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Coronavirus Takes Over Political Advertising – Jimmys Post

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For much of the past six weeks, political campaigns were reluctant to focus too heavily on the coronavirus outbreak. Though some outside groups started to criticize President Trump’s handling of the crisis, the virus was largely considered off-limits to many campaigns, which worried about politicizing the unending tragedy.

That, however, has changed.

Now, more than 50 percent of all political ads on TV are about the coronavirus, the first time that a majority of ads were focused on the outbreak, according to Advertising Analytics, an ad tracking firm. There were 33 unique ads centering on the virus that aired last week, spanning the presidential, Senate and congressional elections.

Of course, some groups have been advertising about the pandemic for weeks. But five weeks ago, as states like New York, New Jersey and California shuttered schools and announced stay-at-home orders, less than 2 percent of ads touched on the coronavirus. Now, 54 percent are about the coronavirus.

For Democratic candidates and liberal-leaning groups, one issue has dominated recent ads: the lack of personal protective equipment — commonly referred to as P.P.E. — for front-line medical workers. Those ads have characterized the shortage as a failure of the Trump administration.

Priorities USA, a Democratic super PAC, spent roughly $380,000 last week on an ad that spliced Mr. Trump’s past statements dismissing the need for more personal protective equipment with pleas from medical professionals begging for masks, gowns and other supplies.

The ad, which aired in Michigan, Pennsylvania and Wisconsin, is part of a $7.6 million campaign by the group to “continue to air the facts and the truth and hold the president accountable,” as Guy Cecil, the chairman of the group, said when the ads were released. Priorities USA has also pledged $65 million in initial buys through November.

Majority Forward, one of the leading outside Democratic groups focused on the battle for the Maine Senate race, spent $150,000 last week on ads highlighting equipment shortages in the state’s hospitals, with a narrator referring to Maine’s Republican senator and lamenting that “once again, Susan Collins defends the president.”

Republicans are also fighting to claim the mantle of protecting health care workers. In North Carolina, a group called the Taxpayers Protection Alliance began airing an ad supporting Senator Thom Tillis that thanks him for “caring for the doctors that care for us.”

And Ms. Collins, who has aired six different ads on the coronavirus, has one ad dedicated entirely to thanking the “real heroes of the coronavirus crisis,” which makes absolutely no mention of her campaign or political efforts.

Larry McCarthy, a Republican ad maker who is running the ad campaign for Ms. Collins, said that the lag in coronavirus-related advertising could partly be attributed to simple production times.

“Usually, the ads that viewers are seeing this week on their TV sets were made a week or two or four weeks ago,” Mr. McCarthy said. “Now, because of all the stay-at-home restrictions, you’re seeing ads shot on iPhones and Zoom and everything else because you really can’t go out and take a big crew around a given state.”

Ms. Collins’s Democratic opponent in Maine, Sara Gideon, is airing a 60-second ad that features highlights from a recent forum, conducted over Zoom. The grainy desktop camera resolution and awkward angles have come to define so many meetings happening these days.

While many campaigns have focused on the front-line workers, the groups working to re-elect Mr. Trump have a different focus: Joe Biden.

The Trump-aligned super PAC America First Action made its first foray into the election this month by announcing a $10 million buy, and spent just under $350,000 on two ads that seek to paint the former vice president’s past statements on China as problematic, with shaky allusions to the virus’s origins.

There is, however, a brief defense of Mr. Trump in one ad, praising his decision to close travel from China in January, when a narrator proclaims, “President Trump took action.”

Two seconds later, however, the ad’s focus returns to Mr. Biden.


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It’s a relatively candid shot of Senator Mitch McConnell, a black-and-white image of the Republican majority leader emerging from behind a door, likely somewhere amid the Capitol complex. For 30 seconds, it is the only image the viewer sees. A very slow zoom crawls forward, as dramatic, ominous music tracks a narrator in the background.

With many Democrats focusing their criticism squarely on the White House, Mr. McConnell is also up for re-election. And his Democratic opponent, Amy McGrath, is attacking the majority leader for the federal government’s response to the pandemic.

The message: Being majority leader is an immensely powerful position, and Ms. McGrath is making the argument that Mr. McConnell has squandered his power in response to the coronavirus outbreak. As a narrator infers that Mr. McConnell is taking a “victory lap” on the response to the outbreak, the estimated death tolls and job losses scroll across the bottom of the screen.

The takeaway: The single photo and black-and-white tone evoke an aura of the Washington “back room deal” and infer that it wasn’t one made with the goal of combating the coronavirus. And in a media environment where continually scrolling doomsday headlines flash across the screen in a constant loop, pausing to focus on just a single picture could actually break through.

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‘Disgraceful:’ N.S. Tory leader slams school’s request that military remove uniform

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HALIFAX – Nova Scotia Premier Tim Houston says it’s “disgraceful and demeaning” that a Halifax-area school would request that service members not wear military uniforms to its Remembrance Day ceremony.

Houston’s comments were part of a chorus of criticism levelled at the school — Sackville Heights Elementary — whose administration decided to back away from the plan after the outcry.

A November newsletter from the school in Middle Sackville, N.S., invited Armed Forces members to attend its ceremony but asked that all attendees arrive in civilian attire to “maintain a welcoming environment for all.”

Houston, who is currently running for re-election, accused the school’s leaders of “disgracing themselves while demeaning the people who protect our country” in a post on the social media platform X Thursday night.

“If the people behind this decision had a shred of the courage that our veterans have, this cowardly and insulting idea would have been rejected immediately,” Houston’s post read. There were also several calls for resignations within the school’s administration attached to Houston’s post.

In an email to families Thursday night, the school’s principal, Rachael Webster, apologized and welcomed military family members to attend “in the attire that makes them most comfortable.”

“I recognize this request has caused harm and I am deeply sorry,” Webster’s email read, adding later that the school has the “utmost respect for what the uniform represents.”

Webster said the initial request was out of concern for some students who come from countries experiencing conflict and who she said expressed discomfort with images of war, including military uniforms.

Her email said any students who have concerns about seeing Armed Forces members in uniform can be accommodated in a way that makes them feel safe, but she provided no further details in the message.

Webster did not immediately respond to a request for comment.

At a news conference Friday, Houston said he’s glad the initial request was reversed but said he is still concerned.

“I can’t actually fathom how a decision like that was made,” Houston told reporters Friday, adding that he grew up moving between military bases around the country while his father was in the Armed Forces.

“My story of growing up in a military family is not unique in our province. The tradition of service is something so many of us share,” he said.

“Saying ‘lest we forget’ is a solemn promise to the fallen. It’s our commitment to those that continue to serve and our commitment that we will pass on our respects to the next generation.”

Liberal Leader Zach Churchill also said he’s happy with the school’s decision to allow uniformed Armed Forces members to attend the ceremony, but he said he didn’t think it was fair to question the intentions of those behind the original decision.

“We need to have them (uniforms) on display at Remembrance Day,” he said. “Not only are we celebrating (veterans) … we’re also commemorating our dead who gave the greatest sacrifice for our country and for the freedoms we have.”

NDP Leader Claudia Chender said that while Remembrance Day is an important occasion to honour veterans and current service members’ sacrifices, she said she hopes Houston wasn’t taking advantage of the decision to “play politics with this solemn occasion for his own political gain.”

“I hope Tim Houston reached out to the principal of the school before making a public statement,” she said in a statement.

This report by The Canadian Press was first published Nov. 8, 2024.

The Canadian Press. All rights reserved.

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Saskatchewan NDP’s Beck holds first caucus meeting after election, outlines plans

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REGINA – Saskatchewan Opposition NDP Leader Carla Beck says she wants to prove to residents her party is the government in waiting as she heads into the incoming legislative session.

Beck held her first caucus meeting with 27 members, nearly double than what she had before the Oct. 28 election but short of the 31 required to form a majority in the 61-seat legislature.

She says her priorities will be health care and cost-of-living issues.

Beck says people need affordability help right now and will press Premier Scott Moe’s Saskatchewan Party government to cut the gas tax and the provincial sales tax on children’s clothing and some grocery items.

Beck’s NDP is Saskatchewan’s largest Opposition in nearly two decades after sweeping Regina and winning all but one seat in Saskatoon.

The Saskatchewan Party won 34 seats, retaining its hold on all of the rural ridings and smaller cities.

This report by The Canadian Press was first published Nov. 8, 2024.

The Canadian Press. All rights reserved.

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Nova Scotia election: Liberals say province’s immigration levels are too high

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HALIFAX – Nova Scotia‘s growing population was the subject of debate on Day 12 of the provincial election campaign, with Liberal Leader Zach Churchill arguing immigration levels must be reduced until the province can provide enough housing and health-care services.

Churchill said Thursday a plan by the incumbent Progressive Conservatives to double the province’s population to two million people by the year 2060 is unrealistic and unsustainable.

“That’s a big leap and it’s making life harder for people who live here, (including ) young people looking for a place to live and seniors looking to downsize,” he told a news conference at his campaign headquarters in Halifax.

Anticipating that his call for less immigration might provoke protests from the immigrant community, Churchill was careful to note that he is among the third generation of a family that moved to Nova Scotia from Lebanon.

“I know the value of immigration, the importance of it to our province. We have been built on the backs of an immigrant population. But we just need to do it in a responsible way.”

The Liberal leader said Tim Houston’s Tories, who are seeking a second term in office, have made a mistake by exceeding immigration targets set by the province’s Department of Labour and Immigration. Churchill said a Liberal government would abide by the department’s targets.

In the most recent fiscal year, the government welcomed almost 12,000 immigrants through its nominee program, exceeding the department’s limit by more than 4,000, he said. The numbers aren’t huge, but the increase won’t help ease the province’s shortages in housing and doctors, and the increased strain on its infrastructure, including roads, schools and cellphone networks, Churchill said.

“(The Immigration Department) has done the hard work on this,” he said. “They know where the labour gaps are, and they know what growth is sustainable.”

In response, Houston said his commitment to double the population was a “stretch goal.” And he said the province had long struggled with a declining population before that trend was recently reversed.

“The only immigration that can come into this province at this time is if they are a skilled trade worker or a health-care worker,” Houston said. “The population has grown by two per cent a year, actually quite similar growth to what we experienced under the Liberal government before us.”

Still, Houston said he’s heard Nova Scotians’ concerns about population growth, and he then pivoted to criticize Prime Minister Justin Trudeau for trying to send 6,000 asylum seekers to Nova Scotia, an assertion the federal government has denied.

Churchill said Houston’s claim about asylum seekers was shameful.

“It’s smoke and mirrors,” the Liberal leader said. “He is overshooting his own department’s numbers for sustainable population growth and yet he is trying to blame this on asylum seekers … who aren’t even here.”

In September, federal Immigration Minister Marc Miller said there is no plan to send any asylum seekers to the province without compensation or the consent of the premier. He said the 6,000 number was an “aspirational” figure based on models that reflect each province’s population.

In Halifax, NDP Leader Claudia Chender said it’s clear Nova Scotia needs more doctors, nurses and skilled trades people.

“Immigration has been and always will be a part of the Nova Scotia story, but we need to build as we grow,” Chender said. “This is why we have been pushing the Houston government to build more affordable housing.”

Chender was in a Halifax cafe on Thursday when she promised her party would remove the province’s portion of the harmonized sales tax from all grocery, cellphone and internet bills if elected to govern on Nov. 26. The tax would also be removed from the sale and installation of heat pumps.

“Our focus is on helping people to afford their lives,” Chender told reporters. “We know there are certain things that you can’t live without: food, internet and a phone …. So we know this will have the single biggest impact.”

The party estimates the measure would save the average Nova Scotia family about $1,300 a year.

“That’s a lot more than a one or two per cent HST cut,” Chender said, referring to the Progressive Conservative pledge to reduce the tax by one percentage point and the Liberal promise to trim it by two percentage points.

Elsewhere on the campaign trail, Houston announced that a Progressive Conservative government would make parking free at all Nova Scotia hospitals and health-care centres. The promise was also made by the Liberals in their election platform released Monday.

“Free parking may not seem like a big deal to some, but … the parking, especially for people working at the facilities, can add up to hundreds of dollars,” the premier told a news conference at his campaign headquarters in Halifax.

This report by The Canadian Press was first published Nov. 7, 2024.

— With files from Keith Doucette in Halifax

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