Despite ongoing coronavirus deaths throughout Canada, some provinces are moving ahead with plans to cautiously begin reopening their locked-down economies.
Ontario and Quebec are both expected to unveil their initial plans this week.
However, Prime Minister Justin Trudeau, who talked to the premiers on Friday about their recovery strategies, stressed yesterday that none of them hinge on people being immune to catching COVID-19 twice.
He said it is too soon to talk about so called “immunity passports” for Canadians who’ve been infected with COVID-19 because the science is still unclear about whether those who have recovered from the virus are protected from catching it again.
Dr. Theresa Tam, Canada’s chief public health officer, said the federal government has set up an immunity task force that will investigate how people’s immune systems are responding to COVID-19.
WATCH | Tam says it’s ‘premature’ to consider immunity passports:
Canada’s Chief Public Health Officer Theresa Tam said that without a clear understanding of immunity tests for COVID-19, it’s too early to think about issuing passes for those who might be protected. 0:53
But for now, Trudeau insisted the focus remains on preventing the spread of the virus through physical distancing and personal protective equipment.
Meanwhile, Health Canada cautioned on Saturday against the use of malaria drugs, hydroxychloroquine and chloroquine, to prevent or treat COVID-19.
The Canadian health department said the two drugs may cause serious side effects, including serious heart rhythm problems. It advised use of the two drugs only if prescribed by a doctor.
A Red Cross volunteer adjusts the opening of a tent at a mobile hospital in Montreal’s Jacques Lemaire arena on Sunday. (Graham Hughes/The Canadian Press)
The U.S. Food and Drug Administration also cautioned against the use of malaria drugs in COVID-19 patients on Friday. U.S. President Donald Trump had repeatedly promoted hydroxychloroquine as a potential “game changer” in the fight against the virus.
In Toronto yesterday, dozens of protesters rallied on the grounds of the Ontario Legislature, defying physical distancing rules and demanding an immediate end to the COVID-19 lockdown — some even calling the pandemic a hoax.
Premier Doug Ford was quick with a strong rebuke, calling the demonstrators a “reckless” and “selfish” bunch of “yahoos” who were breaking the law and putting others, including health-care workers, in jeopardy.
WATCH | Ford slams Toronto anti-lockdown protesters:
Ontario Premier Doug Ford said protesters who rallied against lockdown measures in Toronto are “irresponsible” and “reckless.” 1:30
Confirmed and presumptive cases of COVID-19 in Canada rose Saturday to 46,895, and the number of deaths hit 2,673 deaths, not including two deaths abroad, according to a CBC News tally. More than 17,000 have recovered.
Read on for a look at what’s happening in Canada, the United States and around the world.
Here’s a look at what’s happening in the provinces and territories
British Columbia’s Office of the Seniors Advocate has announced an additional $500,000 to help seniors and the caregivers who support them. Seniors advocate Isobel Mackenzie said the funding will go to the Family Caregivers of British Columbia, a non-profit that supports seniors and caregivers. The funding will expand the help line and expand the organization’s virtual tool kit.
Meanwhile, Correctional Service of Canada says the Mission Institution federal prison will start receiving protective supplies and equipment — such as hand-washing stations and masks for all inmates and staff — after 106 inmates and 12 staff members tested positive at the Mission, B.C, facility. Read more about what’s happening in B.C.
An artist works on a painting of Wonder Woman depicted as a doctor after completing a painting of Spiderman as a paramedic in Vancouver on Sunday. (Darryl Dyck/The Canadian Press)
Alberta Minister of Community and Social Services Rajan Sawhney said Sunday two clients of the Calgary Drop-In Centre have tested positive for COVID-19. Sawhney said precautions have been taken and Alberta Health Services is managing the next steps relating to those two cases.
Alberta is also working to increase shelter capacity, with 14 additional shelters up and running across the province. Nearly 200 hotel rooms have been identified where people who have tested positive can self isolate. Sawhney also said the province is beginning to test asymptomatic people in homeless shelters, a joint initiative between Alberta Health and Alberta Health Services.
“We know shelters and surge capacity efforts are a temporary solution but the best outcome is to move people into their own homes,” Sawhney said. Read more about what’s happening in Alberta.
WATCH | 9-year-old gets seniors ‘off their butt’ and dancing:
La Loche Mayor Robert St. Pierre said the day is a sad one for the entire community, and Sylvester’s death is just more reason for everyone to take precautions around the virus seriously. Read more about what’s happening in Saskatchewan.
WATCH | See how Saskatchewan plans to handle a phased reopening:
Saskatchewan Premier Scott Moe unveiled the province’s plan to start easing COVID-19 restrictions starting in May. 2:03
Manitoba is set to ramp up surgeriesafter a month of postponements due to COVID-19. The number of COVID-19 cases continues to be low enough that health officials say they can pivot some of the system’s resources back toward surgeries. The province reported four new cases on Sunday, bringing the total number of cases to 271. Read more about what’s happening in Manitoba.
Ontario Education Minister Stephen Lecce says all publicly funded schools will remain closed until May 31 to keep students and staff safe from COVID-19. Lecce says the decision was based on advice from medical experts and that the school closure could be further extended. Students have already transitioned to learning online over the past month. Read more about what’s happening in Ontario.
Banners are seen at the Laurier Manor in Ottawa, a long term care facility experiencing an outbreak of COVID-19, on Sunday. (Justin Tang/The Canadian Press)
Quebec is reporting 69 new deaths linked to COVID-19, bringing the province’s total number to 1,515. The province is also reporting 24,107 confirmed cases — an additional 840 cases compared to Saturday.
Premier Francois Legault will begin outlining a timeline for the reopening of the province’s schools and economy this week. On Monday, Quebec is expected to detail how it intends to manage the return for students, who’ve been off since schools were shuttered on March 13. Read more about what’s happening in Quebec.
A worker disinfects sidewalks in Montreal on Sunday. (Jean-Claude Taliana/Radio-Canada)
New Brunswick has now gone eight days without any new cases of COVID-19. Of the 118 cases confirmed in the province so far, 111 have recovered, leaving just seven still with the virus.
“We are in a fortunate position in New Brunswick,” said chief medical officer Dr. Jennifer Russell in a written news release Sunday. “But this is still the time to be patient and vigilant. We want to give citizens and businesses every opportunity to recover from this crisis. We must follow a strategic, methodical approach to get there.”Read more about what’s happening in N.B.
The driving range at Carman Creek Golf Course in Fredericton was busy on Saturday. (Gary Moore/CBC)
Nova Scotia is reporting two more deaths, bringing the provincial total to 24. Both deaths occurred at the Northwood long-term care home in Halifax Regional Municipality.
“Every time a family loses a loved one to this virus, the pain is new,” Premier Stephen McNeil said in a statement. “Two more families must say goodbye and not being able to gather with friends and neighbours to mourn together only makes it harder. Your entire province grieves with you.” Read more about what’s happening in N.S.
WATCH | Crisis in long-term care homes ‘unsurprising but tragic,’ says geriatrician:
Canada may have avoided the crisis in long-term care homes if they had been given more resources, says Dr. Nathan Stall, a geriatrician at Mount Sinai Hospital. Stall says after watching COVID-19 events unfold in Europe, the situation in Canadian care homes is “unsurprising but tragic.” 7:41
Prince Edward Island is not reporting any new cases on Sunday. The Island has had only one confirmed case of COVID-19 since April 8. The province says it is working on a plan to begin easing restrictions in May but gatherings with people from outside of one’s household remain prohibited for now, said Dr. Heather Morrison, P.E.I.’s chief public health officer. More details on P.E.I.’s plan to ease restrictions are expected in the coming week, said Premier Dennis King. Read more about what’s happening on P.E.I.
Newfoundland and Labrador has one new confirmed case on Sunday. There are 36 active cases of COVID-19 remaining in the province — a decrease of 10 from Saturday — and 219 people have recovered from the virus. Active cases are the total cases minus recovered cases and deaths. Sunday’s number of active cases is the lowest since March 24, when there were 35. Read more about what’s happening in N.L.
The Northwest Territories government is putting $5.1 million toward child-care support for health-care workers, front-line staff and essential workers responding to COVID-19. Read more about what’s happening across the North.
Here’s a look at what’s happening in the U.S.
More U.S. states are preparing to lift coronavirus restrictions this week against the warnings of many public health experts as the White House sees this month’s jobless rate hitting 16 per cent or higher.
Health experts say increased human interaction could spark a new wave of cases that has already killed more than 54,000 Americans.
Colorado, Mississippi, Minnesota, Montana and Tennessee will join other states beginning an experiment to reopen economies without the testing and contact-tracing infrastructure that health experts say is needed to prevent a resurgence of infections, with lives in the balance.
Georgia, Oklahoma, Alaska and South Carolina have already taken steps to restart their economies following a month of government-ordered lockdowns.
Those unprecedented restrictions resulted in a record 26.5 million Americans filing for unemployment benefits since mid-March. The non-partisan Congressional Budget Office (CBO) predicted on Friday that the U.S. economy would contract at nearly a 40 per cent annual rate in the second quarter.
White House economic adviser Kevin Hassett told reporters the U.S. jobless rate would likely hit 16 per cent or more in April. Even next year, the CBO forecast the unemployment rate averaging above 10 per cent.
Against a backdrop of scattered protests across the country calling for stay-at-home orders to be lifted, U.S. cases topped 950,000 on Sunday after posting a record one-day increase on Friday.
People wearing face masks wait to enter a supermarket in Chelsea, Mass., on Sunday. (Steven Senne/The Associated Press)
New York and other states have extended restrictions to mid-May. New York reported 367 new deaths on Sunday, its lowest one-day increase since March 30.
New York Democractic Gov. Andrew Cuomo said construction and manufacturing would be the first businesses to reopen and could restart after May 15 in the upstate region with certain precautions and if cases continue to decline.
Other states, mainly those with Republican governors, have taken a more aggressive approach. Tennessee said it will allow restaurants to reopen on Monday. Mississippi’s stay-at-home order expires the same day.
A health-care worker places a swab into a packet while testing for COVID-19 at in Miami Gardens, Fla., on Sunday. (Lynne Sladky/Associated Press)
Montana, which reported three new cases on Sunday, is allowing businesses to reopen Monday if they limit capacity and practise physical distancing, while Minnesota will let some businesses restart Monday, allowing 80,000 to 100,000 people in the industrial, manufacturing and office jobs to return to work.
In Colorado, Democratic Gov. Jared Polis has given the green light for retail curbside pickup to begin on Monday. Hair salons, barbershops and tattoo parlours can open on Friday, with retail stores, restaurants and movie theatres to follow.
But the lifting of restrictions is not uniform across most states. For example, Denver extended stay-at-home orders to May 8, but city dwellers can drive to a nearby county for a haircut. Georgia prohibited any local laws stricter than the state law. Eight states never ordered residents to stay at home — Arkansas, Iowa, Nebraska, North Dakota, Oklahoma, South Dakota, Utah and Wyoming.
Several opinion polls have shown a bipartisan majority of Americans want to remain at home to protect themselves from the coronavirus, despite the impact to the economy.
Here’s a look at what’s happening around the world
Italy has registered its lowest daily increase in deaths since the country was in its first week of lockdown in mid-March. The Health Ministry released new figures, including 260 deaths, for the 24-hour period ending Sunday. That daily statistic was last lower on March 14, when 175 deaths were registered.
Italy will allow factories and building sites to reopen from May 4. The country will also allow limited family visits as it prepares a staged end to Europe’s longest coronavirus lockdown, Prime Minister Giuseppe Conte said on Sunday.
Overall, Italy has registered 26,644 deaths of those with known coronavirus infections. But the toll could be considerably higher, since many persons who died in their homes or in care residences for the elderly in recent weeks didn’t receive COVID-19 tests. Italy now has totalled 197,675 known cases, after 2,324 new cases were registered on Sunday.
The Colosseum is seen reflected in the glasses of a person wearing a face mask in Rome on Sunday. (Alberto Lingria/Reuters)
Spain has reported its lowest daily death count for coronavirus infections in five weeks as its strict lockdown restrictions begin to pay dividends.
Spanish health authorities said Sunday that 288 people died from COVID-19 in the previous 24 hours, taking the total to 23,190 since the start of the outbreak. It is the first time the daily death toll has fallen below 300 fatalities since March 20.
Shrieks of joy rang out in the country’s streets Sunday as children were allowed to leave their homes for the first time in six weeks.
A child wearing a protective face mask jumps from a bench after restrictions were partially lifted for children in Igualada, Spain, on Sunday. (Nacho Doce/Reuters)
U.K. Prime Minister Boris Johnson returned to his Downing Street residence on Sunday after recovering from COVID-19, ready to take the helm again with pressure growing for the government to explain how it will ease a month-old coronavirus lockdown.
The official number of deaths related to COVID-19 in hospitals across the United Kingdom rose to 20,732, up by 413 in 24 hours, while confirmed cases stood at 152,840, up by 4,463.
A member of the military tests a person at a coronavirus test centre in Chessington, U.K., on Sunday. (Toby Melville/Reuters)
The Chinese city of Wuhan, where the pandemic began, now has no remaining cases in its hospitals, a health official told reporters on Sunday.
The novel coronavirus is believed to have originated in a wet market in Wuhan and first emerged in late December before spreading quickly worldwide.
The city had reported 46,452 cases, 56 per cent of the national total. It saw 3,869 fatalities, or 84 per cent of China’s total.
The focus in China has since shifted to the northeast border province of Heilongjiang, which has seen large numbers of imported COVID-19 cases entering from Russia.
A person wearing a protective face mask is seen at the Phoenix Center in Beijing on Sunday. (Andy Wong/The Associated Press)
Sri Lanka has cancelled the leave of three forces and ordered them to report to duty immediately amid a surge of patients infected with COVID-19. According the orders issued by the defence ministry, the leave and short passes granted to all officers and others ranks of the three forces were cancelled with immediate effect, and they were directed to report to their respective camps immediately.
The government announced Sunday that a countrywide curfew will be re-imposed Monday “in order to facilitate officers of the security forces who are on leave to report back to their respective camps.” Sri Lanka partially lifted a month-long curfew last week.
The country’s total positive cases went up to 485 on Sunday, while seven people have died.
Navy personnel wearing facemasks stand guard at a checkpoint during a government-imposed nationwide lockdown in Colombo, Sri Lanka, on Sunday. (Lakruwan Wanniarachchi/AFP via Getty Images)
Russia could experience a spike in cases of the new coronavirus if people flout lockdown measures during public holidays scheduled for early May, a top health official said on Sunday.
The number of coronavirus cases in Russia began rising sharply this month, reaching more than 80,000 on Sunday after a record 6,361 new cases were registered over the past day.
Israel allowed some businesses to reopen on Sunday and said it was considering letting children return to school as part of trial efforts to ease coronavirus restrictions and help the country’s struggling economy.
A shopper has their body temprature checked at the entrance to Jerusalem’s main market on Sunday. (Ronen Zvulun/Reuters)
Turkey’s confirmed cases of COVID-19 increased by 2,357 in the past 24 hours, and 99 more people have died, bringing the death toll to 2,805, Health Ministry data showed on Sunday.
The total number of cases in the country stood at 110,130, the highest total for any country outside western Europe or the U.S.
Iran plans to reopen mosques in parts of the country that have been consistently free of the coronavirus outbreak as restrictions on Iranians gradually ease, President Hassan Rouhani said on Sunday.
Iran, one of the Middle Eastern countries hardest hit by the pandemic, will be divided up into white, yellow and red regions based on the number of infections and deaths, Rouhani said.
People wearing protective masks cross a street in Tehran on Sunday. (Atta Kenare/AFP via Getty Images)
In Africa, the continent has reported more than 30,000 cases in 54 countries, the Africa Centers for Disease Control and Prevention said in a report issued Sunday. The report also said there have been 1,374 deaths in Africa.
Only two African countries have not reported any cases of the disease — the tiny mountain kingdom of Lesotho in southern Africa and Comoros, the small Indian Ocean islands.
South Africa has the continent’s most COVID-19 cases with 4,361, followed closely by three countries in North Africa: Egypt with 4,319 cases, Morocco, with 3,897 and Algeria with 3,256 cases.
WINNIPEG – Some 250 coloured tacks pepper a large-scale world map among bookshelves at Whodunit Mystery Bookstore.
Estonia, Finland, Japan and even Fenwick, Ont., have pins representing places outside Winnipeg where someone has ordered a page-turner from the independent bookstore that specializes in mystery and crime fiction novels.
For 30 years, the store has been offering fans of Agatha Christie’s Hercule Poirot or Arthur Conan Doyle’s Sherlock Holmes a place to get lost in whodunits both old and new.
Jack and Wendy Bumsted bought the shop in the Crescentwood neighbourhood in 2007 from another pair of mystery lovers.
The married couple had been longtime customers of the store. Wendy Bumsted grew up reading Perry Mason novels while her husband was a historian with vast knowledge of the crime fiction genre.
At the time, Jack Bumsted was retiring from teaching at the University of Manitoba when he was looking for his next venture.
“The bookstore came up and we bought it, I think, within a week,” Wendy Bumsted said in an interview.
“It never didn’t seem like a good idea.”
In the years since the Bumsteds took ownership, the family has witnessed the decline in mail-order books, the introduction of online retailers, a relocation to a new space next to the original, a pandemic and the death of beloved co-owner Jack Bumsted in 2020.
But with all the changes that come with owning a small business, customers continue to trust their next mystery fix will come from one of the shelves at Whodunit.
Many still request to be called about books from specific authors, or want to be notified if a new book follows their favourite format. Some arrive at the shop like clockwork each week hoping to get suggestions from Wendy Bumsted or her son on the next big hit.
“She has really excellent instincts on what we should be getting and what we should be promoting,” Micheal Bumsted said of his mother.
Wendy Bumsted suggested the store stock “Thursday Murder Club,” the debut novel from British television host Richard Osman, before it became a bestseller. They ordered more copies than other bookstores in Canada knowing it had the potential to be a hit, said Michael Bumsted.
The store houses more than 18,000 new and used novels. That’s not including the boxes of books that sit in Wendy Bumsted’s tiny office, or the packages that take up space on some of the only available seating there, waiting to be added to the inventory.
Just as the genre has evolved, so has the Bumsteds’ willingness to welcome other subjects on their shelves — despite some pushback from loyal customers and initially the Bumsted patriarch.
For years, Jack Bumsted refused to sell anything outside the crime fiction genre, including his own published books. Instead, he would send potential buyers to another store, but would offer to sign the books if they came back with them.
Wendy Bumsted said that eventually changed in his later years.
Now, about 15 per cent of the store’s stock is of other genres, such as romance or children’s books.
The COVID-19 pandemic forced them to look at expanding their selection, as some customers turned to buying books through the store’s website, which is set up to allow purchasers to get anything from the publishers the Bumsteds have contracts with.
In 2019, the store sold fewer than 100 books online. That number jumped to more than 3,000 in 2020, as retailers had to deal with pandemic lockdowns.
After years of running a successful mail-order business, the store was able to quickly adapt when it had to temporarily shut its doors, said Michael Bumsted.
“We were not a store…that had to figure out how to get books to people when they weren’t here.”
He added being a community bookstore with a niche has helped the family stay in business when other retailers have struggled. Part of that has included building lasting relationships.
“Some people have put it in their wills that their books will come to us,” said Wendy Bumsted.
Some of those collections have included tips on traveling through Asia in the early 2000s or the history of Australian cricket.
Micheal Bumsted said they’ve had to learn to be patient with selling some of these more obscure titles, but eventually the time comes for them to find a new home.
“One of the great things about physical books is that they can be there for you when you are ready for them.”
This report by The Canadian Press was first published on Sept. 15, 2024.
MONTREAL – Canada’s labour minister is praising both Air Canada and the union representing about 5,200 of its pilots for averting a work stoppage that would have disrupted travel for hundreds of thousands of passengers.
Steven MacKinnon’s comments came in a statement shared to social media shortly after Canada’s largest air carrier announced it had reached a tentative labour deal with the Air Line Pilots Association.
MacKinnon thanked both sides and federal mediators, saying the airline and its pilots approached negotiations with “seriousness and a resolve to get a deal.”
The tentative agreement averts a strike or lockout that could have begun as early as Wednesday for Air Canada and Air Canada Rouge, with flight cancellations expected before then.
The airline now says flights will continue as normal while union members vote on the tentative four-year contract.
Air Canada had called on the federal government to intervene in the dispute, but Prime Minister Justin Trudeau said Friday that would only happen if it became clear no negotiated agreement was possible.
This report from The Canadian Press was first published Sept. 15, 2024.
When it comes to plant-based alternatives, Canadians have never had so many options — and nowhere is that choice more abundantly clear than in the milk section of the dairy aisle.
To meet growing demand, companies are investing in new products and technology to keep up with consumer tastes and differentiate themselves from all the other players on the shelf.
“The product mix has just expanded so fast,” said Liza Amlani, co-founder of the Retail Strategy Group.
She said younger generations in particular are driving growth in the plant-based market as they are consuming less dairy and meat.
Commercial sales of dairy milk have been weakening for years, according to research firm Mintel, likely in part because of the rise of plant-based alternatives — even though many Canadians still drink dairy.
The No. 1 reason people opt for plant-based milk is because they see it as healthier than dairy, said Joel Gregoire, Mintel’s associate director for food and drink.
“Plant-based milk, the one thing about it — it’s not new. It’s been around for quite some time. It’s pretty established,” said Gregoire.
Because of that, it serves as an “entry point” for many consumers interested in plant-based alternatives to animal products, he said.
Plant-based milk consumption is expected to continue growing in the coming years, according to Mintel research, with more options available than ever and more consumers opting for a diet that includes both dairy and non-dairy milk.
A 2023 report by Ernst & Young for Protein Industries Canada projected that the plant-based dairy market will reach US$51.3 billion in 2035, at a compound annual growth rate of 9.5 per cent.
Because of this growth opportunity, even well-established dairy or plant-based companies are stepping up their game.
It’s been more than three decades since Saint-Hyacinthe, Que.-based Natura first launched a line of soy beverages. Over the years, the company has rolled out new products to meet rising demand, and earlier this year launched a line of oat beverages that it says are the only ones with a stamp of approval from Celiac Canada.
Competition is tough, said owner and founder Nick Feldman — especially from large American brands, which have the money to ensure their products hit shelves across the country.
Natura has kept growing, though, with a focus on using organic ingredients and localized production from raw materials.
“We’re maybe not appealing to the mass market, but we’re appealing to the natural consumer, to the organic consumer,” Feldman said.
Amlani said brands are increasingly advertising the simplicity of their ingredient lists. She’s also noticing more companies offering different kinds of products, such as coffee creamers.
Companies are also looking to stand out through eye-catching packaging and marketing, added Amlani, and by competing on price.
Besides all the companies competing for shelf space, there are many different kinds of plant-based milk consumers can choose from, such as almond, soy, oat, rice, hazelnut, macadamia, pea, coconut and hemp.
However, one alternative in particular has enjoyed a recent, rapid ascendance in popularity.
“I would say oat is the big up-and-coming product,” said Feldman.
Mintel’s report found the share of Canadians who say they buy oat milk has quadrupled between 2019 and 2023 (though almond is still the most popular).
“There seems to be a very nice marriage of coffee and oat milk,” said Feldman. “The flavour combination is excellent, better than any other non-dairy alternative.”
The beverage’s surge in popularity in cafés is a big part of why it’s ascending so quickly, said Gregoire — its texture and ability to froth makes it a good alternative for lattes and cappuccinos.
It’s also a good example of companies making a strong “use case” for yet another new entrant in a competitive market, he said.
Amid the long-standing brands and new entrants, there’s another — perhaps unexpected — group of players that has been increasingly investing in plant-based milk alternatives: dairy companies.
For example, Danone has owned the Silk and So Delicious brands since an acquisition in 2014, and long-standing U.S. dairy company HP Hood LLC launched Planet Oat in 2018.
Lactalis Canada also recently converted its facility in Sudbury, Ont., to manufacture its new plant-based Enjoy! brand, with beverages made from oats, almonds and hazelnuts.
“As an organization, we obviously follow consumer trends, and have seen the amount of interest in plant-based products, particularly fluid beverages,” said Mark Taylor, president and CEO of Lactalis Canada, whose parent company Lactalis is the largest dairy products company in the world.
The facility was a milk processing plant for six decades, until Lactalis Canada began renovating it in 2022. It now manufactures not only the new brand, but also the company’s existing Sensational Soy brand, and is the company’s first dedicated plant-based facility.
“We’re predominantly a dairy company, and we’ll always predominantly be a dairy company, but we see these products as complementary,” said Taylor.
It makes sense that major dairy companies want to get in on plant-based milk, said Gregoire. The dairy business is large — a “cash cow,” if you will — but not really growing, while plant-based products are seeing a boom.
“If I’m looking for avenues of growth, I don’t want to be left behind,” he said.
Gregoire said there’s a potential for consumers to get confused with so many options, which is why it’s so important for brands to find a way to differentiate themselves, whether it’s with taste, health, or how well the drink froths for a latte.
Competition in a more crowded market is challenging, but Taylor believes it results in better products for consumers.
“It keeps you sharp, and it forces you to be really good at what you’re doing. It drives innovation,” he said.
This report by The Canadian Press was first published Sept. 15, 2024.
