Through Pre-sales!

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COMMITTED
by
ELDON SPRICKERHOFF
sells through pre-sales!

Toronto, ON — Eldon Sprickerhoff’s groundbreaking new book, “Committed: Startup Survival Tips and Uncommon Sense for First-Time Tech Founders,” is making waves in the entrepreneurial community and has struck a chord with readers. This week, Sutherland House Experts revealed that “Committed” has already achieved remarkable pre-sales of nearly 2,000 copies, a testament to its resonant insights and practical guidance for aspiring tech founders.

Committed” is available for pre-order with a release date of November 12th.  Sutherland House Experts congratulates Sprickerhoff on the early success of Committed.  Sprickerhoff is a world-acclaimed entrepreneur, trusted advisor, mentor, investor, and board member working at the frontier of information security, computer science, software-as-a-service (SaaS), and finance. Eldon Sprickerhoff has always been the kind of person who knew he wanted to start something and see it through to success, no matter what it took. But how does that journey begin? Where do you start? Committed” has those answers. Sprickerhoff assembled a list of everything he didn’t know as a first-time technical startup founder before his firm rocketed to a value of over $1 billion.

Committed” guides first-time tech founders on how to find their company’s product-market fit, raise early-stage capital, and how to compete against bigger and better-funded competitors. There is no magic wand, but there is a proven path. Widely respected for his common sense approach to business, Sprickerhoff uses his professional life lessons to show his readers ways of building resilience and pushing through failure in order to survive and come out the other side. Does your tech startup have in you… what it takes to survive and thrive? Committed will get you there.

Eldon Sprickerhoff, renowned in tech circles for his innovative achievements in cybersecurity, is the Co-Founder of eSentire, a leading global cybersecurity Managed Detection and Response company. Sprickerhoff has a Bachelor of Mathematics (Major: Computer Science, Minor: Economics) from the University of Waterloo, and was awarded the J.W. Graham Medal in Computing and Innovation. He was inducted into the Waterloo Region Entrepreneur Hall of Fame this year and currently works as a Strategic Advisor at Caledon Ventures.

Sprickerhoff knows great tech isnt enough.

“The early success of ‘Committed’ highlights a strong demand for practical wisdom in entrepreneurship. With nearly 2,000 copies sold in pre-release, Eldon Sprickerhoff has undeniably resonated with readers. He provides a clear roadmap for those eager to innovate and create. Sutherland House Experts is proud to deliver this invaluable resource to aspiring entrepreneurs around the globe.”
Neil Seeman
Publisher, Sutherland House Experts

Committed offers entrepreneurs survival strategies” that encourage technical founders to embrace their new title, the one that matters most: Chief Survival Officer.

“I loved Committed because Eldon brings something rare and refreshing to the table: an honest, no-fluff guide that explores the complex realities and nuances of being a (tech) founder today. This book isn’t just another startup manual; it’s a candid blueprint and strategic playbook for creating lasting value in an ecosystem that, frankly, has drifted off course and lost some of its edge.”
Sumit Bhatia
Cofounder – Centre for Designing Change
Executive Vice-President, CyberEco

Eldon Sprickerhoff is a legend in the Canadian tech sector — for his pioneering success in founding eSentire, and also for being one of the best mentors around. Anyone who has ever wanted to start a business will benefit from Eldon’s hard-won wisdom, delivered with his usual candor, wit and humility. This is a terrific guide to building great businesses, but also, and maybe even more importantly, it is a book about how to stay sane and hopeful when the going gets tough.
–       Charles Finlay, Founding Executive Director of Rogers Cybersecure Catalyst at Toronto Metropolitan University

Eldons road from zero to $1B puts him in a rare and advantageous position to offer practical insights and strategies that are both profound and accessible. After 20 years of supporting founders and bearing witness to their challenges, Committed is one of the most real guides available for anyone truly serious about success as a start-up entrepreneur.
–       Dave Unsworth, Co-Founder and General Partner of Information Venture Partners

Every successful founder had some kind of competitive advantage. For Eldon, it was his deep experience in cyber defense and a passion for helping companies to protect their data. For first-time entrepreneurs looking to start a high-impact company today, its Committed. Any aspiring or early-stage founder should read this book.
–       Ross Haleliuk, best-selling author of “Cyber for Builders”

“First-time technical founders don’t know what they don’t know. Candid, practical advice from technical founders who have ‘walked the path’ is hard to find. I Hope “Committed” will help lighten the journey.
— Eldon Sprickerhoff

Release date: November 12th available now for pre-order:
https://www.amazon.ca/Committed-Survival-Uncommon-First-Time-Founders/dp/1738396428

Media Inquiries:
Sasha Stoltz Publicity:
Sasha Stoltz | Sasha@sashastoltzpublicity.com | 416.579.4804
https://www.sashastoltzpublicity.com

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Trump names Brendan Carr, senior GOP leader at FCC, to lead the agency

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WEST PALM BEACH, Fla. (AP) — President-elect Donald Trump on Sunday named Brendan Carr, the senior Republican on the Federal Communications Commission, as the new chairman of the agency tasked with regulating broadcasting, telecommunications and broadband.

Carr is a longtime member of the commission and served previously as the FCC’s general counsel. He has been unanimously confirmed by the Senate three times and was nominated by both Trump and President Joe Biden to the commission.

The FCC is an independent agency that is overseen by Congress, but Trump has suggested he wanted to bring it under tighter White House control, in part to use the agency to punish TV networks that cover him in a way he doesn’t like.

Carr has of late embraced Trump’s ideas about social media and tech. Carr wrote a section devoted to the FCC in “ Project 2025,” a sweeping blueprint for gutting the federal workforce and dismantling federal agencies in a second Trump administration produced by the conservative Heritage Foundation.

Trump has claimed he doesn’t know anything about Project 2025, but many of its themes have aligned with his statements.

Carr said in a statement congratulating Trump on his win that he believed “the FCC will have an important role to play reining in Big Tech, ensuring that broadcasters operate in the public interest, and unleashing economic growth.”

“Commissioner Carr is a warrior for Free Speech, and has fought against the regulatory Lawfare that has stifled Americans’ Freedoms, and held back our Economy,” Trump said in a statement on Sunday. “He will end the regulatory onslaught that has been crippling America’s Job Creators and Innovators, and ensure that the FCC delivers for rural America.”

The five-person commission has a 3-2 Democratic majority until next year, when Trump gets to appoint a new member.

Carr has made appearances on Fox News Channel, including when he slammed Democratic Vice President Kamala Harris ’ appearance on “ Saturday Night Live” the weekend before the election — charging that the network didn’t offer equal time to Trump.

Also a prolific writer of op-eds, Carr wrote in an opinion piece for The Wall Street Journal last month decrying an FCC decision to revoke a federal award for Elon Musk’s satellite service, Starlink. He said the move couldn’t be explained “by any objective application of the facts, the law or sound policy.”

“In my view, it amounted to nothing more than regulatory lawfare against one of the left’s top targets: Mr. Musk,” Carr wrote.

The Canadian Press. All rights reserved.



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Trudeau touts carbon levy to global audience |

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Prime Minister Justin Trudeau is defending his embattled carbon-pricing program on the world stage, and he argues that misinformation is threatening environmental progress. He spoke at a conference held by the anti-poverty group Global Citizen, ahead of the G20 leaders summit in Brazil, and said fighting climate change is not in conflict with affordability. (Nov. 17, 2024)



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BYU quarterback Jake Retzlaff brings touchdowns and Jewish teachings to predominantly Mormon school

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PROVO, Utah (AP) — Shortly after sunset on Saturday, Rabbi Chaim Zippel clasped an overflowing cup of wine and a tin of smelling spices as he marked the end of the Sabbath with a small Jewish congregation at his home near Provo, which doubles as the county’s only synagogue.

The conclusion of the ceremony known as Havdalah set off a mad dash to change into blue and white fan gear and drive to the football stadium at nearby Brigham Young University, the Utah private school run by The Church of Jesus Christ of Latter-day Saints.

Zippel never expected to become a BYU fan, or even a football follower, but that changed when the school where 98.5% of students belong to the faith known widely as the Mormon church added its first Jewish quarterback to the roster.

With Jake Retzlaff at the helm, the Cougars won nine straight games in what was shaping up to be a storied season before a loss Saturday against the Kansas Jayhawks ended their undefeated run. Even so, BYU — ranked No. 14 in the AP Top 25 — could end the season at the top of the Big 12 Conference with a chance to make the College Football Playoff.

Retzlaff has earned a hero’s embrace by rabbis and others in Provo’s tiny but tight-knit Jewish community while also becoming a favorite of the broader BYU fan base that lovingly calls him the “BYJew.”

One of just three Jewish students in a student body of 35,000, the quarterback and team co-captain who worked his way into the starting lineup has used his newfound stardom to teach others about his own faith while taking steps to learn more about Judaism for himself.

“I came here thinking I might not fit in with the culture, so this will be a place where I can just focus on school and football,” Retzlaff told The Associated Press. “But I found that, in a way, I do fit. People are curious. And when everybody around you is so faith-oriented, it makes you want to explore your faith more.”

The junior college transfer from Corona, California, formed a fast friendship with the Utah rabbi when he came to BYU in 2023. The two began studying Judaism fundamentals each week in the campus library, which would help Retzlaff speak confidently about his faith in public and in his many required religion classes.

BYU undergraduates must take classes about the Book of Mormon, the gospel of Jesus Christ and the faith’s core belief that families can be together forever if marriages are performed in temples. Retzlaff said he was surprised to find many references to the Jewish people in the Book of Mormon. Some classmates and fans have even called him “the chosen one,” referring to both his success on the field and a Latter-day Saint belief that members of the Jewish faith are God’s chosen people.

“It’s a lot of respect, honestly. They’re putting me on a mantel sometimes, and I’m like, ‘Whoa guys, I don’t know about that,'” he said with a laugh.

Retzlaff, 21, has embraced becoming an ambassador for his faith in college football and in a state where only 0.2% of residents are Jewish. The redshirt junior wears a silver Star of David necklace on campus and attends dinners on Shabbat, the Jewish day of rest, at the rabbi’s house during the offseason.

He led Utah County’s first public Hanukkah menorah lighting last year at Provo’s historic courthouse, brought a kosher food truck to a team weight training and wrapped tefillin with Zippel in the BYU stadium. The tefillin ritual performed by Jewish men involves strapping black boxes containing Torah verses to the arm and forehead as a way of connecting to God.

“I told Jake, I said, after doing this here, after connecting to God on your terms inside the stadium, no amount of pressure will ever get to you,” Zippel said. “I think there’s no greater example of finding your corner of the world where you’re supposed to make your impact and making that impact.”

Retzlaff is affiliated with the Reform denomination of Judaism, which melds Jewish tradition with modern sensibilities, often prioritizing altruistic values and personal choice over a strict interpretation of Jewish law. He plays football on Friday nights and Saturdays during Shabbat and says sports have become a way to connect with his faith and to inspire young Jewish athletes.

Among them is Hunter Smith, a 14-year-old high school quarterback from Chicago who flew to Utah with his dad, brother and a group of Jewish friends to watch Retzlaff play. The brothers sported Retzlaff’s No. 12 jerseys, and their father Cameron wore a “BYJew” T-shirt depicting Retzlaff emerging from a Star of David, the most recognizable symbol of the faith.

“Being the only Jewish quarterback in my area that I know of, I feel like I get to pave my own path in a way,” Smith said during Saturday’s game. “Jake’s the only Jewish quarterback in college football, so he’s someone I can relate to and is like a role model for me, someone I can really look up to.”

When Retzlaff lit Provo’s giant menorah last December, Zippel said he was touched to hear the quarterback speak about the importance of his visibility at a time when some Jewish students didn’t feel safe expressing their religious identity on their own campuses amid heightened antisemitism in the United States.

His presence has been especially impactful for BYU alumna Malka Moya, 30, who had struggled to navigate her intersecting identities on the campus as someone who is both Jewish and a Latter-day Saint.

“Jake feels very comfortable wearing his Star of David all the time,” said Moya, who lives near Provo. “I haven’t always been very comfortable with expressing my Jewish identity. But, more recently, I feel like if he can do it, I can do it.”



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